Presto

Issue: 1925 2035

12
July 25, 1925.
PRESTO
M. SCHULZ CO. DEALERS
SEE BIG TRADE AHEAD
WINNING ADS IN AMPICO CONTEST
Visitors from Wisconsin and Mississippi Are
Optimistic and Reports Are Indicative of
the Activity of the M. Schulz Co.
The nation-wide activity of the M. Schulz Co.'s line
is exemplified in the reports of the business of dealers
in different sections of the country. Among those
who were visitors to the company's offices, at 711
Milwaukee avenue, Chicago, this week, were J.
Faber, of Oshkosh, Wis., and F. C. Cunningham, of
Hattiesburg, Miss.
Mr. Faber, who was accompanied by his wife and
daughter on the Chicago visit, has represented the
M. Schulz line in his city for more than twenty years.
The foundation of the progressive business was the
M. Schulz Co.'s line, w r hich has proved a consistent
seller, with unlimited profit making possibilities.
Mr. Cunningham, who stopped over in Chicago
with his wife this w r eek, is on a motor tour and made
it a point to visit the M. Schulz Co. headquarters.
The piano trade in Mississippi is good, with excel-
lent prospects for a much better trade than was
experienced at this time last year, was a statement
by Mr. Cunningham.
The Fitzgerald Music Company, Los Angeles,
Calif., recently instituted a contract for senior high
school pupils taking publicity and advertising courses
which attracted the attention of over five hundred
students. The contest covered three weeks, the sub-
ject of the ads the first week being the Brunswick
Radiola; the second week, the Ampico and the Knabe
piano, and the third w r eek, the De Forest Radiola.
The winning ads covering the Knabe and the
Knabe with the Ampico are printed herewith. Need-
less to say, their excellence has led to their exten-
sive use by the Fitzgerald Music Company, which is
to be commended for the ingenuity of the plan for
arousing interest in the instruments it has to offer
and in the excellent results obtained therefrom.
A BRITISH FIGHT.
A KRAKAUER TALKING POINT.
The Federation of British Music Industries is mak-
ing a fight on fraudulent piano advertising. The
activities of the federation are directed particularly
against the methods of presenting pianos of the mon-
grel kind assembled in so-called factories and com-
posed largely of cheap imported parts.
The addition of the Sustenuto Pedal Device to the
popular styles 54 and 56 of the line of Krakauer
Bros., New York, provides another strong talking
point for the dealer and salesman. "There are but
very few other upright pianos, if any, manufactured
in America with this device, and even though the
Krakauer upright has always compared favorably
with a good grand, now it can be classed as the com-
plete hand performing instrument. We believe that
if the Sustenuto device is called to the attention of
the artist, musician, or any music loving person that
it will be a most salient talking point," is a reminder
to dealers in a letter from the company to the trade.
A MILWAUKEE CAMPAIGN.
Persistence is the rule of the Wm. A. Kaun Music
.Co., Milwaukee, in its "Music in the Home" cam-
paign. The campaign is for the double purpose of
stimulating interest in music and increasing the de-
mand for pianos. Extensive newspaper advertising
is used in featuring the "Music in the Home" idea
and adds to the effectiveness of the efforts.
;
The Remarkable Quality of Tone in all
MATHUSHEK
PIANOS
Is based upon the inventions of Frederick Mathushek who
CREATED T H E OVERSTRINGING SYSTEM.
The enormous strain from the strings is borne by the
iron plate instead of the wood pin block, thus eliminating the effect of climatic
changes, fl This is but one of the several original features which make the
Mathushek
The Most Durable Piano in the World
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO
July 25, 1925.
rooms in the Brentano Building, 218 South Wabash
avenue. The members of the new company are:
O. G. Thomas, president; Charles H. Wagner, treas-
urer, and S. F. MacMahon, secretary. The company
is made up of progressive men, and sales will be made
in all sections of the country.
Price of the Late "Acoustigrande" Site Sets
Mr. Thomas, who is well versed in the musical
lines, has been identified for a number of years with
New Mark for South Central District
the Rudolph Wurlitzer Co., both in Chicago and New
Property in Chicago.
York. Mr. Wagner is also an experienced musical
The land upon which the Chickering Bros.' fac- merchandise man, while Mr. MacMahon is a well-
tory stood, at the corner of Lake Park avenue and known Chicago business man.
Several novel plans are to be put into effect by the
23rd street, Chicago, was sold last week for $80,000.
The property was owned by Clif C. Chickering, the new company, and these include regular programs
surviving member of the three brothers, who so to be broadcasted from the radio stations in Chi-
long conducted the industry that produced the cago, five nights each week, by the company's own
talent. They will also establish orchestras and bands
"Acoustigrande."
The factory building was razed some time ago to among the poor children of the settlement districts
make room for the western approach of the bridge of the city, where instruction will be given free, and
which now spans the Illinois Central railroad tracks in this way make it possible for the children to learn
from South Parkway to Grant Park. The land sold to play these instruments and to also inculcate a love
by Mr. Chickering is at the northwest corner of for music. These are ideas that call for commenda-
South Parkway and 23rd street, facing the new tion.
The display rooms are attractive and the future
Plaza, which at that point is approximately 400 feet
square. The size of the lot is 100 feet on the Plaza offers a pleasing promise for the new concern. It
and 47 feet in depth to an alley. The price of $17 a shows that Chicago is becoming more and more a
square foot is a new mark for property in the south center for musical merchandise activities.
central district of Chicago.
C. C. CHICKERINQ SELLS
FORMER FACTORY SITE
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1806 Chestnut St.
Philadelphia
PIANO CLUB GOES GOLFING.
MUSICAL MERCHANDISE
COMPANY IN CHICAGO
A. G. Thomas & Co., Composed of Experienced
Men in the Trade, Will Do Both Whole-
Sale and Retail Business.
A new concern wholesaling and retailing a com-
plete line of musical merchandise, including pianos,
has been organized and incorporated in Chicago. It
is O. G. Thomas & Co., who have opened display
Members of the Chicago Piano Club Golf Associa-
tion left Chicago Wednesday afternoon for Lake Ge-
neva, Wis., where they made preparation for a day
of golfing which took place on Thursday. The party
was given by Tom Pletcher, president of the Q.
R. S. Music Co., and was attended by many prom-
inent music men of Chicago.
NEW TEXAS BRANCH.
J. W. Hill has opened a branch of the Amarillo
Music Co. in the building formerly occupied by the
Quality Bakery at 513 Broadway, Plainview, Tex.,
where he handles a fine line of pianos and talking
machines.
BALDWIN GRAND FOR HARDING COLLEGE
The Baldwin line of instruments is strongly repre-
sented in Harding College, Morrilton.. Ark., which
opened for its first session in September, 1924, the
result of the consolidation of Harper College, of
Harper, Kans., and the Arkansas Christian College,
of Morrilton, Ark. It has a campus of forty acres
ment of fine arts, and Fanny Marie Moody director
of piano.
The school of fine arts is particularly strong and
the piano department is headed by Fanny M. Moody,
who formerly taught under the supervision of the
Ward Belmont Conservatory of Music, Nashville,
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of~~
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
THE CAMPUS.
MARGARET EHRESMAN, DIRECTOR.
with four large buildings, in one of them a college
auditorium that is one of the largest and most com-
plete in the state.
In this auditorium has been installed a Baldwin
Concert Grand Piano, the unanimous selection of
J. N. Armstrong, M. A., president; L. C. Sears, M.
A., dean; Margaret Ehresman, director of the depart-
THE MAIN BUILDING.
Tenn., and in connection with Prof. Winkler, of the
Winkler Studios of Nashville. She has taught over
twelve years.
Harding College, with an enrollment representing
sixteen states, has made the most rapid progress of
any educational institution in the state in the last
three years.
711 Milwaukee Avenue
CHICAGO
OUTHERN BRANCH: WO Gmdlar Bid*, ATLANTA, GA
The True Test
Newman Bros.
Compare the new Jesse French & Sons Piano
Grands and Uprights
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jesse French & Sons Style BB
M. SCHULZ CO.
Write today fat catalog and prices
"They are the one best buy on the market"
JESSE FRENCH & SONS PIANO CO.
NEWCASTIE,
INDIANA
Guarantee
Quality, Profit and
Satisfaction
Newman Bros. Co.
816 Dlx St.
Est. 1879
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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