Presto

Issue: 1925 2050

11
PRESTO
November 7. 1925.
ense of the Upri
RECENTLY there appeared in the
Music Trade Papers an adver-
tisement over the name of THE
CABLE COMPANY, h e a d e d -
"The Back.Bone of Successful
Music Stores." This advertisement created
unusual comment throughout the Piano
Trade because it emphasized a merchandis-
ing truth that is too much overlooked by
most Piano Dealers. That truth, simply stated,
is this—"For volume sales, concentrate on
the Upright Piano—the sale of Grands and
Players will then come as a matter of course."
Leading Music Trade Papers responded with
editorial matter, further calling to the atten-
tion of the Dealer the importance of con-
centrating on Upright sales. Some of this
comment is reproduced on this page. This
advertisement has aroused so much interest
that we have had it reprinted in proof form.
A copy will gladly be sent to any Dealer
who requests it.
THE CABLE COMPANY
Chicago
PIANO TRADE MAGAZINE
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Gentlemen:
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Your advertisement on the upright
p i a n o . In our Ootober number, was most t i m e l y and
with your permission we are going t o e l a b o r a t e on
the t b M | ) i t e d i t o r i a l l y i n our Sevember number.
No one can s u o o e a a f u l l y controvert
your argument. The upright i s r e a l l y the <*>
foundation of the piano b u s i n e s s and f a r from
b e i n g In competition with the grand and p l a y e r i t
a o t u a l l y i n o r e a s e s the s a l e of the higher prlceM
typea by g e t t i n g people i n t h e habit of piano mualo
• a r l y i n t h e i r home l i f e .
In our opinion i t i s dangerous, i n
many i n t a n o e a , t o allow p e o p l e t o get In the
h a b i t of being without a piano u n t i l auoh time aa
they oan a f f o r d a p l a y e r , a grand or a reproducing
piano.
Very t r u l y youra,
Com, P a ' * Ml
PI*MO TRADE MAGAZINE
RIW'UP
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THE MUSIC TRADES
NO LULL IN DEMAND FOR UPRIGHT PJANOS
Sales of These Instruments Grow Steadily in Face of Rising Popularity of Grands, Players and Re-
producing Pianos, Cable Co. Points Out—Terms Uprights "Back-Bone of Successful Music
Stores"—Other News
1
T
Editorial Comments
which appeared in
recent Music Trade
Magazines
HE belief that the upright piano is the backbone
Co. to issue a two-page advertisement to draw
attention to the quality and the quantity of these in-
struments sold, today*
The advertisement is entitled "The Back-Bone of Suc-
cessful Music Stores." In addition to reproductions of
photographs of Cable uprights the advertisement con-
tains the following message:
"More uprights are being sold today than any other
type of piano, even in face of the general rising popu-
larity of grands, players and reproducing pianos
- "The family which is buying a musical instrument for
the first time usually chooses the upright. Later on,
when circumstances permit, the upright is traded in foi
i (rand or a player
"The best way for a piano dealer to enjoy Increased
volume and profits is to keep his eyes peeled for upright
sales. Seek out the homes which are without a piano
of any kind. Promote the idea of music in the home
Point out the advantages of having the children study
music. Create a market for more pianos by selling the
musicin-every-home idea.
"The home of moderate means is the logical market
for the upright. It is the mass market—the volume
market. Out of this vast market will automatically
come the grand and player sales. But concentrate some
of your effort on the upright «nd the idea of music in
every home."
The Conover 13 upright model. Cable K. Kingsbury
R, Wellington W an featured in the advertisement which has won lav.
able comment in the trade here.
P-72
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
November 7, 1925
PRESTO
MERCHANTS PROGRAM
FOR MUSICAL EDUCATION
Executive Board of National Association of
Music Merchants Recommends Miessner
Plan to Chamber Officials.
A definite program to develop the nusical educa-
tion of children in schools throughout the country
was advocated by the new executive board of the
National Association of Music Merchants, as the key-
note of its first meeting in the offices of the Music
Industries Chamber of Commerce in New York City,
on October 15 and 16.
A resolution addressed to the Chamber's board of
directors earnestly recommended the adaptation and
furtherance of the plan of class instruction originated
by W. Otto Miessner of Milwaukee, or a similar plan,
for teaching the playing of musical instruments in
every grade school.
"We do not want to make this commercial," said
President Henry E. Weisert of Chicago. "It is a
bigger thing than the sale of pianos and other musi-
cal instruments. We feel that there is need of con-
certed action to educate the younger generation, and
that the interests of the music industries can be
served best through a campaign of music education
beginning in the grade schools."
The house handles pianos, stringed instruments and
musical merchandise.
Preparations to move into its new home at 446 Main
street, Stamford, Conn., are being made by Furer's
Music Shop.
S. H. Peterson and H. D. Curry are conducting the
music business formerly operated by E. P. Salle in
Richmond, Cal.
A music department has been added by the Herbst
Department Store of 16 Broadway, Fargo, N. D.
The Fitch Music Co., Arkansas City, Kan., of which
A. H. Fitch is head, has plans for the erection of a
new wing to its building at Summit and Washington
streets.
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ARTISTIC
IN EVERY
DETAIL
Brief Items of Activities in the Business Collected
in Many States.
The Avery Piano Store, 256 Weybosset street,
Providence, R. I., has been appointed representative
in Rhode Island for Henry F. Miller pianos.
The Mansfield Music Co. recently opened a music
store at Greenville, Ohio.
A music store was opened in Tracy, Cab, last week
by Stanley Blaustein.
A showroom was opened recently in the Hotel
Ashland, Ashland, Ore., by Palmer's Piano House.
John Roberts, Battle Creek, Mich., has opened a
new music store at 127 Main street.
E. E. Ray, music merchant of Cisco, Tex, has
opened a branch store in Eastland, Tex.
Mrs. G. W. Kemp recently opened a piano store in
Clarendon, Tex.
The Conner Piano Co. is the title of a new store at
Central City, Neb.
The Hamilton Music Store of East Washington
street, Greencastle, Ind., has moved to the Alamo
Building, following the completion of alterations
there.
George A. Dewey is the owner and manager of the
Dewey Music Shop, Inc., which recently opened a
store on Walnut street, Oneida, X. Y.
The Wilson Stewart Music Co., Indianapolis, re-
cently opened a store at 44 North Pennsylvania
street.
The Henderson Shop, featuring musical instru-
ments and radio, was opened recently at 3839 Broad-
way, Chicago.
The Hamilton Music Store, J. L. Hamilton, pro-
prietor, is now in new quarters at Vine and Poplar
streets, Greencastle, Ind.
W. F. Fanman has succeeded H. L. Ek in the
music business at 210 Xorth Main street, McPherson,
Kan.
The Dora Trieb Broberg Music House has opened
warerooms at 5503 University Way, Seattle, Wash.
HADDORFF PIANO CO
ROCKFOIO),ILL.
Wholesale
Offices:
Chirag.
410 S. Mienifan A»«.
Sao Fran- art
SI I California Si.
Players w nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Vour Line with the
and of the extent of its library. He states that 12,000
Gary children hear the Ampico daily, in the following
schools: Beveridge, Emerson, 45th Avenue School,
Froebel, Glen Park, Horace Mann, Jefferson, Miller,
Roosevelt Annex School, Theodore Roosevelt and
35th Avenue School.
The city of Gary is recognized as one of the leaders
MI progressive educational methods and equipment,
and it is a striking testimonial to the Ampico that its
use has been adopted on so large a scale.
RELATION OF QUALITY
TO PROFIT IN SALES
No More Effort to Sell High Grade Piano Than a
Cheap One, Is Pointed Out.
It does not take any more time nor require any
more effort to sell a high grade piano than it does to
sell a cheap one. As a matter of fact, it requires less
effort to sell Baldwin pianos than it does to sell in-
struments that have no established reputation for
tone excellence, says the Baldwin Piano Co. in a
letter to dealers, and adds:
The piano which gives the most satisfaction is
obviously the piano to sell. Once sold on a quality
piano, the customer stays sold. Profit making sales
are always quality product sales—because they make
satisfied customers. These are the sales that every
dealer should make—and the only kind he can afford
to make.
In presenting pianos built by the House of Baldwin
to your prospects, you have quality pianos to sell.
Everlastingly talk their exclusive and dominant
features. Sales will come easier and your profits will
be larger on every sale. Quality puts profit into
piano selling.
• II
8
il
Schaff Bros.
W. E. SNYDER.
II
S
S
New and Old Concerns Secure Charters in Various
Places.
LATE FACTS GATHERED
IN THE MUSIC TRADE
II
II
N . » T.rk Cit
130 W. 42nd S*
The Weldon & Harwick Piano Co., Columbus, O.;
$10,000; Arthur Weldon, president: O. H. Jolley,
vice-president, and Albert H. Harwick, secretary and
treasurer.
The Burkham & Stanmi Piano Co., 28 Eleventh
street, Wheeling, W. Va., has increased its capital
stock from $100,000 to $200,000.
The Hopper-Kelly Co., Tacoma, Wash.; $50,000;
to handle musical instruments; C. C. Hopper and E.
P. Kelly.
The Seattle Musical Instrument Exchange, Seattle,
Wash ; $5,000; Howard E. Thompson, Pearl C.
Thompson and Tom Marshall.
The Sampson Music Co., Boise, Odaho; $250,000.
C. B. Sampson, W. E. Pierce and W. C. Carnes.
• I
II
M. E. Snyder, Head of Music Study in Public
Schools Buys Eleven Ampicos for Class Work,
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
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GARY, IND., SUPERINTENDENT
ESTABLISHES A RECORD
This fall the Gary, Ind., public schools purchased
four additional Ampicos, thereby raising the total
number of the instruments to eleven, each of them
in daily classroom use.
M. E. Snyder, head of the music department of the
Gary schools is highly enthusiastic over the Ampico
as an educational medium, and has written in glow-
ing terms of its powers as a reproducing instrument
II
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit
Smith & Nixon Piano Co.
1229 Miller St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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