Presto

PRESTO
February 2, 1924.
BALDWIN PIANO COMPANY
HOLDS ANNUAL MEETING
Banquet Closing Sixty-Second Meeting of Cin-
cinnati Company Enlivened by Reports
by President George W. Armstrong.
The sixty-second annual banquet for the represen-
tatives of The Baldwin Piano Company was held in
Cincinnati January 22. This celebration marked the
close of the annual meeting and a two-day series of
business conferences held by the representatives of
The Baldwin Piano Company from the various parts
of the United States.
Reports read by President George W. Armstrong,
Jr., showed the total volume of business done by the
Baldwin Piano Company in the year 1923 was the
largest volume in the history of the business.
He also reported that the various plants of the
company have been working continuously throughout
the entire year, producing a larger number of instru-
ments than in any similar period and that the new
and enlarged buildings had been fully justified. Sales
of the Baldwin piano showed a great increase in 1923
and plans presented for increased production in 1924
to take care of the many unfilled orders. A program
of national advertising in the leading publications
of the country was approved.
The following representatives of the Baldwin Piano
Company and from the factories at Cincinnati and
Chicago were present: G. W. Armstrong, Jr., H.
C. Dickinson, T. DeSerisy, Lucien Wulsin, J. P.
Thornton, P. Wyman, W. B. Murray, Geo. Pelling,
E. G. Hereth, S. M. McCoy, W. T. Abel, A. C. Hofer,
E. P. Williams, Geo. Lawrence, E. P. Hagemeyer, M.
P. Thompson, H. J. Kartheiser, C. C. Lang, E. J.
Backer, R. Vizcarrondo, R. N. Jenkinson, Geo. Wil-
son, E. K. Bennett, E. E. Roberts, W. A. Smith,
H. A. White, C. H. Sissdn, P. Hengge, A. Schoen-
berger, J. Sauter, A. H. Morse, P. C. Eninger, A. W.
Krohme, Mr. Wheeler, Jos. Knagge, H. Eadon.
to its new business at 27 Legion Parkway, just
around the corner from the old quarter. This new
building consists of two floors, which will be occu-
pied in its entirety by the C. C. Harvey Co.
D. H. Ahlers, formerly manager of the Aeolian
branch in Dayton, Ohio, is now sales manager of the
Phillips & Crew Co., Atlanta.
The Compton Music Co., of Compton, Cal., has
been organized by Harry E. Reed, leader of the
Chamber of Commerce band and one of the best
known musicians in Los Angeles County.
Mr. and Mrs. L. L. Hutton, of Saybrook, 111., have
opened their music store in the Sweeney building,
North Center street, Clinton, 111.
OWNER WRITES ABOUT
COINOLA DEPENDABILITY
INFLUENCE OF TASTE
IN PROMOTING GRANDS
Better Discrimination as to What Constitutes
Ta&te in Furniture and Decoration Causes
Many Grand Sales.
CHICAGO ARTIST'S VIEWS
Musical Quality Important But Artistic Character in
Form of Instrument Most Decisive Factor.
T. A. Chauncey, a clever interior decorator of
Chicago, says the increased favor for grand pianos
Motion Picture Theater Proprietor Expresses Satis- and especially the smaller models during the past
five years in a measure is the result of improved
faction With Instrument Purchased in 1914.
taste in the people. He does not mean musical taste,
The music merchants everywhere are finding the but decorative taste, and people not only in good cir-
way to more sales and greater profits in handling the cumstances, but those in moderate circumstances
line of the Operators Piano Co., Chicago. The op- show an inclination to buy grands when a piano is
portunity for sales to theaters, restaurants, cafes and required.
amusement places generally is growing better every
"The tendency of the piano buyers is something
day and a comprehensive range of instruments like
not accounted for from a musical point of view," said
that provided by the Operators Piano Company Mr. Chauncey this week. "The clever advertising
makes every approach to a prospect an assurance of
men of the piano houses have the credit of many
an early closed deal. The following letter is similar grand piano sales, but quite a number of piano buyers
in import to many received by the company named. never give the musical claims for the instruments a
It expresses the satisfaction of a Coinola owner at
thought when the purchase of the grand is decided
the dependability of the instrument:
upon. I mean no derogation to the admirable work
of the piano salesman either when I say that the in-
Barron,.Wis., Dec. 20, 1923.
terior decorator is a very potent influence in the
The Operators Piano Co.,
choice of grand pianos by customers.
Chicago, 111.
"The standards of taste in decoration and furniture
Gentlemen:
In July, 1914, we bought one of your electric pianos, today and those of a time not so very far remote are
through your local dealers here, Messrs. Southland vastly different. It only seems yesterday when the
& Chiever. This instrument has given us such splen- measure of affluence in an American home was in-
did satisfaction that I thought you might be inter- variably governed by the wide variety and number of
ested in knowing the fine record it has made.
furnishings in each room. The overdecorated and
We operate a moving picture theater, and this overcrowded living room with a clutter of huge pic-
piano furnishes all of the music, and best of all. our tures, so-called art objects, expressed affluence, the
patrons enjoy the music this piano produces. We best taste and social distinction as well. The time is
buy three new rolls each month.
now happily passed and it has been succeeded by
This instrument has been in constant use for nine an era when better taste prevails, the era of real art
and one-half years, and averages five hours steady
A Few of the New Ventures in the Best Business in playing each day six days per week, which equals in home decorative effects, and this includes the artis-
to 156 ten-hour days per year steady playing. The tic grand piano.
the World.
piano has been in use nine and one-half years and has
"Much credif must be given to the real artists in
Merle Wort, Hicksville, Ind., has bought the Leh- played 1,482 days figuring ten hours for each day.
the furniture factories who produced the period styles
The total cost of repairs in nine and one-half years which caused such a welcome change. Dignity, grace
man music house here and has taken possession. This
was $3.75. Tuned six times at a cost of $30.00.
store was located there last year.
This instrument has earned us in the way of saving and simplicity are the keynotes of the present-day
effects. A sane selection and arrangement are now
J. A. Kieselhorst, Alton, 111., is considering a Third a pianist's salary a net amount of $3,888.00.
visible in the rooms of people of education and taste
street location, according to a newspaper statement.
Yours very truly,
instead of the chaoes and confusion which depressed
The building just west of the office of the Western
j . R. MCDONALD,
in the old rooms.
Union Telegraph is being considered.
Majestic Theater.
"The most charming factor in the expansion of
George E. Stewart has opened a music store at 610
genuine decorative values, as reflected by art period
Indiana avenue, Indianapolis, Ind., and will operate
A KANSAS CITY CHANGE.
furniture, is that of grands, small and large. Now,
the business under the name of the Indiana Avenue
The American Piano Company of New York has the largest and most important decorative feature in
Music Shop.
parlors, living rooms and music rooms is often the
Moore Music House, of Salem, Ore., has rented purchased the piano stock and leased the fixtures of
the building formerly occupied by Houser Bros, the Blackman Music Company, 1209 Walnut street, small grand, which has given a new impetus to the
Kansas City, Mo. The new owners will continue the
home beautiful movement.
sporting goods store, where they are putting in a
business in the same location. The Edison phono-
music house in which they will handle the Sherman,
"The artistic decorator knows and the tasteful
Clay & Co. line of goods. The Moore Co. has been graph agency of the Blackman company has been
house owner realizes that an artistic grand of the
sold
to
the
Jones
Store
Company.
in Salem for many years.
period type is the dominant motif of any room in
Ralph C. Hatch recently opened a general music
which it is placed. In fact the handsome grand will
store at 1716 Boulevard, Kenmore, O.
The two branches of the C. S. Whipple Music Co., dignify every other decorative feature in the room.
The C. C. Harvey Co., at 57 Main street, Brock-
Bartow, Fla., in Lakeland and Bartow were recently And this is apart and independent of the musical
ton, Mass., for a long term of years, moved recently
sold to E. S. Sappington.
qualities of the grand piano."
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
THE QUICKEST WAY
A piano in the home is worth two in your store.
The BOWEN LOADER is the quickest and most economical way of making the sale.
Price, including set of relief springs and special piano moving cover, $110.00.
Shipped on approval to responsible dealers.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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