Presto
Issue: 1924 1969 - Page 6
JP R E S t 0
April 19, 1924.
BALDWIN DEALERS MEET
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
Is assured the dealer who takes advantage of
THE BALDWIN
CO-OPERATION
PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers
for information Wrllt
GTf)e Palb to in $iano Company
Incorporated
CINCINNATI
iNDiANAPOua
LOUISVILLE
In an address Mr. Lunsford said:
' T h e business outlook for 1924 is splendid, and it
is up to you to take full advantage of it. The first
thing is to organize for prospects. There is one
method of securing piano prospects that never fails
—the canvass. Next, get better terms. Better terms
mean a better sale in every way. You get your
profits quicker—which means you make larger
profits. Follow the advice of Baldwin on collections.
"During the coming year, Baldwin dealers all over
the country are planning increased efforts to sell
A convention of Baldwin dealers, called by A. M. pianos to schools, colleges and musical institutions.
Lunsford, Southern wholesale representative of the The Style 2\6 Hamilton School Special is very popu-
Baldwin Piano Co., Cincinnati, took place some time lar, having a far more durable construction and
ago in Charlotte, N. C.
greatly superior tone to any similar instrument on
The convention was held partly in connection with the market. One hundred and twenty of these instru-
the Billy Sunday revival meeting in that city, and ments were purchased for the public schools of
was a most inspiring occasion. After attending the Minneapolis, eleven for the schools in Gary, Indiana.
'Plan now to secure the names of all the music
afternoon services of Mr. Sunday and hearing the two
Baldwin Grands in the Tabernacle, the dealers en- teachers and school teachers in your vicinity, cir-
joyed an automobile ride over the city, returning cularize them or personally invite them into your
store—and then assist them with plans to help raise
to the hotel at 5 p. m. for a business session, followed
funds to buy the pianos."
by a dinner.
CHICAGO
ST. LOUIS
DALLAS
N E W YOBK
DBNVBB
BAN FRANCISCO
The Baldwin dealers in the accompanying picture,
visitors at the convention in Charlotte, N. C, reading
from left to right are: Top row—R. Voight, E. D.
Sutton, J. D. Barbour, Ed. Smith, L. A. Holloway,
E. E. Hayes, Mrs. J. D. Rogers, Mrs. E. E. Hayes,
Mrs. A. M. Lansford, G. M. Mobley.
First Row—Chas. Goodrich, R. G. Holloway, L. C.
Dula, J. C. Lansford, J. D. Rogers, H. A. Holloway,
W. L. Johnson, A. M. Lansford, L. G. Dula.
CHANGE IN FIRM NAME
OF SAN ANTONIO HOUSE
New Title Acquired When Partner Retires from
Mason-Stapleton Music Co.
The Mason-Stapleton Music Co., Inc., San An-
tonio, Tex., will hereafter be known as the Stapleton
Music Co. The change of name was effected when
J. W. Mason retired from the business recently.
O. W. Stapleton then became president of the com-
pany, which increased its capital to double the
original figure.
The energetic San Antonio music house was orig-
inally started as an exclusive Edison phonograph
representative^ but the firm soon saw the wisdom of
adding pianos. The line of pianos and players of
Krakauer Bros., New York, was first added, to be
followed a little later by the Madison line of pianos
and players. Recently the Hammond pianos and
players made by the Straube Piano Co., Hammond,
Ind., were secured for presentation by the San
Antonio house.
WHY IT PAYS WELL TO SELL
THE BETTER CLASS OF PIANOS
Weaver Piano Co., Inc., in Trade Letter Tells Its
Representatives Some Good Advice.
In a letter to its representatives and customers the
Weaver Piano Co., of York, Pa., explains why it is
more profitable for dealers to sell the better and more
costly styles of instruments than the ones of lesser
price. Following are extracts from the letter:
"Good merchandising is selling as much goods as
possible at a profit to people who will pay as they
agree. Thus it is that whenever business men or
salesmen get together they discuss volume of busi-
ness and number of sales made. But in the midst of
our selling efforts we sometimes lose sight of funda-
mentals.
"Volume of business depends not only upon the
number of sales made but also upon the size of each
sale. There are some salesmen who get very much
greater volume in dollars than others. Much of their
success depends upon their constant effort to sell the
very highest priced piano each customer can pay for.
As the percentage of gross profit is just as great on
the high-priced piano as on the lower priced one, and
the expense of handling the high-priced piano is no
greater than the cost of handling the cheaper instru-
ment, the net profit is very much greater."
J. P. SEEBURQ BUSINESS
ABREAST OF LAST YEAR'S
Check Up Terminating at the End of March Shows
Very Decided Gain.
The J. P. Seeburg Piano Company, 1510 Dayton
street, Chicago, is doing an excellent spring business
and judging from reports of the many Seeburg deal-
ers throughout the country, they are enjoying the
same success.
At the present time the factory is going at top
speed in order to meet the dealer's requirements
which have been a lot heavier than expected.
Lee S. Jones, business manager of the company, re-
marked to a Presto representative that business was
in fine shape, and said: "At the close of the first
quarter we have found that we are far ahead in orders
over the same period of last year."
The Beppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States. Great Brltaiflt
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut Si.
PHILADELPHIA, PA.
IteUt
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
NEW OMAHA BUSINESS.
The Morris Piano Parlors were recently opened at
316 South Thirty-sixth street, Omaha, Neb., by E. G.
Morris and Mrs. Morris. The busy piano store is in
the residence district of the city and is considered an
innovation in Omaha. Important advantages for the
owners are that both are experienced in the piano
business and both are well and favorably known in
that portion of the city.
WINS HAMILTON SCHOOL PIANO.
A Hamilton School Special was donated by the
Baldwin Piano Company, Cincinnati, to be awarded
as one of the first prizes in the Ohio State Music
Memory contest. This piano was won by the Hil-
liards High School, Hilliards, Ohio.
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 19, 1924.
BALDWIN DEALERS MEET
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
Is assured the dealer who takes advantage of
THE BALDWIN
CO-OPERATION
PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers
for information Wrllt
GTf)e Palb to in $iano Company
Incorporated
CINCINNATI
iNDiANAPOua
LOUISVILLE
In an address Mr. Lunsford said:
' T h e business outlook for 1924 is splendid, and it
is up to you to take full advantage of it. The first
thing is to organize for prospects. There is one
method of securing piano prospects that never fails
—the canvass. Next, get better terms. Better terms
mean a better sale in every way. You get your
profits quicker—which means you make larger
profits. Follow the advice of Baldwin on collections.
"During the coming year, Baldwin dealers all over
the country are planning increased efforts to sell
A convention of Baldwin dealers, called by A. M. pianos to schools, colleges and musical institutions.
Lunsford, Southern wholesale representative of the The Style 2\6 Hamilton School Special is very popu-
Baldwin Piano Co., Cincinnati, took place some time lar, having a far more durable construction and
ago in Charlotte, N. C.
greatly superior tone to any similar instrument on
The convention was held partly in connection with the market. One hundred and twenty of these instru-
the Billy Sunday revival meeting in that city, and ments were purchased for the public schools of
was a most inspiring occasion. After attending the Minneapolis, eleven for the schools in Gary, Indiana.
'Plan now to secure the names of all the music
afternoon services of Mr. Sunday and hearing the two
Baldwin Grands in the Tabernacle, the dealers en- teachers and school teachers in your vicinity, cir-
joyed an automobile ride over the city, returning cularize them or personally invite them into your
store—and then assist them with plans to help raise
to the hotel at 5 p. m. for a business session, followed
funds to buy the pianos."
by a dinner.
CHICAGO
ST. LOUIS
DALLAS
N E W YOBK
DBNVBB
BAN FRANCISCO
The Baldwin dealers in the accompanying picture,
visitors at the convention in Charlotte, N. C, reading
from left to right are: Top row—R. Voight, E. D.
Sutton, J. D. Barbour, Ed. Smith, L. A. Holloway,
E. E. Hayes, Mrs. J. D. Rogers, Mrs. E. E. Hayes,
Mrs. A. M. Lansford, G. M. Mobley.
First Row—Chas. Goodrich, R. G. Holloway, L. C.
Dula, J. C. Lansford, J. D. Rogers, H. A. Holloway,
W. L. Johnson, A. M. Lansford, L. G. Dula.
CHANGE IN FIRM NAME
OF SAN ANTONIO HOUSE
New Title Acquired When Partner Retires from
Mason-Stapleton Music Co.
The Mason-Stapleton Music Co., Inc., San An-
tonio, Tex., will hereafter be known as the Stapleton
Music Co. The change of name was effected when
J. W. Mason retired from the business recently.
O. W. Stapleton then became president of the com-
pany, which increased its capital to double the
original figure.
The energetic San Antonio music house was orig-
inally started as an exclusive Edison phonograph
representative^ but the firm soon saw the wisdom of
adding pianos. The line of pianos and players of
Krakauer Bros., New York, was first added, to be
followed a little later by the Madison line of pianos
and players. Recently the Hammond pianos and
players made by the Straube Piano Co., Hammond,
Ind., were secured for presentation by the San
Antonio house.
WHY IT PAYS WELL TO SELL
THE BETTER CLASS OF PIANOS
Weaver Piano Co., Inc., in Trade Letter Tells Its
Representatives Some Good Advice.
In a letter to its representatives and customers the
Weaver Piano Co., of York, Pa., explains why it is
more profitable for dealers to sell the better and more
costly styles of instruments than the ones of lesser
price. Following are extracts from the letter:
"Good merchandising is selling as much goods as
possible at a profit to people who will pay as they
agree. Thus it is that whenever business men or
salesmen get together they discuss volume of busi-
ness and number of sales made. But in the midst of
our selling efforts we sometimes lose sight of funda-
mentals.
"Volume of business depends not only upon the
number of sales made but also upon the size of each
sale. There are some salesmen who get very much
greater volume in dollars than others. Much of their
success depends upon their constant effort to sell the
very highest priced piano each customer can pay for.
As the percentage of gross profit is just as great on
the high-priced piano as on the lower priced one, and
the expense of handling the high-priced piano is no
greater than the cost of handling the cheaper instru-
ment, the net profit is very much greater."
J. P. SEEBURQ BUSINESS
ABREAST OF LAST YEAR'S
Check Up Terminating at the End of March Shows
Very Decided Gain.
The J. P. Seeburg Piano Company, 1510 Dayton
street, Chicago, is doing an excellent spring business
and judging from reports of the many Seeburg deal-
ers throughout the country, they are enjoying the
same success.
At the present time the factory is going at top
speed in order to meet the dealer's requirements
which have been a lot heavier than expected.
Lee S. Jones, business manager of the company, re-
marked to a Presto representative that business was
in fine shape, and said: "At the close of the first
quarter we have found that we are far ahead in orders
over the same period of last year."
The Beppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States. Great Brltaiflt
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut Si.
PHILADELPHIA, PA.
IteUt
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
1306 Chestnut St.
Philadelphia
NEW OMAHA BUSINESS.
The Morris Piano Parlors were recently opened at
316 South Thirty-sixth street, Omaha, Neb., by E. G.
Morris and Mrs. Morris. The busy piano store is in
the residence district of the city and is considered an
innovation in Omaha. Important advantages for the
owners are that both are experienced in the piano
business and both are well and favorably known in
that portion of the city.
WINS HAMILTON SCHOOL PIANO.
A Hamilton School Special was donated by the
Baldwin Piano Company, Cincinnati, to be awarded
as one of the first prizes in the Ohio State Music
Memory contest. This piano was won by the Hil-
liards High School, Hilliards, Ohio.
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).