Presto

Issue: 1925 2014

12
February 28, 1925.
PRESTO
MAKE SERVICE
DEPARTMENT PAY
The Possibilities for a Return Are in Prestige,
Friendship, Character for Progressiveness
as Well as the Coin of the Realm in
Satisfactory Profits.
SERVICE AND SALES
A Greater Assurance of Satisfaction with Purchases
Provided for Customers in Store with Proper
Service Department.
Quite a number of music firms have built up busi-
ness considerably in a comparatively short time by
creating and maintaining a character for service.
There is something suggestive of dependability in the
word. It stands for assurance in the music goods
customer that the piano or musical instrument of any
kind he buys in the service store is insured against a
failure to perform its functions.
There is a certain measure of dependence on the
music dealer by the customer who buys a playerpiano.
Or a straight piano for that matter. But the niceties
of construction in the playerpiano makes it more or
less of a mystery to the average buyer. No matter
how simple the action may be and no matter what
warmth of fool-proof recommendation the instrument
may receive from the manufacturer, the customer, in
a greater or lesser degree, relies on the dealer he buys
from to see him through. Many purchases of player-
pianos are considered adventures by trusting buyers
who pin their faith in the character for service of the
house from which they buy.
Service Makes Friendship.
the dealer who builds friendship as he increases his
clientele. Service is of many kinds, and sometimes
just plain sympathy with a man or a movement is as
beireficial to the dealer as action.
Under certain circumstances the dealer of a neces-
sity must be associated with events into which music
enters. Creating the band spirit in a community, for
instance, is a duty of the dealer with ambitions to
extend his musical merchandise department. The re-
wards of fostering the saxophone and banjo tastes of
the young are represented by bigger annual profits
in ambitious houses. Dealers, even in the smallest
towns, have opportunities for encouraging and estab-
lishing a musical merchandise business.
Repair Service Important.
A feature of the dealers' service is the repair of
musical merchandise and the supply of necessary
accessories and parts. Such a phase of the service
calls for efficiency in the man who manages it, but
undeniably it is a certain way to sales. Service in the
musical merchandise department is advising and in-
structing the buyers. An instance related by a west-
ern dealer recently shows how important and valu-
able is the ability to advise.
Advising the Boys.
A drum corps was organized in his town in which
the drum sticks followed the fancies of the drummers
rather than matched the drums they played. To the
uninitiated that seems unimportant, but to the dealer
who was an ex-professional drummer it wouldn't do
at all. He explained to the boys the requirements in
drumsticks which are graded into three distinct
classes: Orchestra, band and street models.
An orchestra stick used on a street drum, he
pointed out, would not have sufficient weight to prop-
erly agitate the snares or rebound and would in addi-
tion to producing only a poor tone make playing
harder. He showed them that the sticks are as im-
portant as the drums and that drumstick models are
selected to suit the head and drum in use.
It was an ambitious bunch of boys and they started
a movement to have the heterogeneous collection of
drums and sticks discarded and a perfectly new out-
fit of drums with the proper sticks supplied instead.
From the drum corps the band movement spread. A
result within a month was the organization of a band
outfitted with reed and brass instruments from C. G.
Conn, Inc., Elkhart, Ind.
The dealer may satisfy the ambitions of the cus-
tomer by selling him a piano of the best type, an in-
strument famed for its tonal and structural qualities.
But to perpetuate the pleasures of the customer the
dealer must have a tuner service that is prompt if
desired and reliable at all times. Professional musi-
cal people or musical families aware of the periodic
tuning requirements of even the best and highest
priced piano, voluntarily ask for the services of the
tuner or maybe occasionally of the repairman. It is
different with what you might call the average owner
of even the best piano. An important part of the
dealers' service is reminding the careless or indiffer-
ent or ignorant owner of a piano of the vital neces-
Record Business for September Commemorated by
sity of keeping the piano in tune.
SAN FRANCISCO BRANCH OF
BALDWIN CO. CELEBRATES
Value of Dependability.
It is the association of the dealer with the ability
and the organization for providing service that gives
his house the character of dependability in the public
mind. The dealer who does not consider the sale a
closing incident in his relations with the customer is
Dinner for Entire Staff.
i T. J. Jurgenson presided at a dinner recently of
the force of salesmen and office staff of the Baldwin
Piano Co., San Francisco, given to celebrate the
for places of entertainment, Theatres,
Movies, Ice Cream Parlors, Etc., Etc.
The best line including the famous
"PIAN-O-GRAND"
"BANJ-O-GRAND"
and "HARP-O-GRAND"
Wide-awake Piano D e a l e r s find
them easy sellers in every community.
Send for illustrated
descriptive circulars.
Nelson -Wiggen Piano Co.
1731 Belmont Ave.,
CHICAGO
W. P. HAIHES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Av«.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St
NEW YORK
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years*
of Experience.
There's Money
for the Dealer in
Automatic Pianos
Fine Electric Self-Players of eye-
catching design and perfect perform-
ance. Also
COIN OPERATED
THE
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
BALDWIN FORCE DINES.
amazing sales record for last September. The sales
for that month were the largest in the history of the
New"York branch.
After the delicious dinner had been served, the
rest of the evening was devoted to a general discus-
sion of various selling problems, and plans were
made to make October, November and December
exceed the September figures.
BUYS MISSOURI BUSINESS.
Edgar Reynolds, who recently purchased the in-
terest of Clyde Maxwell in the Chillicothe Music Co.,
Chillicothe, Mo., is now sole proprietor of the busi-
ness. Mr. Reynolds has been associated with the
music firm for three years and has helped to build
up its business.
BLOW MUSIC STORE SAFE.
When employes of the Chicago Musical Instrument
Company at 214 S. Wabash avenue, arrived at the
store on Tuesday they found that the safe had been
blown during the night and $50 taken, they reported
to police.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 28, 1925.
13
PRESTO
instinctive taste for better music. With their first
player they will buy rhapsodies, operatic numbers
and other selections that it takes some Americans
years to appreciate.
"Instead of making people lose their desire to
learn how to play the piano, I think that the mechan-
El Paso, Texas, Music Store Manager Writes ical instrument has the opposite effect. Because it
creates more music lovers, it creates more people
Entertainingly in Daily Herald
who themselves want to play. It is a boon to chil-
of That City.
dren studying music nowadays, for they can play a
The ambitious mission of the playerpiano is set record on the piano and know how the selection
forth in the El Paso, Texas, Herald by Will R. they are studying should go—all about the runs and
Shutes of the El Paso Piano Company. It is an- rests, that present such problems.
"The climate within a radius of 200 miles around
other of Mr. Shutes' clever efforts to direct the at-
tention of the public to the instrument, which he El Paso is different from that anywhere else in the
says, is "doing the same thing in the world of music country. And it is hard on pianos because of its
that the printing press did in the world of letters." excessive dryness. Since 90 per cent of a piano is
wood, a piano containing the least bit of sap or mois-
Continuing, Mr. Shutes says:
"Before the day of the playerpiano there was usu- ture shrinks and becomes imperfect when it is ex-
ally just one person in the family who could make posed to the dry air for a time. I have been inter-
a little music and everybody had to await his pleas- ested in this matter for 25 years and have worked
ure in the matter. But now everyone has access to to have made an instrument that will not deteriorate
good music and as a result there are more good in our climate.
music listeners. I predict that not long hence 90 per
''The life of the average pianos should be from
cent of the pianos made will be players.
35 to 50 years. It takes about four summers to
"People are buying better music all the time in El
test a piano to see whether it will endure in this cli-
Paso. I think this is due to the concert series offered mate."
here each winter and to the music memory contests
in the public schools. Folks are coming to know
good music because they hear more of it. They
may not know just why they like it, but they know
that it has something that the other kind lacks. It
is like reading Shakespeare or the Bible. The first
time you hear it, you may not pay much attention to Conferees Refuse to Agree on Senate Estimations
it, but when you've heard it over and over again
and Further Hearings Promised.
you come to love it more.
The House commerce committee last week re-
"I find that usually when people buy their first
playerpiano they will buy a great many light music fused favorably to report a bill authorizing elimina-
rolls, dance pieces and popular songs. But they soon tion of the Pullman surcharge. The vote was 16 to
tire of these and the next ones they buy are a little 2. The House will have an opportunity to vote on
more classical and finally they come to buy only the question, however, despite the committee's ac-
tion.
the enduring selections.
"People of Mexican descent constitute a large num-
The House committee conducted hearings on the
ber of the music lovers in El Paso. They have an repeal bill after charges that it had been pigeon-holed
had led to the circulation of a petition among House
members proposing to take the measure out of the
committee's hands and bring it up on the House
floor.
A declaration by 18 of the 21 members of the House
committee on interstate commerce adverse to the
bill was made this week. It was said that passage
of the bill making the surcharge on Pullman travel
illegal would initiate direct rate making by congress
and "open the doors for every interest dissatisfied
with any existing rate to ask congress to take on the
commission's statutory duty as to rate making."
Opponents of the bill will use the report in the
fight that will be made against the Robinson amend-
ment to the independent offices appropriation bill
which is the same as the bill that was considered
by the house committee.
The committee . found that the surcharge pro-
duced about $37,000,000 for the railroads in 1923.
It said, assuming that carriers could stand a reduc-
are the last word In
tion of $37,000,000, there was no reason why the
musical perfection.
entire reduction should be made for the benefit of
Pullman travelers.
WILL R. SHUTES TELLS
MISSION OF PLAYER
HOUSE BLOCKS PULLMAN
SURCHARGE MEASURE
The LEADING LINE
WEAVER PIANOS
Grandu, Uprights and Player*
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Uprights and Player Pianos
A high grade piano of great
vaiue and with charming tone quality.
Livingston Pianos— Upriehts and Player Piano*
A popular piano at a popular price.
Over 70,000 instruments made by this company are sing-
Ing their own praises in all parts of the civilized world.
Write for catalogues and state on what terms you would
like to deal, and we will make you • proposition if yon are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, P \ .
Established 1870
DECKER
KJ
EST. 1856 51 SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
New York
Grand and
Reproducing
Grand Pianos
Lester Piano Co.
Cincinnati Factories of Thf Baldwin Piano Company
BELL STORE STILL RUNNING.
1306 Chestnut St.
Notwithstanding what seems to be the general
impression the Bell Music Company, of Muncie,
Indiana, is still in business and handles practically
every thing in the musical line. It features the A.
B. Chase piano, Edison and Victor phonographs and
C. G. Coon orchestra and band instruments.
Philadelphia
BUYS BRAZIL, IND., BUSINESS.
Ira Serin will continue as manager of the C. S.
York Piano Co., Brazil, Ind., recently purchased by
Horace Link & Co., of Paris, 111. C. S. York, who
has operated the piano business for the past twenty-
five years, has disposed of his interest for the purpose
of retiring to private life.
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
fetabliahed 187t
Factories, 816 D1X ST., Chicago, HI.
v A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which o!Ters every opportunity to represent
under the mos favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For Injormaiion Wrilt
pJalbtoin $tano Company
CINCINNATI
INDIANAPOLIS
LOUISVILLE
fncorporateO
CniCAQO
ST. LOUIS
DALLAS
Kindler & Collins
NBW YORK
DENVEB
SAN FRANCWCO
Pianos
520-524 W.48IHS
NEW YORK
When In Doubt See Presto Buyers' Guide
POOLE
-BOSTON-
AND UPRIGHT PIANOS
AND
PLAYER PIANOS
I no 19171~
•->_--:
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 12: PDF File | Image

Download Page 13 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.