Presto
Issue: 1925 2013 - Page 22
22
February 21, 1925.
PRESTO
FEATURES Q R S IN MILWAUKEE
PURPOSE OF LOUD SPEAKER
Horn in Relation to Reproduction of Sound Ex-
plained by Radio Expert.
The purpose of the loud speaker is to reproduce
and not produce, according to Edward H. Jewett,
New York radio expert. Speaking at a radio con-
ference recently, Mr. Jewett said:
"It is the loud speaker's job to reproduce the music
or speech put into the receiving set, and nothing else,
particularly nothing of its own origin. The very limi-
tations of the loud speaker's job are its prime diffi-
culties.
"True tone quality and faithful reproduction are
attributes not easily gained. To give ample volume
to the low bass notes whose audible frequencies hover
around fifty cycles and to do as well with the higher
treble notes around 5,000 cycles is an expert scien-
tist's task.
"We all know of the care to preserve the original
quality of the music or speech as it travels through
the microphone, the transmitter, and the receiving set.
This same painstaking attention, the same scientific
care must be showered upon its passage through the
loud speaker. The finest artist, the best equipped
MILWAUKEE PIANO
broadcast station, the best receiving set in the world
—all avail little if the loud speaker is not on a par
with them.
"Users of the radio have frequently noticed how
certain loud speakers produce audible sounds of their
tractively, as the results show. Miss Irene Kam- own or intensify certain of the audible frequencies,
The above window of the Milwaukee Piano Manu-
favoring the low or high notes. This depends on the
facturing Co. at 270 West Water street, Milwaukee, mack, in charge of the roll department, says Q R S
Wis., shows among other things musical a lot of the rolls are carried exclusively and this progressive store material of which the horn is constructed. If any
new Q R S girls and Q R S rolls. Carl Netzow, the carries a large stock of products of the Q R S Music portion of the material has a sound frequency within
the audible range you can bet that sound will be in-
manager, knows how to have a window dressed at- Co.. Chicago.
tensified by the loud speaker.
"People often ask me how to tell which horn to
dealer in every fair-sized town in the state, thereby buy, and I always tell them to do just as they would
MOHAWK FRANCHISES.
An enviable sales record was made recently by breaking all records and establishing a precedent for if they were about to buy a piano—go and listen to
Albert Lascy of the Mohawk Electric Corporation, all Mohawk salesmen. Under the terms of the the different makes. Then buy the one which sounds
Chicago, in Pennsylvania, where he had gone to in- Mohawk franchise a dealer is required to buy a cer- the best."
troduce the new and sensational one dial S-tube tain number of sets outright in order to get the fran-
Lansburgh & Brother Department Store, Washing-
Mohawk radio receiver. In less than live weeks Mr. chise rights, and a stipulated number of sets every
ton, D. C, has discontinued its talking machine de-
Lascy succeeded in establishing a Mohawk franchise month thereafter in order to hold it.
partment.
"SUPERIOR" PIANO PLATES
In order to properly
handle our increasing
business we have
found it necessary to
move our shop and
office to
Manufactured by
SUPERIOR FOUNDRY CO.
FAIRBANKS
Cleveland, Ohio
3767 North Illinois Street
Indianapolis, Indiana
PIANO PLATES
FRIELD MILLER & CO.
THE FAIRBANKS CO., Springfield, Ohio
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list*
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, UL
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February 21, 1925.
PRESTO
FEATURES Q R S IN MILWAUKEE
PURPOSE OF LOUD SPEAKER
Horn in Relation to Reproduction of Sound Ex-
plained by Radio Expert.
The purpose of the loud speaker is to reproduce
and not produce, according to Edward H. Jewett,
New York radio expert. Speaking at a radio con-
ference recently, Mr. Jewett said:
"It is the loud speaker's job to reproduce the music
or speech put into the receiving set, and nothing else,
particularly nothing of its own origin. The very limi-
tations of the loud speaker's job are its prime diffi-
culties.
"True tone quality and faithful reproduction are
attributes not easily gained. To give ample volume
to the low bass notes whose audible frequencies hover
around fifty cycles and to do as well with the higher
treble notes around 5,000 cycles is an expert scien-
tist's task.
"We all know of the care to preserve the original
quality of the music or speech as it travels through
the microphone, the transmitter, and the receiving set.
This same painstaking attention, the same scientific
care must be showered upon its passage through the
loud speaker. The finest artist, the best equipped
MILWAUKEE PIANO
broadcast station, the best receiving set in the world
—all avail little if the loud speaker is not on a par
with them.
"Users of the radio have frequently noticed how
certain loud speakers produce audible sounds of their
tractively, as the results show. Miss Irene Kam- own or intensify certain of the audible frequencies,
The above window of the Milwaukee Piano Manu-
favoring the low or high notes. This depends on the
facturing Co. at 270 West Water street, Milwaukee, mack, in charge of the roll department, says Q R S
Wis., shows among other things musical a lot of the rolls are carried exclusively and this progressive store material of which the horn is constructed. If any
new Q R S girls and Q R S rolls. Carl Netzow, the carries a large stock of products of the Q R S Music portion of the material has a sound frequency within
the audible range you can bet that sound will be in-
manager, knows how to have a window dressed at- Co.. Chicago.
tensified by the loud speaker.
"People often ask me how to tell which horn to
dealer in every fair-sized town in the state, thereby buy, and I always tell them to do just as they would
MOHAWK FRANCHISES.
An enviable sales record was made recently by breaking all records and establishing a precedent for if they were about to buy a piano—go and listen to
Albert Lascy of the Mohawk Electric Corporation, all Mohawk salesmen. Under the terms of the the different makes. Then buy the one which sounds
Chicago, in Pennsylvania, where he had gone to in- Mohawk franchise a dealer is required to buy a cer- the best."
troduce the new and sensational one dial S-tube tain number of sets outright in order to get the fran-
Lansburgh & Brother Department Store, Washing-
Mohawk radio receiver. In less than live weeks Mr. chise rights, and a stipulated number of sets every
ton, D. C, has discontinued its talking machine de-
Lascy succeeded in establishing a Mohawk franchise month thereafter in order to hold it.
partment.
"SUPERIOR" PIANO PLATES
In order to properly
handle our increasing
business we have
found it necessary to
move our shop and
office to
Manufactured by
SUPERIOR FOUNDRY CO.
FAIRBANKS
Cleveland, Ohio
3767 North Illinois Street
Indianapolis, Indiana
PIANO PLATES
FRIELD MILLER & CO.
THE FAIRBANKS CO., Springfield, Ohio
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list*
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, UL
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).