Presto

April 11, 1925.
PRESTO
Recognition
Precedes
Success
SEEBURG
APPRECIATIVE LETTERS
ABOUT LESTER PIANOS
Two Remarkably Conclusive Indorsements
from Noted Professional and from Public
School Director in Philadelphia.
Testimonials from professional musicians to piano
manufacturers, when really genuine expressions of
appreciation and unsolicited, are of incalculable value
to dealer and public as well as to the piano itself.
Such a testimonial is one recently received by the
Lester Piano Co., Philadelphia, from Adolph Vogel,
cellist of the famous Philadelphia orchestra, conduc-
tor of the Main Line Orchestra, and managing direc-
tor of the Main Line School of Music at Ardmore, a
fashionable Philadelphia suburb. Mr. Vogel is an
accomplished musician, having a particularly fine
DEALERS
HAVE DISCOVERED
THE KEY TO
POSITIVE
PROFITS
There are many styles
in the
COMPLETE
SEEBURG LINE
to interest you
RELIABLE REPRE-
SENTATION INVITED
WRITE
J. P. SEEBURG
PIANO CO.
"Leaders in the
Automatic Field"
1508-1514 Dayton St.
CHICAGO
ADOLPH VOGEL.
ear for tone, as those who have heard him play can
testify. So it means a great deal to get a letter like
this from him:
Ardmore, Pa., February 26. 1926.
Mr. George Miller, President,
F. A. North Company,
1306 Chestnut Street, Philadelphia.
Aly Dear Mr. Miller: I have wanted for sonic time
past to write you to try and tell you how pleased we
are with the Lester pianos in use in the Main Line
School of Music. Ardmore, Pa..
I feel the biggest test for any piano comes in a
music school. The instruments here are subject to
the efforts of beginners and the most advanced pupils.
I find the tone and balance of your pianos are good as
anyone can ask, and also am pleased to state the
pianos are doing all you promised when same were
purchased.
If I can assist you in any way, I will be only too
glad to do so, for our satisfaction in use of the Lester
pianos has justified that.
Wishing you all kinds of success, 1 am
Very truly yours,
ADOLPH VOGLL.
Another letter regarding Lester pianos, written
March 18, touches upon a point mentioned by Mr.
Vogel when he said the Lester pianos purchased by
his school "are doing all you promised." This letter
is from Charles H. Grakelow, Director of Public
Welfare of the City of Philadelphia and Exalted
Ruler of Philadelphia Lodge No. 2, B. P. O. Elks,
which has just completed a new $4,000,000 club house
in the Quaker City, which is acknowledged the larg-
est and finest fraternal building of this character.
They wanted the best pianos they could buy, in keep-
ing with the high quality of the building, its decora-
tions and furnishings. After the keenest kind of
competition, the Lester was chosen. Seven pianos in
all were purchased, five Lester Grands and two Les-
ter uprights. Here is the letter Exalted Ruler Grake-
low wrote about them:
Philadelphia, March 18, 1925.
F. A. North Company,
1306 Chestnut Street,
Philadelphia, Pa.
Gentlemen: Permit me at this time to express to
you our deep appreciation for the very wonderful
manner in which you have taken care of our order
for one Concert Grand, four (4) small grands and
two (2) upright pianos which have been installed in
the new Elks' Home, Broad street at Vine.
Your desire to please and the perfect instruments
received combine to make the entire transaction a
most happy one and it is especially appropriate that a
Philadelphia product should be found in this build-
ing, the latest contribution, architecturally speaking,
to Philadelphia.
Wishing you the success you so richly deserve,
would ask that you believe me to be
Appreciatively yours,
CHARLES "H. GRAKELOW.
It is no wonder, with letters like these coming in,
that Lester dealers are pleased with their sales. They
indicate what every manufacturer and every merchant
is striving for—the customers' satisfaction with the
product they make or sell. It is a great asset for the
Lester Piano Co. and for every Lester dealer.
REACTION OF NERVOUS
SYSTEM TO MUSIC TOLD
A. G. Gulbransen Describes Interesting Re-
sults of a Series of Psychological Tests
with Music as a Motive Power.
That music obtains the quickest reaction in the
human nervous system of any art was disclosed by a
series of psychological tests recently made in Chicago
and which were related by A. G. Gulbransen, presi-
dent of the Gulbransen Co., in an address at an edu-
cational conference.
"Blood pressure test was used on a group of junior
high school boy and girl students," said Mr. Gulbran-
sen. "Music shot the average blood pressure up ten
degrees in ten seconds, when a stirring piece was
played. Exhibition of a series of reproductions of
paintings by the old masters produced no effect. In
literature a recitation from Shakespeare also was
witho.it result and an exhibition of casts of classic
sculpture caused the pressure to fall. Fighting and
love scenes in moving pictures cause a rise of pres-
sure of five degrees in two minutes.
"In the music test the needles on the dials of the
pressure registers swayed almost at the will of the
player at the piano. Various rolls were played. A
Registering piano was used on account of its facility
of interpretation, expression and accentuation of the
melodic notes. The Toreador's Song from the opera
'Carmen' produced instant reaction, Schubert's 'Rose-
monde' got a milder result and 'Berceuse' lulled all
the pulses to calm. The Star-Spangled Banner
brought all to their feet as the first notes struck and
average pressure rose from seven to fifteen degrees.
"Change of position had some effect in this as well
as the fact that the subjects of the test were Boy
Scouts and Camp Fire Girls, and trained to react to
patriotic stimulus, it was said by medical men who
were making the test as a study of the therapeutic
use of music as a tonic and nerve stimulant."
PROMINENT LAWYER QUEST
OF CHICAGO PIANO CLUB
Chailes E. Erbstein, Owner of Station WTAS, Tells
Members Radio Helps Music Business.
The Piano Ckib of Chicago at the weekly luncheon
on Monday of this week had as honored guest
Charles E. Erbstein, lawyer and one of the most in-
teresting men in Chicago, with a reputation in his
profession extending from coast to coast. He is a
man whom all admire.
Mr. Erbstein considers that radio helps the music
business generally and especially that of sheet music
and pianos.
i\lr. Erbstein's latest service to Chicago and Illi-
nois was in behalf of the tornado sufferers through
his popular broadcasting station WTAS. This sta-
tion is generally accepted as the most popular radio
station in Chicago. Ben Duval and Axel Christensen,
club members, perform there.
KRAKAUER IN RECITAL.
Miss Helen Pulialita, pianist, was a special attrac-
tion at the Alhambra Theater, Milwaukee, last week,
and drew many listeners who had become familiar
with her playing over radios from the civic broadcast-
ing station, WCKY. For her recitals at the Alham-
bra Miss Puliafita used a Krakauer Bros, grand pro-
vided by the music department of the Boston Store.
FEATURES MIESSNER WAY.
The Saturday afternoon event in Lyon & Healy
Hall, Chicago, last week, was a recital by the piano
pupils of Mrs. Allen H. Center, Oak Park, who uses'
the new Miessner Melody method of instruction,
created by W. Otto Miessner, well-known composer
and author who formerly was a resident of Oak Park.
CHARGE IN OWATONNA, MINN.
A. E. Monson, of Minneapolis, Minn., recently
bought the store of the R. H. Bach Music Co. at
Owatonna, Minn. Mr. Monson has been engaged in
the music business for several years and formerly
was manager of the Stone Piano Co., Minneapolis.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/