Presto

February 21, 1925.
23
P R E S T O
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
LAUNCH RECORD CAMPAIGN
Music Stores Stir the Sale of Records and
Phonographs With Window Displays
and Other Publicity.
A number of the most progressive mus.ic houses on
Wabash avenue, and outlying districts of Chicago,
concentrated their efforts this week, largely on the
Sale of phonographs and records.
The appropriateness of the time selected for the
sales campaign is evidenced by the results obtained
through effectively bringing this class of merchandise
before the public.
The appearance of many new plays at the Chicago
theaters, which also meant the appearance of new
records of the songs featured by the plays, has re-
sulted in an increased demand for the late numbers
in the stores on Chicago's "piano row."
The eight large windows of Lyon & Healy, Inc.,
Wabash and Jackson, are utilized for the displaying
of phonographs and records. Numbers in George
White's Scandals, Selwyn Theater; "Rosa Marie,"
Woods Theater; "Stepping Stones," Illinois Theater,
and "The Dream Girl" at the Studebaker Theater,
are among those featured.
graphs and have the experience of a great many
years behind them. They represent the finest in con-
struction and beauty that is possible at the factory of
:
the Starr Piano Company, Richmond, Ind.
!•
WAVE LENGTHS REALLOCATED.
'
Reallocations of radio wave lengths to broadcast-
ing stations were announced this week by the De-
partment of Commerce, which has been engaged for
some time in an attempt to divide the ether along
more efficient lines than heretofore prevailed. The
stations given allocations today are those listed by
the department as "B" grade, with modern mechan-
ism, high power and stocks of spare parts, which will
reduce intermittency of service.
,'
Mrs. E. W. Kemp, who has been conducting the
Tivoli Music Shop, 6352 Delmar boulevard, St. Loui$,
has turned the business over to other hands.
'••(
ADDING SMALL GOODS LINE
Style C-2
FROM THE BIGGEST
ORCHESTRION
Installation of a Musical Merchandise Department
Found Justified by the Successful Exclusive Firms.
The growth of musical merchandise departments
in piano stores is no longer a fact to excite surprise.
But it is taken as a recognition of the big possibilities
for profits in the goods. And the installation of
musical merchandise is justified by the experience of
firms heretofore dealers in pianos exclusively. It is
one of the most conclusive arguments for a like
course by other exclusive houses selling pianos or
talking machines. To either the addition of musical
merchandise serves as an attraction to the sales in
the main lines.
One thing is certain. No line has such a real, per-
manent, substantial business building quality as musi-
cal merchandise properly and intelligently carried.
Too many have gone into the sale of small goods in
a haphazard way that invited failure. The wise and
experienced merchant who knows the fundamentals
of merchandising realizes that there are no unimpor-
tant things in his business. One department of a
business is linked with another and the influences of
one department badly managed are felt in all the
others.
In every case the piano and phonograph lines are
found mutually helpful. Of course they are related
one to the other in the minds of the public and that
fact is borne in mind by the wise dealer. Properly
handled small goods are promising things for the
piano or phonograph dealer to add. Proper handling
is synonymous with careful handling and this involves
the question of overhead. Additional overhead is
only justified when the new sideline shows of a size
warranting expansion.
STARR PHONOGRAPH SALES INCREASE.
The fame of the Starr tone box is augmented by
the merits of the Starr loud speaker and sales of
Starr phonographs show stimulation in every part of
the country. The Starr loud speakers are made on
the same principle as the tone box of the Starr phono-
P
e er1es s
THE SMALLEST
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Manufactured by
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Piano Movers Supply Co.
HARRISONBURG
VIRGINIA
A Pneumatic Action bearing the name ]
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
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PNEUMATIC ACTIONS
Simple \A construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Wihwt Are.
New York City
Player Actions
Embody Five Cardinal Features;
Tiny Coinola
THE "BILGER" LOADER
DURABILITY
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GUARANTEE
STANDARD
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Piano Actions
Write for Prices and Territory
We Have Something of Interest for You
Peerless Pneumatic Piano Action
Co., Inc.
715-721 N. Kedzie Ave.
TALBUT F. CHEEK, President
CHICAGO
469-485 East 132nd Street
NEW YORK
She Standard Action Company
Qambridii, ^Massachusetts
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