Presto

23
PRESTO
December 15, 1923.
MUSIC IN DEPARTMENT STORE
That a musical line may become a highly important
part of the merchandising plan of a department store
is illustrated by a recent joint celebration by the J.
H. C. Peterson & Sons Company, largest department
store in Davenport, la., of their 51st anniversary in
the general merchandising business, and the first an-
niversary of their music department. Special em-
Representatives of several musical instrument man-
ufacturers attended the celebration, including Fred A.
Holtz, sales manager of the Martin Band Instrument
Company, of Elkhart, Ind., his thirteen-year-old son,
"Fritz," who is, despite his tender years, a finished
saxophone and trumpet player, L. L. Fox, western
representative of the Martin Company, and Harry
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
December Releases
SYNCHRONIZED WORD ROLLS
745
VIEWS IN PETERSON CO.'S STORE.
phasis was placed on the first "birthday" of the music
department by C. W. Davies, sales promotion man-
ager for the Peterson organization, by arranging a
music campaign which was successful in every way.
Direct and indirect benefits were noted almost
immediately as the result of this musical program.
The entire Peterson organization was interested, from
President C. J.. Van Maur and Secretary C. G. Van
Maur, to employees, and the attendance so exceeded
expectations the program had to be repeated.
"This was one of the most successful events we
have ever had/' said Mr. Davies, "and serves to em-
phasize our confidence in the wonderful future for
band instruments in department stores."
The Peterson music department, which is managed
by Edward Petit, features Martin Band Instruments
and Saxophones, Bacon and Vega Banjos.
TUNERS"
Here are
BASS STRINGS
Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
2110 Falrmuunt Avenue
PHILADELPHIA. PA.
Baumgras, representative of the Rudolph Wurlitzer
Company, of Chicago.
Fritz Holtz appeared at the Davenport High
School in trumpet and saxophone solos, accompanied
by Mrs. Martin Silberstein, prominent piano and harp
soloist, besides taking part in the concert given in the
music department of the Peterson store. Other musi-
cians appearing in the store concert were Herbert
Silberstein, son of Mr. and Mrs. Martin Silberstein,
a real artist on the violin, in spite of his youth, Harry
Baumgras, harpist of the Rudolph Wurlitzer Com-
pany, and Mrs. Silberstein in harp solos.
Full page advertisements announcing the event in-
vited professional musicians and prospective purchas-
ers of musical instruments to the store. Many pro-
fessional players were present and made it a point to
meet the representatives of the Martin Company.
Another significant result of this affair was the in-
spiration received from the playing of the two young
artists, Fritz Holtz and Herbert Silberstein, by many
parents who, impressed by their accomplishments,
immediately resolved to give their own children bet-
ter opportunities to study music in the future.
The Peterson Company's experience is but one
example of many which could be cited to demon-
strate the ability of a department store to handle the
musical requirements of a locality with as much satis-
faction as the non-musical demand.
FAIRBANKS
P1ANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
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PERFECTION
PLAYER ROLL CABINET
Furnished in 5 ply veneered 13/16 stock in
Mahogany, Oak and Walnut
Designed and Manufactured
By
"~ [Style 115
i
Capacity. 150 Roll*
1516 Blue Island Ave.
741
740
739
738
737
736
735
734
733
732
731
730
789
738
727
736
735
724
723
722
721
720
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
Perfection Piano Bench Mfg. Co.
1
9
743
744
742
Title
Played by:
Take, Oh Take Those Lips
Away
Wayne Love Fox-trot
Brokenhearted Melody
Nell Morrison
Waltz
Sittin' in a Corner
Paul Jones Fox-trot
Out There In the Sunshine
with Yon
Wayne Love
Waltz
Salt Your Sugar
Paul Jones
Blue
President Coolidge March
Wayne Love Marimba March
Sunshine of Mine (I Call
You Sunshine)
Wayne Love Fox-trot
Mamma Goes Where Papa Goes
(Or Papa Don't Go Out
Tonight)
James Blythe Fox-trot
Steal a Little Kiss
Nell Morrison
Waltz
Louisiana,
Wayne Love Fox-trot
Half Past Ten (Sop Tim Bom)
Nell Morrison Chinese Waltz
Pal of My Dreams Paul Jones Marimba Waltz
Rio Nights
Wayne Love Marimba Waltz
Sweet Anabel
Nell Morrison
Waltz
Rose of Sunny Italy
Wayne Love Fox-trot
That Old Gang of Mine
Wayne Love Fox-trot
Just a Girl that Men Forget Wayne Love
Waltz
Mean, Mean Mama
James Blythe Fox-trot
Stealing to Virginia
Paul Jones Fox-trot
In Fair Hawaii
Nell Morrison Marimba Waltz
Last Night on the Back
Porch
James Blythe Fox-trot
Easy Melody
Paul Jones Fox-trot
Every Night I Cry Myself to
Sleep Over You
Nell Morrison Fox-trot
Kansas City Man Blues James Blythe
Blue
Not Here Not There
Nell Morrison Fox-trot
Dirty Hands! Dirty Face! Wayne Love Fox-trot
Cruel Buek-Bltin' Blues James Blythe
Blue
CHICAGO
22 S. Peoria St.
CHICAGO
ILL.
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