Presto
Issue: 1924 1983 - Page 24
24
PRESTO
WHAT'S DOING IN RADIO?
Irwin Kurtz, President of T. M. and R. M.,
Inc., Asks the Question and Provides the
Answer."
Irwin Kurtz, president of Talking Machine and
Radio Men, Inc., the organization of the trade for
the states of New ork, New Jersey and Connecticut,
in a communication to members this week asked
"What's Doing in Radio?" and supplemented his
remarks with the following '"Hints on Radio" from
the pen of Arthur Sinsheimer, Radio Editor of the
"Dry Goods Economist," which he considered would
be interesting to members:
There's such a lot of noise spreading around about
most everything and everybody in the radio game
that it would take a big book to tell it all—but fol-
lowing are some of the high spots that I believe will
do you good to know about.
This summer will be a good season for radio sell-
ing, particularly portable sets. There are a few good
ones in the market and you can get their number if
you are interested. Also there is a good circuit for
those of your customers who want to build their own
portables—address on request.
The super-heterodyne is not yet perfected, irre-
spective of the wonderful claims you read about.
And to advise any but the most expert radio techni-
cians among your customers to build a "super" will
cost you untold grief and possibly a loss of trade.
What you will make in the sale of parts for such a
set, you will lose in the cost of time trying to help
your customer make it work. It's the trickiest set
to play with and the most costly in tubes and bat-
teries if, by some miracle, you get it working—and
it will not bring in consistent reception from far dis-
tant stations any better than other good three and
four tube sets that are available at less cost.
Now's the time to tell your customers something
about what summer's over-heated atmosphere will
do to their receipts of broadcasting. Explain to them
that most of the cracking they get is caused by static
and is not a sign that the set is going bad. Also tell
them about rundown batteries, particularly the "B's,"
helping to make things noisy. Explain why, in sum-
mer, distant broadcasting does not travel like it does
iii clear, cold snappy weather and whv a head set
must be used in tuning instead of trying to bring it
right in on the loud speaker. Tell them some of these
things—it will make your customer contact stronger
July 26, 1924.
and will save both of you a lot of unnecessary fret-
ting and wondering what's wrong.
As for the marvelous new sets that rumor has com-
ing out soon, you can discount all that talk by about
Popular Songs and Instrumental Music Included in
eighty per cent as far as I can see from my market
August List Just Issued.
(ravels. To be sure, new styles in cabinet design,
trick little circus siunts, slightly improved appear-
The
Vocalstyle
Music Co., Cincinnati, has issued
ance of accessories, more convenient methods of
aerial or loop construction, are bound to appear as the the following bulletin for August:
infant industry grows, but you'll strain your eyes pretty
Back in Hackensack, New Jersey, fox trot; Be-
badly if you keep looking and waiting for "that final
lieve
Me (When I Say I Love You), fox trot; Dog-
perfection" which will overthrow present day sets.
Whatever changes do come will be gradual and we gone Blue (Since My Sweetie's Away), blues; Echoes
From My Old Plantation Home, fox trot; Forget
hope the manufacturers of the future will cease this
practice of "springing surprises" on the dealer at any M e Not (Means Remember Me), fox trot; Holding
old time—it will mean a better chance of profitable
Hands, fox trot; Hula Hula Dream Girl, marimba
radio merchandising all around.
waltz; Innocent Eyes, (from the Winter Garden Pro-
;
'Gyps"—those gentry large and small who cut-rate duction, "Innocent Eyes"), fqx trot; It Had to Be
and slash price on everything, including good stand-
You, fox trot; Jimminy Gee!, fox trot; The Mos-
ard merchandise—arc still going strong and will con- quitoes' Parade, two step-march; My Dream Girl (I
tinue their onslaughter as long as manufacturers stick
Loved You Long Ago), (from Victor Herbert's "The
to their present methods of distribution. For ex-
Dream Girl"), fox trot; Nobody's Sweetheart, fox
ample, "A," the manufacturer, sells to "B," the job-
trot: When Dixie Stars Are Playing Peek-a-Boo, fox
ber. "R" sells to every Tom, Dick and Harry, in
trot; Won't You Come Back to Mother Machree,
most instances taking a chance on credit so as to get
good volume business. Tom pays promptly, but marimba waltz; You're In Love With Everyone (But
the One Who's in Love With You), waltz.
Dick and Harry fail—on the market comes what's left
of their stock at whatever price is offered. A "Gyp"
Instrumental—Girl of America, march-two step;
scout picks up the whole thing for a song, ships it
into their retail store, takes a good mark-up on it To the Rescue, march-two step.
and the customer gets standard radio sets or parts at
a cost ridiculously under list. Mr. Department Store
FRANK HOLTON WINS OUT.
Radio Buyer, don't even try to meet such composi-
In the case of Frank Holton and the Holton Band
tion—it will stop when manufacturers start picking
Instrument Co., of Elkhorn, Wis., and Claude Nether-
better and more reliable distributing channels.
ton, of Chicago, whereby the latter was to purchase
There are hundreds of other things I could tell
large interests in the business, Judge C. A. Fowler
you about the radio game as it is played today—but
the one ideal you should always bear in mind is that
has recently rendered a decision in favor of the Hol-
the industry will stabilize itself some day and by ton Band Instrument Company, declaring that the
watching and learning the game now, you'll find
said Claude Netherton had misrepresented his finan-
yourself in a good position when things settle down
to normalcy. We'll help you all we can in the mean- cial condition. The case involved the control of the
Holton company. Mr. Holton, the president and
while.
founder of the Holton Band Instrument Co., brought
the factory to Elkhorn and developed it. Netherton
entered into a contract several years ago with Mr.
MUSICAL MERCHANDISE STOLEN.
Holton for the purchase of the company, but, ac-
J. N. Poe, proprietor of a music shop at 717 Cherry
street, Chattanooga, Tenn., reported to the police the cording to the judge's decision was insolvent and
unable to carry out his terms of the contract.
loss of goods amounting "to more than $200 which
were taken from his establishment. Those making
their entry into the place were successful in getting
The Moore Music Store, Roseburg, Ore., Mrs.
away without leaving the slightest clue as to how they L. B. Moore proprietress, has been moved to new
made their entrance. A saxophone valued at more quarters in the Barker Building. Denzell Piercy is
manager.
than $170 was stolen, together with two violins.
NEW VOCALSTYLE ROLLS
T
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
PRESTO
The American Music Trade Weekly
417 So. Dearborn St.
CHICAGO
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
WHAT'S DOING IN RADIO?
Irwin Kurtz, President of T. M. and R. M.,
Inc., Asks the Question and Provides the
Answer."
Irwin Kurtz, president of Talking Machine and
Radio Men, Inc., the organization of the trade for
the states of New ork, New Jersey and Connecticut,
in a communication to members this week asked
"What's Doing in Radio?" and supplemented his
remarks with the following '"Hints on Radio" from
the pen of Arthur Sinsheimer, Radio Editor of the
"Dry Goods Economist," which he considered would
be interesting to members:
There's such a lot of noise spreading around about
most everything and everybody in the radio game
that it would take a big book to tell it all—but fol-
lowing are some of the high spots that I believe will
do you good to know about.
This summer will be a good season for radio sell-
ing, particularly portable sets. There are a few good
ones in the market and you can get their number if
you are interested. Also there is a good circuit for
those of your customers who want to build their own
portables—address on request.
The super-heterodyne is not yet perfected, irre-
spective of the wonderful claims you read about.
And to advise any but the most expert radio techni-
cians among your customers to build a "super" will
cost you untold grief and possibly a loss of trade.
What you will make in the sale of parts for such a
set, you will lose in the cost of time trying to help
your customer make it work. It's the trickiest set
to play with and the most costly in tubes and bat-
teries if, by some miracle, you get it working—and
it will not bring in consistent reception from far dis-
tant stations any better than other good three and
four tube sets that are available at less cost.
Now's the time to tell your customers something
about what summer's over-heated atmosphere will
do to their receipts of broadcasting. Explain to them
that most of the cracking they get is caused by static
and is not a sign that the set is going bad. Also tell
them about rundown batteries, particularly the "B's,"
helping to make things noisy. Explain why, in sum-
mer, distant broadcasting does not travel like it does
iii clear, cold snappy weather and whv a head set
must be used in tuning instead of trying to bring it
right in on the loud speaker. Tell them some of these
things—it will make your customer contact stronger
July 26, 1924.
and will save both of you a lot of unnecessary fret-
ting and wondering what's wrong.
As for the marvelous new sets that rumor has com-
ing out soon, you can discount all that talk by about
Popular Songs and Instrumental Music Included in
eighty per cent as far as I can see from my market
August List Just Issued.
(ravels. To be sure, new styles in cabinet design,
trick little circus siunts, slightly improved appear-
The
Vocalstyle
Music Co., Cincinnati, has issued
ance of accessories, more convenient methods of
aerial or loop construction, are bound to appear as the the following bulletin for August:
infant industry grows, but you'll strain your eyes pretty
Back in Hackensack, New Jersey, fox trot; Be-
badly if you keep looking and waiting for "that final
lieve
Me (When I Say I Love You), fox trot; Dog-
perfection" which will overthrow present day sets.
Whatever changes do come will be gradual and we gone Blue (Since My Sweetie's Away), blues; Echoes
From My Old Plantation Home, fox trot; Forget
hope the manufacturers of the future will cease this
practice of "springing surprises" on the dealer at any M e Not (Means Remember Me), fox trot; Holding
old time—it will mean a better chance of profitable
Hands, fox trot; Hula Hula Dream Girl, marimba
radio merchandising all around.
waltz; Innocent Eyes, (from the Winter Garden Pro-
;
'Gyps"—those gentry large and small who cut-rate duction, "Innocent Eyes"), fqx trot; It Had to Be
and slash price on everything, including good stand-
You, fox trot; Jimminy Gee!, fox trot; The Mos-
ard merchandise—arc still going strong and will con- quitoes' Parade, two step-march; My Dream Girl (I
tinue their onslaughter as long as manufacturers stick
Loved You Long Ago), (from Victor Herbert's "The
to their present methods of distribution. For ex-
Dream Girl"), fox trot; Nobody's Sweetheart, fox
ample, "A," the manufacturer, sells to "B," the job-
trot: When Dixie Stars Are Playing Peek-a-Boo, fox
ber. "R" sells to every Tom, Dick and Harry, in
trot; Won't You Come Back to Mother Machree,
most instances taking a chance on credit so as to get
good volume business. Tom pays promptly, but marimba waltz; You're In Love With Everyone (But
the One Who's in Love With You), waltz.
Dick and Harry fail—on the market comes what's left
of their stock at whatever price is offered. A "Gyp"
Instrumental—Girl of America, march-two step;
scout picks up the whole thing for a song, ships it
into their retail store, takes a good mark-up on it To the Rescue, march-two step.
and the customer gets standard radio sets or parts at
a cost ridiculously under list. Mr. Department Store
FRANK HOLTON WINS OUT.
Radio Buyer, don't even try to meet such composi-
In the case of Frank Holton and the Holton Band
tion—it will stop when manufacturers start picking
Instrument Co., of Elkhorn, Wis., and Claude Nether-
better and more reliable distributing channels.
ton, of Chicago, whereby the latter was to purchase
There are hundreds of other things I could tell
large interests in the business, Judge C. A. Fowler
you about the radio game as it is played today—but
the one ideal you should always bear in mind is that
has recently rendered a decision in favor of the Hol-
the industry will stabilize itself some day and by ton Band Instrument Company, declaring that the
watching and learning the game now, you'll find
said Claude Netherton had misrepresented his finan-
yourself in a good position when things settle down
to normalcy. We'll help you all we can in the mean- cial condition. The case involved the control of the
Holton company. Mr. Holton, the president and
while.
founder of the Holton Band Instrument Co., brought
the factory to Elkhorn and developed it. Netherton
entered into a contract several years ago with Mr.
MUSICAL MERCHANDISE STOLEN.
Holton for the purchase of the company, but, ac-
J. N. Poe, proprietor of a music shop at 717 Cherry
street, Chattanooga, Tenn., reported to the police the cording to the judge's decision was insolvent and
unable to carry out his terms of the contract.
loss of goods amounting "to more than $200 which
were taken from his establishment. Those making
their entry into the place were successful in getting
The Moore Music Store, Roseburg, Ore., Mrs.
away without leaving the slightest clue as to how they L. B. Moore proprietress, has been moved to new
made their entrance. A saxophone valued at more quarters in the Barker Building. Denzell Piercy is
manager.
than $170 was stolen, together with two violins.
NEW VOCALSTYLE ROLLS
T
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
PRESTO
The American Music Trade Weekly
417 So. Dearborn St.
CHICAGO
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).