Presto
Issue: 1925 2027 - Page 12
12 •
May 30, 1925.
PRESTO
Gulbransen Trade-Mark
"€asy to Way"
Is Your Turnover As Good?
Parks Music House Co., Hannibal, Mo.,
turned their Gulbransen stock 19 times in
1924. Nineteen times based on cost of goods;
23 times based on number of instruments!
By way of comparison with what are gen-
erally supposed to be much faster-moving
lines, the average turnover of department
stores is 31-20 times; of 5-and-10c stores,
8 3-10 times.
The Parks record was made without spe-
cial inducements, without special sales, at
Gulbransen National Prices. The Parks
organization have found, as have so many
others, that maximum results are obtained
by selling the Gulbransen. They have
found that other merchandise cannot be
sold alongside of and in comparison with
the Gulbransen.
They sell the Registering Piano idea, not
the "player-piano." They sell personal "touch"
on the keys, through the medium of the
Registering Piano. They are not in compe-
tition with "player-pianos" quoted at "bait"
prices. Nor with "player-pianos" with which
a lamp, cabinet, scarf and a dozen-and-one
things are thrown in "without extra charge."
They sell, in the Gulbransen, a clean-cut,
honest article, made, advertised and sold
according to progressive ideas. The Gulbran-
sen actually is responsible for a large number
of dealers remaining in the piano business,
because it is different, honest, progressive
and handled all the way through in a busi-
nesslike way. The progressive way has
proved to be the most profitable way for
music merchants.
The gMusic Conventions in Chicago June 8-11 offer an opportunity to
study the (julbransen—how it is made, advertised and merchandised
Your most thorough inquiry is invited
Either Drake Hotel, June 841
or General Headquarters, 3232 W* Chicago Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
May 30, 1925.
PRESTO
Gulbransen Trade-Mark
"€asy to Way"
Is Your Turnover As Good?
Parks Music House Co., Hannibal, Mo.,
turned their Gulbransen stock 19 times in
1924. Nineteen times based on cost of goods;
23 times based on number of instruments!
By way of comparison with what are gen-
erally supposed to be much faster-moving
lines, the average turnover of department
stores is 31-20 times; of 5-and-10c stores,
8 3-10 times.
The Parks record was made without spe-
cial inducements, without special sales, at
Gulbransen National Prices. The Parks
organization have found, as have so many
others, that maximum results are obtained
by selling the Gulbransen. They have
found that other merchandise cannot be
sold alongside of and in comparison with
the Gulbransen.
They sell the Registering Piano idea, not
the "player-piano." They sell personal "touch"
on the keys, through the medium of the
Registering Piano. They are not in compe-
tition with "player-pianos" quoted at "bait"
prices. Nor with "player-pianos" with which
a lamp, cabinet, scarf and a dozen-and-one
things are thrown in "without extra charge."
They sell, in the Gulbransen, a clean-cut,
honest article, made, advertised and sold
according to progressive ideas. The Gulbran-
sen actually is responsible for a large number
of dealers remaining in the piano business,
because it is different, honest, progressive
and handled all the way through in a busi-
nesslike way. The progressive way has
proved to be the most profitable way for
music merchants.
The gMusic Conventions in Chicago June 8-11 offer an opportunity to
study the (julbransen—how it is made, advertised and merchandised
Your most thorough inquiry is invited
Either Drake Hotel, June 841
or General Headquarters, 3232 W* Chicago Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).