Presto
Issue: 1925 2031 - Page 10
10
June 27, 1925.
PRESTO
INFLUENCE OF
AUTOMATIC MUSIC
r Up-to-date Rolls Made for Electric Pianos
Help Towards More Sales of Instruments
by Dealers, Who in Turn Insist on
the Best Music.
PIANO OWNER'S VIEWS
These Are Expressed in Favor for All-Hit Reviews,
Most Effective in Getting Nickels
Into Slots.
The growth of the importance of the automatic
pianos and orchestrions has of course been accom-
panied by a corresponding increase in the call for the
rolls to suit the instruments. The regular issues of
up-to-date music by a number of houses equipped for
the making of the automatic music rolls, show a
steadiness in the demands for that class of music.
The marked variety of the numbers also shows a
wide range of taste in the owners of the electric
pianos and orchestrions.
The improved character of the automatic music
rolls produced today are in interesting contrast to
the crudity of the first productions. The first rolls
produced consisted of five selections of sixty-five and
forty-four notes and were made up into endless rolls
by splicing the ends together. It was before an in-
ventive genius of the roll making industry thought of
the rewind principle. But a comparison of the differ-
ence in the materials in the old and new rolls also
shows the evolution of the automatic roll.
First Users "Easy."
The earlier users of the automatic pianos were
easy to satisfy in the matter of musical selections.
The efforts of the roll manufacturers today to bring
the selections up-to-date as far as the songs and
popular music go and to provide tasteful people
among the listeners with music of the better types,
show the responsibility attaching to the position of
manager of a roll making department. Some of the
users want the latest and others want the best and
between the dealer insistent on good music to satisfy
the electric piano owners and the listeners with re-
cently educated tastes, the roll manufacturer is kept
on his toes, so to speak.
Teaching the Public.
The greater appreciation of good automatic music
began not so many years ago, but the ability of the
owners of pianos and the listeners to appraise the
selections has been marked within the short space.
The phonograph has been a great educational factor
and the spread of the motion picture shows likewise
has had a strong effect. People who had no musi-
cal instruments in their homes were enabled to hear
new music and old music at the shows, a fact of
great influence on sales of music making instru-
ments like the electric pianos. But the automatic
pianos themselves have been powerful in the encour-
agement of music.
Responsibility of Roll Man.
The fact is that the automatic roll man must now
keep abreast of the times and be able to hand over
to his customers the latest in the popular music. It
is something the automatic piano owner demands.
His listeners will not respond with the nickels for
old stuff. They know what's what. They hear music
at the shows, from the dance orchestras and over the
radio, and the contents of the new music rolls pro-
vided by the roll manufacturer every month, and
sometimes oftener, must sound fresh.
Automatic pianos have improved public taste, but
the truth is that the older standard selections are far
from being the best sellers. The big winners are the
hit reviews, the latest and hottest, and the fact is
made clear in the issuance of several rolls of that
character by the roll manufacturers every month.
The manufacturers of the automatic pianos admit
that the review rolls have made the pianos more
popular than ever before. And there is something
else about them that pleases the owners. By com-
bining all the big musical hits on one roll the dealer
and manufacturer sell more rolls and the piano own-
ers take in more money.
FINANCING ONE OF THE
LARGEST MUSIC HOUSES
Plans of Lyon & Healy, by Which Gold Notes
Are Issued Fully Secured by Collateral
Paper and Other Assets.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
tote
Builders or Incomparable
[[PIANOS, PLAYERSNREPRODUCING PIANOS
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
INCORPORATED
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
ST. LOCIS
NEW YORK
DALLAS
VENVEB
SAN FRANCISCO
The recently announced plans for reorganizing the
financial departments of the old Chicago house of
Lyon & Healy, have caused general interest in the
trade. The standing of the house, and its extensive
reaches into the world of music, cause its every move
to be regarded with more than ordinary interest. In
the department of the Chicago Tribune known as
"The Investors' Guide," the following particulars
appeared one day last week:
Lyon & Healy has been successfully in business in
Chicago since 1864. It distributes at retail in the
Chicago district and at wholesale throughout the
country all classes of musical instruments and music
compositions. It has over 30,000 customers and is
said to operate the largest music store in the world.
Lyon & Healy, Inc., (the present name) is issuing
$2,200,000 of 6 per cent serial notes.
These notes are direct obligations of the company
and are secured by assignment to the trustee of
$2,200,000 customers' installment notes which are
issued against merchandise sold, or dealers' notes,
cash, United States government obligations, bankers'
acceptances, or a combination of these, totalling the
face value of the notes. This amount of collateral
must be maintained until $500,000 of the notes have
been retired, when it may be reduced by an amount
equal to the notes paid thereafter.
As of March 31, 1925, the balanced sheet, reflecting
this financing, showed current assets of $4,660,222,
against current liabilities of $713,445, leaving net
working capital of $3,946,777. Net earnings for the
last eight calendar years, after all charges but federal
income taxes, have averaged $701,499, or 5.3 times
the maximum annual interest charges of $132,000 on
these notes.
For 1924 such earnings were $168,912, the smallest
of any year of that period. This is at the rate of 1.27
times such interest charges. These notes are a suit-
able investment for a business man's spare funds.
CLOSING OUT MUSIC STOCK.
A special sale of the stock of Peter Bacigalupi, San
Francisco dealer, who died recently, is being held in
the store at 111 Golden Gate avenue. A son and
daughter of Mr. Bacigalupi have been conducting the
business since his death a few months ago, but have
decided to close out the stock.
W. F. Clark, of the Cleveland Wurlitzer branch,
and who has been with the company for a consider-
able time, is now on the outside selling organs,
instead of being on the floor as formerly.
WALTHAM PLAYER FROM
DRAKE EXHIBIT SHOWN
Marion, I1L, Firm of Music Dealers Exhibits Model
with Interesting Expression Devices.
Walter Heyde, of the firm of J. B. Heyde & Son
Music Co., Marion, 111., returned home last week
from the Chicago convention where he had enjoyed
the opportunities for comparison afforded by the ex-
hibits of musical instruments at the Drake hotel and
elsewhere. Mr. Heyde told a local newspaper that
music dealers from all sections of the country re-
ported business good in their lines and they are pre-
dicting constant improvement.
While in the exhibit at the Drake of the Waltham
Piano Co., Inc., Milwaukee, Mr. Heyde said he was
so impressed with a Waltham playerpiano that he
ordered it shipped to him at Marion. The instru-
ment has the special expression devices which dealers
find add to the salability of the instrument in many
places.
Thomas B. Foote of the Knight-Campbell Music
Co., Denver, Colo., was recently elected president of
the Denver Retail Credit Men's Association.
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First S t and First Ave.
OFFICES: 338 East 31st Street, New York N. Y.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s ,
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd Si
NEW YORK
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Jacob Doll & Sons, Inc.
Southern Boulevard, E. 138rd St.
E. 134th St. and Cypress Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 27, 1925.
PRESTO
INFLUENCE OF
AUTOMATIC MUSIC
r Up-to-date Rolls Made for Electric Pianos
Help Towards More Sales of Instruments
by Dealers, Who in Turn Insist on
the Best Music.
PIANO OWNER'S VIEWS
These Are Expressed in Favor for All-Hit Reviews,
Most Effective in Getting Nickels
Into Slots.
The growth of the importance of the automatic
pianos and orchestrions has of course been accom-
panied by a corresponding increase in the call for the
rolls to suit the instruments. The regular issues of
up-to-date music by a number of houses equipped for
the making of the automatic music rolls, show a
steadiness in the demands for that class of music.
The marked variety of the numbers also shows a
wide range of taste in the owners of the electric
pianos and orchestrions.
The improved character of the automatic music
rolls produced today are in interesting contrast to
the crudity of the first productions. The first rolls
produced consisted of five selections of sixty-five and
forty-four notes and were made up into endless rolls
by splicing the ends together. It was before an in-
ventive genius of the roll making industry thought of
the rewind principle. But a comparison of the differ-
ence in the materials in the old and new rolls also
shows the evolution of the automatic roll.
First Users "Easy."
The earlier users of the automatic pianos were
easy to satisfy in the matter of musical selections.
The efforts of the roll manufacturers today to bring
the selections up-to-date as far as the songs and
popular music go and to provide tasteful people
among the listeners with music of the better types,
show the responsibility attaching to the position of
manager of a roll making department. Some of the
users want the latest and others want the best and
between the dealer insistent on good music to satisfy
the electric piano owners and the listeners with re-
cently educated tastes, the roll manufacturer is kept
on his toes, so to speak.
Teaching the Public.
The greater appreciation of good automatic music
began not so many years ago, but the ability of the
owners of pianos and the listeners to appraise the
selections has been marked within the short space.
The phonograph has been a great educational factor
and the spread of the motion picture shows likewise
has had a strong effect. People who had no musi-
cal instruments in their homes were enabled to hear
new music and old music at the shows, a fact of
great influence on sales of music making instru-
ments like the electric pianos. But the automatic
pianos themselves have been powerful in the encour-
agement of music.
Responsibility of Roll Man.
The fact is that the automatic roll man must now
keep abreast of the times and be able to hand over
to his customers the latest in the popular music. It
is something the automatic piano owner demands.
His listeners will not respond with the nickels for
old stuff. They know what's what. They hear music
at the shows, from the dance orchestras and over the
radio, and the contents of the new music rolls pro-
vided by the roll manufacturer every month, and
sometimes oftener, must sound fresh.
Automatic pianos have improved public taste, but
the truth is that the older standard selections are far
from being the best sellers. The big winners are the
hit reviews, the latest and hottest, and the fact is
made clear in the issuance of several rolls of that
character by the roll manufacturers every month.
The manufacturers of the automatic pianos admit
that the review rolls have made the pianos more
popular than ever before. And there is something
else about them that pleases the owners. By com-
bining all the big musical hits on one roll the dealer
and manufacturer sell more rolls and the piano own-
ers take in more money.
FINANCING ONE OF THE
LARGEST MUSIC HOUSES
Plans of Lyon & Healy, by Which Gold Notes
Are Issued Fully Secured by Collateral
Paper and Other Assets.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
tote
Builders or Incomparable
[[PIANOS, PLAYERSNREPRODUCING PIANOS
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
INCORPORATED
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
ST. LOCIS
NEW YORK
DALLAS
VENVEB
SAN FRANCISCO
The recently announced plans for reorganizing the
financial departments of the old Chicago house of
Lyon & Healy, have caused general interest in the
trade. The standing of the house, and its extensive
reaches into the world of music, cause its every move
to be regarded with more than ordinary interest. In
the department of the Chicago Tribune known as
"The Investors' Guide," the following particulars
appeared one day last week:
Lyon & Healy has been successfully in business in
Chicago since 1864. It distributes at retail in the
Chicago district and at wholesale throughout the
country all classes of musical instruments and music
compositions. It has over 30,000 customers and is
said to operate the largest music store in the world.
Lyon & Healy, Inc., (the present name) is issuing
$2,200,000 of 6 per cent serial notes.
These notes are direct obligations of the company
and are secured by assignment to the trustee of
$2,200,000 customers' installment notes which are
issued against merchandise sold, or dealers' notes,
cash, United States government obligations, bankers'
acceptances, or a combination of these, totalling the
face value of the notes. This amount of collateral
must be maintained until $500,000 of the notes have
been retired, when it may be reduced by an amount
equal to the notes paid thereafter.
As of March 31, 1925, the balanced sheet, reflecting
this financing, showed current assets of $4,660,222,
against current liabilities of $713,445, leaving net
working capital of $3,946,777. Net earnings for the
last eight calendar years, after all charges but federal
income taxes, have averaged $701,499, or 5.3 times
the maximum annual interest charges of $132,000 on
these notes.
For 1924 such earnings were $168,912, the smallest
of any year of that period. This is at the rate of 1.27
times such interest charges. These notes are a suit-
able investment for a business man's spare funds.
CLOSING OUT MUSIC STOCK.
A special sale of the stock of Peter Bacigalupi, San
Francisco dealer, who died recently, is being held in
the store at 111 Golden Gate avenue. A son and
daughter of Mr. Bacigalupi have been conducting the
business since his death a few months ago, but have
decided to close out the stock.
W. F. Clark, of the Cleveland Wurlitzer branch,
and who has been with the company for a consider-
able time, is now on the outside selling organs,
instead of being on the floor as formerly.
WALTHAM PLAYER FROM
DRAKE EXHIBIT SHOWN
Marion, I1L, Firm of Music Dealers Exhibits Model
with Interesting Expression Devices.
Walter Heyde, of the firm of J. B. Heyde & Son
Music Co., Marion, 111., returned home last week
from the Chicago convention where he had enjoyed
the opportunities for comparison afforded by the ex-
hibits of musical instruments at the Drake hotel and
elsewhere. Mr. Heyde told a local newspaper that
music dealers from all sections of the country re-
ported business good in their lines and they are pre-
dicting constant improvement.
While in the exhibit at the Drake of the Waltham
Piano Co., Inc., Milwaukee, Mr. Heyde said he was
so impressed with a Waltham playerpiano that he
ordered it shipped to him at Marion. The instru-
ment has the special expression devices which dealers
find add to the salability of the instrument in many
places.
Thomas B. Foote of the Knight-Campbell Music
Co., Denver, Colo., was recently elected president of
the Denver Retail Credit Men's Association.
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First S t and First Ave.
OFFICES: 338 East 31st Street, New York N. Y.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s ,
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd Si
NEW YORK
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Jacob Doll & Sons, Inc.
Southern Boulevard, E. 138rd St.
E. 134th St. and Cypress Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).