23
PRESTO
December 1, 1923
HELPFUL SAXOPHONE TEACHER
Opportunities to Learn Instrument Great Aid to
Sales Is Conceded.
The dealer with a musical merchandise department
usually finds that the saxophone is a big item in his
sales. Everybody knows about the wave of popu-
larity for the saxophone.
Even the music store
proprietor who sells only pianos and has not yet
got around to decide whether or not he will add small
instruments to his stock and become a regular music
merchant, is aware of the favored position of the
saxophone.
Yet many music merchants have not full realized
what an asset the saxophone teacher is. Every man
who has sold pianos knows the value of the piano
teacher in finding prospects and bringing them to the
piano store. Usually the piano teacher gets a com-
mission on sales and though opinion may be divided
on the question of the advisability of paying this com-
mission, the fact remains that a great many piano
prospects reach the piano store through the medium
of the neighborhood teacher.
A great many saxophones are sold to prospects
who buy their instruments first and look up a teacher
afterward. But a great many saxophones are sold
through teachers who bring their saxophone pros-
pects to the music merchant's store. It is estimated
that saxophones of the finest grade are being made
and sold at a rate of more than one a minute. In-
evitably, each one goes to a student. Inevitably,
also, each student goes to a teacher.
The music dealers of Los Angeles, Cal., are for-
tunate in the saxophone teaching activities of Kath-
ryn E. Thompson, who has more than a hundred
pupils at all times. She takes all her prospects to the
stores of the Southern California Music Company,
Los Angeles, dealer in Buescher band instruments
and saxophones. Miss Thompson has started hun-
dreds, if not thousands, on the saxophone. She her-
self is a pupil of LeFebre, for whom F. A. Buescher
made the very first saxophone made in America.
In Brooklyn, N. Y., William Scotti, the successful
saxophone teacher, takes all his prospects to the store
of the New York Band Instrument Company, New
York, dealer in Buescher band instruments and saxo-
phones.
Mr. Scotti is one of the most proficient saxophon-
ists of the east. He played with Earl Fuller's Jazz
Band when Fuller was the leading exponent of Amer-
ican jazz, and when Shanley's was the leading cafe on
Broadway. He has since played with Jack Green of
the Biltmore, with Al Jockers, etc.
With saxophones going into the hands of begin-
ners at the rate of one a minute, it is certainly the
part of wisdom for music merchants carrying small
goods to cultivate the acquaintance of saxophone
teachers and make it worth while to bring all their
saxophone prospects to their stores.
Saxophones are small. The rent chargeable to
them when in storage in stock is an infinitesimal part
of the amount of store rent rightly chargeable to the
piano in storage. Yet four saxophone sales equal
a piano sale so far as profit is concerned. The music
merchant with a good following of saxophone teach-
ers is sure to do a good big business with very little
effort on his part.
A VIGOROUS POLICY.
The newspaper publicity of the Frazelle Co.,
Toledo, O., is original and highly effective in increas-
ing its sales of talking machines and records. The
company is conducting a vigorous campaign for the
Sonora phonograph. Frank H. Frazelle is manager
and the creator of the effective advertising.
BUSH & LANE DUO VOX.
The Bush & Lane Duo Vox, the popular model in
the phonograph line of the Bush & Lane Piano Co.,
Holland, Mich., is strongly featured by Charles H.
Kennedy, 1240 Huron Road, Cleveland, O. Mr. Ken-
nedy last week announced the opening of a ware-
house for the more advantageous wholesale handling
of the line in that citv.
C. T. SCHMID RETURNS.
C. T. Schmid, son of the head of the house of
Julius Schmid, Inc., suppliers of leather to piano
manufacturers, who has been on a western trip for
his house, returned last week.
PLANS OF CANTON FIRM.
The William R. Zollinger Co., Canton, O., this
week is carrying out plans for enlarging the music
goods department. They will make it one of the
most important departments in the big department
store. The remodeling plans include the addition of
four booths for demonstration purposes and the set-
ting aside of portion of the space for showing a grand
piano line. W. E. Pyle is manager.
Ralph C. White is manager of the talking machine
department of the Anderson Piano Co., Dayton, O.
PRACTICAL PIANO MOVING SUPPLIES
INCREASE SELLING POWER
One-Man Steel Cable Hoist; Two-in-One
Loaders, Trucks, Covers, etc.
Get Our'New CU ulars and Prioaa
PIANO MOVERS SUPPLY COMPANY
BUCKINGHAM, PA.
TUNERS'
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
December Releases
SYNCHRONIZED WORD ROLLS
745
743
744
742
741
740
739
738
737
736
735
734
733
732
731
730
729
728
727
726
735
724
723
Here are
BASS STRINGS
Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
2110 Fairmonnt Avenue
722
721
720
719
Title
Played by:
Take, Oh Take Those Lips
Away
Wayne Love Pox-trot
Brokenhearted Melody
Nell Morrison
Waltz
Sittin' in a Corner
Paul JoneB Fox-trot
Out There In the Sunshine
with You
Wayne Love
Waltz
Salt Your Sugar
Paul Jonea
Blue
President Coolidge March
Wayne Love Marimba March
Sunshine of Mine (I Call
You Sunshine)
Wayne Love Pox-trot
Mamma Goes Where Papa Goes
(Or Papa Don't Go Out
Tonight)
James Blythe Pox-trot
Steal a Little Kins
Nell Morrison
Walt2
Louisiana
Wayne Love Pox-trot
Half Past Ten (Sop Tim Bom)
Nell Morrison Chinese Waltz
Pal of My Dreams Paul Jonos Marimba Waltz
Bio Nights
Wayne Love Marimba Waltz
Sweet Anabel
Nell Morrison
Waltz
Rose of Sunny Italy
Wayne Love Fox-trot
That Old Gang of Mine
Wayne Love Fox-trot
Just a Girl that Men Forget Wayne Love
Waltz
Mean, Mean Mama
James Blythe Pox-trot
Stealing to Virginia
Paul Jones Fox-trot
In Fair Hawaii
Nell Morrison Marimba Waltz
Last Night on the Back
Porch
James Blythe Pox-trot
Easy Melody
Paul Jones Pox-trot
Every Night I Cry Myself to
Sleep Over You
Nell Morrison Pox-trot
Kansas City Man Blues
James Blythe
Blue
Not Here Not There
Nell Morrison Fox-trot
Dirty Hands! Dirty Face! Wayne Love Fox-trot
Cruel Back-Bitin' Blues James Blythe
Blue
To Retail at
PHILADELPHIA, PA.
Why Pay More?
FAIRBANKS
Furnished in 5 ply veneered 13/16 stock in
Mahogany, Oak and Walnut
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Designed and Manufactured
By
Columbia Music Roll Co.
THE FAIRBANKS CO., Springfield, Ohio
PERFECTION
PLAYER ROLL CABINET
Perfection Piano Bench Mfg. Co.
Capacity, 150 Roll*
75
None Better.
1516 Blue Island Ave.
CHICAGO
22 S. Peoria St.
CHICAGO
ILL.
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