Presto
Issue: 1924 1954 - Page 4
PRESTO
January 5, 1924.
take offense, but instead might be impelled to admit
that syncopated music has a charm all its own.
Modeste Altschuler, conductor of the Circle
Theatre's Symphony Orchestra, and a figure of na-
tional prominence in the field of music, is enthusi-
astic over the educational possibilities possessed by A. L. White Mfg. Co. Receives Order for $65,000
Worth of Instruments From Single Source.
Well Advertised Tour of Axel Christensen, the Christensen Act. Mr. Altschuler is of the belief
that the real value of this conception lies in the fact
Clever Recording Artist of the Company,
A. L. White, of the industry which bears his name,
that it shows the lovers of syncopation the impor-
at 215 Englewood avenue, Chicago, returned last week
tance
of
classical
music,
not
merely
in
the
abstract,
Stimulates U. S. Music Roll Sales.
but as a source of the basic material so essential in from the East where he has a number of representa-
On January 1, Axel W. Christensen, a clever pianist, composing the popular airs. And the way the proj- tive houses handling his product. When in New
who records exclusively for the United States Music ect is "put over" enlivens the interest of the spectator York City, Mr. White called upon an exporter who
Company, of Chicago, began a tour which calls for who before seeing this act probably had little or no had asked for quotations on a large number of port-
appearances at many of the best known motion- knowledge of classical pieces or what they stood for. able organs. The result of the interview was that an
On January 20 the act will appear at the Strand in order was placed with the Chicago manufacturer for
picture theaters in the country in an act which theatri-
cal men call "one of the most entertaining", unique Terre Haute, for one week, and on the 27th it arrives a shipment of A. L. White portable organs amount-
and snappiest piano skits ever attempted. The at the Palace in Fort Wayne, also for a week's stay. ing to $65,000.
The demand for the little folding reed-organs has
schedule of Mr. Christensen extends well into next The itinerary from then on, as already arranged, is
spring, and every performance is an opportunity for only tentative, but the completed schedule will appear been well sustained during the past year. In the ex-
port department the sales have steadily increased as
in a future issue of Presto.
music dealers.
the staunch and musical character of the A. L. White
The United States Music Company, with an estab-
instruments have become more and more widely
lished reputation for dealer co-operation, is prepared
known throughout the world. And the domestic
to the utmost to tie-up with its dealers in every city
sale has also been better than before in a good many
in which the Christensen act appears. The company
years.
has arranged to exploit the act a week in advance
There is no other folding organ that has attained to
with a "news" film in each theater, while colored
equal
popularity with the A. L. White. It has be-
From
Small
Beginning
Enterprising
Firm
Has
Grown
posters, big photos of Christensen and "shots" of
come
a
practical adjunct to traveling equipment and,
to Large Proportions.
his act, and large colored sign boards, featuring the
in small chapels and missionaries, there is no ques-
U. S. Rolls he plays in the sketch, are available to
One of the first shops to be opened in the new tion as to its durability or adaptability to the varied
United States Music Company dealers for window
Hotel
Indiana building in Hammond, Ind., is the purposes for which it is manufactured.
display.
Wyman Piano Co., which has leased one of the rooms
A week before Christensen's arrival each theater facing on State street. R. H. Reid, vice-president of
at which he is billed to appear will show, as part of the Wyman Piano Co., who is in charge of the Ham-
its regular weekly news film, shots of the artist in mond store, supervised the installation of fixtures, and
various action poses, as well as "close-ups" of his everything was done, the electric sign in place and the
dextrous digits as they tickle the ivories, and will stock on display by January 1.
announce that he will appear at that theater in a
A mezzanine floor provides additional space for the
unique act the following week. At the same time dis- display of stock. The first floor is finished in Wal-
Pianos and Players
play cards, signs and posters in the show windows of nut, while the second floor is a two-tone ivory and
local U. S. dealers will call attention to the Christen- white. It is one of the handsomest rooms in
sen act at that theater, as well as to the various Hammond.
Sell readily—Stay sold
numbers he will play and will inform the public that
Great profit possibilities
The Wyman Piano Co. has been in Hammond
those pieces in music roll form can be procured four years and from humble beginnings has grown
inside.
to a business of large proportions. "We have a Chi-
Style E (shown below) our latest 4'6"
The act will open at the Circle Theater in Indian- cago store," said Mr. Reid, "but the Hammond trade
apolis for a two week's run on January 6, and one of has grown until it's a question which is the branch
the features of its stay in that city will be the in- store." Mr. Reid is a firm believer in advertising.
auguration of an intensively exploited prize contest in In fact, he credits the store's success to persistent
the Indianapolis Star, with an offer of cash prizes to hammering through the news columns.
those who, after seeing the Christensen Act, write in
"Of course, we handle only nationally advertised
to that newspaper the best name for it, to be used lines of pianos and talking machines," he said. "Na-
later as a permanent title.
tionally advertised goods must measure up to the
In his act Mr. Christensen explains the classic in standard claimed or all of the page ads in the world
music and gives interesting bits of history about would do no good after a brief session with the public.
some of the best known classical music. In a clever On top of this certain quality we aim to add actual
way he shows how the material for some of the big service to our customers."
One of the special features of the new display room
successes in popular songs was found in the classics
and explains why syncopated music derived from fine is a new type of soundproof booth in which pianos
old standard airs go straight to the heart of the and phonographs may be played without disturbing
American public because they reflect the national pep. patrons elsewhere. These booths are fitted with
Mr. Christensen plays several classics as originally built-in settees and other conveniences.
Order a sample to-day.
composed, with masterly technique. Then he con-
verts the same pieces into syncopated form. In his
Liberal advertising and
FARMER COMES BACK.
repertoire are "Teasing the Klassics," "Nobody's
cooperative arrangements
The
irrefutable
proofs
that
the
American
farmer
is
Business," "In My Racing Car" and other of his best
known hits, all of which either have been or will be regaining his old-time purchasing power are in the
Write for catalogue
put out in roli form by the United States Music line of good news for the music merchants. Thou-
Company. The entire conception is arranged with sands of dealers in the smaller towns in all sections
and price list
of
the
country
who
are
in
close
touch
with
the
farm
taste and an exquisite sense of delicacy, so that even
the most devout lover of the classic could not possibly folk have experienced the glad assurances of the
farmers' renewed ability and willingness to buy pianos
and other music goods. For more than a year the
farmer and stock raiser have been cowed by agricul-
tural circumstances into an unwillingness to consider
the purchase of anything not absolutely necessary
Manufacturer!
THE
to the operation of the farms and ranches. Individual
520 to 528 West 43rd St.
New York
dealers have discovered the farmers' return to the
ranks of the good prospects, and the country selling
promises to be better in 1924 than before in many
years.
U. S. MUSIC CO.'S HELP
FOR ALERT DEALERS
GOOD EXPORT DEMAND FOR
PORTABLE FOLDING ORGANS
WYMAN PIANO CO. MOVES TO
NEW STORE IN HAMMOND, IND.
WESER
Weser Bros., Inc.
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
NEW COMMERCE COMMITTEE.
A new committee of the Music Division of the Chi-
cago Association of Commerce was appointed last
week, and the following were selected: E. F. Lap-
ham, of Grosvenor-Lapham & Co., chairman; R. J.
Cook, The Cable Company, vice-chairman; E. B.
Bartlett, of the W. W. Kimball Co.; J. T. Bristol, of
J. T. Bristol, Inc.; Percy Kimberly, of the Rudolph
Wurlitzer Co.; E. C. Hill, of the Baldwin Piano Co.,
and C. J. Mulvey, of Lyon & Healy.
SELLS THE CABLE CO.'S LINE.
The Francis Piano Company, Galesburg, 111., with
warerooms in the Weinberg Arcade has been given
the exclusive selling franchise in Galesburg and
vicinity of the entire line of The Cable Company,
Chicago, which includes pianos, players and repro-
ducing pianos. Conover, Cable, Kingsbury, Welling-
ton, Carola Inner Player and Euphona Reproducing
pianos are now represented in the warerooms of this
progressive company. The company also has the
agency of the Mason & Hamlin.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 5, 1924.
take offense, but instead might be impelled to admit
that syncopated music has a charm all its own.
Modeste Altschuler, conductor of the Circle
Theatre's Symphony Orchestra, and a figure of na-
tional prominence in the field of music, is enthusi-
astic over the educational possibilities possessed by A. L. White Mfg. Co. Receives Order for $65,000
Worth of Instruments From Single Source.
Well Advertised Tour of Axel Christensen, the Christensen Act. Mr. Altschuler is of the belief
that the real value of this conception lies in the fact
Clever Recording Artist of the Company,
A. L. White, of the industry which bears his name,
that it shows the lovers of syncopation the impor-
at 215 Englewood avenue, Chicago, returned last week
tance
of
classical
music,
not
merely
in
the
abstract,
Stimulates U. S. Music Roll Sales.
but as a source of the basic material so essential in from the East where he has a number of representa-
On January 1, Axel W. Christensen, a clever pianist, composing the popular airs. And the way the proj- tive houses handling his product. When in New
who records exclusively for the United States Music ect is "put over" enlivens the interest of the spectator York City, Mr. White called upon an exporter who
Company, of Chicago, began a tour which calls for who before seeing this act probably had little or no had asked for quotations on a large number of port-
appearances at many of the best known motion- knowledge of classical pieces or what they stood for. able organs. The result of the interview was that an
On January 20 the act will appear at the Strand in order was placed with the Chicago manufacturer for
picture theaters in the country in an act which theatri-
cal men call "one of the most entertaining", unique Terre Haute, for one week, and on the 27th it arrives a shipment of A. L. White portable organs amount-
and snappiest piano skits ever attempted. The at the Palace in Fort Wayne, also for a week's stay. ing to $65,000.
The demand for the little folding reed-organs has
schedule of Mr. Christensen extends well into next The itinerary from then on, as already arranged, is
spring, and every performance is an opportunity for only tentative, but the completed schedule will appear been well sustained during the past year. In the ex-
port department the sales have steadily increased as
in a future issue of Presto.
music dealers.
the staunch and musical character of the A. L. White
The United States Music Company, with an estab-
instruments have become more and more widely
lished reputation for dealer co-operation, is prepared
known throughout the world. And the domestic
to the utmost to tie-up with its dealers in every city
sale has also been better than before in a good many
in which the Christensen act appears. The company
years.
has arranged to exploit the act a week in advance
There is no other folding organ that has attained to
with a "news" film in each theater, while colored
equal
popularity with the A. L. White. It has be-
From
Small
Beginning
Enterprising
Firm
Has
Grown
posters, big photos of Christensen and "shots" of
come
a
practical adjunct to traveling equipment and,
to Large Proportions.
his act, and large colored sign boards, featuring the
in small chapels and missionaries, there is no ques-
U. S. Rolls he plays in the sketch, are available to
One of the first shops to be opened in the new tion as to its durability or adaptability to the varied
United States Music Company dealers for window
Hotel
Indiana building in Hammond, Ind., is the purposes for which it is manufactured.
display.
Wyman Piano Co., which has leased one of the rooms
A week before Christensen's arrival each theater facing on State street. R. H. Reid, vice-president of
at which he is billed to appear will show, as part of the Wyman Piano Co., who is in charge of the Ham-
its regular weekly news film, shots of the artist in mond store, supervised the installation of fixtures, and
various action poses, as well as "close-ups" of his everything was done, the electric sign in place and the
dextrous digits as they tickle the ivories, and will stock on display by January 1.
announce that he will appear at that theater in a
A mezzanine floor provides additional space for the
unique act the following week. At the same time dis- display of stock. The first floor is finished in Wal-
Pianos and Players
play cards, signs and posters in the show windows of nut, while the second floor is a two-tone ivory and
local U. S. dealers will call attention to the Christen- white. It is one of the handsomest rooms in
sen act at that theater, as well as to the various Hammond.
Sell readily—Stay sold
numbers he will play and will inform the public that
Great profit possibilities
The Wyman Piano Co. has been in Hammond
those pieces in music roll form can be procured four years and from humble beginnings has grown
inside.
to a business of large proportions. "We have a Chi-
Style E (shown below) our latest 4'6"
The act will open at the Circle Theater in Indian- cago store," said Mr. Reid, "but the Hammond trade
apolis for a two week's run on January 6, and one of has grown until it's a question which is the branch
the features of its stay in that city will be the in- store." Mr. Reid is a firm believer in advertising.
auguration of an intensively exploited prize contest in In fact, he credits the store's success to persistent
the Indianapolis Star, with an offer of cash prizes to hammering through the news columns.
those who, after seeing the Christensen Act, write in
"Of course, we handle only nationally advertised
to that newspaper the best name for it, to be used lines of pianos and talking machines," he said. "Na-
later as a permanent title.
tionally advertised goods must measure up to the
In his act Mr. Christensen explains the classic in standard claimed or all of the page ads in the world
music and gives interesting bits of history about would do no good after a brief session with the public.
some of the best known classical music. In a clever On top of this certain quality we aim to add actual
way he shows how the material for some of the big service to our customers."
One of the special features of the new display room
successes in popular songs was found in the classics
and explains why syncopated music derived from fine is a new type of soundproof booth in which pianos
old standard airs go straight to the heart of the and phonographs may be played without disturbing
American public because they reflect the national pep. patrons elsewhere. These booths are fitted with
Mr. Christensen plays several classics as originally built-in settees and other conveniences.
Order a sample to-day.
composed, with masterly technique. Then he con-
verts the same pieces into syncopated form. In his
Liberal advertising and
FARMER COMES BACK.
repertoire are "Teasing the Klassics," "Nobody's
cooperative arrangements
The
irrefutable
proofs
that
the
American
farmer
is
Business," "In My Racing Car" and other of his best
known hits, all of which either have been or will be regaining his old-time purchasing power are in the
Write for catalogue
put out in roli form by the United States Music line of good news for the music merchants. Thou-
Company. The entire conception is arranged with sands of dealers in the smaller towns in all sections
and price list
of
the
country
who
are
in
close
touch
with
the
farm
taste and an exquisite sense of delicacy, so that even
the most devout lover of the classic could not possibly folk have experienced the glad assurances of the
farmers' renewed ability and willingness to buy pianos
and other music goods. For more than a year the
farmer and stock raiser have been cowed by agricul-
tural circumstances into an unwillingness to consider
the purchase of anything not absolutely necessary
Manufacturer!
THE
to the operation of the farms and ranches. Individual
520 to 528 West 43rd St.
New York
dealers have discovered the farmers' return to the
ranks of the good prospects, and the country selling
promises to be better in 1924 than before in many
years.
U. S. MUSIC CO.'S HELP
FOR ALERT DEALERS
GOOD EXPORT DEMAND FOR
PORTABLE FOLDING ORGANS
WYMAN PIANO CO. MOVES TO
NEW STORE IN HAMMOND, IND.
WESER
Weser Bros., Inc.
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
NEW COMMERCE COMMITTEE.
A new committee of the Music Division of the Chi-
cago Association of Commerce was appointed last
week, and the following were selected: E. F. Lap-
ham, of Grosvenor-Lapham & Co., chairman; R. J.
Cook, The Cable Company, vice-chairman; E. B.
Bartlett, of the W. W. Kimball Co.; J. T. Bristol, of
J. T. Bristol, Inc.; Percy Kimberly, of the Rudolph
Wurlitzer Co.; E. C. Hill, of the Baldwin Piano Co.,
and C. J. Mulvey, of Lyon & Healy.
SELLS THE CABLE CO.'S LINE.
The Francis Piano Company, Galesburg, 111., with
warerooms in the Weinberg Arcade has been given
the exclusive selling franchise in Galesburg and
vicinity of the entire line of The Cable Company,
Chicago, which includes pianos, players and repro-
ducing pianos. Conover, Cable, Kingsbury, Welling-
ton, Carola Inner Player and Euphona Reproducing
pianos are now represented in the warerooms of this
progressive company. The company also has the
agency of the Mason & Hamlin.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).