Presto

Issue: 1923 1951

23
PRESTO
December 15, 1923.
MUSIC IN DEPARTMENT STORE
That a musical line may become a highly important
part of the merchandising plan of a department store
is illustrated by a recent joint celebration by the J.
H. C. Peterson & Sons Company, largest department
store in Davenport, la., of their 51st anniversary in
the general merchandising business, and the first an-
niversary of their music department. Special em-
Representatives of several musical instrument man-
ufacturers attended the celebration, including Fred A.
Holtz, sales manager of the Martin Band Instrument
Company, of Elkhart, Ind., his thirteen-year-old son,
"Fritz," who is, despite his tender years, a finished
saxophone and trumpet player, L. L. Fox, western
representative of the Martin Company, and Harry
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
December Releases
SYNCHRONIZED WORD ROLLS
745
VIEWS IN PETERSON CO.'S STORE.
phasis was placed on the first "birthday" of the music
department by C. W. Davies, sales promotion man-
ager for the Peterson organization, by arranging a
music campaign which was successful in every way.
Direct and indirect benefits were noted almost
immediately as the result of this musical program.
The entire Peterson organization was interested, from
President C. J.. Van Maur and Secretary C. G. Van
Maur, to employees, and the attendance so exceeded
expectations the program had to be repeated.
"This was one of the most successful events we
have ever had/' said Mr. Davies, "and serves to em-
phasize our confidence in the wonderful future for
band instruments in department stores."
The Peterson music department, which is managed
by Edward Petit, features Martin Band Instruments
and Saxophones, Bacon and Vega Banjos.
TUNERS"
Here are
BASS STRINGS
Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
2110 Falrmuunt Avenue
PHILADELPHIA. PA.
Baumgras, representative of the Rudolph Wurlitzer
Company, of Chicago.
Fritz Holtz appeared at the Davenport High
School in trumpet and saxophone solos, accompanied
by Mrs. Martin Silberstein, prominent piano and harp
soloist, besides taking part in the concert given in the
music department of the Peterson store. Other musi-
cians appearing in the store concert were Herbert
Silberstein, son of Mr. and Mrs. Martin Silberstein,
a real artist on the violin, in spite of his youth, Harry
Baumgras, harpist of the Rudolph Wurlitzer Com-
pany, and Mrs. Silberstein in harp solos.
Full page advertisements announcing the event in-
vited professional musicians and prospective purchas-
ers of musical instruments to the store. Many pro-
fessional players were present and made it a point to
meet the representatives of the Martin Company.
Another significant result of this affair was the in-
spiration received from the playing of the two young
artists, Fritz Holtz and Herbert Silberstein, by many
parents who, impressed by their accomplishments,
immediately resolved to give their own children bet-
ter opportunities to study music in the future.
The Peterson Company's experience is but one
example of many which could be cited to demon-
strate the ability of a department store to handle the
musical requirements of a locality with as much satis-
faction as the non-musical demand.
FAIRBANKS
P1ANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
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PERFECTION
PLAYER ROLL CABINET
Furnished in 5 ply veneered 13/16 stock in
Mahogany, Oak and Walnut
Designed and Manufactured
By
"~ [Style 115
i
Capacity. 150 Roll*
1516 Blue Island Ave.
741
740
739
738
737
736
735
734
733
732
731
730
789
738
727
736
735
724
723
722
721
720
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
Perfection Piano Bench Mfg. Co.
1
9
743
744
742
Title
Played by:
Take, Oh Take Those Lips
Away
Wayne Love Fox-trot
Brokenhearted Melody
Nell Morrison
Waltz
Sittin' in a Corner
Paul Jones Fox-trot
Out There In the Sunshine
with Yon
Wayne Love
Waltz
Salt Your Sugar
Paul Jones
Blue
President Coolidge March
Wayne Love Marimba March
Sunshine of Mine (I Call
You Sunshine)
Wayne Love Fox-trot
Mamma Goes Where Papa Goes
(Or Papa Don't Go Out
Tonight)
James Blythe Fox-trot
Steal a Little Kiss
Nell Morrison
Waltz
Louisiana,
Wayne Love Fox-trot
Half Past Ten (Sop Tim Bom)
Nell Morrison Chinese Waltz
Pal of My Dreams Paul Jones Marimba Waltz
Rio Nights
Wayne Love Marimba Waltz
Sweet Anabel
Nell Morrison
Waltz
Rose of Sunny Italy
Wayne Love Fox-trot
That Old Gang of Mine
Wayne Love Fox-trot
Just a Girl that Men Forget Wayne Love
Waltz
Mean, Mean Mama
James Blythe Fox-trot
Stealing to Virginia
Paul Jones Fox-trot
In Fair Hawaii
Nell Morrison Marimba Waltz
Last Night on the Back
Porch
James Blythe Fox-trot
Easy Melody
Paul Jones Fox-trot
Every Night I Cry Myself to
Sleep Over You
Nell Morrison Fox-trot
Kansas City Man Blues James Blythe
Blue
Not Here Not There
Nell Morrison Fox-trot
Dirty Hands! Dirty Face! Wayne Love Fox-trot
Cruel Buek-Bltin' Blues James Blythe
Blue
CHICAGO
22 S. Peoria St.
CHICAGO
ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
24
PRESTO
NEW MUSIC GOODS PATENTS
Investors Find Opportunities for Their Talents in
Wide Field of Musical Merchandise.
1,409,078. Banjo ukulele. Rocco A. Carlucci,
West New York, N. J.
1,408,985. Reed for accordions. Alfred F. Car-
roll, New York, N. Y.
1,409,180. Attachment for reed musical instru-
ments. Guy B. Humes, Chicago, 111.
1,409,860. Combination mute. Guy B. Humes,
Chicago, 111.
1,409,064. Stringed instrument. Johannes Richter,
Niederlossnitz-Dresden, Germany.
1,409,322. Violin piano. James L. Warner, Girard,
Kans.
1,410,002.
Musical instrument.
Celso H. De
Benites, Hartford, Conn.
1,410,322. Mouthpiece for brass wind instruments.
James T. King, Toronto, Canada.
1,410,504. Stringed musical instrument. Clyde G.
Post, North English, Iowa.
1,410,235. Musical instrument. Levi J. Wing, East
Orange, N. J. •
1,411,563. Mouthpiece for clarinets and saxo-
phones. Duncan R. Clark, Forest City, Iowa.
1,412,016. Drum. Oliver N. Howerton, East
Peoria, and E. Starbuck, Peoria, 111.
1,411,522. Mute. Joseph Rudick, Akron, Ohio.
1,412,772. Horn or amplifier for phonographs.
Edwin A. Caviness, Battle Creek, Mich.
1,412,386. Mechanical musical instrument. George
Q. Chase, San Francisco, Cal.
1,412,239. Banjo. Edward N. Guckert 2 Toledo,
Ohio.
1,412,307. Drumhead tightening means. James
Innes, Powell River, Canada.
1,413,246. Stencil. Leo Wallenstein, Brooklyn,
N. Y.
1,413,445. Drum attachment. Tom Wilson, Chi-
cago, 111.
1,413,916. Violin. John W. Kincannon, Dyerville,
Calif.
1,413,929. Mouthpiece for wood-wind musical in-
struments. William Naujoks and E. McLaughlin,
Los Angeles, Calif.
FAVOR NEW VENEER RULES
Committee to Formulate Such Appointed at Meeting
in Chicago Last Week.
The Eighteenth annual meeting of the National
Veneer and Panel Manufacturers' Association, held
under the auspices of the National Hardwood Lum-
ber Association with which it is affiliated, took place
at the Congress Hotel, Chicago, December 4. The
veneer trade was well represented and a big attend-
ance of hardwood lumber men showed the broad
character of the interests discussed.
Harry E. Kline, president of the National Veneer
and Panel Manufacturers' Association, struck a
happy note when he compared the difference between
the price-cutting era and the pleasant and satisfac-
tory conditions prevailing in the trade today. He
drew a vivid word picture of the gradual rise of the
association, the overcoming of difficulties and its affili-
ation with the National Hardwood Lumber Associa-
tion. Mr. Kline said:
"I have recounted what we have been, and what
we are today. What we shall become lies solely with
you and with each of you. We have the membership
momentum, and it is up to you to keep it going. We
have the power behind us and the machinery, and it
is up to you to employ this power and the machinery
to the fullest extent, that you may receive all the
benefits that are due you, and that you are paying
for. We are part and parcel of the National Hard-
wood Lumber Association, but (and you want to
capitalize this BUT in your minds) we do not want
to become a parasite, a barnacle, a bunch of hangers-
on, being merely members. We cannot shift the re-
sponsibilities of the veneer and plywood association
on any other shoulders than our own, and the burden
of proof lies with us and what we shall become de-
pends entirely upon the effort, the thought and the
interest that you gentlemen display in association
activities.
Mr. Kline recited the historical facts which have
led up to the present status of the veneer and ply-
wood rules. These he said have come from a succes-
sion of conferences, many of the rules being of many
years' standing. He emphasized the fact that while
the rules as now printed and officially adopted by the
National Hardwood Lumber Association are by no
means infallible, they at least serve as a favorable
basis on which to build further.
He particularly stressed the thought that the one
thing which has militated against progress in the
veneer and panel industries is not the absence of
grading rules but the fact that these rules have never
been enforced and that there has never been any
agency to administer them.
It was proposed that a committee composed of
one birch, one oak and one gum manufacturer, one
jobber and one consumer be appointed to handle the
veneer grades, the question of plywood grades being
left up to the plywood association which is not affili-
ated either with the Nntional Veneer and Panel Man-
ufacturers' Association or the National Hardwood
Lumber Association. It was agreed that the convic-
tions of the panel body should govern in the matter
of panel rules; that the veneer rules should be worked
out by the committee of the veneer association. This
committee will be appointed and names made public
very shortly.
December 15, 1923.
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENT CENTERS
Style C-2
FROM THE BIGGEST
ORCHESTRION
STEEL PRICES AFFECTED.
The La Salle Steel Company, Chicago, announced
last week in a newspaper advertisement the abolition
of the steel trade practice known as "Pittsburgh
Plus." The term has been used to designate imagin-
ary freightage. The meaning of the announcement
is that screw steel, for illustration, will be furnished
this week by the La Salle Steel company for $3 per
100 pounds. The price before the announcement was
$3.34. The $3 is the Pittsburgh price, the 34 cents
represents the freight rate from Pittsburgh to Chi-
cago, a feature-added to put a Chicago concern and
a Pittsburgh concern on the same selling basis in the
Chicago district.
GUESTS EAT COLUMBIA RECORDS.
Paul Specht, recording artist for the Columbia
Graphophone Co. last week gave a thanksgiving din-
ner at the Alamac Hotel, New York, in honor of the
officials of the company. Cakes, made in the form of
phonograph records on which the Columbia labels
were exactly reproduced, surrounded a huge candy
phonograph in the center of the table. Present at
the dinner were President H. L. Wilson, Howard
Benz, L. L. Leverich, R. N. Bolton, F. James, Frank
Walker, John Brown, G. W. Hopkins and Paul
Specht.
SUPERIOR QUALITY COUNTS
"SPECIALTY BRAND" PRODUCTS
ARE IN DEMAND BY EVERYONE
MAIN SPRINGS—REPAIR PARTS MOTORS
Write for our descriptive catalogue and price list
which will be of great interest and value to you
THE
SPECIALTY PHONOGRAPH AND ACCESSORIES COMPANY
Manufacturers of "Specialty Brand" Products
210-312 East 113th Street
New York, N. Y.
Tiny Coinola
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, PI%I.
J. E. BOYER, Sec'y
World's largest manufacturer of High Grade Band and Orchestra Instruments. Employs 1,MO
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of tke
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable Talre or key action;
quick response, ricb tonal quality, perfect intonation, tone carrying quality, artisticness of
beautiful finish and reliable constitution.
Conn Instruments are sent to any point in tks U. S. subject to ten <5ays free trial. Breaok store
o r agencies will be found in all larg* cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
16 to 22 South Peoria St.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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