Classic Mode

Presto

Issue: 1924 1990

9
September 13, 1924.
PRESTO
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
19
TRADE PREPARES
FOR GRAND SALES
Evidences of a Big Business in This Type of
Instrument Are Many in Store and
Prominent in Stores All Over
the Country.
DEALERS ARE ACTIVE
Various Ways to Grand Sales Employed by Pro-
gressive Houses Which Recognize the Trend
of Buyers' Favor.
Style C-2
FROM THE BIGGEST
ORCHESTRION
The belief of the piano dealers everywhere in the
interest of piano buyers in the grand piano models
is expressed in a variety of ways, each one of which
is convincing. The expressed desires of customers
to be shown grands when they enter a store is con-
sidered one of the most marked evidences of grand
favor. It is a spontaneous request that is considered
significant. Another sign of the interest in grands is
the ease with which the salesmen can influence the
customers to look at the grands with the purpose of
buying. In the houses making a specialty of grands
the persuasive powers of the salesmen are frankly
directed towards persuading the customers to buy
grands.
Much Grand Publicity.
As the advertising in the business generally reflects
the character of the sales at the moment, the meaning
of the nation-wide grand publicity at this time is
easily understood. In all cities big grand piano dis-
plays by dealers stand out prominently in the Sunday
papers. And during the week days the advertising
for the grands is continuous and strong. But a
review of the signs would be the most effective way
to present the situation.
The Collins Music Co., Portland, Ore, who has
been devoting considerable newspaper space to grand
advertising during the supposedly quiet months of
the summer, reports the results in a statement this
week. "Our summer business in grands has been
wonderfully large and far exceeded our expecta-
tions," said J. J. Collins, proprietor and manager,
last week, '"Of course we expected more or less
results from our grand advertising, but the results
in sales were a pleasing surprise. The Henry F.
Miller and Bradbury grands were particularly favored
in the summer sales of the Collins Music Co.
Grands in Iowa.
The Griggs Piano Co., Davenport, la., which is
particularly proud of its wide range of grand pianos,
is planning for bigger grand sales this fall and
winter than ever before strived for. With the ap-
pointment last week of S. B. Moats, as manager of
the grand department, the Davenport firm launched
a strenuous campaign for the grand sales. Mr.
Moats has achieved an enviable record in sales of
high grade grands.
With the addition of the Schiller Super-Grand
piano to its line of grands Sherman, Clay & Co., San
Francisco, has secured another attraction for its fine
grand array. The fact will be announced in the
admirable advertising way that distinguishes the
San Francisco house.
Windows Make Sales.
The Butler Music Co., Marion, Ind., is among the
most persistent advertisers of the grand models in its
large range of models. In newspaper publicity, store
demonstrations and salesmen's efforts the grand has
been brought to the attention of the public in an
effective way for the past year. But perhaps the
window displays for the grand have been the most
potent for achieving grand sales for the progressive
Marion firm. These are of frequent occurrence and
always tell a grand piano story powerful in compel-
ling the attention of the public to the desirability of
the grand piano type above all others.
Efforts in Colorado.
Special warerooms for the showing of grands are
common in the trade and every day the news of such
being installed comes to hand. Last week a balcony
for the display of grand pianos was added in the
main wareroom of the Baldwin Piano Rooms, Trini-
dad, Colo., where special lighting effects were in-
cluded in the plans. The desire to emphasize the size
and character of the grand piano stock was the
motive which impelled H. B. Stratton, the proprie-
tor and manager, to make the striking addition to his
space.
In the remodeling plans recently completed by the
Cline Music Co., Staunton, Va., special provision was
made for effective showing of grand pianos on the
second floor of the fine store at 126 Main street.
At the formal opening of the remodeled store a grand
piano recital was the prominent feature. J. Glenn
Cline, Jr., manager of the store, is planning a strong
publicity campaign for the grands this fall and
winter.
The Lund Music Co., Seymour, Conn., is planning
to enlarge its music store space by occupying the
entire building.
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
OUTHFRN BRANCH: 733 Candler Bid*., ATLANTA, GA
GRAND-PIANO
Tiny Coinola
THE SMALLEST
KEYLESS
58 Inches Long
Tbe best exponent of the present Baby Grand Age.
Its tone — its lines—its restricted space requirement and
attractive price—
MAKE IT THE PREMIER AGENCY
Get full details of this valuable celling franchise NOW.
Manufactured by
Premier Grand Piano Corporation
The Operators Piano Co.
Largest Institution in the World Building Grand
Pianos Exclusively
715-721 N. Kedzie Ave.
CHICAGO
WALTER C HBPPBRLA
PraiSoW
JUSTUS HATTBMEB
Vies-r-•*•--
510-532 West /3rd Street
NEW YORK
DECKER
mJ
EST. 1856
51 SON
Grand, Upright
and
Welte-Mignon
(Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
20
September 13, 1924.
SMALL GOODS, SUPPLIES AND RADIO
Furniture Co., Bellingham, Wash. The store is being
remodeled following a tire which did considerable
damage to the store recently.
Portable phonograph sales were very lively during Changing Conditions in Trade Cause Officials of
September Building of the Columbia Music August with the Daynes-Beebe Music Co., Salt Lake
Company to Predict a Good Fall.
City, Utah, according to Manager G. Todd Saylor
Roll Co., Chicago, Include All the
The demand for Wilson drums has never been bet-
of the talking machine department.
Most Popular Songs.
Ukuleles and similar string instruments to the ter than at the present time, was reported to a
The same stimulants for sales are visible in the value of $10,089 were imported from Hawaii to the Presto representative at the Wilson Drum Mfg. Co.,
September list of rolls of the Columbia Music Roll United States for the fiscal year ending July 1, 1924. 218 North May street, Chicago, this week. The
Co., 721 North Kedzie avenue, Chicago, as have been The value of such goods imported here the fiscal year drums and accessories produced by the Chicago firm
have always been favored by the better class of the
features of the monthly lists previously issued. The ending July, 1922, was $9,389.
presentations are selected and recorded with the view
A musical merchandise department has been added trade, which is now entering upon its busiest season,
the beginning of which brought a pleasant surprise
to providing music dealers with the kind of com- by the Stahlschmidt Piano Co., Evansville, Ind.
to the officials of the big drum industry, in the
modities that make roll departments lively places.
amount of orders received and the optimistic view-
The September list is an admirable assortment of
point of the Wilson dealers who foresee a splendid
fox-trots, waltzes and the proper proportion of one-
season ahead.
steps and blues. And rolls of the pepful kind are
assured when the names of the recording artists are
The policy of the Wilson Drum Mfg. Co. in main-
noted. Billy Fitch, Harry Geise, Wayne Love, Nell Frank Weiser New Roadman in Chicago District and taining a steady producing capacity during slack sea-
Morrison, Clarence Johnson, Gus Drobegg, James
George D. Turner Will Supervise Output.
sons as well as in the busier ones has proven suc-
Blythe, Art Gilham and Paul Jones, are names to
cessful. Dealers are thereby assured that their re-
influence the decision of the music roll shopper. All
Frank Weiser, well known in the piano trade, has quirements will be forthcoming when most needed.
the latest hits are found in the new September list
been secured by the Superior Foundry Company to This has relieved dealers of worry especially -.luring
of the Columbia Music Roll Co.
represent the company particularly in Chicago and
the school term when the outfitting of bands bring
There are other features in the rolls that make surrounding territory. Mr. Weiser will keep in con- unusual calls on drums and accessories.
them interesting to the dealers themselves. The stant touch with the trade, and his wide experience in
The orders for the Wilson products declined only
opportunity to offer a good roll at an alluring price piano construction should be a beneficial factor both one month during the summer season, and that was
is attractive, and these assurances of the makers add to the piano trade and the Superior Foundry the month of July, when business in general was
to the inducements.
Company.
slack. The company expected the big change to take
"Made of the best materials obtainable. Will
George D. Turner, who has been representing the place about the second week in September, but the
please your trade and double your sales. Quality Superior Foundry Company in the Chicago territory, demand the middle of last month was as good as
and price make Columbia rolls the dealer's best and whose ability as a piano plate maker is recog- had been anticipated in this month.
profit-producer in a roll department."
This is of great significance to the company and its
nized throughout the trade, will devote practically all
his time to maintaining the high quality of Superior dealers, in the fact that the school season is not well
plates, as the company is instituting several changes under way yet, and the formation of bands will not
in their manufacturing to produce piano plates as take place for several weeks. Hence the optimism at
the Wilson factory.
uniform as possible.
Growth of the Musical Merchandise Business Shown
The superior quality of the plates made by the
WALTZ HIT IN RECORD FORM.
Superior Foundry Company have always possessed
by New Stores and Extensions.
the character of uniformity in quality and this has
"Tell Me You'll Forgive Me," a waltz hit, pub-
The White House and the Quarg Music Co., San been a merit that continued the customers of the lished by Garrick Music Sales, 4040 Dickens ave-
Francisco, are new representatives of the Brunswick company in their loyalty to Superior plates year nue, Chicago, is now on Victor Record No. 19416,
phonograph and records.
after year. "Once a user of Superior plates, always which will be released very shortly. This number
Phonographs and records will be carried in the a user," is a proud phase bf the association of the was recorded by the International Novelty Orchestra
with vocal refrain.
new music department to be added by the B. B. Superior Foundry Co., with the piano industry.
WILSON DRUMS IN DEMAND
NEW COLUMBIA ROLL LIST
SUPERIOR FOUNDRY NEWS
IN SMALL GOODS DEPARTMENT
WESSELL, NICKEL & GROSS
Manufacturers ot
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
TRUCKS
That Are Labor Savers
Your equipment is not complete without our TRUCKS for handling
Pianos and Talking Machines.
Sill Trucks and End Trucks
for Pianos
NEW YORK
Comstock, Cheney & Co.
With the LEA TALKING MACHINE TRUCK, one man can
handle the Edison Chippendale, Victor No. 17, Cheney No. 6 Queen
Anne, and other large makes, from show-room to any apartmeni
floor.
Aik for Circular
Ivory Cutters and Manufacturers
MADE ONLY BY
Piano Keys, Actions and Hammers
SELF-LIFTING PIANO TRUCK CO.
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
Th« only Company Furnishing the Kays, Actions, HammeM and Brackets Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
THE! O S. KELLY CO.
Manufacturers
of
JULIUS BRECKWOLDT & SON, ING.
Manufacturers of
-
-
Saw Mills
Fulton Chain
and
Tupper Lake
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
I—light Oracle
PIANO PLATES
SPRINGFIELD
Factory and Office
OOLGEVILLE.N.Y
OHIO
CENTRAL STEEL & WIRE CO.,
119-127 N. Peorla Street,
J. BRECKWOLDT. Prea.
Chicago. 111.
W. A. BRECKWOLDT. Sec. & Trcaa.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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