December 20, 1924.
23
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
MUSIC FOR HOLIDAY SHOPPERS
By Colored Boys' Band in Terre Haute, Ind.,
Equipped with Conn Instruments.
The Paul Stuart Orchestra, Terre Haute, Ind.,
equipped with instruments made by C. G. Conn, Ltd.,
Elkhart, Ind., provided music for Christmas shop-
pers in the John Jensen Brunswick Shop in that city
one afternoon and evening last week. The seventy-
five piece orchestra is composed of a group of highly
talented local colored boys, under the direction of
Paul Stuart, who is a city fireman. They can play
practically anything from the well known classics to
the latest popular song hits.
The music soon attracted the attention of several
hundred people who overflowed the shop and even
the sidewalk and traffic was blocked while men,
women and children listened to the syncopated
strains of the latest hits.
FINE PORTLAND STORE
with October, 1923, shipments, numbering 267,997,
valued at $115,818.
The trade in band instruments for the same periods
numbered 723, valued at $29,638, and 487, worth
$14,448. String instrument exports made similar
gains, shipments of these amounting in October, 1924,
to 4,322, valued at $23,566 and in October, 1923, to
3,615, worth $15,749.
GROWTH OF RADIO BUSINESS.
Today radio is a real business and getting more
staple every day. It has reached a state in which it
can be handled profitably by the careful dealer. Some
are entering it in a big way creating a separate radio
department, separate management, separate sales
force, separate advertising and separate sales plans.
It is up to the progressive dealer to investigate radio.
It goes well with the phonograph, which will never
be a thing of the past.
STANDARD
(CAMBRIDGE.)
Fully Equipped and Representing Conn Instruments,
Leedy Drums and Other Fine Lines.
Style C-2
FROM THE BIGGEST
ORCHESTRION
The McDougall-Conn Music Co. are now nicely
installed in their new home in the million dollar Elks
building at Eleventh and Alder streets, Portland, Ore.
The firm is the exclusive distributor of the Conn
band instruments and carry a complete line of Conn
instruments, and in addition handle Leedy drums and
supplies, Vega and Bacon banjos, and Conn and Heb-
erlein violins.
They have a complete sheet music department,
under the management of Stanley Baylis, a talented
musician, and carry a complete stock of classical,
popular, orchestral and band music. The store is
one of the best lighted, both by day and night in the
city. With high ceilings, and high windows on both
sides of the store, and a large amount of electric
lights, artistically and conveniently placed, the light-
ing facilities are not exceeded in the city.
Mr. McDougall is the leader of the 60 piece Elks
band and has built up an organization that is the
peer of any in the Pacific Northwest. Mr. McDou-
gall reports having recently supplied the American
Legion, Lester Reese post of Newberg, Ore, with
12 Leedy drums for their fife and drum corps.
Piano Actions
She Standard Action company
Cambridge, ^Massachusttts
PSYCHOLOGY OF BUYERS
Customers Visiting the Record Department Influ-
enced by Appeal, Not Price of Number.
The manner of presenting the records is all impor-
tant with the dealer. Appeal, not price, is what
makes talking machine records move. It is hard to
make the phonograph owner buy what he doesn't
want even at the lowest prices, whereas he will come
unsolocited for the number he specially desires.
A dealer in a certain city recently raised a howl
about the excessive number of unsalable records on
his shelves. He complained that the new hits were
produced so rapidly that no record, however good, has
a chance for full exploiting. But in his city of about
200,000 population a competitor sold close to ,000
copies of a record within a week during a special
local event, and the calls will continue in a lesser but
steady way as long as there is a city and the maker
of the record is willing to produce it.
Record salesmanship is a matter of looking ahead.
Energy is needed of course, but understanding of the
possibilities of this or that number and quickness of
action is what leads to profits and business expansion
in the talking machine record business. When busi-
ness can be achieved by the wise man who foresees it,
the talk of poor record sales sounds like the bleat of
the lazy.
INCREASE IN EXPORTS
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
Phonographs, Band and String Instruments Show
Big Gain for October, 1924.
October exports of musical instruments show an
increase over the figures for October, 1923, according
to the latest report from the Department of Com-
merce. The musical instrument exports for the
month this year totaled $1,275,141, as compared with
those for October, 1923, of $1,152,192.
This change was made up of large advances in
phonographs, records, band and string instruments
and musical supplies, which more than offset the de-
clines in the piano items. October, 1924, shipments
of phonographs reached the number of 10,272, valued
at $363,801, thereby establishing new high records for
some time. Foreign sales of records also broke into
new high ground with figures for October, 1924, of
408,603 in number and $151,961 in value as compared
While our surplus stock of Loaders lasts
your check for
$60—SIXTY DOLLARS—$60
Gets One "BILGER" Loader
Satisfaction, or Money Back
Trucks, Hoists, Covers etc.
Address
Piano Movers Supply Co.
Manufacturers
Lancaster, Penna.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product,, the
STRAUCH BROS.
PNEUMATIC ACTIONS
Simple in construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Walnut Arc.
New York City
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