Presto
Issue: 1925 2008 - Page 16
16
January 17, 1925.
PRESTO
WINDOW DISPLAYS
HELP MAKE THE SALES
Attractive Displays Along Wabash Avenue
Powerful in Stimulating Business in Music
Goods.
Chicagoans who have waited until after the holi-
days to make a musical purchase, find a variety of
fine merchandise awaiting them along Piano Row.
Merchants have arranged effective window displays
that appeal to the musical taste of passers-by, show-
ing" everything from harmonicas to beautiful pianos.
In the large windows of Lyon & Healy are diversi-
fied displays, the most attractive being the corner
window in which a well chosen line of radio is shown.
In other windows are featured "My Best Girl," a
late hit featured with a drawing; an exhibit of Q R S
rolls displayed in two columns and in which display
onlookers get a view of the material of which the
Q R S Co.'s products are made.
The Cable Piano Co., Jackson and Wabash, in
featuring the Cable Midget upright, has placed three
little instruments in one of its windows which also
shows a picture of the leader of the Trianon orches-
tra, who recently purchased a Cable Midget for his
home.
Another Cable attraction is the display of a Con-
over upright which is arranged to permit spectators
to view the mechanism of the instrument. Cards
with strings attached lead to important parts in its
construction.
Other windows that will aid sales materially are
those of the Baldwin Piano Co., Adam Schaaf, Inc.,
the Story & Clark Piano Co., and the Steger & Sons
Piano Mfg. Co.
PERIOD FURNITURE SHOW
TO ATTRACT PIANO MEN
French Connoisseur Arranges Instructive Display at
Art Institute, Chicago.
Piano manufacturers and manufacturers of talking
machine cabinets ambitious to produce distinctive
models are expected to show interest in the exhibi-
tion of samples of eighteenth century furniture to
open at the Art Institute, Chicago, this week. Rene
Seligmann of Paris, connoisseur of arts and author-
ity on French "period" furniture, has arranged the
exposition of French art and interior decoration of
the century named and which he expects will revolu-
tionize the popular American conception of French
furnishings of that time.
"Gilded furniture or the gilded piano is not
typically French," said Mr. Seligmann. "True there
is some, but the American conception of its im-
portance is so exaggerated that I wish to state that
my own and, to a great extent, my country's taste
is not for the extremely showy. For that reason I
have brought not one piece of gilded furniture with
me. The pieces I have are carved in natural wood
and are simple and genuinely beautiful in design.
"The importance of the display at the Art Insti-
tute for piano case designers and designers of con-
sole and other models of phonographs is in its effec-
tiveness in pointing out many errors in the forms of
the period types. Besides, as always is the case at
furniture expositions a good many piano merchants
will also be present.
The exposition, which is sponsored by Chauncey
McCormick, trustee of the Institute, has been called
by its backers, "the greatest display of eighteenth
century French art ever shown in the United States."
An elegantly furnished "salon" or drawing room of
the' high aristocracy of the time will embody the
showing. Fine tapestries and old paintings will
adorn the walls. A mantelpiece of marble, natural
wood chairs, vases, wall fixtures and candelabra will
be among the furnishings. "Every piece is of the
period and the majority come from the best known
collections in the world," Mr. Seligmann said.
MUSIC IS FIRST CHOICE
OF PUBLIC EVERYWHERE
Music Teachers' National Association Also Learn
That Jazz Declines in Popularity.
Results of a questionnaire sent to broadcasting sta-
tions throughout the country by W. A. Fisher, of
Boston, were revealed at the annual meeting of the
Music Teachers' National Association at St. Louis.
Answers show that music ranks first as a broadcast
feature. Twice as many program directors reported
jazz popularity as waning to those who saw an in-
crease. The predominance of jazz seems to be at-
tributed to the many hotels and dance halls clamor-
ing to be heard "on the air" as a means of publicity.
It was pointed out that there has been little sys-
tematic broadcasting of regular symphony concerts,
KSD, St. Louis; WEAF, New York, and WLW,
Cincinnati, being notable exceptions.
While paying tribute to the more discriminating
program managers discussion at the music teachers'
meeting dwelt at length on the fact that the short-
comings in the present conduct of radio are due to
the fundamental error of wanting something for
nothing.
BALDWINS FOR CHAIN HOTELS
ARTISTIC
IN EVERY
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale Office*:
tyw T«fk Oil
130 W. Utod S»
CMCMO
410 S. MieU^an Ava.
San Franciac*
111 California St.
Schaff Bros.
Players » nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
giving you the
Unequaled Grand
Unequaled Price
at
HOTEL, CHARLOTTE, CHARLOTTE, N. C.
Baldwin baby grand pianos have been provided for
the foor & Robinson hotels, famed throughout the
South for their attentive service and quiet operation,
and new standards of hotel excellence. The real mis-
sion of a good hotel is, first of all, to restore the
tired traveler. At the end of a business day, the
salesman, especially, has need of complete relaxation,
peace and contentment, to fit him for the next day's
battle.
Smooth service is not enough unless it is performed
in an atmosphere of refined beauty and elegance.
Such an atmosphere is characteristic of all Foor &
Robinson experience without unreasonable expense.
Furniture and decorations are of that beauty, sim-
plicity, grace, durability and comfort that bespeak
high quality and perfect taste.
Hence the choice of the Baldwin baby grand pianos
as the standard for all Foor & Robinson hotels has a
real significance. The Baldwin alone offers the dig-
nity and artistic supremacy that conform to Foor &
Robinson standards.
Foor & Robinson hotels are in Johnson City, Tenn.;
Spartanburg, S. C; Charleston, S. C; Ashevillc,
N. C; High Point, N. C; Charlotte, N. C; Greens-
boro, N. C; Washington, Pa.; Jacksonville, Fla.;
Miami, Fla.
Already being sold by leading dealers
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with prompt and efficient service.
Columbian Grand Piano Mfg. Co.
400 W. Erie S t
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
January 17, 1925.
PRESTO
WINDOW DISPLAYS
HELP MAKE THE SALES
Attractive Displays Along Wabash Avenue
Powerful in Stimulating Business in Music
Goods.
Chicagoans who have waited until after the holi-
days to make a musical purchase, find a variety of
fine merchandise awaiting them along Piano Row.
Merchants have arranged effective window displays
that appeal to the musical taste of passers-by, show-
ing" everything from harmonicas to beautiful pianos.
In the large windows of Lyon & Healy are diversi-
fied displays, the most attractive being the corner
window in which a well chosen line of radio is shown.
In other windows are featured "My Best Girl," a
late hit featured with a drawing; an exhibit of Q R S
rolls displayed in two columns and in which display
onlookers get a view of the material of which the
Q R S Co.'s products are made.
The Cable Piano Co., Jackson and Wabash, in
featuring the Cable Midget upright, has placed three
little instruments in one of its windows which also
shows a picture of the leader of the Trianon orches-
tra, who recently purchased a Cable Midget for his
home.
Another Cable attraction is the display of a Con-
over upright which is arranged to permit spectators
to view the mechanism of the instrument. Cards
with strings attached lead to important parts in its
construction.
Other windows that will aid sales materially are
those of the Baldwin Piano Co., Adam Schaaf, Inc.,
the Story & Clark Piano Co., and the Steger & Sons
Piano Mfg. Co.
PERIOD FURNITURE SHOW
TO ATTRACT PIANO MEN
French Connoisseur Arranges Instructive Display at
Art Institute, Chicago.
Piano manufacturers and manufacturers of talking
machine cabinets ambitious to produce distinctive
models are expected to show interest in the exhibi-
tion of samples of eighteenth century furniture to
open at the Art Institute, Chicago, this week. Rene
Seligmann of Paris, connoisseur of arts and author-
ity on French "period" furniture, has arranged the
exposition of French art and interior decoration of
the century named and which he expects will revolu-
tionize the popular American conception of French
furnishings of that time.
"Gilded furniture or the gilded piano is not
typically French," said Mr. Seligmann. "True there
is some, but the American conception of its im-
portance is so exaggerated that I wish to state that
my own and, to a great extent, my country's taste
is not for the extremely showy. For that reason I
have brought not one piece of gilded furniture with
me. The pieces I have are carved in natural wood
and are simple and genuinely beautiful in design.
"The importance of the display at the Art Insti-
tute for piano case designers and designers of con-
sole and other models of phonographs is in its effec-
tiveness in pointing out many errors in the forms of
the period types. Besides, as always is the case at
furniture expositions a good many piano merchants
will also be present.
The exposition, which is sponsored by Chauncey
McCormick, trustee of the Institute, has been called
by its backers, "the greatest display of eighteenth
century French art ever shown in the United States."
An elegantly furnished "salon" or drawing room of
the' high aristocracy of the time will embody the
showing. Fine tapestries and old paintings will
adorn the walls. A mantelpiece of marble, natural
wood chairs, vases, wall fixtures and candelabra will
be among the furnishings. "Every piece is of the
period and the majority come from the best known
collections in the world," Mr. Seligmann said.
MUSIC IS FIRST CHOICE
OF PUBLIC EVERYWHERE
Music Teachers' National Association Also Learn
That Jazz Declines in Popularity.
Results of a questionnaire sent to broadcasting sta-
tions throughout the country by W. A. Fisher, of
Boston, were revealed at the annual meeting of the
Music Teachers' National Association at St. Louis.
Answers show that music ranks first as a broadcast
feature. Twice as many program directors reported
jazz popularity as waning to those who saw an in-
crease. The predominance of jazz seems to be at-
tributed to the many hotels and dance halls clamor-
ing to be heard "on the air" as a means of publicity.
It was pointed out that there has been little sys-
tematic broadcasting of regular symphony concerts,
KSD, St. Louis; WEAF, New York, and WLW,
Cincinnati, being notable exceptions.
While paying tribute to the more discriminating
program managers discussion at the music teachers'
meeting dwelt at length on the fact that the short-
comings in the present conduct of radio are due to
the fundamental error of wanting something for
nothing.
BALDWINS FOR CHAIN HOTELS
ARTISTIC
IN EVERY
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale Office*:
tyw T«fk Oil
130 W. Utod S»
CMCMO
410 S. MieU^an Ava.
San Franciac*
111 California St.
Schaff Bros.
Players » nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
giving you the
Unequaled Grand
Unequaled Price
at
HOTEL, CHARLOTTE, CHARLOTTE, N. C.
Baldwin baby grand pianos have been provided for
the foor & Robinson hotels, famed throughout the
South for their attentive service and quiet operation,
and new standards of hotel excellence. The real mis-
sion of a good hotel is, first of all, to restore the
tired traveler. At the end of a business day, the
salesman, especially, has need of complete relaxation,
peace and contentment, to fit him for the next day's
battle.
Smooth service is not enough unless it is performed
in an atmosphere of refined beauty and elegance.
Such an atmosphere is characteristic of all Foor &
Robinson experience without unreasonable expense.
Furniture and decorations are of that beauty, sim-
plicity, grace, durability and comfort that bespeak
high quality and perfect taste.
Hence the choice of the Baldwin baby grand pianos
as the standard for all Foor & Robinson hotels has a
real significance. The Baldwin alone offers the dig-
nity and artistic supremacy that conform to Foor &
Robinson standards.
Foor & Robinson hotels are in Johnson City, Tenn.;
Spartanburg, S. C; Charleston, S. C; Ashevillc,
N. C; High Point, N. C; Charlotte, N. C; Greens-
boro, N. C; Washington, Pa.; Jacksonville, Fla.;
Miami, Fla.
Already being sold by leading dealers
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with prompt and efficient service.
Columbian Grand Piano Mfg. Co.
400 W. Erie S t
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
Future scanning projects are planned by the International Arcade Museum Library (IAML).