Presto

20
January 3, 1925.
PRESTO
GOOD PHONOGRAPH BUYERS
Big Foreign-Born Groups in Industrial Cen-
ters Not Influenced by Radio in Their
Favor for Talking Machine.
IDhere Supply
akuaijs meets
Hie Demand j
Hardware, Felts, Cloths, Hammers, etc
for Pianos, Organs, Players, Talking
Machines, Special Stampings, Turn-
ings, etc., when you order from us.
WHERE SUPPLY MEETS DEMAND.
The American Piano Supply Co.,
No. 112 East 13th Street
NEW YORK CITY
SCHAFF
Piano String Co.
Manufacturer* of
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor. er Lewrfs Street
CHICAGO
In every large industrial center there are large
numbers of talking machine prospects who are not
influenced by the appeals of radio. One Chicago
house in particular has operated among these pros-
pects with complete satisfaction. And not only are
his customers easy to sell to when approached prop-
erly, but they continue good and constant customers
for records.
This dealer's store is in a part of the West Side
almost altogether inhabited by people of foreign
birth. Italians, Greeks, Hebrews and European
people generally, well known for their love of music.
Some of his customers have rather small incomes,
but even these are insistent on getting a good ma-
chine and eager to pay for it in the shortest possible
time.
Outside salesmen find the bulk of the customers,
but a big business is done in the evening in the
store. At any time in the evening a cosmopolitan
crowd fills the store, and the polyglot sales force has
a busy time in appealing to the national tastes in
music which are most potent means to sales of phono-
graphs and records. When the salesman plays the
music the customers love he is trying to sell them
under the most favorable circumstances.
The peculiarities of the record sales in the store
with the clientele of foreign-born people are well
understood by the dealer and his sales force. The
importance of this phase of the record business is
acknowledged by the manufacturers in the great
numbers of foreign records produced. With many
of the customers the purchases are not limited to the
numbers produced for their particular nationality.
For instance, the Italians are big buyers of the oper-
atic numbers, overtures, selections and songs. Per-
haps they are most pleased when the songs are in
Italian, but fine music in any language attracts them.
In the Christmas business the records were much
favored as presents, and the high-class music, re-
gardless of price, was in demand. So great was the
call for that kind the West Side dealer had to draw
for the numbers on the downtown retail stores when
he had cleaned out the jobbers' supplies.
P
e e r 1 e s s
Player Actions
Embody Five Cardinal Features;
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, All Special Tanned
Bellows Leather
DURABILITY
SIMPLICITY
ACCESSIBILITY
SOLIDARITY
GUARANTEE
Write for Prices and Territory
We Have Something ©f Interest for You
Peerless Pneumatic Piano Action
Co., Inc.
The Background
A BUSY ROLL
DEPARTMENT
CAPITOL
WORD ROLLS
JANUARY, 1925
No.
Title
Played by
1077 Some Other Day, Some Other Girl
Lindsay McPhail Fox-trot
1074 My Best Girl Lindsay McPhail Fox-trot
1071 A!I Alone
Lindsay McPhail
Waltz
1067 I'm Gonna Bring a Watermelon
Carl Westbank Fox-trot
1065 Because They All Love You
Paul Jones Fox-trot
1062 After All I Adore You
Billy Fitch Fox-trot
1058 I'm Smilin' Thru My Tears
Nell Morrison
Waltz
1057 My Old Pal
Dave Gwin
Ballad
1055 Tell Me Dreamy Eyes
Dave Gwin Fox-trot
1053 Broken Dreams Erwin Schmidt
Waltz
1051 San
Lindsay McPhail One-step
1050 How Come You Do Me Like
You Do?
Clarence Johnson Fox-trot
1049 Old Virginia Moon
Wayne Love Marimba Waltz
1047 Lucile
Paul Jones Fox-trot
1046 When the Shadows Fall
Dave Gwin
Waltz
1045 The Heart of a Girl
Wayne Love
Waltz
1043 St. Louis Gal
Dave Gwin Fox-trot
1042 My Twilight Rose
Wayne Love Fox-trot
1041 The Pal That I Loved, Stole the
Gal That I Loved Wayne Love
Waltz
1040 I'm Satisfied
Dave Gwin Fox-trot
1039 Morning
Nell Morrison Fox-trot
1038 Tia Juana
James Blythe Fox-trot
1037 Where's My Sweetie Hiding
Billy Fitch Fox-trot
1036 When I Was the Dandy
Paul Jones Fox-trot
1035 Copenhagen
James Blythe Fox-trot
To Retail at
TALBUT F. CHEEK, President
T. L. LUTKINS,Inc.
40 Spruce Street
NEW YORK
469-485 East 132nd Street
NEW YORK
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
4th AVC and 13th St,
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedzie Ave., CHICAGO, ILL
(Formerly Columbia Music Roll Co.)
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