Presto
Issue: 1924 2001 - Page 9
November 29, 1924.
WILEY B. ALLEN CO.
FEATURES THE LUDWIG
With Able Sales Methods Progressive San
Francisco House Interests Public and
Increases Ludwig Sales.
PRESTO
put in force from the start. What the club provides
in the way of opportunity is stated:
"Usual down payments not needed! Prices based
on sale of fifty instruments! Saving of $100 to $300!
Beautiful floor lamp free! Fine music cabinet free!
Library of music rolls free! Call and get details of
this co-operative plan.
"The old way of buying a piano was 'Every one for
himself—no big saving—and no complete outfit such
as our new plan offers you free!
"Investigate, at least, before you buy! The mam-
moth purchasing power of our great chain o' piano
stores enables us to offer standard, nationally adver-
tised instruments at prices far below those asked
by most dealers. We believe, without a doubt, the
values offered cannot be duplicated anywhere in the
United States. Trade in your old piano or phono-
graph."
SOME PIANO DEALERS'
IDEA OF CO-OPERATION
Manufacturer Who Is Always Desirous of
Aiding the Selling Efforts of His Represen-
tatives, Tells of a Disappointment.
Co-operation of manufacturer and dealer is a most
desirable course and mutually advantageous. Many
dealers are glad to avail themselves of the opportu-
nity to respond to the implied duty and really co-
operate in an effective way.
But it is to be regretted that to sonic dealers
co-operation is "something else again"; anything but
a concurrent effort on their part. A hopeful and
trusting piano manufacturer considers the distribu-
tion of his line as a joint operation of himself and
the dealer. It is so in theory and when it is made so
in fact by the appreciative dealers, the reliant manu-
facturer rejoices.
Most dealers expect the offer of co-operation and
Fine Instrument of Cincinnati Industry a Foremost
look for the manufacturer's contribution to the joint
Attraction at Big Annual Event.
effort. They want new catalogs and cats and printed
For the past twenty-five years The Baldwin Piano matter by the bushel. They extend the privilege to
Company, Cincinnati, has exhibited in the Indiana the manufacturer of contributing prizes for the local
fairs, bazaars and other events of the polite hold-up
State Fair, and the exhibit has always been artistic
order. The sum may be comparatively small in each
and effective in showing the progressive character of
case, but the amount at the end of the year bites
a big hole out of the profits.
"Co-operation is disappointing when you do all the
operating and the inactive Mister Co does nothing,"
said a manufacturer this week noting his secretary's
report about a number of dealers who were asked by
him to co-operate by imparting a little information
which the manufacturer desired for catalog compiling
purposes. The facts desired were easily obtainable
by the dealers and could be procured with little out-
lay of time and with no expense.
He sent personally signed letters to 381 dealers
C. C. Christensen Opens Store in Niles and Public
asking them to furnish him the names of schools,
colleges, churches and other public institutions to
to Suitably Name It.
which they may have sold any of his pianos within a
C. C. Christensen has opened a new music store in
year or so. The pianos have been well favored by
the Miller Hotel Building, Niles, Mich., and asks the
the schools and colleges and a flattering number of
public to suggest a good business title for it. Mr.
dealers replied promptly, proudly stating the pleas-
Christensen offers seventy-five dollars divided into
ant sales facts.
THK BALDWIN KXHIB1T.
three prizes for the three best names. The offer has
"But a distressing number co-operated in reverse
been widely pointed in newspapers in that section and
English. In plain words ignored the request for in-
the company. This year, the most successful year
according to Mr. Christensen interest in providing
of all, the Baldwin exhibit was devoted to a complete formation which could be given without cost or
him with a suitable firm title is wide and keen.
demonstration of the Baldwin Reproducing Piano effort," said the manufacturer.
"Now this is not scolding, it is simply laying
which attracted much favorable attention and secured
The first prize is $50 credit on any piano in stock;
before you the lack of appreciation of factory efforts
the second prize is $15 credit on phonograph or sew- many live prospects.
on the part of those who will benefit as much by the
ing machine, and the third prize $10 credit on any
efforts as the factory itself. You know that the list-
Conn band instrument.
WILLIAM STAIGER, JR., DIES.
ing of public institutions as users of instruments is
The new store carries Baldwin pianos, players and
William
Staiger, Jr., son of the head of the Staiger worth something to the dealer who handles the
grands, Conn band instruments, phonographs, sheet
Piano Co., of Atlantic City, N. J., aged 37, was goods in that community, especially if that institu-
music, player rolls, records and everything in music.
found dead recently in a bathroom of his home. He tion is shown with n nice halftone in our printed
was a member of one of Atlantic City's wealthiest matter.
families. The body was found by his brother, Allen
"But many dealers failed to reply to our letters;
Staiger, in the suite which he occupied in the Arnold were too lazy or indifferent to frame some kind of
Apartments. Kentucky and Pacific avenues.
reply and put it into the stamped envelope accom-
panying each inquiry."
Admirable use of Ludwig piano history is being
made by the Wiley B. Allen Co., San Francisco, in
advertising the fine line of grands, uprights and
playerpianos af Ludwig & Co., New York. The
instruments are featured in every manner available
and notable window displays and attractive news-
paper advertising potent for increasing the interest
in the name of Ludwig, are producing results.
The Wiley B. Allen Co. points with pride to the
distinctive character and high order of attainment
in the Ludwig instruments and details of the merits
of the pianos, players and reproducing pianos draw
musical people inquiringly to the handsome ware-
rooms at Kearney and Sutter streets. The Unit
Valve Player Action, with which the Ludwig player-
piano is equipped, described in the advertising, par-
ticularly interests a large class of buyers. This
device, assuring simplicity with perfect playing, is
one of the convincing facts that quickly closes player
sales.
In giving a list of the honors gained by the Ludwig
piano in expositions v.i London and Paris as well as
at home, the Wiley B. Allen Co. wisely points to
the fact that over fourteen thousand Ludwig in-
struments are to be found in homes on the Pacific
Coast.
BALDWIN REPRODUCING
PIANO AT INDIANA FAIR
MICHIGAN DEALER OFFERS
PRIZES FOR NEW FIRM TITLE
MEANING OF CHRISTMAS
PIANO CLUB EXPLAINED
Opportunities for Saving in Piano Price Made Clear
by John Church Company.
"What the Christmas Club Means" is explained
in the newspapers by the John Church Chain O'
Piano Stores at La Salle, 111. The club in the store
at 857 First street is limited to fifty members and
active methods to make the requisite number were
REMODELING SALE A SUCCESS.
The Whitney-Blame-Wildermuth Co., Toledo, O.,
is conducting a remodeling sale of pianos, which is
pronounced a great success. The store is undergoing
extensive improvements and rearrangements of the
departments. The company handles the M. Schulz,
Boardman & Gray, Heller, Pease, Laffargue and
Welte-Mignon (Licensee).
TO OPEN IN HAMILTON, OHIO.
Fred Wagner, music dealer, has leased the store
in the Hossfeld Building adjoining Hotel Hamilton,
Hamilton, O., and he will remodel it and make it into
one of the finest music store rooms in Butler county.
Mr. Wagner hopes to be able to move in the first of
December.
INDISPENSABLE TO PIANO DEALERS AND SALESMEN
We are now making shipments of our latest model, which is F oolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
WILEY B. ALLEN CO.
FEATURES THE LUDWIG
With Able Sales Methods Progressive San
Francisco House Interests Public and
Increases Ludwig Sales.
PRESTO
put in force from the start. What the club provides
in the way of opportunity is stated:
"Usual down payments not needed! Prices based
on sale of fifty instruments! Saving of $100 to $300!
Beautiful floor lamp free! Fine music cabinet free!
Library of music rolls free! Call and get details of
this co-operative plan.
"The old way of buying a piano was 'Every one for
himself—no big saving—and no complete outfit such
as our new plan offers you free!
"Investigate, at least, before you buy! The mam-
moth purchasing power of our great chain o' piano
stores enables us to offer standard, nationally adver-
tised instruments at prices far below those asked
by most dealers. We believe, without a doubt, the
values offered cannot be duplicated anywhere in the
United States. Trade in your old piano or phono-
graph."
SOME PIANO DEALERS'
IDEA OF CO-OPERATION
Manufacturer Who Is Always Desirous of
Aiding the Selling Efforts of His Represen-
tatives, Tells of a Disappointment.
Co-operation of manufacturer and dealer is a most
desirable course and mutually advantageous. Many
dealers are glad to avail themselves of the opportu-
nity to respond to the implied duty and really co-
operate in an effective way.
But it is to be regretted that to sonic dealers
co-operation is "something else again"; anything but
a concurrent effort on their part. A hopeful and
trusting piano manufacturer considers the distribu-
tion of his line as a joint operation of himself and
the dealer. It is so in theory and when it is made so
in fact by the appreciative dealers, the reliant manu-
facturer rejoices.
Most dealers expect the offer of co-operation and
Fine Instrument of Cincinnati Industry a Foremost
look for the manufacturer's contribution to the joint
Attraction at Big Annual Event.
effort. They want new catalogs and cats and printed
For the past twenty-five years The Baldwin Piano matter by the bushel. They extend the privilege to
Company, Cincinnati, has exhibited in the Indiana the manufacturer of contributing prizes for the local
fairs, bazaars and other events of the polite hold-up
State Fair, and the exhibit has always been artistic
order. The sum may be comparatively small in each
and effective in showing the progressive character of
case, but the amount at the end of the year bites
a big hole out of the profits.
"Co-operation is disappointing when you do all the
operating and the inactive Mister Co does nothing,"
said a manufacturer this week noting his secretary's
report about a number of dealers who were asked by
him to co-operate by imparting a little information
which the manufacturer desired for catalog compiling
purposes. The facts desired were easily obtainable
by the dealers and could be procured with little out-
lay of time and with no expense.
He sent personally signed letters to 381 dealers
C. C. Christensen Opens Store in Niles and Public
asking them to furnish him the names of schools,
colleges, churches and other public institutions to
to Suitably Name It.
which they may have sold any of his pianos within a
C. C. Christensen has opened a new music store in
year or so. The pianos have been well favored by
the Miller Hotel Building, Niles, Mich., and asks the
the schools and colleges and a flattering number of
public to suggest a good business title for it. Mr.
dealers replied promptly, proudly stating the pleas-
Christensen offers seventy-five dollars divided into
ant sales facts.
THK BALDWIN KXHIB1T.
three prizes for the three best names. The offer has
"But a distressing number co-operated in reverse
been widely pointed in newspapers in that section and
English. In plain words ignored the request for in-
the company. This year, the most successful year
according to Mr. Christensen interest in providing
of all, the Baldwin exhibit was devoted to a complete formation which could be given without cost or
him with a suitable firm title is wide and keen.
demonstration of the Baldwin Reproducing Piano effort," said the manufacturer.
"Now this is not scolding, it is simply laying
which attracted much favorable attention and secured
The first prize is $50 credit on any piano in stock;
before you the lack of appreciation of factory efforts
the second prize is $15 credit on phonograph or sew- many live prospects.
on the part of those who will benefit as much by the
ing machine, and the third prize $10 credit on any
efforts as the factory itself. You know that the list-
Conn band instrument.
WILLIAM STAIGER, JR., DIES.
ing of public institutions as users of instruments is
The new store carries Baldwin pianos, players and
William
Staiger, Jr., son of the head of the Staiger worth something to the dealer who handles the
grands, Conn band instruments, phonographs, sheet
Piano Co., of Atlantic City, N. J., aged 37, was goods in that community, especially if that institu-
music, player rolls, records and everything in music.
found dead recently in a bathroom of his home. He tion is shown with n nice halftone in our printed
was a member of one of Atlantic City's wealthiest matter.
families. The body was found by his brother, Allen
"But many dealers failed to reply to our letters;
Staiger, in the suite which he occupied in the Arnold were too lazy or indifferent to frame some kind of
Apartments. Kentucky and Pacific avenues.
reply and put it into the stamped envelope accom-
panying each inquiry."
Admirable use of Ludwig piano history is being
made by the Wiley B. Allen Co., San Francisco, in
advertising the fine line of grands, uprights and
playerpianos af Ludwig & Co., New York. The
instruments are featured in every manner available
and notable window displays and attractive news-
paper advertising potent for increasing the interest
in the name of Ludwig, are producing results.
The Wiley B. Allen Co. points with pride to the
distinctive character and high order of attainment
in the Ludwig instruments and details of the merits
of the pianos, players and reproducing pianos draw
musical people inquiringly to the handsome ware-
rooms at Kearney and Sutter streets. The Unit
Valve Player Action, with which the Ludwig player-
piano is equipped, described in the advertising, par-
ticularly interests a large class of buyers. This
device, assuring simplicity with perfect playing, is
one of the convincing facts that quickly closes player
sales.
In giving a list of the honors gained by the Ludwig
piano in expositions v.i London and Paris as well as
at home, the Wiley B. Allen Co. wisely points to
the fact that over fourteen thousand Ludwig in-
struments are to be found in homes on the Pacific
Coast.
BALDWIN REPRODUCING
PIANO AT INDIANA FAIR
MICHIGAN DEALER OFFERS
PRIZES FOR NEW FIRM TITLE
MEANING OF CHRISTMAS
PIANO CLUB EXPLAINED
Opportunities for Saving in Piano Price Made Clear
by John Church Company.
"What the Christmas Club Means" is explained
in the newspapers by the John Church Chain O'
Piano Stores at La Salle, 111. The club in the store
at 857 First street is limited to fifty members and
active methods to make the requisite number were
REMODELING SALE A SUCCESS.
The Whitney-Blame-Wildermuth Co., Toledo, O.,
is conducting a remodeling sale of pianos, which is
pronounced a great success. The store is undergoing
extensive improvements and rearrangements of the
departments. The company handles the M. Schulz,
Boardman & Gray, Heller, Pease, Laffargue and
Welte-Mignon (Licensee).
TO OPEN IN HAMILTON, OHIO.
Fred Wagner, music dealer, has leased the store
in the Hossfeld Building adjoining Hotel Hamilton,
Hamilton, O., and he will remodel it and make it into
one of the finest music store rooms in Butler county.
Mr. Wagner hopes to be able to move in the first of
December.
INDISPENSABLE TO PIANO DEALERS AND SALESMEN
We are now making shipments of our latest model, which is F oolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).