24
PRESTO
December 20, 1924.
SHEET MUSIC AND RADIO
STARR LOUD SPEAKER
Unit That Interests All Radio Fans Is the
Embodiment of Scientific
Principles.
The Starr Loud Speaker, made by the Starr Piano
Co., Richmond, Ind., is an article of proved, genuine
merit, built to meet the approval of everybody who
needs the very best in radio equipment. It has out-
standing characteristics to interest all radio fans and
possibilities for profitable handling to command the
attention of the wise dealer. The Starr Loud
Speaker is an embodiment of scientific principles of
proper tone amplifying which have been incorpo-
rated in all Starr musical instruments. It brings the
melodies and voices of the air to the listeners-in with
THE STAKR LOUD SPEAKER.
perfect fidelity. The horn is fashioned from silver
grain spruce, famous by music masters of all time.
Carved to scientific proportions it hangs free, sus-
pended to perfect balance so the tone is full and clear,
unretarded and unmarred. Every tone is delivered in
all purity and faithfulness of the original.
The amplifying horn is of exact proportions made
of extra sensitive silver grain spruce and is suspended
to allow tone vibrations to be delivered unimpeded
by any metal part or connection. It responds to the
widest range of tones. The tone volume is great and
its production of melody and speech clear and pure
as the original.
The Starr Loud Speaker is artistically finished in
mahogany, walnut and oak. It is compact, unob-
trusive and presents a neat, attractive appearance.
This beautiful, graceful little cabinet blends har-
moniously with other radio units and home furnish-
ings. The grill is of pleasing carved lines and is re-
movable in an instant.
The Loud Speaker unit is adjusted for the average
radio set, is of perfect workmanship throughout and
guaranteed to give lasting satisfaction in every re-
spect. The height is nine and a half inches; width,
seventeen inches, and depth, nine and three-quarter
inches.
NO WAVE LENGTH REVISION
Plan for Reallocation Proposed by Radio Conference
Considered Obsolete.
on a railroad varies from twenty-five to sixty, de-
pending on the nature of the grades. At the power
exposition in New York last week German engineers
showed the new bearings, which, they said, would
permit a mogul engine to handle a train of approxi-
mately 250 to 400 cars. It would be impossible,
however, to signal from the engine to the caboose
with the methods at present in use. The only
remedy, it is believed, is the use of radio.
MISS HEINZMAN'S SONGS
High Quality of Compositions of Canadian Piano
Man's Daughter Theme of Critics.
Miss Cornelia Gerhard Heintzman, daughter of
Gerhard Heintzman, head of Gerhard Heintzman, Ltd.,
Toronto, Canada, is a music composer of whom the
critics and musical folk of the Dominion are very
proud. One of the outstanding musical events in
Toronto so far this season was the recital of songs
written by Miss Heintzman, held in the Toronto
Conservatory of Music recently.
Some of Miss Heintzmau's compositions are: "Nuits
de Juin," "Lullaby," "When Trees Are Green," "The
Wind's Laughter," "Life and I," "Daddy," "A Rain
Song," "To Victory Arise," "The Willow Shade,"
"It Is Not Always May," "The Wind in a Frolic,"
"To My First Love," "Homelight" and "The Wind
of the Sea."
In commenting, the music critic of the Mail and
Empire said: "It is very easy to speak with enthu-
siasm of Miss Heintzman's work. In the first place,
she has imagination. She selects a poem, and then
endeavors to express the essence of its feeling in
music, and that, of course, is a song. The young
composer knows how to be appropriate in her treat-
ment without being banal. For example, dozens of
songs have been written about the wind, and the de-
scriptive methods of handling that subject are well
known. Yet in both 'The Wind's Laughter' and 'The
Wind in a Frolic' she has avoided being obvious and
given a freshness to musical pictures."
PAGE ORGAN CO.'S STATION
Alliance, O., Manufacturer of Organs to Broadcast
Programs by Local Talent.
The Page Organ Co., Alliance, O., has begun prep-
arations for broadcasting and it is expected the sta-
tion will be ready for operation this week, according
to D. M. Lamson, superintendent of the plant.
Aerials 100 feet high have been erected, and at the
start the broadcasting outfit will operate at 500 watts
power. Later the station will be converted to 1,000
watts.
Defiance people who enjoy the concerts from far-
distant stations will not be deprived of this privilege
through operations of the local company, Mr. Lam-
son said this week. It is probable that the programs
here will be only a half hour at noon and a half hour
in the evening, except on one or two nights in the
week, when more extensive programs provided by
talent from Defiance and towns nearby will be broad-
cast.
Excellent response has been made by many people
who desire to co-operate with the plan, believing it
will be of benefit to Defiance, said Mr. Lamson. He
is sure that enough programs can be arranged to give
at least one concert a week, and during the other reg-
ular periods at which the station will operate music
will be provided by the Page organs as they reach
completion in the factory here.
The commerce department of the Government has
abandoned the plan for reallocation of wave lengths
to radio broadcasting stations recommended by the
recent radio conference held in Washington. While
the department will meet the increasing demands as
far as possible, it is understood that until the radio
broadcasting situation becomes more stable no at-
tempt will be made to revise the present allocation of
wave lengths.
The plan, which was devised a short time ago, has
already been rendered obsolete by the increasing
number of broadcasting stations and the demand for
wave length assignments, officials of the department
said.
The radio conference, which met in October, drew
up a comprehensive plan for the reallocation of all
radio wave lengths, shifting, in some cases, those for
marine communication in order to extend the number
available for commercial broadcasting stations.
The radio conference reallocation plan in general
was devised to make available more wave lengths in
the great centers of population where, it was expected,
the greater number of future broadcasting stations
would be located. The applications that immedi-
ately began to come to the department, however, up-
set these calculations, since most of them were from
the less thickly populated centers for which it became
evident that adequate provision had not been made.
The dealer should remember that few songs create
a demand for themselves by intrinsic musical and
lyrical merits; that even the admittedly good songs
must be featured and exploited before they are "put
over"; then he can realize his own opportunities for
exploiting something already in stock. Merchants in
other trades see the advantages of "showing the
goods." Why shouldn't the sheet music dealer pre-
vent the accumulation of copies by varying the "hit"
featuring with the playing of something from the
leftover shelf? Don't be bluffed by the "newest"
song fans into relegating the not so new or even the
admittedly old to the limbo of the sheet music de-
partment—the dusty resting place of the supposedly
dead.
RADIO TRAIN SIGNALS.
With the application of ball bearings to railroad
freight cars a new use for radio has come to the
fore. The limit number of cars that can be handled
Capt. George A. Taylor, president of the Associa-
tion for Developing Wireless in Australia, recently
showed for the first time in Europe his machine for
transmitting colored pictures by wireless.
FEATURE THE MUSIC.
YOUR CUSTOMERS
An Analysis of the Sheet Music Possibilities
May Disclose the Way to the Con-
stant Sales That Assure a
Big Business.
Do you strive to the fullest extent to reach all the
possible sheet music buyers? The question is impor-
tant in view of the new fields for sheet music sales
opened up within the past few years. There is much
more to the business than the popular songs which
literally sell themselves. There are places where
sheet music and music books are obvious needs,
where, not many years ago, the sales of sheet music
were negligible.
The buyers of orchestra music today, for instance,
are not limited to the professionals. A pleasant fea-
ture of music today is the number of amateur or-
ganizations ambitious to play the latest as well as
the best music. Fraternal bodies, church organiza-
tions, clubs, groups of friends, families, all provide
opportunities for the sale of orchestrations. And of
course it is well understood that never before were
there such a number of people learning and playing
musical instruments of one kind or another. The
extent of sales of saxophones alone gives an idea of
the requirements in music for the buyers.
The Prospective Buyers.
Every buyer of a musical instrument, everybody
who sings, should go down on the prospect list of the
sheet music department. Instruction books may be
made a more important part of the sales if the buyers
of musical instruments are canvassed by circulars.
Subsequent purchases of music for the particular in-
struments may also be assured thereby.
!
The Teachers' Trade.
But the schools, public and private, are today trie
means towards profitable sheet music sales for the
dealer. In large or small towns the field, is an ex-
cellent one for the dealer to cultivate. The dealers
who have built up a big business along this line
know the value of getting close to the music teachers
in the schools and establishing himself as an advisor
in matters relating to published music. There are a
lot of things the catalogs don't tell the teacher but
which become known to the dealer by way of the
supplements issued to the trade by the publishers.
If the dealer makes himself acquainted with the char-
acter of every teacher's needs there will be practically
no "lost motion" in his activities for the teachers'
benefit.
Reputation an Asset.
The reputation of a dealer for eagerness to help
school teachers in every way is a valuable asset. The
character of the best supply house for the teachers
is one that assures an increase of sales as the im-
portance of music in the schools grows.
Consider the extent of the field of school music.
Through the grammar grades to the end of the high
school years music is now a study. Then in connec-
tion with the schools there are the glee clubs, class
and school choruses, and vocal quartets. Also in the
high schools there are the string quartets, full or-
chestras and bands. In fact, the high schools in
many places are as renowned for their bands as for
their football and baseball teams or the stand in
athletics. And the members of the music organiza-
tions in the schools are all possible buyers in the
future and valuable to add to a prospect list.
RADIO IN MINNEAPOLIS.
The new 5,000 watt Gold Medal Broadcasting Sta-
tion, WCCO, which will go on the air about April
1, will be located eighteen miles northwest of Minne-
apolis and St. Paul, according to an announcement
made by officials of the Gold Medal station. The
new station will succeed the present Gold Medal
station of 500-watt power, which has been on the
air since October 1. The site for the new station has
been purchased outright by Washburn-Crosby Com-
pany, owners of the Gold Medal station, and who
co-operate with the Business Men's Association of
Minneapolis and St. Paul in operating it.
TEACHING BY RADIO.
The German radio casting program during this
winter includes educational courses covering the same
ground as the present night schools. The course in-
cludes all common school branches, following text
books which may be secured at small cost.
The
pupils will be registered and examined orally once a
month.
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