25
PRESTO
Dfec<£riiber "29, 1923.
SHEET MUSIC TRADE
TO PUBLISHERS
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THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST, 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS
This department ijs designed to advance the sales
of sheet music, and give any current information in
the Sheet Music Trade.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays
those who merchandise it properly.
The conductor of this department will review
any numbers that are sent in for the purpose. It is
not the intent to criticise, but to review these offer-
ings, giving particular information of the theme and
a description of the musical setting of the number
discussed.
Address all communications to Conductor Sheet
Music Dept., Presto. 407 S. Dearborn, Chicago, 111.
SHEET MUSIC QUESTIONS
Important Ones Much Discussed This Year
Carried for Further Attention in 1924 or
Until Settled.
There are several subjects of vital interest to sheet
music dealers that are carried over for further discus-
sion in 1924. One is the extending to dealers of the
on sale privileges and long-time credits that pub-
lishers offers to schools and teachers. Prominent
dealers have expressed themselves in no vague way
on this matter. S. Ernest Philpitt, the Miami, Fla.,
dealer and former president of the National Associa-
tion of Sheet Music Dealers, in a recent letter says:
"I see no reason why the dealer should not enjoy
every privilege that the publisher offers to schools
and teachers and then some, for surely the dealer is
entitled to be considered as the representative of the
publisher. In my estimation the publisher has no
right to solicit or receive retail business over a dealer's
head."
The opinion of Joseph M. Priaulx, New York, one
of the directors of the national association, on this
matter is interesting: Publishers be requested to
quote their discounts to colleges and schools on a
basis that dealer in territory where said school or
college may be located could offer same discount and
still make his profit."
The agitation of the subject has already borne
fruit, according to E. P. Little, president of the Na-
REMICK SONG HITS
Nearer and Dearer
Watchin' the Moon Rise
Until Tomorrow
Nobody Knows but My Pillow
and Me
The Old Folks at Home
Arizona Stars
Barney Google
Beside a Babbling Brook
You Can't Make a Fool Out of Me
Big Blond Mamma
First, Last and Always
Somebody'* Wrong
Do You, Don't You, Will You,
Won't You?
Tweet, Tweet
Lou'siana
GOOD NEW YEAR RESOLUTION
Way to Start New Year Right Is Suggested to
Sheet Music Dealers.
Perhaps no dealer is more directly influenced by
tional Association of Sheet Music Dealers who re- the activities of the National Bureau for the Advance-
cently pointed out that several publishers are already ment of Music than the sheet music dealer. What
extending to dealers "on sale" privileges and long- is apparently a purely artistic effort is closely asso-
time credits, thereby making it possible for dealers ciated with the business side of music and in a most
to make to schools and converts practically the same practical way by the Trade Service Bureau of the
proposition as publishers make, or at least the dealer's Music Industries Chamber of Commerce. It is the
offer is on a competitive basis.
plain duty of every sheet music dealer to establish a
Another question which is carried over is that of contact with the Chamber.
There are many convincing reasons for such a move
co-operation between publishers and dealers on spe-
cial price offers, new issues, complimentary music on the part of the dealer. Local sheet music dealers'
and advertising. The president of the national asso- associations are found in many of the larger cities
ciation believes it advisable for every sheet music and towns, but such admirable organizations are not
dealer to co-operate with the publishers on special feasible in the smaller places. The bureaus of the
price offers, on new issues and even in the issuance Music Industries Chamber of Commerce supply the
of complimentary music as a means to holding their place of the local association for the dealer denied the
benefits of a local trade association. Much material
retail trade.
Mr. Philpitt agrees with President Little in that is furnished without charge by the Chamber from
there should be the fullest co-operation between pub- which the sheet music dealer may derive considerable
lisher and dealer and point out that the dealer is the benefit. The music weeks, memory contests and
publisher's representative.
Mr. Philpitt, however, other activities now of national scope and fostered
believes that complimentary copies, where necessary, by the National Bureau for the Advancement of
should be distributed through the dealer, even though Music, are all directly helpful to the sheet music
the music be marked "Compliments of the Publisher," dealer. The dealer who is not already a member of
for it helps to establish the local prestige of the the National Association of Sheet Music Dealers
should start 1924 right by applying for membership
dealer in making the presentation.
to the secretary, Thomas J. Donlan, 14 W. 75th
The question of special prices is one that will be street, New York.
kept to the front until settled. The so-called small
dealer will always remain a small dealer if the pub-
lishers continue to discriminate against him by favor-
ing syndicates with a better wholesale rate. The
syndicates usually have the advantage inasmuch as
they operate with considerable capital. Favored Heart-Touching, Soul-Stirring Appeals Are the Songs
with a special price they usually use the sheet music
that America Still Loves.
department as an advertising means, whereas the
America still loves its old songs, says the Milwau-
dealer necessarily expects a profit from his sheet kee Journal. It loves them for their simplicity, their
music sales.
sweetness and because they embody best the very
humanness of our new world struggle. Ours has not
been an experience to give us a folklore. Except for
A GOOD FOX-TROT SONG.
our children, the idea of a land peopled with fairies,
An item which recently appeared in this depart- good and bad, did not grow well in the soil of the
ment of Presto did injustice to Music Publisher A. J. pioneer. But a very democratic spirit of humanness
Hunt, of Altoona, Pa., and one of that gentleman's did grow, and that is embodied in these songs. They
popular songs. It was in a reference to "It Tickles form, perhaps, the finest part of our expression of
Me to Tickle You," the words and music of which spiritual experiences.
were written by Jack Mahony and A. J. Hunt, and
we are not a jazz people, except in spots on
the title caused the critic to think it might be sugges- the That
surface, is proved by a survey made by a com-
tive of something which it is not. The song has a mittee
of the Playground and Recreation Association
good melody, of the fox-trot order, singable and of America.
asked the directors of community
already a "hit," and the words are better than many work all over It the
to compile a list of the
of the recent numbers which sell well at the music favorite songs that country
people like to sing at community
store counters.
gatherings. The twenty songs found most popular
with American audiences—the audience in Gopher
Prairie as well as. in New York—are: Old Folks at
CARRIE JACOBS-BOND WEEK.
The Boston Music Co., publisher and distributor of Home, My Old Kentucky Home, America, Old
the Carrie Jacobs-Bond publications has announced
plans for the celebration of a "Carrie Jacobs-Bond
Week in Song" to be held from Jan. 7 to 12. Many
singers of prominence will render Carrie Jacobs-Bond
songs in recital during the week. Many retailers will
feature the Bond songs in window displays and at-
"I Ain't No Sheik, Just Sweet Papa,
tractive posters and other advertising matter for the
That's All."
purpose are being sent out by the Boston Music Co.
SONGS OF A NATION
SONGS THAT SELL
ENCOURAGING SHEET MUSIC.
An increased sale of standard music is assured from
the activities of the state music memory contest
launched by the State Department of Education of
Ohio. Everywhere music houses with a sheet music
department are preparing for the contest and antici-
pating good sales. Three lists of compositions for
use in the contest have been prepared and are now in
the hands of dealers.
NEW BOOK FOR SCHOOL USE.
The authorities of the Massachusetts Division of
University Extension has prescribed as a text book
Dorothy Tremble Moyer's "Introduction to Music
Appreciation and History," published by the Oliver
Ditson Co., Boston. The book is issued in paper
cover or linen bound and the company is expecting
the book to be a great seller on the music counters.
"I've Got a Man of My Own."
"Houston Blues." "The Fives."
"Muscle Shoals Blues." "The Rocks."
"You Have a Home Somewhere."
"Up the Country Blues."
"Shorty George Blues."
"I've Found a Sweetheart."
"Mammy's Little Brown Rose."
and the Sensational Waltz Success
"AT SUNDOWN"
Order From Your Jobber or Direct.
Geo. W. Thomas Music Co.
428 Bowen Ave.
Chicago, U. S. A.
J. H. REMICK & CO.
New York
Chicago
Detroit
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