PRESTO
March 7, 1925.
BUSY CAREER OF
GEORGE L. HALL
Elevation to Office of Vice-President of The
Cable Company Latest Incident in Twenty
Years of Constant Service by New
Member of Executive.
THOROUGH IN EVERYTHING
Wholesale, Retail, Factory, the Road, All Phases of
the Business, Mastered by His Energy
and Ambition.
Presto herewith presents the features of George L.
Hall, new vice-president of The Cable Company, Chi-
cago, whose election was reported in last week's issue
of the paper. Mr. Hall fills the vacancy in the group
of three, making up the number provided for in the
from the company, he served in the United States
Navy during the World War, is the business history
of George L. Hall. To his new and higher position
he brings a trained and seasoned experience seldom
equaled in this or any other trade. This action of
the directors in selecting Mr. Hall for the important
post of vice-president of the great Cable institution
illustrates again and strikingly the established Cable
policy of advancing men trained in its own ranks to
its most important and prominent position.
BROOK MAYS MOVES TO
NEW STORE IN SHREVEPORT
Better Facilities Acquired for Showing Fine Line in
Louisiana City.
Emerson, M. Schulz, Maynard and Bachman pianos
are handled in the new store of Brook Mays & Co.,
at 503-505 Milam street, Shreveport, La., in which a
great increase of floor space enables the company to
show a larger stock of pianos, players, reproducing
pianos as well as phonographs and musical merchan-
dise. The new store is in the Ghddens-Lane Build-
ing, which is the center of the shopping district of
Shreveport.
A new department is that devoted 1 to musical mer-
chandise, which includes band and orchestra instru-
ments. The line of stringed instruments is particu-
larly large. The company has a very prosperous talk-
ing machine department under the management of
Mrs. G S. Britten, and the business of the company
in Q R S music rolls is big and profitable. The main
store of the company is in Dallas, with branches at
Fort Worth and Houston.
STORY & CLARK CO. CREATES
SALES FOR ITS DEALERS
National Advertising Increases Prestige of Line and
Is Seen as a Promoter of Business.
The Story & Clark Piano Co., 315 South Wabash
avenue, Chicago, is expanding its business, has given
no little attention to its advertising policy with the
thought of benefitting the dealer. The national ad-
vertising of the company has been extensive and
the coming months of the current year will see
many publications of national circulation carrying
Story & Clark advertising.
The February issue of the "Story Book," a house
organ of the company, supplies a list of the February
schedule which includes the following magazines,
Designer and Delineator, Hearst's International, Lib-
erty, Saturday Evening Post and Town & Country.
GEORGE L. HALL,.
constitution of the corporation. When published last
week the item was news from other reasons besides
Mr. Hall's prominence.
Changes in the personnel of The Cable Company
are so infrequent that his election to the office of
Tice-president constituted an excellent bit of trade
news. Holding office in The Cable Company means
long service therein. The average length of time in
company's service of the present executive force is
upwards of twenty-five years and in most instances
the association was begun in youth or early manhood.
An Early Start.
Mr. Hall's youthful features do not suggest the
veteran, although he is entitled to the honorable
title. He was only about knee-high to H. L. Draper
when he first applied for a job in The Cable Com-
pany. Mr. Draper, who was secretary at the time,
liked the Hall smile and freckles and eagerness to go
to work, but owing to his extreme youth put him off
with the advice to call in a year and make the re-
quest. It did not surprise the genial secretary when
Hall, less freckled, more smiling and just as eager for
work as ever, reported on time. He got his job.
Learned Everything.
Beginning with the smallest tasks, he advanced
steadily until he had filled every post in the office
practice of the institution, including the positions of
cashier and traveling auditor. Studying meanwhile
in night courses of Northwestern University and giv-
ing serious attention to the art of music until he be-
came a proficient performer on the piano, he arrived
at the voting age with a useful and practical equip-
ment uncommon at his age.
Then followed a period of two years or more in
the Cable factories, learning at first-hand the in-
tricacies of piano making; a similar period in collec-
tion work; another as wholesale traveler; several
years in the Branch House Department of the gen-
eral office; and, lastly, the general management at
Detroit of the extensive retail operation of The Cable
Piano Co. in that city and state of Michigan.
Twenty years of service with one concern, and that
one the only employer he ever had, a service inter-
rupted only when in 1918, under leave of absence
ADDITION TO PLANT
OF STRAUBE PIANO CO.
Over Sixty Thousand Square Feet of Floor
Space to Be Devoted to Making Grands
and Reproducing Grands.
Excavation work has been completed for a big
addition to the plant of the Straube Piano Company,
at Hammond, Ind., and actual construction is sched-
uled to begin at once. The addition will be com-
pleted early in the summer, and will provide over
sixty thousand square feet of additional manufactur-
ing space. The company offices will occupy a por-
tion of the first floor.
With four floors and basement, the addition will
face one hundred and sixty feet in line with the pres-
ent Straube factory, with a depth of eighty-six feet.
It will give the factory a frontage of four hundred
and thirty-five feet, with approximately a hundred and
sixty thousand square feet of floor space. The addi-
tion will be devoted largely to the production of
grand and reproducing grand pianos, and will mate-
rially increase the Straube Piano Company's output
of instruments of this type.
In discussing the need for the expansion, officials
of the company pointed out that the growing demand
for instruments of the grand type has necessitated
larger manufacturing space for grand production.
Straube dealers in every section of the country are
aware of the tendency toward grand pianos, and the
Straube company is preparing to care for their needs.
The present addition to the Straube factory is the
fifth one to be made since the original plant was
erected in Hammond in 1903. For many years prior
to that date the plant had been located in Illinois.
The constant expansion of the Straube plant is un-
questionable evidence of the increasing success of the
organization.
The first two months of 1925 have been record-
breakers for the Straube Company. January broke
all production records for that month since the or-
ganization of the company.
A branch of the A. I. Ross Music Store, Astoria,
L. I., has been opened at 333 Steinway avenue. This
is the third local branch of this company, the first
having been opened at Astoria Square twenty years
ago.
PLANS FOR STOCKTON BRANCH.
Sherman, Clay & Co., San Francisco, has leased
the Stewart Supply Co.'s Building, Stockton, for the
location of the company's branch there. The posi-
tion of the building is considered very desirable.
The new headquarters needs remodeling which will
be begun right away. It is possible it can be occu-
pied about May 1.
NEW COLUMBUS, O., STORE.
MacLevy, who has been connected with Heaton's
Music Store at Columbus, Ohio, for the past seven
years, has opened a new store at 4 East Long street,
Atlas building. The new store will be known as
The Music Box, and will carry a complete line of
records and radio sets.
Auto de Luxe Expression Grands
and Welte Mignon (licensee)
Reproducing Grands
jflorep
SMALL GRANDS
Manufactured by Experts for the Best Class
of Trade. No effort to compete with indif-
ferent pianos, but an unfailing- striving to
produce as fine a musical instrument as
money and skill can create.
A Trial Is What We Ask
Inquiries
Solicited,
Not Quantity Production, but QUALITY GRANDS,
by the Pioneer Small Grand Piano Industry
/ / you have discriminating compe-
tition please write for literature.
3\mty
Washington
New Jersey
Grands Exclusively Since 1909
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