Presto

Issue: 1925 2038

12
August 15, 1925.
PRESTO
the field. And the little instrument met the instan- • : • = • ? • = • : • : • : • : : • = • = • = » : : • = • : : • ; • : • »
taneous approval of critical retailers who examined
it. The new Ricca & Son grand also drew high
praise from pianists who tried it. It is a fine looking
instrument and beautifully finished. A Presto writer
examined it critically, in the New York fac-
One of the Popular New York Industries and who
tory, told Mr. Henderson that he had an instrument
Why It Is Winning Increased Momentum
to be proud of, and in which its manufacturers had
attained a new standard.
in Its Sales Department.
"I know it," said Mr. Henderson, "and I have al-
One of the New York piano industries that has ready
staked my reputation as a piano man upon it.
been making progress of late months is that of Ricca I expect
to sell as many of this little Ricca grand as
& Son at 89 Southern boulevard. When that indus- this factory
can produce."
try had its inception it was in control of a musician
J.
C.
Henderson
is one of the "characters" of the
who saw the opportunities for a popular line of pianos
designed to make an appeal by the sweet quality of piano industry and trade. He is a man of quiet but
tone which has always characterized both the music tireless enthusiasm. He has covered the country,
and the musical instruments of the Italian school of even the world, in his work of winning trade, and he
creation and interpretation. The late Luigi Ricca has made it a part of his creed to deliver just what he
had been a teacher of stringed instruments and an has promised. That is a great asset in this day of
ardent lover of music. He had decided that the so- keen competition and energy. The Ricca & Son in-
called German quality of tone, which leaned rather dustry is fortunate in having a sales department
toward sonorous power and resonance than sweetness guided by "the Deacon," as Mr. Henderson is styled
by his friends in the trade. And "the Deacon" is in
and bell-like clarity, had been done to a finish.
luck to have so good a little grand at a time when
And so Luigi Ricca established his industry, at the small grands are in demand, with the promise of
identical point in New York in which it now stands. growing steadily more popular for several years to
But the Ricca & Son piano industry of today is a come.
much larger one than it was in the time of its founder.
It has developed with the years, and Hugo Ricca, the
son of its founder, has proved that he was fitted to
carry forward the work which his father had begur,
and for which he had been especially schooled.
ROCKFORTMLL.
As a contributing cause of the present-day progress
of Ricca & Son, it is only fair to give credit to the Correspondent Clips from Bulletin and Asks Presto
Wholesale Officv:
S.n Fr. . . .
New fork Cu
Chirif*
experience and fertile promotive efforts of J. C. Hen-
to Explain Strange Effects of Music.
|
. l . l . r n i . Si
I 3 O « UndS*
110 S. MifMfan A»a
derson, who is now at the head of the sales depart-
Having been guilty of making a few mistakes
ment. Mr. Henderson knows the piano trade as well
as any man engaged in the business. He has assisted itself, Presto probably knows what it means to have
several large piano industries forward, and his judg- lynx-eyed correspondents find them out and demand
ment is as nearly absolutely dependable as any man explanations where no explanations seem exculpably
who is selling pianos. He is, furthermore, intimate possible. And so a piano manufacturer, who evi-
with pianos in a general way, and understands what dently reads the publications devoted to his craft,
both trade and public want. Here he is invaluable sends a copy of the "Monthly Bulletin of the Music
to the ambitious piano industry. He has for many Industries Chamber of Commerce" with the following
years been the adviser of almost countless retailers, paragraph marked:
and his commendation of a piano is all the dealer re-
"Last Sunday afternoon five thousand people sat
quires. Orders follow his word that the instruments on the grand stand at the Fair Grounds Park and
he recommends are what the dealer can handle to his sank for an hour."
Players § nd Pianos have won their stand-
profit and the customer's satisfaction.
And the correspondent had put this conundrum on
Since joining the Ricca & Son industry Mr. Hen- the margin of the printed page: "Can good music
ing with trade and public by 54 years of
derson has not only increased the wholesale depart- have such a depressing influence?"
steadfast
striving to excel. They repre-
ments of the house, but he has also introduced a fol-
Of course good music must have a stimulating
low-up system for the Ricca trade which has greatly effect, and not a depressing influence, unless the
sent the
stimulated retail sales in many sections. That is an printer and the intelligent proof readers conspire to
invaluable aid, for the piano that helps the dealer to that end. And it's a pity that the 1. c. letter k is so
LARGEST COMPETITIVE VALUE
win sales is the piano the trade wants to find.
close to the letter g in the linotype, else there
because of their beauty, reliability, tone
A comparatively short time ago Ricca & Son an- could have been no doubt about the five thousand
nounced a new small grand of very special qualities. people at the Fair Grounds having "sang" for an
and
moderate price. They are profitable
It is an original grand and not a copy of any other in hour. And the only wonder is that they quit so soon.
'DEACON' HENDERSON AND
THE NEW RICCA GRAND
ARTISTIC
IN EVERY
DETAIL
WHAT A DIFFERENCE ONE
LITTLE LETTER MAKES
HADDORFF PIANO CO.
Schaff Bros.
ATTRACTIVEGRINNELLBROS.WINDOWDISPLAY
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co<
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
An unusually attractive window display recently
The Premier Art Style Baby Grand.
was conducted by Grinnell Brothers at their main
57 Inches of Quality.
Oriental Model.
store in Detroit, Michigan. This window display was
The .sensation of the National Piano Dealers'
especially featured during evenings and was centered
Association at Their Recent Chicago Convention.
Premier
Baby Grands, $625 upward.
on the new Premier Oriental Model.
At the left of this new Premier type there was an
The officials of Grinnell Brothers consider their lat-
attractive display bulletin in a frame which featured est Premier Baby Grand window display one of the
most unique and interesting they ever conducted.
in pleasing typography the following:
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit,
Smith & Nixon Piano Co.
1229 Miller St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO
August 15, 1925.
ufacturers seemed boundless, and with every reason
in the world to believe that conditions are favorable
to an expansion of trade.
Gaveau & Company experienced no difficulty in
selling all the instruments they could manufacture
and did so with an ease that was truly surprising.
This, I might say, seemed to be true of other manu-
England Is Depressed with Labor Troubles facturers in France, who were all looking for a large
addition to their business from foreign markets and
But France Is Buoyant and Her Piano
were struggling in every way to meet their antici-
Industries Correspondingly Busy and
pated requirements.
Here in England those of the trade whom I have
with Bright Prospects Ahead.
interviewed express entirely opposite views to that of
the trade in France, and are very depressed over con-
LETTER FROM CHAS. STANLEY ditions, explaining that the attitude of labor is any-
thing but encouraging. They have a minimum and
New Plant of Gaveau in Paris Is Under Way and maximum wage, and other conditions which make it
very difficult in dealing with the help problem, so
New American Piano Styles Will Be Feature
much so, that I wonder that any headway can be
of the French Industry.
made at all.
Troubles Multiply.
London, England, July 25, 1925.
The
difficulty
of
the trade situation this season at
The six months I promised to give to the Gaveau
Piano Company, Paris, has come to an end, and with least has been added to by an import duty, or an im-
gratifying results both to myself and, to judge by the port tax, which went into force a month or so ago,
unsolicited testimonial given to me by Mr. Gaveau at and manufacturers of pianos in the UYiited States,
the time of my departure, much also to the distin- Austria, Germany and France vied with each other in
guished French industry. The plans for the reor- filling the orders of English houses anxious to put
instruments in before the duty became excessive. It
seemed an effort to see who could ship the greatest
number of pianos into the country. This has com-
plicated the situation and made selling very difficult
indeed at a profit, as pianos are sold at any price and
on any terms by auction rooms and gyp advertising.
All these troubles have been added to by the
trade depression that is evidently widespread through-
out England. The people complain of lack of em-
ployment, scarcity of money, and a troublesome
political situation, which vitally affects both the manu-
facturers and the dealers generally. The coal situa-
tion, too, presents a fight to the finish between the
miners and owners.
AMERICAN PIANOS
MADE IN FRANCE
Pleasing Remembrances.
The manufacturers and dealers whom it has been
my pleasure to meet have been courteous indeed,
especially Mr. Ernest Marshall, of the firm of Sir
Herbert Marshall & Co., to whom I am indebted for
a very careful analysis of the situation concerning the
entire trade. I shall carry away with me from Eng-
land very kindly thoughts regarding this gentleman
who is easily the outstanding figure of the English
music trade. He was hospitality itself, and talks of
making an early visit to the United States. I might
add that Mr. E. E. Conway and family are here at
this time.
Both Mrs. Stanley and myself will carry away with
us a lively remembrance of a very pleasant stay in
France. We visited Nice, Deauville, before coming
to England. On our way we passed through Holland
and Belgium. We leave London for Birmingham and
Liverpool for week end visits, after looking over the
CHARI.ES STANLEY.
'/Vembley Exhibition and seeing the many historical
ganization of the old buildings of Gaveau and plans places in and about the old and interesting city of
for the new factory are completed, and the archi- London. We expect to reach Chicago by September
1st, and will take the earliest opportunity of calling
tects are working out the details.
• Those buildings will take a year and a half to two on you and going over my trip, which has been not
years to erect. The "two scales," or the grand and only interesting but highly educational, and from
the upright, have been completed and a try-out of the which I have gleaned a good many ideas concerning
two models proved highly satisfactory to the Gaveau the manufacturing of musical instruments in Europe.
CHARLES STANLEY.
people. From a tonal standpoint, as well as their
designs, which are distinctly American in line and fin-
ish, the new pianos seemed to please them very
ADDS LINK TO CHAIN.
highly.
The Bates Piano Company, with stores in Mead-
Contrasting Trade Conditions.
ville and Titusville, Pennsylvania, has added Corry,
Since leaving France two weeks ago I have studied Pa., to the chain. The company was established in
trade conditions here very carefully and regret to say, 1880, and has been operating in Meadvile since that
from my observation, that in respect to at least the date. A store was opened in Titusville several years
music trade conditions are very bad. In France the ago, and this business house, like the Meadville store,
labor situation was pleasing, the ambition of the man- has been enjoying a heavy patronage.
Jesse French & Sons Stvle BB
Grand and
Reproducing
Grand Pianos
are the last word In
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHFRN BRANCH: 730 Gandlw Bid*., ATLANTA, GA
The True Test
Newman Bros.
Compare tbe new Jesse French & Sons Piano
Grands and Uprights
with any other strictiy high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today fct catalog and prices
"They are the one best buy on fhe market"
JESSE FRENCH & SONS PIANO CO.
NEWCASTIE,
INDIANA
Guarantee
Quality, Profit and
Satisfaction
Newman Bros. Co.
816 Diz St.
Est. 1879
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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