Classic Mode

Presto

Issue: 1924 1958

PRESTO
February 2, 1924.
BALDWIN PIANO COMPANY
HOLDS ANNUAL MEETING
Banquet Closing Sixty-Second Meeting of Cin-
cinnati Company Enlivened by Reports
by President George W. Armstrong.
The sixty-second annual banquet for the represen-
tatives of The Baldwin Piano Company was held in
Cincinnati January 22. This celebration marked the
close of the annual meeting and a two-day series of
business conferences held by the representatives of
The Baldwin Piano Company from the various parts
of the United States.
Reports read by President George W. Armstrong,
Jr., showed the total volume of business done by the
Baldwin Piano Company in the year 1923 was the
largest volume in the history of the business.
He also reported that the various plants of the
company have been working continuously throughout
the entire year, producing a larger number of instru-
ments than in any similar period and that the new
and enlarged buildings had been fully justified. Sales
of the Baldwin piano showed a great increase in 1923
and plans presented for increased production in 1924
to take care of the many unfilled orders. A program
of national advertising in the leading publications
of the country was approved.
The following representatives of the Baldwin Piano
Company and from the factories at Cincinnati and
Chicago were present: G. W. Armstrong, Jr., H.
C. Dickinson, T. DeSerisy, Lucien Wulsin, J. P.
Thornton, P. Wyman, W. B. Murray, Geo. Pelling,
E. G. Hereth, S. M. McCoy, W. T. Abel, A. C. Hofer,
E. P. Williams, Geo. Lawrence, E. P. Hagemeyer, M.
P. Thompson, H. J. Kartheiser, C. C. Lang, E. J.
Backer, R. Vizcarrondo, R. N. Jenkinson, Geo. Wil-
son, E. K. Bennett, E. E. Roberts, W. A. Smith,
H. A. White, C. H. Sissdn, P. Hengge, A. Schoen-
berger, J. Sauter, A. H. Morse, P. C. Eninger, A. W.
Krohme, Mr. Wheeler, Jos. Knagge, H. Eadon.
to its new business at 27 Legion Parkway, just
around the corner from the old quarter. This new
building consists of two floors, which will be occu-
pied in its entirety by the C. C. Harvey Co.
D. H. Ahlers, formerly manager of the Aeolian
branch in Dayton, Ohio, is now sales manager of the
Phillips & Crew Co., Atlanta.
The Compton Music Co., of Compton, Cal., has
been organized by Harry E. Reed, leader of the
Chamber of Commerce band and one of the best
known musicians in Los Angeles County.
Mr. and Mrs. L. L. Hutton, of Saybrook, 111., have
opened their music store in the Sweeney building,
North Center street, Clinton, 111.
OWNER WRITES ABOUT
COINOLA DEPENDABILITY
INFLUENCE OF TASTE
IN PROMOTING GRANDS
Better Discrimination as to What Constitutes
Ta&te in Furniture and Decoration Causes
Many Grand Sales.
CHICAGO ARTIST'S VIEWS
Musical Quality Important But Artistic Character in
Form of Instrument Most Decisive Factor.
T. A. Chauncey, a clever interior decorator of
Chicago, says the increased favor for grand pianos
Motion Picture Theater Proprietor Expresses Satis- and especially the smaller models during the past
five years in a measure is the result of improved
faction With Instrument Purchased in 1914.
taste in the people. He does not mean musical taste,
The music merchants everywhere are finding the but decorative taste, and people not only in good cir-
way to more sales and greater profits in handling the cumstances, but those in moderate circumstances
line of the Operators Piano Co., Chicago. The op- show an inclination to buy grands when a piano is
portunity for sales to theaters, restaurants, cafes and required.
amusement places generally is growing better every
"The tendency of the piano buyers is something
day and a comprehensive range of instruments like
not accounted for from a musical point of view," said
that provided by the Operators Piano Company Mr. Chauncey this week. "The clever advertising
makes every approach to a prospect an assurance of
men of the piano houses have the credit of many
an early closed deal. The following letter is similar grand piano sales, but quite a number of piano buyers
in import to many received by the company named. never give the musical claims for the instruments a
It expresses the satisfaction of a Coinola owner at
thought when the purchase of the grand is decided
the dependability of the instrument:
upon. I mean no derogation to the admirable work
of the piano salesman either when I say that the in-
Barron,.Wis., Dec. 20, 1923.
terior decorator is a very potent influence in the
The Operators Piano Co.,
choice of grand pianos by customers.
Chicago, 111.
"The standards of taste in decoration and furniture
Gentlemen:
In July, 1914, we bought one of your electric pianos, today and those of a time not so very far remote are
through your local dealers here, Messrs. Southland vastly different. It only seems yesterday when the
& Chiever. This instrument has given us such splen- measure of affluence in an American home was in-
did satisfaction that I thought you might be inter- variably governed by the wide variety and number of
ested in knowing the fine record it has made.
furnishings in each room. The overdecorated and
We operate a moving picture theater, and this overcrowded living room with a clutter of huge pic-
piano furnishes all of the music, and best of all. our tures, so-called art objects, expressed affluence, the
patrons enjoy the music this piano produces. We best taste and social distinction as well. The time is
buy three new rolls each month.
now happily passed and it has been succeeded by
This instrument has been in constant use for nine an era when better taste prevails, the era of real art
and one-half years, and averages five hours steady
A Few of the New Ventures in the Best Business in playing each day six days per week, which equals in home decorative effects, and this includes the artis-
to 156 ten-hour days per year steady playing. The tic grand piano.
the World.
piano has been in use nine and one-half years and has
"Much credif must be given to the real artists in
Merle Wort, Hicksville, Ind., has bought the Leh- played 1,482 days figuring ten hours for each day.
the furniture factories who produced the period styles
The total cost of repairs in nine and one-half years which caused such a welcome change. Dignity, grace
man music house here and has taken possession. This
was $3.75. Tuned six times at a cost of $30.00.
store was located there last year.
This instrument has earned us in the way of saving and simplicity are the keynotes of the present-day
effects. A sane selection and arrangement are now
J. A. Kieselhorst, Alton, 111., is considering a Third a pianist's salary a net amount of $3,888.00.
visible in the rooms of people of education and taste
street location, according to a newspaper statement.
Yours very truly,
instead of the chaoes and confusion which depressed
The building just west of the office of the Western
j . R. MCDONALD,
in the old rooms.
Union Telegraph is being considered.
Majestic Theater.
"The most charming factor in the expansion of
George E. Stewart has opened a music store at 610
genuine decorative values, as reflected by art period
Indiana avenue, Indianapolis, Ind., and will operate
A KANSAS CITY CHANGE.
furniture, is that of grands, small and large. Now,
the business under the name of the Indiana Avenue
The American Piano Company of New York has the largest and most important decorative feature in
Music Shop.
parlors, living rooms and music rooms is often the
Moore Music House, of Salem, Ore., has rented purchased the piano stock and leased the fixtures of
the building formerly occupied by Houser Bros, the Blackman Music Company, 1209 Walnut street, small grand, which has given a new impetus to the
Kansas City, Mo. The new owners will continue the
home beautiful movement.
sporting goods store, where they are putting in a
business in the same location. The Edison phono-
music house in which they will handle the Sherman,
"The artistic decorator knows and the tasteful
Clay & Co. line of goods. The Moore Co. has been graph agency of the Blackman company has been
house owner realizes that an artistic grand of the
sold
to
the
Jones
Store
Company.
in Salem for many years.
period type is the dominant motif of any room in
Ralph C. Hatch recently opened a general music
which it is placed. In fact the handsome grand will
store at 1716 Boulevard, Kenmore, O.
The two branches of the C. S. Whipple Music Co., dignify every other decorative feature in the room.
The C. C. Harvey Co., at 57 Main street, Brock-
Bartow, Fla., in Lakeland and Bartow were recently And this is apart and independent of the musical
ton, Mass., for a long term of years, moved recently
sold to E. S. Sappington.
qualities of the grand piano."
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
THE QUICKEST WAY
A piano in the home is worth two in your store.
The BOWEN LOADER is the quickest and most economical way of making the sale.
Price, including set of relief springs and special piano moving cover, $110.00.
Shipped on approval to responsible dealers.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO
LATE TRADE NEWS IN
THE RETAIL DEPARTMENT
Items of General Interest from Correspondents and
Exchanges in Various Sections.
The Floyd Piano Co. is in new quarters at 160
Madison street, Memphis, Tenn. The concern was
formerly located at 126 Monroe street.
Attractive showrooms have been opened at 108
East Adams street, Arkansas City, Kan., by the
McDowell & Castater Music Co.
The Ramos Temple of Music, Richmond, Va., re-
cently was moved to 212 West Broad street. The
new warerooms are much larger than the old.
The Williams Piano Co., Sioux Falls, S. D., recently
purchased the entire stock of the Sioux Falls Piano
Co.
A music store has been opened in Maryville, Tenn.,
by J. Alvin Keen.
A music department has been added by B. H.
Rhodes, Nowata, Okla.
A music store was opened in Walworth, Wis., re-
cently by Jesse R. Hand.
Mrs. William Ammon is preparing to open a music
store in Maryville, Tenn.
F. E. Maer recently opened a music store in Fond
du Lac, Wis.
New quarters have been secured by the Cable
Piano Co. at 1264-70 Library avenue, Detroit. The
present headquarters of the firm in Detroit are located
at 1420 Woodward avenue.
A music store was opened recently at 212 South
Main street, St. Charles, Mo., by Edward Sample.
H. C. Cummings recently engaged in the music
business in Rockwell City, Iowa.
The Gray-Maw Music Co., San Diego, Cal., has
acquired new quarters at 1054 Sixth street. The con-
cern is now located at 1256 Fifth street.
The George C. W r ille Music Co., Canton, Ohio, has
moved to its old stand at Fifth street and Cleveland
avenue. For the past year the concern has been lo-
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
TRADE MARK
This Trade Mark is cast
in the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman,
as
all
stencil
shops, dealers and users of
pianos bearing a name in
imitation
of
the
name
Schumann with the inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, III.
cated on Cleveland avenue, N. W., to which it moved
because the building which housed its business had
been sold.
The Eagle Music Co., 67 North Main street, Wilkes-
Barre. Pa., was recently incorporated to deal in
musical instruments, furniture and other lines. The
incorporators are B. J. Figlewski, 98 Thomas street,
Kingston, Pa., and others.
The Witzel Piano Co. will open warerooms this
week at 1454 Barry avenue, Chicago.
The Staff Piano Store was opened recently at 128
Xorth Fifth street, Philadelphia.
The O. K. Houck Piano Co. is making extensive
alterations at its store at 103 South Main street,
Memphis, Tenn.
IMPROVED METHODS AND
PRODUCTION INSURES PROFITS
Cut in Production Cost Figures Largely in All Indus-
tries and Aids All.
If the other name of prosperity is profit, manufac-
turers in 1924 are going to bring about their own
prosperity by the economies which they have effected
in production, and by their more scientific methods
of marketing, according to W. O. Rutherford, in
charge of sales of the B. F. Goodrich Rubber
Company.
Mr. Rutherford is sure that good things are in
store for industry, but he is looking for profits
through the savings effected by new methods, partic-
ularly in the elimination of waste, even what has been
regarded as normal waste.
"Business men, including manufacturers, have a
right to feel encouraged by the outlook for 1924," Mr.
Rutherford says. "The best reason for feeling en-
couraged is that we know where our profits are to
come from—from within ourselves, so to speak. That
is, by the economies we have made in production and
everywhere else along the line.
"While it is true there has been a marked reduction
in prices in the products of many industries, this has
been compensated by steady and enlarged production.
What is fully as important, industry has finally
brought about a system of elimination of waste, and
other basic economies bid fair to net a profit at cur-
rent price.
"The entire country has, I think, got down to a
solid business basis. Wages are good, bringing about
a real purchasing power with a greater number of our
people. Industry has welcomed the good wage era
by a determined effort at economy of operation, re-
duction of overhead costs, and increased quantity and
quality of products which has redounded enormously
to the benefit of the consumer.
TRAVELER RECOMMENDS
PIANO MAN OF PARTS
Genius Is Introduced to Cleveland Dealer in Letter
Eloquent in Praise.
During the day of the convention of the Cleveland
Music Trade Association recently F. L. Stelker, the
new president of the association and head of the
Schulz Piano Company, of Cleveland, was handed a
letter of introduction by an applicant for a position
as piano and playerpiano demonstrator. The letter
was dated Memphis, Tenn., and bore the signature
of a piano traveler famed alike for geniality, an ease
in making acquaintances that qualifies him as a "good
mixer," and an undeniable ability to sell the goods.
The letter read:
"Dear F. L.: The bearer, Mr. Adamson, I met last
night with a mob in a session of the merry-merry at
the Peabody. He says he knows you are looking for
a man of his undoubted abilities and he desires a
closer acquaintance.
"He is certainly a wonder at the piano. He plays
Leschetizky, Leoncavallo, De Koven, Chopin, Cham-
inade, Richard Carle, Montgomery and Stone, George
M. Cohan, the races and poker. He plays poker best,
durn him!"
URUGUAY MARKET FOR PIANOS.
The Department of Commerce is advised by U. S.
Consul Myers, Montevideo, Uruguay, South America,
that the time is auspicious for American piano manu-
facturers to get into that market. The buying pub-
lic in Uruguay is beginning to discover that the
American instruments are much superior. Consul
Myers adds that the time should be ripe to start a
campaign for the introduction of American pianos
there on a considerable scale. In so doing, he says,
ihe American manufacturer should remember that,
aside from a lingering predileciou for German pianos,
the practice of our manufacturers in demanding pay-
ment in New York before the piano is shipped has
had the effect of curtailing sales in the past.
February 2, 1924.
CONSOLIDATION OF OLD
PIANO AND MUSIC HOUSES
Two Old Stores in Galion, Ohio, Have Consolidated
Under One Management.
The Seemann Music Company at Galion, Ohio, has
been sold to W. E. Jones of Mansfield, Ohio. The
business will continue in the same location in which
a music store was started almost 15 years ago by
Henry Ackerman, and will assure Galion people a
high-class music store of the same character that
has always marked the W. E. Jones piano house.
The W. E. Jones piano house will consolidate the
two stocks and it will be the purpose to represent
high grade lines of instruments that are sold in their
Mansfield store and to carry a complete line of Bruns-
wick records, sheet music and small instruments.
W. D. Casto, assisted by his father, H. Casto, will be
in charge of the sales departmenut.
CHANGES AT LYON & HEALY'S.
Several changes in the working forces of Lyon &
Healy, Chicago, have recently taken place. Among
them is the resignation of J. C. Henderson from the
piano department. Mr. Henderson has been in
charge of the eastern states for the Lyon & Healy
piano, and has done good work in that capacity. His
plans for the immediate future, while already deter-
mined, are not ready for exploitation.
Henry G. Johnson
Piano Mfg. Co.
Manufacturer* of
High Grade Pianos
and Players
Factory and Offices
Bellevue, Iowa
Capacity
6,000 per Annum
Chicago Office
307 Great Northern Bldg.
Becker Bros.
Manufacturer*
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
767-769 Tenth Avenue, New York
WILLIAMS
PIANOS
The policy of the Williams House is and always
hots been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
•nd substantial patronage.
WILLIAMS EZzrUSS^Z
0V*;. 0 .'; CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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