Presto
Issue: 1925 2035 - Page 12
12
July 25, 1925.
PRESTO
M. SCHULZ CO. DEALERS
SEE BIG TRADE AHEAD
WINNING ADS IN AMPICO CONTEST
Visitors from Wisconsin and Mississippi Are
Optimistic and Reports Are Indicative of
the Activity of the M. Schulz Co.
The nation-wide activity of the M. Schulz Co.'s line
is exemplified in the reports of the business of dealers
in different sections of the country. Among those
who were visitors to the company's offices, at 711
Milwaukee avenue, Chicago, this week, were J.
Faber, of Oshkosh, Wis., and F. C. Cunningham, of
Hattiesburg, Miss.
Mr. Faber, who was accompanied by his wife and
daughter on the Chicago visit, has represented the
M. Schulz line in his city for more than twenty years.
The foundation of the progressive business was the
M. Schulz Co.'s line, w r hich has proved a consistent
seller, with unlimited profit making possibilities.
Mr. Cunningham, who stopped over in Chicago
with his wife this w r eek, is on a motor tour and made
it a point to visit the M. Schulz Co. headquarters.
The piano trade in Mississippi is good, with excel-
lent prospects for a much better trade than was
experienced at this time last year, was a statement
by Mr. Cunningham.
The Fitzgerald Music Company, Los Angeles,
Calif., recently instituted a contract for senior high
school pupils taking publicity and advertising courses
which attracted the attention of over five hundred
students. The contest covered three weeks, the sub-
ject of the ads the first week being the Brunswick
Radiola; the second week, the Ampico and the Knabe
piano, and the third w r eek, the De Forest Radiola.
The winning ads covering the Knabe and the
Knabe with the Ampico are printed herewith. Need-
less to say, their excellence has led to their exten-
sive use by the Fitzgerald Music Company, which is
to be commended for the ingenuity of the plan for
arousing interest in the instruments it has to offer
and in the excellent results obtained therefrom.
A BRITISH FIGHT.
A KRAKAUER TALKING POINT.
The Federation of British Music Industries is mak-
ing a fight on fraudulent piano advertising. The
activities of the federation are directed particularly
against the methods of presenting pianos of the mon-
grel kind assembled in so-called factories and com-
posed largely of cheap imported parts.
The addition of the Sustenuto Pedal Device to the
popular styles 54 and 56 of the line of Krakauer
Bros., New York, provides another strong talking
point for the dealer and salesman. "There are but
very few other upright pianos, if any, manufactured
in America with this device, and even though the
Krakauer upright has always compared favorably
with a good grand, now it can be classed as the com-
plete hand performing instrument. We believe that
if the Sustenuto device is called to the attention of
the artist, musician, or any music loving person that
it will be a most salient talking point," is a reminder
to dealers in a letter from the company to the trade.
A MILWAUKEE CAMPAIGN.
Persistence is the rule of the Wm. A. Kaun Music
.Co., Milwaukee, in its "Music in the Home" cam-
paign. The campaign is for the double purpose of
stimulating interest in music and increasing the de-
mand for pianos. Extensive newspaper advertising
is used in featuring the "Music in the Home" idea
and adds to the effectiveness of the efforts.
;
The Remarkable Quality of Tone in all
MATHUSHEK
PIANOS
Is based upon the inventions of Frederick Mathushek who
CREATED T H E OVERSTRINGING SYSTEM.
The enormous strain from the strings is borne by the
iron plate instead of the wood pin block, thus eliminating the effect of climatic
changes, fl This is but one of the several original features which make the
Mathushek
The Most Durable Piano in the World
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 25, 1925.
PRESTO
M. SCHULZ CO. DEALERS
SEE BIG TRADE AHEAD
WINNING ADS IN AMPICO CONTEST
Visitors from Wisconsin and Mississippi Are
Optimistic and Reports Are Indicative of
the Activity of the M. Schulz Co.
The nation-wide activity of the M. Schulz Co.'s line
is exemplified in the reports of the business of dealers
in different sections of the country. Among those
who were visitors to the company's offices, at 711
Milwaukee avenue, Chicago, this week, were J.
Faber, of Oshkosh, Wis., and F. C. Cunningham, of
Hattiesburg, Miss.
Mr. Faber, who was accompanied by his wife and
daughter on the Chicago visit, has represented the
M. Schulz line in his city for more than twenty years.
The foundation of the progressive business was the
M. Schulz Co.'s line, w r hich has proved a consistent
seller, with unlimited profit making possibilities.
Mr. Cunningham, who stopped over in Chicago
with his wife this w r eek, is on a motor tour and made
it a point to visit the M. Schulz Co. headquarters.
The piano trade in Mississippi is good, with excel-
lent prospects for a much better trade than was
experienced at this time last year, was a statement
by Mr. Cunningham.
The Fitzgerald Music Company, Los Angeles,
Calif., recently instituted a contract for senior high
school pupils taking publicity and advertising courses
which attracted the attention of over five hundred
students. The contest covered three weeks, the sub-
ject of the ads the first week being the Brunswick
Radiola; the second week, the Ampico and the Knabe
piano, and the third w r eek, the De Forest Radiola.
The winning ads covering the Knabe and the
Knabe with the Ampico are printed herewith. Need-
less to say, their excellence has led to their exten-
sive use by the Fitzgerald Music Company, which is
to be commended for the ingenuity of the plan for
arousing interest in the instruments it has to offer
and in the excellent results obtained therefrom.
A BRITISH FIGHT.
A KRAKAUER TALKING POINT.
The Federation of British Music Industries is mak-
ing a fight on fraudulent piano advertising. The
activities of the federation are directed particularly
against the methods of presenting pianos of the mon-
grel kind assembled in so-called factories and com-
posed largely of cheap imported parts.
The addition of the Sustenuto Pedal Device to the
popular styles 54 and 56 of the line of Krakauer
Bros., New York, provides another strong talking
point for the dealer and salesman. "There are but
very few other upright pianos, if any, manufactured
in America with this device, and even though the
Krakauer upright has always compared favorably
with a good grand, now it can be classed as the com-
plete hand performing instrument. We believe that
if the Sustenuto device is called to the attention of
the artist, musician, or any music loving person that
it will be a most salient talking point," is a reminder
to dealers in a letter from the company to the trade.
A MILWAUKEE CAMPAIGN.
Persistence is the rule of the Wm. A. Kaun Music
.Co., Milwaukee, in its "Music in the Home" cam-
paign. The campaign is for the double purpose of
stimulating interest in music and increasing the de-
mand for pianos. Extensive newspaper advertising
is used in featuring the "Music in the Home" idea
and adds to the effectiveness of the efforts.
;
The Remarkable Quality of Tone in all
MATHUSHEK
PIANOS
Is based upon the inventions of Frederick Mathushek who
CREATED T H E OVERSTRINGING SYSTEM.
The enormous strain from the strings is borne by the
iron plate instead of the wood pin block, thus eliminating the effect of climatic
changes, fl This is but one of the several original features which make the
Mathushek
The Most Durable Piano in the World
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).