Presto
Issue: 1924 1990 - Page 21
9
September 13, 1924.
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
19
TRADE PREPARES
FOR GRAND SALES
Evidences of a Big Business in This Type of
Instrument Are Many in Store and
Prominent in Stores All Over
the Country.
DEALERS ARE ACTIVE
Various Ways to Grand Sales Employed by Pro-
gressive Houses Which Recognize the Trend
of Buyers' Favor.
Style C-2
FROM THE BIGGEST
ORCHESTRION
The belief of the piano dealers everywhere in the
interest of piano buyers in the grand piano models
is expressed in a variety of ways, each one of which
is convincing. The expressed desires of customers
to be shown grands when they enter a store is con-
sidered one of the most marked evidences of grand
favor. It is a spontaneous request that is considered
significant. Another sign of the interest in grands is
the ease with which the salesmen can influence the
customers to look at the grands with the purpose of
buying. In the houses making a specialty of grands
the persuasive powers of the salesmen are frankly
directed towards persuading the customers to buy
grands.
Much Grand Publicity.
As the advertising in the business generally reflects
the character of the sales at the moment, the meaning
of the nation-wide grand publicity at this time is
easily understood. In all cities big grand piano dis-
plays by dealers stand out prominently in the Sunday
papers. And during the week days the advertising
for the grands is continuous and strong. But a
review of the signs would be the most effective way
to present the situation.
The Collins Music Co., Portland, Ore, who has
been devoting considerable newspaper space to grand
advertising during the supposedly quiet months of
the summer, reports the results in a statement this
week. "Our summer business in grands has been
wonderfully large and far exceeded our expecta-
tions," said J. J. Collins, proprietor and manager,
last week, '"Of course we expected more or less
results from our grand advertising, but the results
in sales were a pleasing surprise. The Henry F.
Miller and Bradbury grands were particularly favored
in the summer sales of the Collins Music Co.
Grands in Iowa.
The Griggs Piano Co., Davenport, la., which is
particularly proud of its wide range of grand pianos,
is planning for bigger grand sales this fall and
winter than ever before strived for. With the ap-
pointment last week of S. B. Moats, as manager of
the grand department, the Davenport firm launched
a strenuous campaign for the grand sales. Mr.
Moats has achieved an enviable record in sales of
high grade grands.
With the addition of the Schiller Super-Grand
piano to its line of grands Sherman, Clay & Co., San
Francisco, has secured another attraction for its fine
grand array. The fact will be announced in the
admirable advertising way that distinguishes the
San Francisco house.
Windows Make Sales.
The Butler Music Co., Marion, Ind., is among the
most persistent advertisers of the grand models in its
large range of models. In newspaper publicity, store
demonstrations and salesmen's efforts the grand has
been brought to the attention of the public in an
effective way for the past year. But perhaps the
window displays for the grand have been the most
potent for achieving grand sales for the progressive
Marion firm. These are of frequent occurrence and
always tell a grand piano story powerful in compel-
ling the attention of the public to the desirability of
the grand piano type above all others.
Efforts in Colorado.
Special warerooms for the showing of grands are
common in the trade and every day the news of such
being installed comes to hand. Last week a balcony
for the display of grand pianos was added in the
main wareroom of the Baldwin Piano Rooms, Trini-
dad, Colo., where special lighting effects were in-
cluded in the plans. The desire to emphasize the size
and character of the grand piano stock was the
motive which impelled H. B. Stratton, the proprie-
tor and manager, to make the striking addition to his
space.
In the remodeling plans recently completed by the
Cline Music Co., Staunton, Va., special provision was
made for effective showing of grand pianos on the
second floor of the fine store at 126 Main street.
At the formal opening of the remodeled store a grand
piano recital was the prominent feature. J. Glenn
Cline, Jr., manager of the store, is planning a strong
publicity campaign for the grands this fall and
winter.
The Lund Music Co., Seymour, Conn., is planning
to enlarge its music store space by occupying the
entire building.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHFRN BRANCH: 733 Candler Bid*., ATLANTA, GA
GRAND-PIANO
Tiny Coinola
THE SMALLEST
KEYLESS
58 Inches Long
Tbe best exponent of the present Baby Grand Age.
Its tone — its lines—its restricted space requirement and
attractive price—
MAKE IT THE PREMIER AGENCY
Get full details of this valuable celling franchise NOW.
Manufactured by
Premier Grand Piano Corporation
The Operators Piano Co.
Largest Institution in the World Building Grand
Pianos Exclusively
715-721 N. Kedzie Ave.
CHICAGO
WALTER C HBPPBRLA
PraiSoW
JUSTUS HATTBMEB
Vies-r-•*•--
510-532 West /3rd Street
NEW YORK
DECKER
mJ
EST. 1856
51 SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 13, 1924.
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
19
TRADE PREPARES
FOR GRAND SALES
Evidences of a Big Business in This Type of
Instrument Are Many in Store and
Prominent in Stores All Over
the Country.
DEALERS ARE ACTIVE
Various Ways to Grand Sales Employed by Pro-
gressive Houses Which Recognize the Trend
of Buyers' Favor.
Style C-2
FROM THE BIGGEST
ORCHESTRION
The belief of the piano dealers everywhere in the
interest of piano buyers in the grand piano models
is expressed in a variety of ways, each one of which
is convincing. The expressed desires of customers
to be shown grands when they enter a store is con-
sidered one of the most marked evidences of grand
favor. It is a spontaneous request that is considered
significant. Another sign of the interest in grands is
the ease with which the salesmen can influence the
customers to look at the grands with the purpose of
buying. In the houses making a specialty of grands
the persuasive powers of the salesmen are frankly
directed towards persuading the customers to buy
grands.
Much Grand Publicity.
As the advertising in the business generally reflects
the character of the sales at the moment, the meaning
of the nation-wide grand publicity at this time is
easily understood. In all cities big grand piano dis-
plays by dealers stand out prominently in the Sunday
papers. And during the week days the advertising
for the grands is continuous and strong. But a
review of the signs would be the most effective way
to present the situation.
The Collins Music Co., Portland, Ore, who has
been devoting considerable newspaper space to grand
advertising during the supposedly quiet months of
the summer, reports the results in a statement this
week. "Our summer business in grands has been
wonderfully large and far exceeded our expecta-
tions," said J. J. Collins, proprietor and manager,
last week, '"Of course we expected more or less
results from our grand advertising, but the results
in sales were a pleasing surprise. The Henry F.
Miller and Bradbury grands were particularly favored
in the summer sales of the Collins Music Co.
Grands in Iowa.
The Griggs Piano Co., Davenport, la., which is
particularly proud of its wide range of grand pianos,
is planning for bigger grand sales this fall and
winter than ever before strived for. With the ap-
pointment last week of S. B. Moats, as manager of
the grand department, the Davenport firm launched
a strenuous campaign for the grand sales. Mr.
Moats has achieved an enviable record in sales of
high grade grands.
With the addition of the Schiller Super-Grand
piano to its line of grands Sherman, Clay & Co., San
Francisco, has secured another attraction for its fine
grand array. The fact will be announced in the
admirable advertising way that distinguishes the
San Francisco house.
Windows Make Sales.
The Butler Music Co., Marion, Ind., is among the
most persistent advertisers of the grand models in its
large range of models. In newspaper publicity, store
demonstrations and salesmen's efforts the grand has
been brought to the attention of the public in an
effective way for the past year. But perhaps the
window displays for the grand have been the most
potent for achieving grand sales for the progressive
Marion firm. These are of frequent occurrence and
always tell a grand piano story powerful in compel-
ling the attention of the public to the desirability of
the grand piano type above all others.
Efforts in Colorado.
Special warerooms for the showing of grands are
common in the trade and every day the news of such
being installed comes to hand. Last week a balcony
for the display of grand pianos was added in the
main wareroom of the Baldwin Piano Rooms, Trini-
dad, Colo., where special lighting effects were in-
cluded in the plans. The desire to emphasize the size
and character of the grand piano stock was the
motive which impelled H. B. Stratton, the proprie-
tor and manager, to make the striking addition to his
space.
In the remodeling plans recently completed by the
Cline Music Co., Staunton, Va., special provision was
made for effective showing of grand pianos on the
second floor of the fine store at 126 Main street.
At the formal opening of the remodeled store a grand
piano recital was the prominent feature. J. Glenn
Cline, Jr., manager of the store, is planning a strong
publicity campaign for the grands this fall and
winter.
The Lund Music Co., Seymour, Conn., is planning
to enlarge its music store space by occupying the
entire building.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHFRN BRANCH: 733 Candler Bid*., ATLANTA, GA
GRAND-PIANO
Tiny Coinola
THE SMALLEST
KEYLESS
58 Inches Long
Tbe best exponent of the present Baby Grand Age.
Its tone — its lines—its restricted space requirement and
attractive price—
MAKE IT THE PREMIER AGENCY
Get full details of this valuable celling franchise NOW.
Manufactured by
Premier Grand Piano Corporation
The Operators Piano Co.
Largest Institution in the World Building Grand
Pianos Exclusively
715-721 N. Kedzie Ave.
CHICAGO
WALTER C HBPPBRLA
PraiSoW
JUSTUS HATTBMEB
Vies-r-•*•--
510-532 West /3rd Street
NEW YORK
DECKER
mJ
EST. 1856
51 SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).