Classic Mode

Presto

Issue: 1924 2001

November 29, 1924.
WILEY B. ALLEN CO.
FEATURES THE LUDWIG
With Able Sales Methods Progressive San
Francisco House Interests Public and
Increases Ludwig Sales.
PRESTO
put in force from the start. What the club provides
in the way of opportunity is stated:
"Usual down payments not needed! Prices based
on sale of fifty instruments! Saving of $100 to $300!
Beautiful floor lamp free! Fine music cabinet free!
Library of music rolls free! Call and get details of
this co-operative plan.
"The old way of buying a piano was 'Every one for
himself—no big saving—and no complete outfit such
as our new plan offers you free!
"Investigate, at least, before you buy! The mam-
moth purchasing power of our great chain o' piano
stores enables us to offer standard, nationally adver-
tised instruments at prices far below those asked
by most dealers. We believe, without a doubt, the
values offered cannot be duplicated anywhere in the
United States. Trade in your old piano or phono-
graph."
SOME PIANO DEALERS'
IDEA OF CO-OPERATION
Manufacturer Who Is Always Desirous of
Aiding the Selling Efforts of His Represen-
tatives, Tells of a Disappointment.
Co-operation of manufacturer and dealer is a most
desirable course and mutually advantageous. Many
dealers are glad to avail themselves of the opportu-
nity to respond to the implied duty and really co-
operate in an effective way.
But it is to be regretted that to sonic dealers
co-operation is "something else again"; anything but
a concurrent effort on their part. A hopeful and
trusting piano manufacturer considers the distribu-
tion of his line as a joint operation of himself and
the dealer. It is so in theory and when it is made so
in fact by the appreciative dealers, the reliant manu-
facturer rejoices.
Most dealers expect the offer of co-operation and
Fine Instrument of Cincinnati Industry a Foremost
look for the manufacturer's contribution to the joint
Attraction at Big Annual Event.
effort. They want new catalogs and cats and printed
For the past twenty-five years The Baldwin Piano matter by the bushel. They extend the privilege to
Company, Cincinnati, has exhibited in the Indiana the manufacturer of contributing prizes for the local
fairs, bazaars and other events of the polite hold-up
State Fair, and the exhibit has always been artistic
order. The sum may be comparatively small in each
and effective in showing the progressive character of
case, but the amount at the end of the year bites
a big hole out of the profits.
"Co-operation is disappointing when you do all the
operating and the inactive Mister Co does nothing,"
said a manufacturer this week noting his secretary's
report about a number of dealers who were asked by
him to co-operate by imparting a little information
which the manufacturer desired for catalog compiling
purposes. The facts desired were easily obtainable
by the dealers and could be procured with little out-
lay of time and with no expense.
He sent personally signed letters to 381 dealers
C. C. Christensen Opens Store in Niles and Public
asking them to furnish him the names of schools,
colleges, churches and other public institutions to
to Suitably Name It.
which they may have sold any of his pianos within a
C. C. Christensen has opened a new music store in
year or so. The pianos have been well favored by
the Miller Hotel Building, Niles, Mich., and asks the
the schools and colleges and a flattering number of
public to suggest a good business title for it. Mr.
dealers replied promptly, proudly stating the pleas-
Christensen offers seventy-five dollars divided into
ant sales facts.
THK BALDWIN KXHIB1T.
three prizes for the three best names. The offer has
"But a distressing number co-operated in reverse
been widely pointed in newspapers in that section and
English. In plain words ignored the request for in-
the company. This year, the most successful year
according to Mr. Christensen interest in providing
of all, the Baldwin exhibit was devoted to a complete formation which could be given without cost or
him with a suitable firm title is wide and keen.
demonstration of the Baldwin Reproducing Piano effort," said the manufacturer.
"Now this is not scolding, it is simply laying
which attracted much favorable attention and secured
The first prize is $50 credit on any piano in stock;
before you the lack of appreciation of factory efforts
the second prize is $15 credit on phonograph or sew- many live prospects.
on the part of those who will benefit as much by the
ing machine, and the third prize $10 credit on any
efforts as the factory itself. You know that the list-
Conn band instrument.
WILLIAM STAIGER, JR., DIES.
ing of public institutions as users of instruments is
The new store carries Baldwin pianos, players and
William
Staiger, Jr., son of the head of the Staiger worth something to the dealer who handles the
grands, Conn band instruments, phonographs, sheet
Piano Co., of Atlantic City, N. J., aged 37, was goods in that community, especially if that institu-
music, player rolls, records and everything in music.
found dead recently in a bathroom of his home. He tion is shown with n nice halftone in our printed
was a member of one of Atlantic City's wealthiest matter.
families. The body was found by his brother, Allen
"But many dealers failed to reply to our letters;
Staiger, in the suite which he occupied in the Arnold were too lazy or indifferent to frame some kind of
Apartments. Kentucky and Pacific avenues.
reply and put it into the stamped envelope accom-
panying each inquiry."
Admirable use of Ludwig piano history is being
made by the Wiley B. Allen Co., San Francisco, in
advertising the fine line of grands, uprights and
playerpianos af Ludwig & Co., New York. The
instruments are featured in every manner available
and notable window displays and attractive news-
paper advertising potent for increasing the interest
in the name of Ludwig, are producing results.
The Wiley B. Allen Co. points with pride to the
distinctive character and high order of attainment
in the Ludwig instruments and details of the merits
of the pianos, players and reproducing pianos draw
musical people inquiringly to the handsome ware-
rooms at Kearney and Sutter streets. The Unit
Valve Player Action, with which the Ludwig player-
piano is equipped, described in the advertising, par-
ticularly interests a large class of buyers. This
device, assuring simplicity with perfect playing, is
one of the convincing facts that quickly closes player
sales.
In giving a list of the honors gained by the Ludwig
piano in expositions v.i London and Paris as well as
at home, the Wiley B. Allen Co. wisely points to
the fact that over fourteen thousand Ludwig in-
struments are to be found in homes on the Pacific
Coast.
BALDWIN REPRODUCING
PIANO AT INDIANA FAIR
MICHIGAN DEALER OFFERS
PRIZES FOR NEW FIRM TITLE
MEANING OF CHRISTMAS
PIANO CLUB EXPLAINED
Opportunities for Saving in Piano Price Made Clear
by John Church Company.
"What the Christmas Club Means" is explained
in the newspapers by the John Church Chain O'
Piano Stores at La Salle, 111. The club in the store
at 857 First street is limited to fifty members and
active methods to make the requisite number were
REMODELING SALE A SUCCESS.
The Whitney-Blame-Wildermuth Co., Toledo, O.,
is conducting a remodeling sale of pianos, which is
pronounced a great success. The store is undergoing
extensive improvements and rearrangements of the
departments. The company handles the M. Schulz,
Boardman & Gray, Heller, Pease, Laffargue and
Welte-Mignon (Licensee).
TO OPEN IN HAMILTON, OHIO.
Fred Wagner, music dealer, has leased the store
in the Hossfeld Building adjoining Hotel Hamilton,
Hamilton, O., and he will remodel it and make it into
one of the finest music store rooms in Butler county.
Mr. Wagner hopes to be able to move in the first of
December.
INDISPENSABLE TO PIANO DEALERS AND SALESMEN
We are now making shipments of our latest model, which is F oolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO
BOOKLET OF ARIZONA
DEALER SELLS PLAYERS
Fisher's Music House, Tucson, Reaps Reward of
Persistent Advertising.
Fisher's Music House, Tuvson, Ariz., is a per-
sistent user of publicity which is not confined to dis-
play in newspapers. The firm is a strong adver-
tiser in its line of playerpianos, and in addition to
newspaper advertising and store demonstrations uses
specially written booklets and folders emphasizing
thep leasures of the playerpiano. A booklet which
has been largely distributed combats any idea that
the playerpiano is "mechanical." This is said:
"Many people who first play a player-piano seem
to confuse them with bicycles; they jump aboard, the
bench and begin pumping for 'dear life,' imagining
that they are in a bycicle race — the playerpiano
stands accused.
"To get music from a playerpiano requires a month
or so of instruction as to hoy the various parts func-
tion. One can play immediately, but if you want the
playerpiano to do just as you wanti to do, you must
give it a little study."
The booklet shows the great value of the player-
piano as a guide to children in the study of piano
playing.
SOME LATE DOINGS IN
THE RETAIL TRADE
Items of General News Value from
Throughout the Country.
the
Field
The Christmas Club of the John Church Co.'s
Chain O' Stores, La Salle, 111., is pronounced a de-
cided success.
A service department has been added by the Scott
Brothers Piano Co., Ashland, Ky.
Grinnell Bros., Muskegon, Mich., is making a great
success of a special drive for Grinnell Bros, piano.
Weiler's, Quincy, 111., is holding a lively Christmas
sale.
Alfred J. Newman, former manager of the Kurtz-
mann Piano Co., Lockoort, N. Y., has opened a music
store in 43 Locust street, that city.
A music department was opened recently in the
Poole's Court Square Store, Springfield, Mass. in
charge of H. F. Dolan and E. A. Morgan.
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mat..
Executive Office*
138th St. and Walton Ave.
New York
The Wilson Music Shop, Inc , is a new music
house opened at Gay and Monument streets, Balti-
more, recently. Phonographs, music rolls, sheet
music and radio are handled.
R. G. Hessell recently opened a music shop on
North-eighth street, M^nitowoc, Wis.
The Wilkinson Music House, Des Moines, Iowa,
has moved to larger quarters.
In the Fraser Paterson Department Store in
Seattle, the music section has been moved to the sec-
ond floor and enlarged. New audition booths have
been added.
J. P. Smart recently opened a music store in the
Heppe Building, Hartford, Wis.
R. G. Hessell has opened a new music store on
North Eighth street, Manitowoc, Mich.
E. Tateman, formerly manager of the Montelius
Music House, Seattle, has opened a music store on
sixth Avenue, Tacoma, Wash.
Ralph P. Dunlap, music merchant, of Ossining,
N. Y., will move his business from 135 to 149 Main
street this week.
FIFTEEN FUNDAMENTALS
OF MUSIC GOODS SELLING
Excellent Set of Rules Compiled by W. H. Beasley,
Dallas, Tex., Is Printed.
A sen of condensed rules for music dealers, com-
piled by William Howard Beasley, president of the
Texas Music Merchants' Association, is said to be of
considerable influence in providing more sensible
methods of selling among the Texas trade. Mr.
Beasley calls his compilation "A Music Merchant's
Fifteen Fundamentals." They are as follows:
Buy only dependable goods; concentrade on a
few lines; Buy for four months' turnover, or faster;
finance inly on legitimate legal rate credit; sell on
"onep rice" plan; get 10 per cent cash before entering
sale; maximum terms: Pianos 24-30, talking machines
10-12; Trade ins at value to make normal profits;
permit no customer to fall down on firstfi second or
third payments; thereafter no account to become
more than three months past due; collect big interest
first; kep all equipment in good condition and use
fully; employ no non-producer; avoid waste; give a
square deal and set one. And stick strictly to your
own business.
AEOLIAN AND RED CROSS.
Reverting to the silly old saw about corporations
being "without souls," it is noticeable that the
November issue of "The Aeolian," handsome house
organ of the Aeolian Company, of New York, de-
votes the entire back cover page to the Red Cross
drive for memberships. The page is illustrated beau-
tifully in two colors, and its widespread appeal will
do a great deal to help the good cause.
C. B. HARGER SPENDS SUNDAY.
The former editor of Musical Times has regained
his health and has become as much of a baseball
fan as he was a trade paper fanner for so many
years. He was seen on Sunday at a semi-pro, double-
header at the Los Angeles ball grounds, and he
rooted like a regular piano man selling 'em at retail.
Mr. Harger is feeling so good that he wouldn't be
back trade paper editing if advs. come in as thick
as locusts were said to have scandalized Egypt.
NEW SUNBURY, PA., STORE.
Pianos, Victrolas, radio and small goods are han-
dled in a new branch of the Meiser Music House, of
Northumberland, Pa., which has been opened in the
Sclavos Building, Sunbury, Pa. George L. Weirick,
formerly a representative of Charles M. Stieff, Inc.,
has been appointed manager of the local store.
J. D. Brunsberg, of Issaquah, Wash., has opened a
music store in desirable quarters.
Division W. P. HAINES & CO., Inc.
Refer to Presto Buyers' Guide for informa-
tion about all Pianos, Players and Reproducing
Pianos.
STRICH & ZEIDLER, Inc.
Becker Bros.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
Manufacturers of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
November 29, 1924.
U. S. MUSIC CO. RELEASES
GENERAL ROLL CATALOG
All Current Numbers and Large Foreign Selection
Listed in an Attractive Book.
The U. S. Music Co., 2934 West Lake street, Chi-
cago, recently issued to the trade a handsome catalog
of all the numbers produced this year which include
a fine variety of choice selections.
The book, which contains eighty-four pages, is
divided into several sections, each giving the name
of the roll, the price and composer. A fine foreign
list is a big feature of the catalog and serves as a
reminder to dealers in large cities and industrial cen-
ters where the foreign percentage is high, to stock up
on rolls that will meet the demand of the class of cus-
tomers with which they deal.
The catalog is the first released since the price
reduction of U. S. rolls to seventy-five cents and is
a complete and handy manual for all dealers. The
relation of the player roll to the playerpiano is de-
scribed on the inside cover of the book and this is
said:
"Full appreciation of the world's greatest musical
instrument is impossible without thorough knowledge
of its operation. The playerpiano is neither an over-
grown music box nor a hurdy-gurdy for the home.
It is a highly developed, scientific instrument for in-
dividual and artistic musical expression. Its sole pur-
pose is to enable everyone to play the piano better
than the most renowned pianists.
"U. S. rolls not only provide faithful and melodious
reproductions of musical scores, but perfect tech-
nique. Only the interpretation is left to the player
pianist."
BIG HOLIDAY SALE AT
GRINNELL BROS. BRANCH
Strong Featuring of Pianos of Own Make in Mus-
kegon, Mich., Well Rewarded in Sales.
A strong drive for Christmas sales of the Grinnell
Bros, piano is being made by Grinnell Bros.', Mus-
kegon, Mich., branch, and according to the manager
of the sales efforts have already achieved results
that will make Christmas eve and Christmas morning
a strenuous time for the delivery men.
The company in its publicity claims the piano is
"without question the greatest value—dollar for dol-
lar—of any instrument anywhere, for its sweet tone,
a feature that has gained for it the commendation of
noted artists and musical authorities. It's absolutely
dependable; for we back it with as strong a guarantee
as was ever written. For it's of highest quality
throughout; for it's built in our own modern factory,
of carefully selected materials, and by thoroughly
skilled workmen."
The Novelty Shop, 75 North Colony street, Meri-
den. Conn., was opened recently under the manage-
ment of Mrs. Botidini D'Agostino.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark la cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all lnfringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann ft Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Bequest.
Schumann Piano Co.
W. N. VAN MATRE, President
767-769 Tenth Avenue, New York
Rockford, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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