Presto
Issue: 1924 1997 - Page 17
November 1, 1924.
17
P R E S T O
dealers can cash in on the name value of Baldwin
artists. It inspires confidence and greatly reduces
sales resistance. Many sales can be traced directly
to instances where the attention of the customer was
first drawn to the Baldwin by the association of some
artist with the instrument.
Today the wide-awake Baldwin dealer is fully alive
Baldwin Piano Company, of Cincinnati, Points to the value of using these endorsements in his ad-
vertising and in his sales talks. He is also active in
Out the Potency of Famous Names in
acquainting local artists with Baldwin prestige and
Influencing Sales.
securing his own local endorsements from prominent
local musicians. He finds it a valuable source of in-
The Baldwin Piano Co., Cincinnati, in a message to creased revenue.
Window displays, newspaper and program adver-
its dealers, urges the use of artists' endorsements in tising
and circularizing are all being used to tie up
advertising and other forms of publicity. The com- locally with what Baldwin is doing nationally and the
pany argues that the sale of a quality product de- increased effort is bringing rich returns.
pends largely upon prestige, as the customer is more
concerned with the artistic character and the use of
the instrument by people of musical distinction than GULBRANSEN TEAM STRONG
in saving a little money with the loss of satisfaction.
IN MFRS. BOWLING LEAGUE
Continuing, the company says:
Fundamentally the prestige of the Baldwin piano
is founded on workmanship and quality in the instru- Bowlers in Big Piano Plant Setting Pace in West
ment. The piano buying public, however, is not
Side Contest.
sufficiently educated or experienced in piano values to
recognize this workmanship and quality. How then
In Chicago, the Gulbransen Company, Sloan Valve
to create the impression of Baldwin prestige in the
public mind? Here is where the artist comes in— Company and Sawyer Biscuit Company teams are
whose musical reputation and appreciation of tone setting the pace in the West Side Manufacturers'
values is an inspiration to public confidence. The Bowling League to date. The West Side Manufac-
association and endorsement of such artists with the turers' League is composed of the following teams
Baldwin creates an impression of quality and brings with these outstanding:
the actual merit in the instrument to the attention of
W. L. Ave.
the public in an indirect but highly effective manner. Sloan Valve Co
r.
6 0 1.000
The exploitation of Baldwin artists—through news- Gulbransen Co
5 1 .835
paper advertising, program advertising and circular-
Sawyer
Biscuit
Co
5 1 .835
izing—carries the message of Baldwin prestige to
Paris Garter Co
2 4 .333
prospects who are immediately in the market and
1 2 .333
sows a fertile seed in the minds of future prospec- Brach's Candy Co
1 2
.333
tive customers. It offers another angle of sales ap- J. J. Collins Sons
proach in addition to that of actual selling.
Sigmond-Ullman Co
1 5 .166
In addition to the advertising value, there is a con- Olson Rug Co
0 6 .000
versational value when talking to a prospective cus-
The first games were played October £th at the
tomer that can be used to great advantage in leading K. of C. club house at Cicero and Madison and the
up to the closing of the sale. It proves a point of
contact between the salesman. and the prospective remainder of the games will be played there every
customer that is invaluable. It alw r ays makes an im- Wednesday night until March 21st.
A. A. Walley, of the Olson Rug Co., is president
pression when a salesman is able to talk intelligently
on the laurels great artists are winning with the of the League; J. F. Collins of J. J. Collins Sons is
treasurer and A. J. Gerlack of Gulbransen Co., is
Baldwin.
Experience has proved conclusively that Baldwin secretary.
One of the strongest teams in the league is the
one representing Gulbransen Company. On October
8th they won three games by over 200 points and
October 15th won two games by 50 pins and one by
13. Members of the team are: Axel Hanson, cap-
tain; H. Ruthenberg, Elmer Olsen, F. Szplit, Geo.
Hanson and W. G. Schwan.
DEALERS URGED TO USE
ARTISTS' ENDORSEMENTS
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
PRIDE IN PIANO SALES.
In the Gulbransen Registering Piano sales contest
promoted by the Gulbransen Company, Chicago, for
salesmen in retail houses throughout the country, the
winner in the Parks Music House Co., Hannibal,
Mo., was F. A. Hurd, and the winner in the Louisi-
ana, Mo., branch of the firm was J. M. Hedges, man-
ager. They tied for first honors. Commenting on
the fact the Louisiana Tw r ice-a-Week Times says:
"It is remarkable that the men who made the
highest record in the state of Missouri should both
be connected with the same firm and that both lived
in town only twenty-five miles apart. It only goes to
show that good salesmanship wins no matter where
it is located and that the business is to be had if
you only go after it."
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
KREITER
Pianos and Players
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
Inspect them Carefully and See.
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
The Good Old
Factory: Marinette, Wii.
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Smith & Nixon Piano Co.
For informa/ton wrlit
in $tano Company
/ncorporatet
1229 Miller St., Chicago
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
ST. Lotus
DALLAS
NEW YOBK
DENVBB
SAM FBANCMCO
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
17
P R E S T O
dealers can cash in on the name value of Baldwin
artists. It inspires confidence and greatly reduces
sales resistance. Many sales can be traced directly
to instances where the attention of the customer was
first drawn to the Baldwin by the association of some
artist with the instrument.
Today the wide-awake Baldwin dealer is fully alive
Baldwin Piano Company, of Cincinnati, Points to the value of using these endorsements in his ad-
vertising and in his sales talks. He is also active in
Out the Potency of Famous Names in
acquainting local artists with Baldwin prestige and
Influencing Sales.
securing his own local endorsements from prominent
local musicians. He finds it a valuable source of in-
The Baldwin Piano Co., Cincinnati, in a message to creased revenue.
Window displays, newspaper and program adver-
its dealers, urges the use of artists' endorsements in tising
and circularizing are all being used to tie up
advertising and other forms of publicity. The com- locally with what Baldwin is doing nationally and the
pany argues that the sale of a quality product de- increased effort is bringing rich returns.
pends largely upon prestige, as the customer is more
concerned with the artistic character and the use of
the instrument by people of musical distinction than GULBRANSEN TEAM STRONG
in saving a little money with the loss of satisfaction.
IN MFRS. BOWLING LEAGUE
Continuing, the company says:
Fundamentally the prestige of the Baldwin piano
is founded on workmanship and quality in the instru- Bowlers in Big Piano Plant Setting Pace in West
ment. The piano buying public, however, is not
Side Contest.
sufficiently educated or experienced in piano values to
recognize this workmanship and quality. How then
In Chicago, the Gulbransen Company, Sloan Valve
to create the impression of Baldwin prestige in the
public mind? Here is where the artist comes in— Company and Sawyer Biscuit Company teams are
whose musical reputation and appreciation of tone setting the pace in the West Side Manufacturers'
values is an inspiration to public confidence. The Bowling League to date. The West Side Manufac-
association and endorsement of such artists with the turers' League is composed of the following teams
Baldwin creates an impression of quality and brings with these outstanding:
the actual merit in the instrument to the attention of
W. L. Ave.
the public in an indirect but highly effective manner. Sloan Valve Co
r.
6 0 1.000
The exploitation of Baldwin artists—through news- Gulbransen Co
5 1 .835
paper advertising, program advertising and circular-
Sawyer
Biscuit
Co
5 1 .835
izing—carries the message of Baldwin prestige to
Paris Garter Co
2 4 .333
prospects who are immediately in the market and
1 2 .333
sows a fertile seed in the minds of future prospec- Brach's Candy Co
1 2
.333
tive customers. It offers another angle of sales ap- J. J. Collins Sons
proach in addition to that of actual selling.
Sigmond-Ullman Co
1 5 .166
In addition to the advertising value, there is a con- Olson Rug Co
0 6 .000
versational value when talking to a prospective cus-
The first games were played October £th at the
tomer that can be used to great advantage in leading K. of C. club house at Cicero and Madison and the
up to the closing of the sale. It proves a point of
contact between the salesman. and the prospective remainder of the games will be played there every
customer that is invaluable. It alw r ays makes an im- Wednesday night until March 21st.
A. A. Walley, of the Olson Rug Co., is president
pression when a salesman is able to talk intelligently
on the laurels great artists are winning with the of the League; J. F. Collins of J. J. Collins Sons is
treasurer and A. J. Gerlack of Gulbransen Co., is
Baldwin.
Experience has proved conclusively that Baldwin secretary.
One of the strongest teams in the league is the
one representing Gulbransen Company. On October
8th they won three games by over 200 points and
October 15th won two games by 50 pins and one by
13. Members of the team are: Axel Hanson, cap-
tain; H. Ruthenberg, Elmer Olsen, F. Szplit, Geo.
Hanson and W. G. Schwan.
DEALERS URGED TO USE
ARTISTS' ENDORSEMENTS
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
PRIDE IN PIANO SALES.
In the Gulbransen Registering Piano sales contest
promoted by the Gulbransen Company, Chicago, for
salesmen in retail houses throughout the country, the
winner in the Parks Music House Co., Hannibal,
Mo., was F. A. Hurd, and the winner in the Louisi-
ana, Mo., branch of the firm was J. M. Hedges, man-
ager. They tied for first honors. Commenting on
the fact the Louisiana Tw r ice-a-Week Times says:
"It is remarkable that the men who made the
highest record in the state of Missouri should both
be connected with the same firm and that both lived
in town only twenty-five miles apart. It only goes to
show that good salesmanship wins no matter where
it is located and that the business is to be had if
you only go after it."
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
KREITER
Pianos and Players
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
Inspect them Carefully and See.
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
The Good Old
Factory: Marinette, Wii.
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Smith & Nixon Piano Co.
For informa/ton wrlit
in $tano Company
/ncorporatet
1229 Miller St., Chicago
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
ST. Lotus
DALLAS
NEW YOBK
DENVBB
SAM FBANCMCO
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).