Presto
Issue: 1924 1987 - Page 5
P R E S TO
August 23, 1924.
CHRISTMAN
"The First Touch Tells"
WINNING WAYS OF
MILWAUKEE TRADE
Billboard Advertising a Favorite Method
Among Others in the Extensive Publicity
Program of Retail and Wholesale
Establishments in Wisconsin City.
DEALERS ACTIVE
Piano, Radio and Phonograph Sales Have Made a
Noticeable Increase During the First Half of
August.
PIANO DEALERS
who are posted in their business know that
The
CHRISTMAN
Reproducing Grand
has attained to a place preeminent be-
cause of its absolute dependability,
precise reproduction of the playing of
the world's artists and beauty of con-
struction.
If you have sold this instrument you
prefer to sell it to all others. And you
know, too, that
The Famous
Studio Grand
(only 5 ft. long)
has won its fame by its unique chal-
lenge of all larger Grands in tone vol-
ume, richness of quality and beauty
of case outline.
No Other Small Grand
has attained to equal distinction or
won better demand by dealers who
value permanency above temporary
profit.
No ambitious Piano Merchant can
be sure that he has the best, most
profitable and satisfactory Line until
he has examined the Christman and
compared it with whatever competitor
may be winning local trade.
"The First Touch Tells"
Re*.
U S. ?»t. Off.
Christman Piano Co.
597 East 137th St.
New York
The music merchants of Milwaukee, Wis., have
no cause to worry about trade conditions at the
present time or in the near future, inasmuch as stocks
are moving faster than at any time during the sum-
mer. The jump, however, was not spasmodic but a
gradual increase over a period of thirty days. This
is considered a good omen as to the standing of the
fall business by the music dealers in the cream city.
Billboard Advertising.
The Milwaukee merchants have found much truth
in the statement that "'business is what you make it,"
and have determined to make it good. The ques-
tion of advertising and the psychological effect it has
on the public is considered of great importance by
the sellers of musical instruments. In addition to ad-
vertising it\ local papers, some of the houses have
kept their name prominently displayed through bill-
board advertising.
The Bradford Piano Co., 411 Broadway, uses this
effective method of informing the public of the fine
pianos it sells. Two signs approximately fifty feet
in length are located in conspicuous positions on one
of Milwaukee's busiest driveways and are seen by
hundreds of motorists daily. The signs are well
lighted at night and are visible from a good dis-
tance.
Waltham Piano Company.
Another sign along the beautiful driveway that
catches the eye is that of the Waltham Piano Com-
pany, Inc., whose large factory is one of the center
attractions in the Wisconsin metropolis. A beautiful
girl is seated at her Waltham piano and the follow-
ing words accompany the picture:
"The Waltham Piano has made Milwaukee Musi-
cal."
The Waltham factory, which is practically
new, is one of the most modern in the country. The
interior of the factory is spacious and orderly and
the production is taken care of by an efficient force
of technicians which has given character to the Mil-
waukee instruments.
Music Houses Busy.
The slack summer season has not dismayed music
dealers who are now in the midst of a selling cam-
paign which has such a success that gratification is
expressed at the prospects obtained and the sales
made. The Kreiter Manufacturing Company, Inc.,
has employed sixteen efficient salesmen on a house
to house canvas campaign and is well pleased with
the results obtained. H. G. Kreiter, general manager
of retail warerooms at 310 West Water street, re-
ported to a Presto representative last week that the
piano trade was as good as he had expected and
that this fall would be a good one.
The Smith Piano Co., 274 Water street, is showing
through a well arranged window display, the prod-
ucts of the Smith, Barnes & Strohber Co., now a divi-
sion of the Continental Piano Company.
The Milwaukee Piano House on the same street
is featuring the Waltham products with words to the
effect that the Waltham piano is Milwaukee's home
instrument.
IVERS & POND CHANGES
LOCATION IN BOSTON
Old Piano Company Now in New Building at 258
Boylston Street, Opposite Public Garden.
The Ivers & Pond Piano Company, Boston, for
29 years located at 114 Boylston street, is now estab-
lished in its new building at 258 Boylston street, fac-
ing the Public Garden. The four floors of what is
now the Pond Building are occupied by the company
and three of the floors are devoted to displaying
pianos.
The main floor salesroom is painted French gray.
The architecture is of Louis 16th style, and the com-
pany monograms are inscribed on wall borders. Light
is furnished by sunburst chandeliers. Rare tapes-
tries cover the walls and Persian rugs cover the
floors. In the rear of the main salesroom is a ter-
race with wrought iron railings around it. Pianos are
displayed upon the terrace.
Near the terrace is an oil painting of Handel Pond,
the founder of the company, painted by Dana Pond,
of New York and Paris, a brother of the present
owners. Dana Pond is the artist who executed the
portraits of General Pershing and Marshal Petain.
The same decorative scheme is carried out in the
salesrooms on the second and third floors. The
bookkeeping offices are also on the third floor and
the executive offices on the fourth floor. The build-
ing extends from Boylston street through to Provi-
dence street and was rebuilt before it was occupied
by the company and is so constructed that in the
event of great development in the vicinity of Park
square the main entrance could readily be placed
there.
In the show window last week an unusual upright
piano of severe Colonial design was displayed. It was
built to order for a prominent mahogany importer
and is made of South African mahogany, said to be
the finest figured wood to come into the port of
Boston for years.
BURLINGTON, IOWA, DEALER
MOVES TO NEW STORE
J. W. Pauly Finds More Spacious Quarters for His
Business at 404 Jefferson Street.
J. W. Pauly, Burlington, la., recently moved his
Music Shop from the old location on North Third
street to a larger store at 404 Jefferson street, and
has made his place a general music store in every
sense of the term. The new playerpiano department
is well equipped with facilities for providing demon-
strations for prospects. This phase of the business
is well featured, and Mr. Pauly has great pride in its
growth.
Considerably more space for the showing of talk-
ing machines has been provided in the new store
and the importance of the band instrument section
shows the extent of the business in the line. The
sheet music department, always a well patronized one
in the Music Shop, is doing more business than ever
before.
ILLINOIS MERCHANT QUITS
GROCERIES FOR MUSIC
James N. Brown Discontinues Business Established
Fifty Years Ago for New Venture.
J. H. Brown & Son, a Quincy,••111., grocery firm
of fifty-six years' standing, has discontinued and
James N. Brown, its owner, has entered the music
business with Odells, Inc., of which he has been
made treasurer. This announcement of Mr. Brown
is printed in Quincy newspapers:
"Having affiliated myself with Odells Incorporated,
I have decided to devote all my time to the jewelry
and music business, and shall discontinue the gro-
cery business of J. H. Brown & Son.
"In this connection I wish to thank the thousands
of customers (in some instances five generations)
who have permitted us to serve them, and trust that
I shall have the pleasure of serving them and others,
in a larger way for years to come."
AN OFFICIAL NOTIFICATION.
The Presidential and Vice-Presidential nominees
are not the only people to receive a belated notifica-
tion of gladsome facts. Matt J. Kennedy, secretary
of the National Association of Music Merchants,
believes that delay mellows the cheerful incident.
The Music Merchants' Association of Ohio was ad-
mitted to membership in the national body at the
annual convention in June. The matured fact was
officially conveyed to the Ohioans decorously later,
with this added by Mr. Kennedy: "We are mighty
glad to have your organization affiliated with us and
it is our purpose and desire to co-operate with you
on any matters that may arise, looking forward to
the success of your Association with the National."
LYON & HEALY CALLERS.
Walter Ryan, of the Ryan Piano Co., Belleville,
111., was a recent visitor at Lyon & Healy's, Chicago.
He spent a very pleasant visit with Mr. Adams in
the wholesale piano department. Among other visi-
tors reported by Mr. Adams are: P. J. Palmer, Mead-
ford, Ore.; F. Cohen, Crystal Falls, 111.; Mr. Ailing-
ton, Freeport, 111., and S. Weatherby, Bonham, Texas.
SCHOOL HELPS PIANO SALES.
Five classes of twenty each are receiving free les-
sons in piano playing in the new Miessner plan school
opened .in Salt Lake City, Utah, by the Glenn Bros.-
Roberts Piano Co. The school has wonderfully stimj-
ulated piano sales.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 23, 1924.
CHRISTMAN
"The First Touch Tells"
WINNING WAYS OF
MILWAUKEE TRADE
Billboard Advertising a Favorite Method
Among Others in the Extensive Publicity
Program of Retail and Wholesale
Establishments in Wisconsin City.
DEALERS ACTIVE
Piano, Radio and Phonograph Sales Have Made a
Noticeable Increase During the First Half of
August.
PIANO DEALERS
who are posted in their business know that
The
CHRISTMAN
Reproducing Grand
has attained to a place preeminent be-
cause of its absolute dependability,
precise reproduction of the playing of
the world's artists and beauty of con-
struction.
If you have sold this instrument you
prefer to sell it to all others. And you
know, too, that
The Famous
Studio Grand
(only 5 ft. long)
has won its fame by its unique chal-
lenge of all larger Grands in tone vol-
ume, richness of quality and beauty
of case outline.
No Other Small Grand
has attained to equal distinction or
won better demand by dealers who
value permanency above temporary
profit.
No ambitious Piano Merchant can
be sure that he has the best, most
profitable and satisfactory Line until
he has examined the Christman and
compared it with whatever competitor
may be winning local trade.
"The First Touch Tells"
Re*.
U S. ?»t. Off.
Christman Piano Co.
597 East 137th St.
New York
The music merchants of Milwaukee, Wis., have
no cause to worry about trade conditions at the
present time or in the near future, inasmuch as stocks
are moving faster than at any time during the sum-
mer. The jump, however, was not spasmodic but a
gradual increase over a period of thirty days. This
is considered a good omen as to the standing of the
fall business by the music dealers in the cream city.
Billboard Advertising.
The Milwaukee merchants have found much truth
in the statement that "'business is what you make it,"
and have determined to make it good. The ques-
tion of advertising and the psychological effect it has
on the public is considered of great importance by
the sellers of musical instruments. In addition to ad-
vertising it\ local papers, some of the houses have
kept their name prominently displayed through bill-
board advertising.
The Bradford Piano Co., 411 Broadway, uses this
effective method of informing the public of the fine
pianos it sells. Two signs approximately fifty feet
in length are located in conspicuous positions on one
of Milwaukee's busiest driveways and are seen by
hundreds of motorists daily. The signs are well
lighted at night and are visible from a good dis-
tance.
Waltham Piano Company.
Another sign along the beautiful driveway that
catches the eye is that of the Waltham Piano Com-
pany, Inc., whose large factory is one of the center
attractions in the Wisconsin metropolis. A beautiful
girl is seated at her Waltham piano and the follow-
ing words accompany the picture:
"The Waltham Piano has made Milwaukee Musi-
cal."
The Waltham factory, which is practically
new, is one of the most modern in the country. The
interior of the factory is spacious and orderly and
the production is taken care of by an efficient force
of technicians which has given character to the Mil-
waukee instruments.
Music Houses Busy.
The slack summer season has not dismayed music
dealers who are now in the midst of a selling cam-
paign which has such a success that gratification is
expressed at the prospects obtained and the sales
made. The Kreiter Manufacturing Company, Inc.,
has employed sixteen efficient salesmen on a house
to house canvas campaign and is well pleased with
the results obtained. H. G. Kreiter, general manager
of retail warerooms at 310 West Water street, re-
ported to a Presto representative last week that the
piano trade was as good as he had expected and
that this fall would be a good one.
The Smith Piano Co., 274 Water street, is showing
through a well arranged window display, the prod-
ucts of the Smith, Barnes & Strohber Co., now a divi-
sion of the Continental Piano Company.
The Milwaukee Piano House on the same street
is featuring the Waltham products with words to the
effect that the Waltham piano is Milwaukee's home
instrument.
IVERS & POND CHANGES
LOCATION IN BOSTON
Old Piano Company Now in New Building at 258
Boylston Street, Opposite Public Garden.
The Ivers & Pond Piano Company, Boston, for
29 years located at 114 Boylston street, is now estab-
lished in its new building at 258 Boylston street, fac-
ing the Public Garden. The four floors of what is
now the Pond Building are occupied by the company
and three of the floors are devoted to displaying
pianos.
The main floor salesroom is painted French gray.
The architecture is of Louis 16th style, and the com-
pany monograms are inscribed on wall borders. Light
is furnished by sunburst chandeliers. Rare tapes-
tries cover the walls and Persian rugs cover the
floors. In the rear of the main salesroom is a ter-
race with wrought iron railings around it. Pianos are
displayed upon the terrace.
Near the terrace is an oil painting of Handel Pond,
the founder of the company, painted by Dana Pond,
of New York and Paris, a brother of the present
owners. Dana Pond is the artist who executed the
portraits of General Pershing and Marshal Petain.
The same decorative scheme is carried out in the
salesrooms on the second and third floors. The
bookkeeping offices are also on the third floor and
the executive offices on the fourth floor. The build-
ing extends from Boylston street through to Provi-
dence street and was rebuilt before it was occupied
by the company and is so constructed that in the
event of great development in the vicinity of Park
square the main entrance could readily be placed
there.
In the show window last week an unusual upright
piano of severe Colonial design was displayed. It was
built to order for a prominent mahogany importer
and is made of South African mahogany, said to be
the finest figured wood to come into the port of
Boston for years.
BURLINGTON, IOWA, DEALER
MOVES TO NEW STORE
J. W. Pauly Finds More Spacious Quarters for His
Business at 404 Jefferson Street.
J. W. Pauly, Burlington, la., recently moved his
Music Shop from the old location on North Third
street to a larger store at 404 Jefferson street, and
has made his place a general music store in every
sense of the term. The new playerpiano department
is well equipped with facilities for providing demon-
strations for prospects. This phase of the business
is well featured, and Mr. Pauly has great pride in its
growth.
Considerably more space for the showing of talk-
ing machines has been provided in the new store
and the importance of the band instrument section
shows the extent of the business in the line. The
sheet music department, always a well patronized one
in the Music Shop, is doing more business than ever
before.
ILLINOIS MERCHANT QUITS
GROCERIES FOR MUSIC
James N. Brown Discontinues Business Established
Fifty Years Ago for New Venture.
J. H. Brown & Son, a Quincy,••111., grocery firm
of fifty-six years' standing, has discontinued and
James N. Brown, its owner, has entered the music
business with Odells, Inc., of which he has been
made treasurer. This announcement of Mr. Brown
is printed in Quincy newspapers:
"Having affiliated myself with Odells Incorporated,
I have decided to devote all my time to the jewelry
and music business, and shall discontinue the gro-
cery business of J. H. Brown & Son.
"In this connection I wish to thank the thousands
of customers (in some instances five generations)
who have permitted us to serve them, and trust that
I shall have the pleasure of serving them and others,
in a larger way for years to come."
AN OFFICIAL NOTIFICATION.
The Presidential and Vice-Presidential nominees
are not the only people to receive a belated notifica-
tion of gladsome facts. Matt J. Kennedy, secretary
of the National Association of Music Merchants,
believes that delay mellows the cheerful incident.
The Music Merchants' Association of Ohio was ad-
mitted to membership in the national body at the
annual convention in June. The matured fact was
officially conveyed to the Ohioans decorously later,
with this added by Mr. Kennedy: "We are mighty
glad to have your organization affiliated with us and
it is our purpose and desire to co-operate with you
on any matters that may arise, looking forward to
the success of your Association with the National."
LYON & HEALY CALLERS.
Walter Ryan, of the Ryan Piano Co., Belleville,
111., was a recent visitor at Lyon & Healy's, Chicago.
He spent a very pleasant visit with Mr. Adams in
the wholesale piano department. Among other visi-
tors reported by Mr. Adams are: P. J. Palmer, Mead-
ford, Ore.; F. Cohen, Crystal Falls, 111.; Mr. Ailing-
ton, Freeport, 111., and S. Weatherby, Bonham, Texas.
SCHOOL HELPS PIANO SALES.
Five classes of twenty each are receiving free les-
sons in piano playing in the new Miessner plan school
opened .in Salt Lake City, Utah, by the Glenn Bros.-
Roberts Piano Co. The school has wonderfully stimj-
ulated piano sales.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).