Presto
Issue: 1925 2038 - Page 12
12
August 15, 1925.
PRESTO
the field. And the little instrument met the instan- • : • = • ? • = • : • : • : • : : • = • = • = » : : • = • : : • ; • : • »
taneous approval of critical retailers who examined
it. The new Ricca & Son grand also drew high
praise from pianists who tried it. It is a fine looking
instrument and beautifully finished. A Presto writer
examined it critically, in the New York fac-
One of the Popular New York Industries and who
tory, told Mr. Henderson that he had an instrument
Why It Is Winning Increased Momentum
to be proud of, and in which its manufacturers had
attained a new standard.
in Its Sales Department.
"I know it," said Mr. Henderson, "and I have al-
One of the New York piano industries that has ready
staked my reputation as a piano man upon it.
been making progress of late months is that of Ricca I expect
to sell as many of this little Ricca grand as
& Son at 89 Southern boulevard. When that indus- this factory
can produce."
try had its inception it was in control of a musician
J.
C.
Henderson
is one of the "characters" of the
who saw the opportunities for a popular line of pianos
designed to make an appeal by the sweet quality of piano industry and trade. He is a man of quiet but
tone which has always characterized both the music tireless enthusiasm. He has covered the country,
and the musical instruments of the Italian school of even the world, in his work of winning trade, and he
creation and interpretation. The late Luigi Ricca has made it a part of his creed to deliver just what he
had been a teacher of stringed instruments and an has promised. That is a great asset in this day of
ardent lover of music. He had decided that the so- keen competition and energy. The Ricca & Son in-
called German quality of tone, which leaned rather dustry is fortunate in having a sales department
toward sonorous power and resonance than sweetness guided by "the Deacon," as Mr. Henderson is styled
by his friends in the trade. And "the Deacon" is in
and bell-like clarity, had been done to a finish.
luck to have so good a little grand at a time when
And so Luigi Ricca established his industry, at the small grands are in demand, with the promise of
identical point in New York in which it now stands. growing steadily more popular for several years to
But the Ricca & Son piano industry of today is a come.
much larger one than it was in the time of its founder.
It has developed with the years, and Hugo Ricca, the
son of its founder, has proved that he was fitted to
carry forward the work which his father had begur,
and for which he had been especially schooled.
ROCKFORTMLL.
As a contributing cause of the present-day progress
of Ricca & Son, it is only fair to give credit to the Correspondent Clips from Bulletin and Asks Presto
Wholesale Officv:
S.n Fr. . . .
New fork Cu
Chirif*
experience and fertile promotive efforts of J. C. Hen-
to Explain Strange Effects of Music.
|
. l . l . r n i . Si
I 3 O « UndS*
110 S. MifMfan A»a
derson, who is now at the head of the sales depart-
Having been guilty of making a few mistakes
ment. Mr. Henderson knows the piano trade as well
as any man engaged in the business. He has assisted itself, Presto probably knows what it means to have
several large piano industries forward, and his judg- lynx-eyed correspondents find them out and demand
ment is as nearly absolutely dependable as any man explanations where no explanations seem exculpably
who is selling pianos. He is, furthermore, intimate possible. And so a piano manufacturer, who evi-
with pianos in a general way, and understands what dently reads the publications devoted to his craft,
both trade and public want. Here he is invaluable sends a copy of the "Monthly Bulletin of the Music
to the ambitious piano industry. He has for many Industries Chamber of Commerce" with the following
years been the adviser of almost countless retailers, paragraph marked:
and his commendation of a piano is all the dealer re-
"Last Sunday afternoon five thousand people sat
quires. Orders follow his word that the instruments on the grand stand at the Fair Grounds Park and
he recommends are what the dealer can handle to his sank for an hour."
Players § nd Pianos have won their stand-
profit and the customer's satisfaction.
And the correspondent had put this conundrum on
Since joining the Ricca & Son industry Mr. Hen- the margin of the printed page: "Can good music
ing with trade and public by 54 years of
derson has not only increased the wholesale depart- have such a depressing influence?"
steadfast
striving to excel. They repre-
ments of the house, but he has also introduced a fol-
Of course good music must have a stimulating
low-up system for the Ricca trade which has greatly effect, and not a depressing influence, unless the
sent the
stimulated retail sales in many sections. That is an printer and the intelligent proof readers conspire to
invaluable aid, for the piano that helps the dealer to that end. And it's a pity that the 1. c. letter k is so
LARGEST COMPETITIVE VALUE
win sales is the piano the trade wants to find.
close to the letter g in the linotype, else there
because of their beauty, reliability, tone
A comparatively short time ago Ricca & Son an- could have been no doubt about the five thousand
nounced a new small grand of very special qualities. people at the Fair Grounds having "sang" for an
and
moderate price. They are profitable
It is an original grand and not a copy of any other in hour. And the only wonder is that they quit so soon.
'DEACON' HENDERSON AND
THE NEW RICCA GRAND
ARTISTIC
IN EVERY
DETAIL
WHAT A DIFFERENCE ONE
LITTLE LETTER MAKES
HADDORFF PIANO CO.
Schaff Bros.
ATTRACTIVEGRINNELLBROS.WINDOWDISPLAY
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co<
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
An unusually attractive window display recently
The Premier Art Style Baby Grand.
was conducted by Grinnell Brothers at their main
57 Inches of Quality.
Oriental Model.
store in Detroit, Michigan. This window display was
The .sensation of the National Piano Dealers'
especially featured during evenings and was centered
Association at Their Recent Chicago Convention.
Premier
Baby Grands, $625 upward.
on the new Premier Oriental Model.
At the left of this new Premier type there was an
The officials of Grinnell Brothers consider their lat-
attractive display bulletin in a frame which featured est Premier Baby Grand window display one of the
most unique and interesting they ever conducted.
in pleasing typography the following:
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit,
Smith & Nixon Piano Co.
1229 Miller St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 15, 1925.
PRESTO
the field. And the little instrument met the instan- • : • = • ? • = • : • : • : • : : • = • = • = » : : • = • : : • ; • : • »
taneous approval of critical retailers who examined
it. The new Ricca & Son grand also drew high
praise from pianists who tried it. It is a fine looking
instrument and beautifully finished. A Presto writer
examined it critically, in the New York fac-
One of the Popular New York Industries and who
tory, told Mr. Henderson that he had an instrument
Why It Is Winning Increased Momentum
to be proud of, and in which its manufacturers had
attained a new standard.
in Its Sales Department.
"I know it," said Mr. Henderson, "and I have al-
One of the New York piano industries that has ready
staked my reputation as a piano man upon it.
been making progress of late months is that of Ricca I expect
to sell as many of this little Ricca grand as
& Son at 89 Southern boulevard. When that indus- this factory
can produce."
try had its inception it was in control of a musician
J.
C.
Henderson
is one of the "characters" of the
who saw the opportunities for a popular line of pianos
designed to make an appeal by the sweet quality of piano industry and trade. He is a man of quiet but
tone which has always characterized both the music tireless enthusiasm. He has covered the country,
and the musical instruments of the Italian school of even the world, in his work of winning trade, and he
creation and interpretation. The late Luigi Ricca has made it a part of his creed to deliver just what he
had been a teacher of stringed instruments and an has promised. That is a great asset in this day of
ardent lover of music. He had decided that the so- keen competition and energy. The Ricca & Son in-
called German quality of tone, which leaned rather dustry is fortunate in having a sales department
toward sonorous power and resonance than sweetness guided by "the Deacon," as Mr. Henderson is styled
by his friends in the trade. And "the Deacon" is in
and bell-like clarity, had been done to a finish.
luck to have so good a little grand at a time when
And so Luigi Ricca established his industry, at the small grands are in demand, with the promise of
identical point in New York in which it now stands. growing steadily more popular for several years to
But the Ricca & Son piano industry of today is a come.
much larger one than it was in the time of its founder.
It has developed with the years, and Hugo Ricca, the
son of its founder, has proved that he was fitted to
carry forward the work which his father had begur,
and for which he had been especially schooled.
ROCKFORTMLL.
As a contributing cause of the present-day progress
of Ricca & Son, it is only fair to give credit to the Correspondent Clips from Bulletin and Asks Presto
Wholesale Officv:
S.n Fr. . . .
New fork Cu
Chirif*
experience and fertile promotive efforts of J. C. Hen-
to Explain Strange Effects of Music.
|
. l . l . r n i . Si
I 3 O « UndS*
110 S. MifMfan A»a
derson, who is now at the head of the sales depart-
Having been guilty of making a few mistakes
ment. Mr. Henderson knows the piano trade as well
as any man engaged in the business. He has assisted itself, Presto probably knows what it means to have
several large piano industries forward, and his judg- lynx-eyed correspondents find them out and demand
ment is as nearly absolutely dependable as any man explanations where no explanations seem exculpably
who is selling pianos. He is, furthermore, intimate possible. And so a piano manufacturer, who evi-
with pianos in a general way, and understands what dently reads the publications devoted to his craft,
both trade and public want. Here he is invaluable sends a copy of the "Monthly Bulletin of the Music
to the ambitious piano industry. He has for many Industries Chamber of Commerce" with the following
years been the adviser of almost countless retailers, paragraph marked:
and his commendation of a piano is all the dealer re-
"Last Sunday afternoon five thousand people sat
quires. Orders follow his word that the instruments on the grand stand at the Fair Grounds Park and
he recommends are what the dealer can handle to his sank for an hour."
Players § nd Pianos have won their stand-
profit and the customer's satisfaction.
And the correspondent had put this conundrum on
Since joining the Ricca & Son industry Mr. Hen- the margin of the printed page: "Can good music
ing with trade and public by 54 years of
derson has not only increased the wholesale depart- have such a depressing influence?"
steadfast
striving to excel. They repre-
ments of the house, but he has also introduced a fol-
Of course good music must have a stimulating
low-up system for the Ricca trade which has greatly effect, and not a depressing influence, unless the
sent the
stimulated retail sales in many sections. That is an printer and the intelligent proof readers conspire to
invaluable aid, for the piano that helps the dealer to that end. And it's a pity that the 1. c. letter k is so
LARGEST COMPETITIVE VALUE
win sales is the piano the trade wants to find.
close to the letter g in the linotype, else there
because of their beauty, reliability, tone
A comparatively short time ago Ricca & Son an- could have been no doubt about the five thousand
nounced a new small grand of very special qualities. people at the Fair Grounds having "sang" for an
and
moderate price. They are profitable
It is an original grand and not a copy of any other in hour. And the only wonder is that they quit so soon.
'DEACON' HENDERSON AND
THE NEW RICCA GRAND
ARTISTIC
IN EVERY
DETAIL
WHAT A DIFFERENCE ONE
LITTLE LETTER MAKES
HADDORFF PIANO CO.
Schaff Bros.
ATTRACTIVEGRINNELLBROS.WINDOWDISPLAY
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co<
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
An unusually attractive window display recently
The Premier Art Style Baby Grand.
was conducted by Grinnell Brothers at their main
57 Inches of Quality.
Oriental Model.
store in Detroit, Michigan. This window display was
The .sensation of the National Piano Dealers'
especially featured during evenings and was centered
Association at Their Recent Chicago Convention.
Premier
Baby Grands, $625 upward.
on the new Premier Oriental Model.
At the left of this new Premier type there was an
The officials of Grinnell Brothers consider their lat-
attractive display bulletin in a frame which featured est Premier Baby Grand window display one of the
most unique and interesting they ever conducted.
in pleasing typography the following:
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit,
Smith & Nixon Piano Co.
1229 Miller St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).