Presto
Issue: 1925 2014 - Page 12
12
February 28, 1925.
PRESTO
MAKE SERVICE
DEPARTMENT PAY
The Possibilities for a Return Are in Prestige,
Friendship, Character for Progressiveness
as Well as the Coin of the Realm in
Satisfactory Profits.
SERVICE AND SALES
A Greater Assurance of Satisfaction with Purchases
Provided for Customers in Store with Proper
Service Department.
Quite a number of music firms have built up busi-
ness considerably in a comparatively short time by
creating and maintaining a character for service.
There is something suggestive of dependability in the
word. It stands for assurance in the music goods
customer that the piano or musical instrument of any
kind he buys in the service store is insured against a
failure to perform its functions.
There is a certain measure of dependence on the
music dealer by the customer who buys a playerpiano.
Or a straight piano for that matter. But the niceties
of construction in the playerpiano makes it more or
less of a mystery to the average buyer. No matter
how simple the action may be and no matter what
warmth of fool-proof recommendation the instrument
may receive from the manufacturer, the customer, in
a greater or lesser degree, relies on the dealer he buys
from to see him through. Many purchases of player-
pianos are considered adventures by trusting buyers
who pin their faith in the character for service of the
house from which they buy.
Service Makes Friendship.
the dealer who builds friendship as he increases his
clientele. Service is of many kinds, and sometimes
just plain sympathy with a man or a movement is as
beireficial to the dealer as action.
Under certain circumstances the dealer of a neces-
sity must be associated with events into which music
enters. Creating the band spirit in a community, for
instance, is a duty of the dealer with ambitions to
extend his musical merchandise department. The re-
wards of fostering the saxophone and banjo tastes of
the young are represented by bigger annual profits
in ambitious houses. Dealers, even in the smallest
towns, have opportunities for encouraging and estab-
lishing a musical merchandise business.
Repair Service Important.
A feature of the dealers' service is the repair of
musical merchandise and the supply of necessary
accessories and parts. Such a phase of the service
calls for efficiency in the man who manages it, but
undeniably it is a certain way to sales. Service in the
musical merchandise department is advising and in-
structing the buyers. An instance related by a west-
ern dealer recently shows how important and valu-
able is the ability to advise.
Advising the Boys.
A drum corps was organized in his town in which
the drum sticks followed the fancies of the drummers
rather than matched the drums they played. To the
uninitiated that seems unimportant, but to the dealer
who was an ex-professional drummer it wouldn't do
at all. He explained to the boys the requirements in
drumsticks which are graded into three distinct
classes: Orchestra, band and street models.
An orchestra stick used on a street drum, he
pointed out, would not have sufficient weight to prop-
erly agitate the snares or rebound and would in addi-
tion to producing only a poor tone make playing
harder. He showed them that the sticks are as im-
portant as the drums and that drumstick models are
selected to suit the head and drum in use.
It was an ambitious bunch of boys and they started
a movement to have the heterogeneous collection of
drums and sticks discarded and a perfectly new out-
fit of drums with the proper sticks supplied instead.
From the drum corps the band movement spread. A
result within a month was the organization of a band
outfitted with reed and brass instruments from C. G.
Conn, Inc., Elkhart, Ind.
The dealer may satisfy the ambitions of the cus-
tomer by selling him a piano of the best type, an in-
strument famed for its tonal and structural qualities.
But to perpetuate the pleasures of the customer the
dealer must have a tuner service that is prompt if
desired and reliable at all times. Professional musi-
cal people or musical families aware of the periodic
tuning requirements of even the best and highest
priced piano, voluntarily ask for the services of the
tuner or maybe occasionally of the repairman. It is
different with what you might call the average owner
of even the best piano. An important part of the
dealers' service is reminding the careless or indiffer-
ent or ignorant owner of a piano of the vital neces-
Record Business for September Commemorated by
sity of keeping the piano in tune.
SAN FRANCISCO BRANCH OF
BALDWIN CO. CELEBRATES
Value of Dependability.
It is the association of the dealer with the ability
and the organization for providing service that gives
his house the character of dependability in the public
mind. The dealer who does not consider the sale a
closing incident in his relations with the customer is
Dinner for Entire Staff.
i T. J. Jurgenson presided at a dinner recently of
the force of salesmen and office staff of the Baldwin
Piano Co., San Francisco, given to celebrate the
for places of entertainment, Theatres,
Movies, Ice Cream Parlors, Etc., Etc.
The best line including the famous
"PIAN-O-GRAND"
"BANJ-O-GRAND"
and "HARP-O-GRAND"
Wide-awake Piano D e a l e r s find
them easy sellers in every community.
Send for illustrated
descriptive circulars.
Nelson -Wiggen Piano Co.
1731 Belmont Ave.,
CHICAGO
W. P. HAIHES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Av«.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St
NEW YORK
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years*
of Experience.
There's Money
for the Dealer in
Automatic Pianos
Fine Electric Self-Players of eye-
catching design and perfect perform-
ance. Also
COIN OPERATED
THE
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
BALDWIN FORCE DINES.
amazing sales record for last September. The sales
for that month were the largest in the history of the
New"York branch.
After the delicious dinner had been served, the
rest of the evening was devoted to a general discus-
sion of various selling problems, and plans were
made to make October, November and December
exceed the September figures.
BUYS MISSOURI BUSINESS.
Edgar Reynolds, who recently purchased the in-
terest of Clyde Maxwell in the Chillicothe Music Co.,
Chillicothe, Mo., is now sole proprietor of the busi-
ness. Mr. Reynolds has been associated with the
music firm for three years and has helped to build
up its business.
BLOW MUSIC STORE SAFE.
When employes of the Chicago Musical Instrument
Company at 214 S. Wabash avenue, arrived at the
store on Tuesday they found that the safe had been
blown during the night and $50 taken, they reported
to police.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 28, 1925.
PRESTO
MAKE SERVICE
DEPARTMENT PAY
The Possibilities for a Return Are in Prestige,
Friendship, Character for Progressiveness
as Well as the Coin of the Realm in
Satisfactory Profits.
SERVICE AND SALES
A Greater Assurance of Satisfaction with Purchases
Provided for Customers in Store with Proper
Service Department.
Quite a number of music firms have built up busi-
ness considerably in a comparatively short time by
creating and maintaining a character for service.
There is something suggestive of dependability in the
word. It stands for assurance in the music goods
customer that the piano or musical instrument of any
kind he buys in the service store is insured against a
failure to perform its functions.
There is a certain measure of dependence on the
music dealer by the customer who buys a playerpiano.
Or a straight piano for that matter. But the niceties
of construction in the playerpiano makes it more or
less of a mystery to the average buyer. No matter
how simple the action may be and no matter what
warmth of fool-proof recommendation the instrument
may receive from the manufacturer, the customer, in
a greater or lesser degree, relies on the dealer he buys
from to see him through. Many purchases of player-
pianos are considered adventures by trusting buyers
who pin their faith in the character for service of the
house from which they buy.
Service Makes Friendship.
the dealer who builds friendship as he increases his
clientele. Service is of many kinds, and sometimes
just plain sympathy with a man or a movement is as
beireficial to the dealer as action.
Under certain circumstances the dealer of a neces-
sity must be associated with events into which music
enters. Creating the band spirit in a community, for
instance, is a duty of the dealer with ambitions to
extend his musical merchandise department. The re-
wards of fostering the saxophone and banjo tastes of
the young are represented by bigger annual profits
in ambitious houses. Dealers, even in the smallest
towns, have opportunities for encouraging and estab-
lishing a musical merchandise business.
Repair Service Important.
A feature of the dealers' service is the repair of
musical merchandise and the supply of necessary
accessories and parts. Such a phase of the service
calls for efficiency in the man who manages it, but
undeniably it is a certain way to sales. Service in the
musical merchandise department is advising and in-
structing the buyers. An instance related by a west-
ern dealer recently shows how important and valu-
able is the ability to advise.
Advising the Boys.
A drum corps was organized in his town in which
the drum sticks followed the fancies of the drummers
rather than matched the drums they played. To the
uninitiated that seems unimportant, but to the dealer
who was an ex-professional drummer it wouldn't do
at all. He explained to the boys the requirements in
drumsticks which are graded into three distinct
classes: Orchestra, band and street models.
An orchestra stick used on a street drum, he
pointed out, would not have sufficient weight to prop-
erly agitate the snares or rebound and would in addi-
tion to producing only a poor tone make playing
harder. He showed them that the sticks are as im-
portant as the drums and that drumstick models are
selected to suit the head and drum in use.
It was an ambitious bunch of boys and they started
a movement to have the heterogeneous collection of
drums and sticks discarded and a perfectly new out-
fit of drums with the proper sticks supplied instead.
From the drum corps the band movement spread. A
result within a month was the organization of a band
outfitted with reed and brass instruments from C. G.
Conn, Inc., Elkhart, Ind.
The dealer may satisfy the ambitions of the cus-
tomer by selling him a piano of the best type, an in-
strument famed for its tonal and structural qualities.
But to perpetuate the pleasures of the customer the
dealer must have a tuner service that is prompt if
desired and reliable at all times. Professional musi-
cal people or musical families aware of the periodic
tuning requirements of even the best and highest
priced piano, voluntarily ask for the services of the
tuner or maybe occasionally of the repairman. It is
different with what you might call the average owner
of even the best piano. An important part of the
dealers' service is reminding the careless or indiffer-
ent or ignorant owner of a piano of the vital neces-
Record Business for September Commemorated by
sity of keeping the piano in tune.
SAN FRANCISCO BRANCH OF
BALDWIN CO. CELEBRATES
Value of Dependability.
It is the association of the dealer with the ability
and the organization for providing service that gives
his house the character of dependability in the public
mind. The dealer who does not consider the sale a
closing incident in his relations with the customer is
Dinner for Entire Staff.
i T. J. Jurgenson presided at a dinner recently of
the force of salesmen and office staff of the Baldwin
Piano Co., San Francisco, given to celebrate the
for places of entertainment, Theatres,
Movies, Ice Cream Parlors, Etc., Etc.
The best line including the famous
"PIAN-O-GRAND"
"BANJ-O-GRAND"
and "HARP-O-GRAND"
Wide-awake Piano D e a l e r s find
them easy sellers in every community.
Send for illustrated
descriptive circulars.
Nelson -Wiggen Piano Co.
1731 Belmont Ave.,
CHICAGO
W. P. HAIHES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Av«.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St
NEW YORK
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years*
of Experience.
There's Money
for the Dealer in
Automatic Pianos
Fine Electric Self-Players of eye-
catching design and perfect perform-
ance. Also
COIN OPERATED
THE
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
BALDWIN FORCE DINES.
amazing sales record for last September. The sales
for that month were the largest in the history of the
New"York branch.
After the delicious dinner had been served, the
rest of the evening was devoted to a general discus-
sion of various selling problems, and plans were
made to make October, November and December
exceed the September figures.
BUYS MISSOURI BUSINESS.
Edgar Reynolds, who recently purchased the in-
terest of Clyde Maxwell in the Chillicothe Music Co.,
Chillicothe, Mo., is now sole proprietor of the busi-
ness. Mr. Reynolds has been associated with the
music firm for three years and has helped to build
up its business.
BLOW MUSIC STORE SAFE.
When employes of the Chicago Musical Instrument
Company at 214 S. Wabash avenue, arrived at the
store on Tuesday they found that the safe had been
blown during the night and $50 taken, they reported
to police.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).