Presto
Issue: 1924 1985 - Page 20
20
PRESTO
LITTLE SCHOOL MASTER
ON TRADE IMPROVEMENT
"Printer's Ink" Reviews Methods of the Gul-
bransen Company and Analyzes Some of
Causes of that Industry's Success.
Under the heading "Business as Usual," Printers'
Ink published an article in its July 24th issue on the
business situation and the outlook for this fall, writ-
ten by Don Gridley.
The conditions, as Printers' Ink has found them to
exist, with the largest manufacturers, are told in that
article. Among the houses referred to are the East-
man Kodak Company, the Beech-Nut Packing Co.,
the Bassick Manufacturing Co., S. Karpen & Brothers
and a few others. Regarding the Gulbransen Com-
pany, the following is told by Printers' Ink:
"The Gulbransen Company is answering any de-
pression rumors by increasing its manufacturing floor
space by about one-seventh. This company, like
Eastman, knows the value of continued advertising,
as is shown by its letter:
" 'This house does not plan any special campaign
at this time any more than it has in any year past.
" 'We have what is probably a very unusual record
in that we have never missed advertising in a national
way a single month since we started our national ad-
vertising policies.
" 'Furthermore, we have never run less than a full
page in the leading national mediums since we en-
tered the field.
" 'Our problem has been one of stabilizing the mar-
ket all the year round, not to put extra life into the
market at any particular time. The steady advertis-
ing that we have done has to a very large extent had
the effect of stabilizing our particular market, and
has also resulted in consistent, steady linking up with
our advertising by Gulbransen merchants. Few na-
tional advertisers, we believe have gone into intensive
dealer tie-up any more deeply than we ^iave. It is
almost a religion with us, continuing month after
month with clocklike regularity. With such a policy
you can very readily see why there is no particular
fall and winter campaign.
" 'So far as general business in the latter part of
the year is concerned, we expect and are preparing
for a considerable improvement. Our confidence in
the situation is indicated by the fact that we are com-
pleting a new six-story building which will increase
by one-seventh the amount of our available manufac-
turing floor space.'"
RADIO FAIR IN BERLIN.
A large radio exhibition is planned in Berlin in
connection with the international automobile show
to be held from September 26 to October 3, 1924.
At first it was planned to invite foreign radio man-
ufacturers to participate, but it is said that the slump
in the domestic radio trade had been so severe that
local manufacturers were not willing to assist in
giving publicity to any foreign-made equipment.
Kurt Hildesheimer is clerk to commercial attache,
Berlin, Germany.
URGES WEDDING MUSIC BY RADIO.
The National Association of Organists, meeting
at Atlantic City, N. J., proposed a "stunt" that may
appeal to those contemplating the leap into matri-
mony. Charles A. Sheldon, of Atlanta, Ga., sug-
gested that wedding music be broadcasted at stated
intervals, preferably between noon and 6 o'clock in
the evening, from all stations. Played on the finest
organs in the country, the music
would be available
:
to brides the nation over.
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Engiewood Ave., CHICAGO, ILL.
2110 Fairmount Aye.
A RECORDO CATALOGUE
An Apology to the Progressive Music Roll Company,
With Lamentations for the Office Boy.
The vacation season plays h—11 with the trade
paper editor. Last week an item in Presto told of a
"complete Q R S Company, catalogue up to June
1st," and Mr. Delfraisse naturally wanted to know
about it. He hadn't heard, and he couldn't know
that the Presto office boy had connived with the
make-up man to reproduce the erroneous item from
another trade-paper—a hanging offense in Presto
offices.
The booklet to which it was meant to draw atten-
tion is the new "Recordo" catalogue of artistic rolls
—an exceptionally fine list of rolls reproducing the
actual performances of the great artists. Dealers
everywhere know what the word "Recordo" stands
for. or if they don't they must be dead or asleep.
It isn't a "complete" catalogue, but it's a mighty
fine one, with a vast selection of good player music
rolls listed. Hence these few words of apology to the
Q R S Music Co., with prayers for the peace of
the soul of the unfortunate office boy.
RADIO EDITORS MEET IN SEPTEMBER.
Radio editors from every section of the United
States will be in attendance at a special meeting
which will be held in conjunction with the National
Radio Trade Association convention to be held in
New York City during the week of Sept. 22.
SLINGERLAND
May Bell
Slingerland Banjos
are sold the country over because
they are Highest quality and sold
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjos
and Banjo Ukuleles, to select from.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
August 9, 1924.
Write for Catalogue
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
PHILADELPHIA, PA.
DEALERS and TUNERS!
Keys Recovered and Rebushed
AH work is done by expert workmen
and modern machinery and you are
assured of correct spacing which is so
important. When keys are replaced they
will appear exactly as when the instru-
ment left the factory.
PRICES FOR PYRALIN IVORY
52 heads and tails
$8.00
52 fronts
2.50
88 keys rebushed
4.00
Express or Parcel Post to
The Only
Completely
Equipped
School in the
United States
Twenty-Third Year of Successful
Operation — 20,000 Graduates
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Pemonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, All Special Tanned
Bellows Leather
POLK'S TUNING SCHOOL
T. L. LUTKINS,Inc.
WIIXABD R. POWELL, President
VALPARAISO, IND.
40 Spruce Street
NEW YORK
FRIELD MILLER & CO.
112 W. 30th Street
INDIANAPOLIS, INDIANA
HOW TO SEND
Remove from frame, number plainly near Capstan,
wrap or box securely, and ship Parcel Post or Express.
Pleaae do not remove the old ivories as
there is danger of the wood being broken.
Ivories will be returned if desired.
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
LITTLE SCHOOL MASTER
ON TRADE IMPROVEMENT
"Printer's Ink" Reviews Methods of the Gul-
bransen Company and Analyzes Some of
Causes of that Industry's Success.
Under the heading "Business as Usual," Printers'
Ink published an article in its July 24th issue on the
business situation and the outlook for this fall, writ-
ten by Don Gridley.
The conditions, as Printers' Ink has found them to
exist, with the largest manufacturers, are told in that
article. Among the houses referred to are the East-
man Kodak Company, the Beech-Nut Packing Co.,
the Bassick Manufacturing Co., S. Karpen & Brothers
and a few others. Regarding the Gulbransen Com-
pany, the following is told by Printers' Ink:
"The Gulbransen Company is answering any de-
pression rumors by increasing its manufacturing floor
space by about one-seventh. This company, like
Eastman, knows the value of continued advertising,
as is shown by its letter:
" 'This house does not plan any special campaign
at this time any more than it has in any year past.
" 'We have what is probably a very unusual record
in that we have never missed advertising in a national
way a single month since we started our national ad-
vertising policies.
" 'Furthermore, we have never run less than a full
page in the leading national mediums since we en-
tered the field.
" 'Our problem has been one of stabilizing the mar-
ket all the year round, not to put extra life into the
market at any particular time. The steady advertis-
ing that we have done has to a very large extent had
the effect of stabilizing our particular market, and
has also resulted in consistent, steady linking up with
our advertising by Gulbransen merchants. Few na-
tional advertisers, we believe have gone into intensive
dealer tie-up any more deeply than we ^iave. It is
almost a religion with us, continuing month after
month with clocklike regularity. With such a policy
you can very readily see why there is no particular
fall and winter campaign.
" 'So far as general business in the latter part of
the year is concerned, we expect and are preparing
for a considerable improvement. Our confidence in
the situation is indicated by the fact that we are com-
pleting a new six-story building which will increase
by one-seventh the amount of our available manufac-
turing floor space.'"
RADIO FAIR IN BERLIN.
A large radio exhibition is planned in Berlin in
connection with the international automobile show
to be held from September 26 to October 3, 1924.
At first it was planned to invite foreign radio man-
ufacturers to participate, but it is said that the slump
in the domestic radio trade had been so severe that
local manufacturers were not willing to assist in
giving publicity to any foreign-made equipment.
Kurt Hildesheimer is clerk to commercial attache,
Berlin, Germany.
URGES WEDDING MUSIC BY RADIO.
The National Association of Organists, meeting
at Atlantic City, N. J., proposed a "stunt" that may
appeal to those contemplating the leap into matri-
mony. Charles A. Sheldon, of Atlanta, Ga., sug-
gested that wedding music be broadcasted at stated
intervals, preferably between noon and 6 o'clock in
the evening, from all stations. Played on the finest
organs in the country, the music
would be available
:
to brides the nation over.
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Engiewood Ave., CHICAGO, ILL.
2110 Fairmount Aye.
A RECORDO CATALOGUE
An Apology to the Progressive Music Roll Company,
With Lamentations for the Office Boy.
The vacation season plays h—11 with the trade
paper editor. Last week an item in Presto told of a
"complete Q R S Company, catalogue up to June
1st," and Mr. Delfraisse naturally wanted to know
about it. He hadn't heard, and he couldn't know
that the Presto office boy had connived with the
make-up man to reproduce the erroneous item from
another trade-paper—a hanging offense in Presto
offices.
The booklet to which it was meant to draw atten-
tion is the new "Recordo" catalogue of artistic rolls
—an exceptionally fine list of rolls reproducing the
actual performances of the great artists. Dealers
everywhere know what the word "Recordo" stands
for. or if they don't they must be dead or asleep.
It isn't a "complete" catalogue, but it's a mighty
fine one, with a vast selection of good player music
rolls listed. Hence these few words of apology to the
Q R S Music Co., with prayers for the peace of
the soul of the unfortunate office boy.
RADIO EDITORS MEET IN SEPTEMBER.
Radio editors from every section of the United
States will be in attendance at a special meeting
which will be held in conjunction with the National
Radio Trade Association convention to be held in
New York City during the week of Sept. 22.
SLINGERLAND
May Bell
Slingerland Banjos
are sold the country over because
they are Highest quality and sold
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjos
and Banjo Ukuleles, to select from.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
August 9, 1924.
Write for Catalogue
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
PHILADELPHIA, PA.
DEALERS and TUNERS!
Keys Recovered and Rebushed
AH work is done by expert workmen
and modern machinery and you are
assured of correct spacing which is so
important. When keys are replaced they
will appear exactly as when the instru-
ment left the factory.
PRICES FOR PYRALIN IVORY
52 heads and tails
$8.00
52 fronts
2.50
88 keys rebushed
4.00
Express or Parcel Post to
The Only
Completely
Equipped
School in the
United States
Twenty-Third Year of Successful
Operation — 20,000 Graduates
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Pemonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, All Special Tanned
Bellows Leather
POLK'S TUNING SCHOOL
T. L. LUTKINS,Inc.
WIIXABD R. POWELL, President
VALPARAISO, IND.
40 Spruce Street
NEW YORK
FRIELD MILLER & CO.
112 W. 30th Street
INDIANAPOLIS, INDIANA
HOW TO SEND
Remove from frame, number plainly near Capstan,
wrap or box securely, and ship Parcel Post or Express.
Pleaae do not remove the old ivories as
there is danger of the wood being broken.
Ivories will be returned if desired.
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).