Presto
Issue: 1924 1987 - Page 18
18
August 23, 1924.
PRESTO
NELSON-WIGGEN CO.'S
NEW RETAIL DEPARTMENT
Fine Wareroom with Ninety Foot Frontage
on Belmont Avenue Gives Firm Ample
Space for Display.
The Nelson-Wiggen Piano Co., 1731-1735 Belmont
avenue, Chicago, recently opened in its large new
factory an elaborate retail wareroom in which it is
showing a complete line of its products, including its
latest creation in the reproducing grand.
The wareroom has a ninety-foot frontage on Bel-
mont avenue and the large windows permit the
passer-by to view the interior and all the instruments
exhibited. The decorations of the new retail ware-
room are beautiful and will compare favorably with
that of the finest warerooms to be seen anywhere.
Three demonstrating rooms are in connection with
the big wareroom, and in each is an electric repro-
ducing grand with the latest records of the great
artists on hand. These rooms are spacious and quiet
and the noise of the street cannot disturb the cus-
tomer being given a demonstration.
The company reports a good sale of the reproduc-
ing instruments in its locality and other communities
in Chicago, and plans have been made to stimulate
sales by running a series of retail advertisements in
local papers. This will be done at the inauguration
of a fall sales campaign.
The' Chicago firm is also showing several models
of the Pian-O-Grand in its retail department, one
of which is played during evenings and has proven
a good drawing card. The Royal phonograph is
represented and a number of console models are dis-
played with much prominence in the new store. The
company is now considering the addition of radio in
a combination instrument with the Royal phono-
graph, but plans to this effect have not been com-
pleted.
The immediate locality surrounding the Nelson-
Wiggen Piano Co.'s factory is considered ideal
from the retail standpoint in the fact that the resi-
dents are unusually prosperous, appreciate music
and are good buyers, and the "factory to home" prop-
T
osition is popular with them. The activities of the
company, however, will not be confined to the neigh-
borhood district but will cover all Chicago and sub-
urbs.
LATE TRADE NEWS
FROM PORTLAND, ORE.
Collection of Newsy Items Shows Activity of Men
in the Music Business.
J. H. Dundore, manager of the Portland, Ore.,
Sherman, Clay & Co.'s store, had a visit last week
from Jacob Schiller, vice-president of the Lester
Piano Co., of Philadelphia, and Alex McDonald, of
the Sohmer Piano Co., of New York, on their way
east after attending the Western Music Trades Con-
vention in San Francisco.
The Reed-French Piano Co., Portland, Ore., has a
unique window display this week showing the differ-
ence between a piano made in 1824 and one built in
1924. For the purpose an old Collard & Collard
grand and one of beautiful design was placed beside
a recent model of the Hallet & Davis, and attention
is drawn to the difference in the instruments.
The Henry F. Miller, Wissner, Pease, Bradbury
pianos and National electric pianos are carried by the
J. J. Collins Piano Co., of Portland, Ore. Mr. Col-
lins reports sales beyond his expectations for this
time of the year and says that the Henry F. Miller
and the Bradbury are very popular in the grands,
that his stock is depleted and he is expecting a new
shipment in the immediate future.
METAL PIANO ACTIONS.
The newspapers are printing items about pianos
with patented actions made throughout in metal, now
being manufactured especially for the trade in damp
or humid countries, where the wooden parts of piano
actions have usually only a short life. There is
nothing new about that. The Chickering uprights
as long ago as 1881 contained all-metal actions, but
they were not especially satisfactory and were dis-
carded after a short trial.
J. Barton Wilson has established a store at 912
Orange street, Wilmington, Del., where he is special-
izing in musical merchandise.
PAGE ORGAN CO. BOOKS
BIG NEW YORK ORDER
And in Recording the Fact Daily Crescent, of
Defiance, O., Prints Lecture for Busi-
ness Men.
The Defiance, Ohio, Crescent News of recent
date recorded a local trade happening of an important
industrial kind—the receipt of an order by a De-
fiance company for a $30,000 organ. Under the
heading, "What's In Your Business," the newspaper
editorially reads a lecture to the manufacturers and
merchants of that city which might be read with
advantage by business people elsewhere:
Beginning a $30,000 order is nothing new in De-
fiance industry, for manufacturing plants here have
long filled big contracts and shipped their products
to many parts of the globe. Yet in the Page Organ
Company's landing an order for a big instrument to
be installed in a New York theater there is an ele-
ment of interest that made a good first-page news-
paper story. Organ-building is relatively new in
Defiance, we are interested in the success of any
new industry, and an order of this kind from the
nation's metropolis holds promise for similar con-
tracts in the future.
Doubtless there are events of just as great public
interest going on within every Defiance industry.
They seem commonplace to the people who are
familiar with them, little is said about them, and only
occasionally by chance do they come to the notice
of the newspaper.
Genuine public service would be rendered to the
city if the interesting and significant happenings in
our various lines of business could be told through
the medium of the community newspaper. Managers
who fear they might be charged with "tooting their
own horn" by telling the press about their business
have perhaps not realized how an occasional news
item about their organization and its activity would
help to build public confidence in the city and its
institutions. Despite popular notions, newspapers
have no sixth sense and can use no legerdemain in
finding out what is going on behind brick walls. But
this newspaper would welcome learning and helping
to inform others about those things going on in our
midst in which the city as a whole should take just
pride.
'
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
PRESTO
The American Music Trade Weekly
417 So. Dearborn St.
CHICAGO
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 23, 1924.
PRESTO
NELSON-WIGGEN CO.'S
NEW RETAIL DEPARTMENT
Fine Wareroom with Ninety Foot Frontage
on Belmont Avenue Gives Firm Ample
Space for Display.
The Nelson-Wiggen Piano Co., 1731-1735 Belmont
avenue, Chicago, recently opened in its large new
factory an elaborate retail wareroom in which it is
showing a complete line of its products, including its
latest creation in the reproducing grand.
The wareroom has a ninety-foot frontage on Bel-
mont avenue and the large windows permit the
passer-by to view the interior and all the instruments
exhibited. The decorations of the new retail ware-
room are beautiful and will compare favorably with
that of the finest warerooms to be seen anywhere.
Three demonstrating rooms are in connection with
the big wareroom, and in each is an electric repro-
ducing grand with the latest records of the great
artists on hand. These rooms are spacious and quiet
and the noise of the street cannot disturb the cus-
tomer being given a demonstration.
The company reports a good sale of the reproduc-
ing instruments in its locality and other communities
in Chicago, and plans have been made to stimulate
sales by running a series of retail advertisements in
local papers. This will be done at the inauguration
of a fall sales campaign.
The' Chicago firm is also showing several models
of the Pian-O-Grand in its retail department, one
of which is played during evenings and has proven
a good drawing card. The Royal phonograph is
represented and a number of console models are dis-
played with much prominence in the new store. The
company is now considering the addition of radio in
a combination instrument with the Royal phono-
graph, but plans to this effect have not been com-
pleted.
The immediate locality surrounding the Nelson-
Wiggen Piano Co.'s factory is considered ideal
from the retail standpoint in the fact that the resi-
dents are unusually prosperous, appreciate music
and are good buyers, and the "factory to home" prop-
T
osition is popular with them. The activities of the
company, however, will not be confined to the neigh-
borhood district but will cover all Chicago and sub-
urbs.
LATE TRADE NEWS
FROM PORTLAND, ORE.
Collection of Newsy Items Shows Activity of Men
in the Music Business.
J. H. Dundore, manager of the Portland, Ore.,
Sherman, Clay & Co.'s store, had a visit last week
from Jacob Schiller, vice-president of the Lester
Piano Co., of Philadelphia, and Alex McDonald, of
the Sohmer Piano Co., of New York, on their way
east after attending the Western Music Trades Con-
vention in San Francisco.
The Reed-French Piano Co., Portland, Ore., has a
unique window display this week showing the differ-
ence between a piano made in 1824 and one built in
1924. For the purpose an old Collard & Collard
grand and one of beautiful design was placed beside
a recent model of the Hallet & Davis, and attention
is drawn to the difference in the instruments.
The Henry F. Miller, Wissner, Pease, Bradbury
pianos and National electric pianos are carried by the
J. J. Collins Piano Co., of Portland, Ore. Mr. Col-
lins reports sales beyond his expectations for this
time of the year and says that the Henry F. Miller
and the Bradbury are very popular in the grands,
that his stock is depleted and he is expecting a new
shipment in the immediate future.
METAL PIANO ACTIONS.
The newspapers are printing items about pianos
with patented actions made throughout in metal, now
being manufactured especially for the trade in damp
or humid countries, where the wooden parts of piano
actions have usually only a short life. There is
nothing new about that. The Chickering uprights
as long ago as 1881 contained all-metal actions, but
they were not especially satisfactory and were dis-
carded after a short trial.
J. Barton Wilson has established a store at 912
Orange street, Wilmington, Del., where he is special-
izing in musical merchandise.
PAGE ORGAN CO. BOOKS
BIG NEW YORK ORDER
And in Recording the Fact Daily Crescent, of
Defiance, O., Prints Lecture for Busi-
ness Men.
The Defiance, Ohio, Crescent News of recent
date recorded a local trade happening of an important
industrial kind—the receipt of an order by a De-
fiance company for a $30,000 organ. Under the
heading, "What's In Your Business," the newspaper
editorially reads a lecture to the manufacturers and
merchants of that city which might be read with
advantage by business people elsewhere:
Beginning a $30,000 order is nothing new in De-
fiance industry, for manufacturing plants here have
long filled big contracts and shipped their products
to many parts of the globe. Yet in the Page Organ
Company's landing an order for a big instrument to
be installed in a New York theater there is an ele-
ment of interest that made a good first-page news-
paper story. Organ-building is relatively new in
Defiance, we are interested in the success of any
new industry, and an order of this kind from the
nation's metropolis holds promise for similar con-
tracts in the future.
Doubtless there are events of just as great public
interest going on within every Defiance industry.
They seem commonplace to the people who are
familiar with them, little is said about them, and only
occasionally by chance do they come to the notice
of the newspaper.
Genuine public service would be rendered to the
city if the interesting and significant happenings in
our various lines of business could be told through
the medium of the community newspaper. Managers
who fear they might be charged with "tooting their
own horn" by telling the press about their business
have perhaps not realized how an occasional news
item about their organization and its activity would
help to build public confidence in the city and its
institutions. Despite popular notions, newspapers
have no sixth sense and can use no legerdemain in
finding out what is going on behind brick walls. But
this newspaper would welcome learning and helping
to inform others about those things going on in our
midst in which the city as a whole should take just
pride.
'
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
PRESTO
The American Music Trade Weekly
417 So. Dearborn St.
CHICAGO
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).