Presto

Issue: 1925 2008

16
January 17, 1925.
PRESTO
WINDOW DISPLAYS
HELP MAKE THE SALES
Attractive Displays Along Wabash Avenue
Powerful in Stimulating Business in Music
Goods.
Chicagoans who have waited until after the holi-
days to make a musical purchase, find a variety of
fine merchandise awaiting them along Piano Row.
Merchants have arranged effective window displays
that appeal to the musical taste of passers-by, show-
ing" everything from harmonicas to beautiful pianos.
In the large windows of Lyon & Healy are diversi-
fied displays, the most attractive being the corner
window in which a well chosen line of radio is shown.
In other windows are featured "My Best Girl," a
late hit featured with a drawing; an exhibit of Q R S
rolls displayed in two columns and in which display
onlookers get a view of the material of which the
Q R S Co.'s products are made.
The Cable Piano Co., Jackson and Wabash, in
featuring the Cable Midget upright, has placed three
little instruments in one of its windows which also
shows a picture of the leader of the Trianon orches-
tra, who recently purchased a Cable Midget for his
home.
Another Cable attraction is the display of a Con-
over upright which is arranged to permit spectators
to view the mechanism of the instrument. Cards
with strings attached lead to important parts in its
construction.
Other windows that will aid sales materially are
those of the Baldwin Piano Co., Adam Schaaf, Inc.,
the Story & Clark Piano Co., and the Steger & Sons
Piano Mfg. Co.
PERIOD FURNITURE SHOW
TO ATTRACT PIANO MEN
French Connoisseur Arranges Instructive Display at
Art Institute, Chicago.
Piano manufacturers and manufacturers of talking
machine cabinets ambitious to produce distinctive
models are expected to show interest in the exhibi-
tion of samples of eighteenth century furniture to
open at the Art Institute, Chicago, this week. Rene
Seligmann of Paris, connoisseur of arts and author-
ity on French "period" furniture, has arranged the
exposition of French art and interior decoration of
the century named and which he expects will revolu-
tionize the popular American conception of French
furnishings of that time.
"Gilded furniture or the gilded piano is not
typically French," said Mr. Seligmann. "True there
is some, but the American conception of its im-
portance is so exaggerated that I wish to state that
my own and, to a great extent, my country's taste
is not for the extremely showy. For that reason I
have brought not one piece of gilded furniture with
me. The pieces I have are carved in natural wood
and are simple and genuinely beautiful in design.
"The importance of the display at the Art Insti-
tute for piano case designers and designers of con-
sole and other models of phonographs is in its effec-
tiveness in pointing out many errors in the forms of
the period types. Besides, as always is the case at
furniture expositions a good many piano merchants
will also be present.
The exposition, which is sponsored by Chauncey
McCormick, trustee of the Institute, has been called
by its backers, "the greatest display of eighteenth
century French art ever shown in the United States."
An elegantly furnished "salon" or drawing room of
the' high aristocracy of the time will embody the
showing. Fine tapestries and old paintings will
adorn the walls. A mantelpiece of marble, natural
wood chairs, vases, wall fixtures and candelabra will
be among the furnishings. "Every piece is of the
period and the majority come from the best known
collections in the world," Mr. Seligmann said.
MUSIC IS FIRST CHOICE
OF PUBLIC EVERYWHERE
Music Teachers' National Association Also Learn
That Jazz Declines in Popularity.
Results of a questionnaire sent to broadcasting sta-
tions throughout the country by W. A. Fisher, of
Boston, were revealed at the annual meeting of the
Music Teachers' National Association at St. Louis.
Answers show that music ranks first as a broadcast
feature. Twice as many program directors reported
jazz popularity as waning to those who saw an in-
crease. The predominance of jazz seems to be at-
tributed to the many hotels and dance halls clamor-
ing to be heard "on the air" as a means of publicity.
It was pointed out that there has been little sys-
tematic broadcasting of regular symphony concerts,
KSD, St. Louis; WEAF, New York, and WLW,
Cincinnati, being notable exceptions.
While paying tribute to the more discriminating
program managers discussion at the music teachers'
meeting dwelt at length on the fact that the short-
comings in the present conduct of radio are due to
the fundamental error of wanting something for
nothing.
BALDWINS FOR CHAIN HOTELS
ARTISTIC
IN EVERY
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholesale Office*:
tyw T«fk Oil
130 W. Utod S»
CMCMO
410 S. MieU^an Ava.
San Franciac*
111 California St.
Schaff Bros.
Players » nd Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because of their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
giving you the
Unequaled Grand
Unequaled Price
at
HOTEL, CHARLOTTE, CHARLOTTE, N. C.
Baldwin baby grand pianos have been provided for
the foor & Robinson hotels, famed throughout the
South for their attentive service and quiet operation,
and new standards of hotel excellence. The real mis-
sion of a good hotel is, first of all, to restore the
tired traveler. At the end of a business day, the
salesman, especially, has need of complete relaxation,
peace and contentment, to fit him for the next day's
battle.
Smooth service is not enough unless it is performed
in an atmosphere of refined beauty and elegance.
Such an atmosphere is characteristic of all Foor &
Robinson experience without unreasonable expense.
Furniture and decorations are of that beauty, sim-
plicity, grace, durability and comfort that bespeak
high quality and perfect taste.
Hence the choice of the Baldwin baby grand pianos
as the standard for all Foor & Robinson hotels has a
real significance. The Baldwin alone offers the dig-
nity and artistic supremacy that conform to Foor &
Robinson standards.
Foor & Robinson hotels are in Johnson City, Tenn.;
Spartanburg, S. C; Charleston, S. C; Ashevillc,
N. C; High Point, N. C; Charlotte, N. C; Greens-
boro, N. C; Washington, Pa.; Jacksonville, Fla.;
Miami, Fla.
Already being sold by leading dealers
throughout the country
Write today—tell us your next year's re-
quirements and we will meet your demands
with prompt and efficient service.
Columbian Grand Piano Mfg. Co.
400 W. Erie S t
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
January 17, 1925.
HELPS TO ORGANIZE
LOCAL MUSIC WEEKS
National Music Week Committee Issues In-
structive Book for Individuals and
Groups in Many Places.
A guide for the organization of local music weeks
in co-operation with National Music Week has been
issued by the National Music Week committee, 45
West 45th street. New York City.
President Coolidge is chairman of the honorary
committee composed of thirty-six governors of states
and the governors of Alaska, Hawaii and the Philip-
pine Islands.
The active committee comprises Otto H. Kahn,
chairman; James G. Blaine, Jr., vice-president, New
York Trust Co., treasurer; and C. M. Tremaine, di-
rector, National Bureau for the Advancement of
Music, secretary, and thirty-two members, promi-
nent in which are Joseph N. Weber, president,
American Federation of Musicians; Frank L. Sealy,
warden, American Guild of Organists; Gene Buck,
president, American Society of Composers, Authors
and Publishers; Richard F. Grant, president, Cham-
ber of Commerce of the United States; Mrs. John D.
Sherman, president, General Federation of Women's
Clubs; Victor M. Johnson, president, Kiwanis Club
International; James A. Flaherty, supreme knight,
Knights of Columbus; Richard W. Lawrence, presi-
dent, Music Industries Chamber of Commerce; Wil-
liam Breach, president, Music Supervisors' National
Conference; Leon R. Maxwell, president, Music
Teachers' National Association; J. E. Edgerton,
president, National Association of Manufacturers; W.
W. Smith, president, National Association of Music
Merchants; T. Tertius Noble, president, National
Association of Organists; Kenneth M. Bradley, presi-
dent, National Association of Schools of Music and
Allied Arts; Mrs. John F. Lyons, president, National
Federation of Music Clubs.
The first observance of National Music Week was
held May 4-10, 1924, with the joint co-operation of
nearly 800 cities throughout the country. It was the
WEBSTER PIANOS
Noted for Their Musical Beauty
of Tone and Artistic Style
ATTRACTIVE
Factory
Leominstcr,
Mat*.
17
P R E S T O
PRICES
Executive Office*
138th St. and Walton Ave.
N«w York
Division W. P. HAINES & CO., Inc.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHERN BRANCH: 730 Gandler Bldg., ATLANTA, GA
culmination of the individual music weeks which had
been observed in about ISO cities at different times
previously. In 452 of the cities participating in the
National Music Week the observance was general
throughout the community; in 329 it was of a more
restricted type. Preparations are now actively under
way for the second annual observance. There will
be many more cities represented, perhaps as many
as 1,000.
The booklet has been issued by the National Music
Week committee as an aid to individuals and groups
desirous of initiating a music week in their com-
munity or otherwise contributing to its success. The
suggestions contained herein are based upon the
experience of nearly 500 cities which have held com-
munity-wide observances of the National Music
Week, and many of which had held annual observ-
ances before the synchronization of the movement.
But they are only suggestions.
It is the firm stand of the national committee that
the working out of local music weeks is to be left
entirely to the judgment of the local people, who
alone can know the resources, the special needs and
the possibilities of their town. For music week is to
reflect the desire of the people. The information in
the booklet is of a general nature, designed to serve
the average community. Further information, in-
cluding detailed music week programs as actually
carried out in cities of various sizes, and other special
helps to be mentioned later, may be obtained free
upon request by writing the secretary of the com-
mittee.
RECOGNIZES MERITS OF
WEAVER PLAYER PIANO
Two Instances of Favor for the Meritorious Instru-
ment from York, Pa., in Letter.
In a recent letter to the Weaver Piano* Co., Inc.,
York, Pa., R. C. Gridlin, Richmond, Va., writes:
"C. B. Branner delivered the Weaver player to Mrs.
Brown today. She was delighted with it. Mr. Bran-
ner said he had no idea the Weaver was such a fine
player and that he is going to sell more Weaver
pianos. Yours truly, R. C. Cridlin."
"Mr. Branner was for many years southern general
agent for the Chase-Hackley Piano Company, and
his keen sense of values led him to select the Weaver
line when he embarked in a retail business on his
own account."
J. S. Barrows recently opened a music store at
5646 Michigan avenue, Detroit, under the name of
the Michigan Music Shop.
REMINDER FOR MUSIC
STORE CUSTOMERS
New Wall Sign Prepared by the National Associa-
tion of Piano Tuners Assures Salutary Effects.
The activities of the National Association of Piano
Tuners in evidence in a great many ways in the piano
business and all the ways are conducive to good of
the trade, the customers and the piano tuners' organi-
zation individually and collectively.
The policies of the tuners' organization have raised
the prestige of the tuners. For instance only men
who are qualified as tuners are eligible for member-
ship and only the competent ones are passed as
fitted to undertake the tuner's duties in the retail
store.
It improves the standing of the music merchant
when he can make it known that he employs no
tuners but competent men, qualified after a rigid
examination, guaranteed by the fact, of his member-
ship in the National Association of Piano Tuners.
The competent tuner in the music stores in an
assurance to the customers that their pianos and
players will be kept in proper form.
The National Association of Piano Tuners has
issued a store sign which tells the visitors that the
store has made provision for competent tuning and
repairing service for its customers. The sign effec-
tively displayed in strong type set around the seal
of the association reads:
"All pianos should be tuned four times a year.
"High Quality Piano Tuning and Repairing.
"Members of the Music Industries Chamber of
Commerce of the United States.
"Leave your orders today."
The obvious advantage of the sign hung promi-
nently in the music store is that lax owners of pianos
and players will be reminded of their duty to the
instruments and the obligation they owe their family
and their neighbors. The most abhorrent local pest
is (he untuned piano or player or the player sick
in its pneumatics. And not only will the sign
increase the tuning business of the dealer but assure
him better prices as well.
Telling about the new sign suggests a reminder
for the dealers whose tuning department is not
stamped with the seal of competence. A good way
to raise the character of a tuning department is to
have the tuners join the National Association of
Piano Tuners. Particulars as to application and
subsequent procedure may be procured from the
offices of the National Association of Piano Tuners,
22 Quincy street, Chicago.
COMING JOYOUS EVENT.
The following reminder was mailed this week to
members of the piano trade in Chicago: "The Chi-
cago Piano and Organ Association invites you to be
present at its twenty-sixth annual dinner, Thursday
evening, January the twenty-second, nineteen hun-
dred and twenty-five, at the Chicago Athletic Club.
Guests of the evening, officers and executive com-
mittees of the Music Industries Chamber of Com-
merce of America. Reception at six o'clock. Dinner
at six-thirty. Informal."
The Brown Music Co., 285 South Thomas street,
Pomona, Cal., has been sold to the Fidelity Reserve
Corp., of Los Angeles.
GRAND PIANO
58 Inches Long
The best exponent of the present Baby Grand Age.
Its tone— ij;s lines—-its restricted space requirement and
attractive price—
MAKE IT THE PREMIER AGENCY
Get full details of this valuable selling franchise NOW.
Premier Grand Piano Corporation
Largest Institution n in the World Building Grand
rianos Exclusively
Pis
WALTER C. HEPPERLA
Pr.sMant
JCSTBS HATJEMER
510-532 West llxA Street
NEW YORK
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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