Presto
Issue: 1925 2018 - Page 16
March 28, 1925.
PRESTO
16
GULBRUNSEN CO.'S NEW
DIRECT MAIL CAMPAIGN
Series of Communications from Dealer to Pros-
pect Perfected by Company One of Most
Complete Ever Designed.
The new Gulbransen Direct Mail Campaign begins
with a letter. This first communication in the series
opens up first to two inside pages in colors, and then
opens up again to four inside pages in colors. This
piece of literature deals with the "Charm of the
piece shows how a library of the world's music is
available to the Gulbransen home.
This Direct Mailing Campaign of the Gulbransen
Company is one of the most completely worked out
campaigns that the music trade has ever known. All
the details of preparation of the campaign, filling in
the prospect names, and signing each one of the let-
Just a few of the
°)
SUPERIOR
Homes that possess the
flULBRANSEN
ARTISTEC
V-JThe Hegistering Piano
YOUR FIRM NAME
IN EVERT
DETAIL
F »• C u m
Your Street Address
CITY AND STATE
L. M.
CA«K
W. W. Kont
Hfcr.
17th
1926
Prospsot's * « » B s « t
His Strest Address,
Oity and State.
K 8, M « i
G«o W. L.r
Bear Mr. Pro«p«oti-
Arer aotloe that the home* you ftave
the beet timss at are the onst «hore there le oaslo?
Sb» latest, peppiest danoe Mtst
Popular songs I And the old favorites that everyone
JolBS la - shoulder to shoulder around the pianoI
In sttoh happy, enjoyable hones you
find the Oultranaen Hegisterlng Piano.
Sb need to be an expert pianist. The
OulbranBen plays a l l rauslo r o l l s , Phrases them with
yotat personal "toaoh". Saeilyi Without effort 1
Those faaolmting, tantallelng airs
you hear onoe and wish you oould he&r over and over
agfcln v beoon» yours pernanently - with the Qalbr&nsen«
Bnoores are at your flneertlps.
A&i you oan hare a Oulbransen so easily.
I t ' s "Jfetionally Frioed." Four beautiful models with-
in the reach of any purse* SNw years and one-half to
pay for i t , If you wish.
Corns In and see the world's latest
aohleveoant in rnnaloal Instruments - the Gnlbransen
Register ing Piano that registers your own "tcruoh" and
expression thrtragh the pedals. ftur superior to the
ordinary "player pianos" you nay have heard. Find cut
hew easily you oan own one.
Tears wry truly.
HADDOKFF PIANO CO.
YOUR FIRM NAME
WholemttU Office*:
1M W. 0mi 5»
ters, even down to sealing and stamping the en-
velopes, is taken care of by the Gulbransen Company
for the dealer. It is a service that dealers are avail-
ing themselves of everywhere in the country. Again
it furnishes proof of the fact that the Gulbransen
Company takes up any kind of publicity on a big
scale, if it is found, upon investigation, to be of
actual selling help to the dealer. This direct-mail
campaign is the most direct way for the dealer to get
in touch with his prospects.
F. W. KNEELAND'S SON
FOLLOWS IN FOOTSTEPS
TCDR
«CtS
Wtle
Classics" and "Enjoyment of the Popular." The let-
ter is shown in the accompanying illustration.
The other illustration, calling attention to a few of
the homes that possess the Gulbransen, shows how
this particular piece of literature is being localized to
give the names of people who have Gulbransens in
each town where the campaign is to be used.
The second mailing piece features the full Regis-
tering Piano line; the third mailing pece features
"Real music with your personal touch" and the fifth
W. P. Haines & Co.
Manufacturers of
BRADBURY, WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
ROCKFORD,ILL.
Visit Street AJJn-n
U I I »>«> iXICCS
Winner of Cable Piano Co.'s Prize for Michigan
Branches Emulates Successful Salesman.
Piano men in Michigan point out many instances
when success in piano selling is attributed to heredity.
F. W. Kneeland, manager of the Lansing store of the
Cable Piano Co., is admittedly a man who has shown
results in sales over a long period. Now his successes
are being repeated by his son, H. C. Kneeland, man-
ager of the Battle Creek branch of the company
named.
At the recent meeting of managers of Cable Piano
Co.'s stores held in Detroit, prizes were awarded to
the stores which had done the most business during
the past year. The first prize was won by the store
at Battle Creek of which Mr. Kneeland's son, a for-
mer Lansing boy. is manager. The prize was $500
cash and a gold badge. The second prize went to
Ludington and the third to Lansing, there being but
one point difference between these two.
411 S. Mhtesu AT«.
Schaff Bros.
Players a nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because <*f their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
CELEBRATES ANNIVERSARY.
Joseph Hemelstein is head of the Rialto Music
Shop, Omaha, Neb., which is celebrating its seventh
year in business in Omaha. The store has been re-
modeled and enlarged, and the lively methods of the
store are attracting much attention. The radio de-
partment has been moved to the basement in order to
make room for the new lines lately installed.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
The True Test
Compare the new Jesse French & Sons Piano
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jest* French £ Sons Style BB
Write today /«i catalog and prices
"They are the one best boy on the market"
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
giving you the
Unequaled Grand
Unequaled Price
at
Already being sold by leading dealer*
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with prompt and efficient service.
Nordlund Grand Piano Co.
400 W. Eri. St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
PRESTO
16
GULBRUNSEN CO.'S NEW
DIRECT MAIL CAMPAIGN
Series of Communications from Dealer to Pros-
pect Perfected by Company One of Most
Complete Ever Designed.
The new Gulbransen Direct Mail Campaign begins
with a letter. This first communication in the series
opens up first to two inside pages in colors, and then
opens up again to four inside pages in colors. This
piece of literature deals with the "Charm of the
piece shows how a library of the world's music is
available to the Gulbransen home.
This Direct Mailing Campaign of the Gulbransen
Company is one of the most completely worked out
campaigns that the music trade has ever known. All
the details of preparation of the campaign, filling in
the prospect names, and signing each one of the let-
Just a few of the
°)
SUPERIOR
Homes that possess the
flULBRANSEN
ARTISTEC
V-JThe Hegistering Piano
YOUR FIRM NAME
IN EVERT
DETAIL
F »• C u m
Your Street Address
CITY AND STATE
L. M.
CA«K
W. W. Kont
Hfcr.
17th
1926
Prospsot's * « » B s « t
His Strest Address,
Oity and State.
K 8, M « i
G«o W. L.r
Bear Mr. Pro«p«oti-
Arer aotloe that the home* you ftave
the beet timss at are the onst «hore there le oaslo?
Sb» latest, peppiest danoe Mtst
Popular songs I And the old favorites that everyone
JolBS la - shoulder to shoulder around the pianoI
In sttoh happy, enjoyable hones you
find the Oultranaen Hegisterlng Piano.
Sb need to be an expert pianist. The
OulbranBen plays a l l rauslo r o l l s , Phrases them with
yotat personal "toaoh". Saeilyi Without effort 1
Those faaolmting, tantallelng airs
you hear onoe and wish you oould he&r over and over
agfcln v beoon» yours pernanently - with the Qalbr&nsen«
Bnoores are at your flneertlps.
A&i you oan hare a Oulbransen so easily.
I t ' s "Jfetionally Frioed." Four beautiful models with-
in the reach of any purse* SNw years and one-half to
pay for i t , If you wish.
Corns In and see the world's latest
aohleveoant in rnnaloal Instruments - the Gnlbransen
Register ing Piano that registers your own "tcruoh" and
expression thrtragh the pedals. ftur superior to the
ordinary "player pianos" you nay have heard. Find cut
hew easily you oan own one.
Tears wry truly.
HADDOKFF PIANO CO.
YOUR FIRM NAME
WholemttU Office*:
1M W. 0mi 5»
ters, even down to sealing and stamping the en-
velopes, is taken care of by the Gulbransen Company
for the dealer. It is a service that dealers are avail-
ing themselves of everywhere in the country. Again
it furnishes proof of the fact that the Gulbransen
Company takes up any kind of publicity on a big
scale, if it is found, upon investigation, to be of
actual selling help to the dealer. This direct-mail
campaign is the most direct way for the dealer to get
in touch with his prospects.
F. W. KNEELAND'S SON
FOLLOWS IN FOOTSTEPS
TCDR
«CtS
Wtle
Classics" and "Enjoyment of the Popular." The let-
ter is shown in the accompanying illustration.
The other illustration, calling attention to a few of
the homes that possess the Gulbransen, shows how
this particular piece of literature is being localized to
give the names of people who have Gulbransens in
each town where the campaign is to be used.
The second mailing piece features the full Regis-
tering Piano line; the third mailing pece features
"Real music with your personal touch" and the fifth
W. P. Haines & Co.
Manufacturers of
BRADBURY, WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
ROCKFORD,ILL.
Visit Street AJJn-n
U I I »>«> iXICCS
Winner of Cable Piano Co.'s Prize for Michigan
Branches Emulates Successful Salesman.
Piano men in Michigan point out many instances
when success in piano selling is attributed to heredity.
F. W. Kneeland, manager of the Lansing store of the
Cable Piano Co., is admittedly a man who has shown
results in sales over a long period. Now his successes
are being repeated by his son, H. C. Kneeland, man-
ager of the Battle Creek branch of the company
named.
At the recent meeting of managers of Cable Piano
Co.'s stores held in Detroit, prizes were awarded to
the stores which had done the most business during
the past year. The first prize was won by the store
at Battle Creek of which Mr. Kneeland's son, a for-
mer Lansing boy. is manager. The prize was $500
cash and a gold badge. The second prize went to
Ludington and the third to Lansing, there being but
one point difference between these two.
411 S. Mhtesu AT«.
Schaff Bros.
Players a nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because <*f their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
CELEBRATES ANNIVERSARY.
Joseph Hemelstein is head of the Rialto Music
Shop, Omaha, Neb., which is celebrating its seventh
year in business in Omaha. The store has been re-
modeled and enlarged, and the lively methods of the
store are attracting much attention. The radio de-
partment has been moved to the basement in order to
make room for the new lines lately installed.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
The True Test
Compare the new Jesse French & Sons Piano
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jest* French £ Sons Style BB
Write today /«i catalog and prices
"They are the one best boy on the market"
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
giving you the
Unequaled Grand
Unequaled Price
at
Already being sold by leading dealer*
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with prompt and efficient service.
Nordlund Grand Piano Co.
400 W. Eri. St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
Future scanning projects are planned by the International Arcade Museum Library (IAML).