Presto
Issue: 1923 1948 - Page 9
PRESTO
November 24, 1923
WESER BROS. NEW STYLE
PLEASES THE TRADE
Smith, treasurer. These gentlemen have had long
experience giving the people what they want in the
musical instrument line.
The store is known as
"Ledgerwood's Temple of Music."
PIANO TRAVELER SEES
GROWTH OF NORTHWEST
Reorders for Style 32 Proves Great Selling Qualities
of Latest Addition to Line.
FALL DAYS BUSY ONES
FOR M. SCHULZ COMPANY
I. N. Rice, After a Tour of Washington and
Oregon, Talks Enthusiastically of the
Piano Trade There.
Unusual Demand of Active Merchants Necessitates
Running of Factories at Capacity Limit.
1. N. Rice has returned to San Francisco after a
tour of Washington, Oregon and the northern part
of California, and in a talk with a Presto corre-
spondent last week voices greater enthusiasm than
ever about the visible triumphs and future greatness
of the northwest section. But Mr. Rice says he en-
joys the privileges of the veteran piano man in view-
ing things from the piano point of view.
"In the northwest as elsewhere I see things through
the eyes of the man with pianos to sell," said Mr.
Rice. "And looking through the piano with the
magic binoculars of prophecy, the future prospect for
the piano retailer and his guide, philosopher and
friend, the piano traveler, are very cheering. The
northwest is prosperous. That is a pleasant fact that
the northwest does not try to hide. A section of the
country with money usually makes a noise like spend-
ing.
"The noise is very plain to the ear and piano deal-
ers are joining in the gladsome sounds. The piano
dealers of the northwest are buying pianos and selling
them as fast as they receive the shipments."
Mr. Rice said he was an unofficial piano trade rep-
resentative at the burial recently of "Old Man De-
tour" in the Columbia River and mingled with the
group of notables on the Inter-State bridge on the
Oregon-Washington line, when O. M. D. was figur-
atively consigned to the state of has-been. The event
celebrated the completion of the highway from Brit-
ish Columbia to the California line, and five hundred
cars made the trip south as far as Salem, Ore.
"I listened with pleasure to the funeral oration of
Frank Branch Riley, the best speaker in Oregon, par-
ticularly as his mother and myself were schoolmates
in Osceola, Iowa," said Mr. Rice, who continued:
"When California completes its portion of the high-
way there will be 1,500 miles of perfect road. Or,
as Governor Lewis Folwell Hart of Washington
humorously remarked in his melifluous Missouri
drawl: 'A long hard road between drinks.' Fifteen
hundred miles between wet British Columbia and wet
Mexico will be a dry trail.
"I considered the opening of the completed high-
way a piano trade incident for whatever conduces to
the development of a section of the country aids
towards the freer distribution of pianos and players.
All the northwest dealers are 'good roads' advocates
just as they are proponents of any scheme that en-
courages the spread of the music spirit."
The accompanying cut of Style 32 of Weser Bros.,
Inc., New York, gives visual proof of the graceful
lines of the new addition to a fine line. The intro-
ductory orders from dealers for this style have been
most satisfactory and the large number of reorders
show the great activity of Style 32 as a seller.
The communications from dealers show a gratify-
ing commendatory attitude regarding the new style.
The factories of the M. Schulz Co., 711 Milwaukee
avenue, Chicago, are running at full capacity to meet
the requirements of active dealers who are experi-
encing a splendid success with the fine Chicago in-
struments. The unusual demand is attributed to the
proved salability of the M. Schulz pianos and players,
which is recognized by many ambitious merchants
and customers alike. "The desire for a piano with
a prospect is quickly changed to realization by the
tone quality of the M. Schulz pianos," is the way one
dealer phrased it. This is only one of the many fea-
tures that has made the M. Schulz line popular with
those who know and appreciate excellent tone.
"We are at present very busy in all departments,"
said F. P. Bassett, secretary and treasurer of the
company, to a Presto representative this week. "And
in spite of the fact that we are running our factories
at capacity limit we are still experiencing a slight
shortage of instruments. However, we have been
able to give our orders immediate attention in the
past and hope to do so in the future.
Dealers everywhere have found the M. Schulz in-
strument to be an easy seller. This is made possible
by the recognized merits it possesses and which
should be of interest to live trade pushers in all
territories.
WESER ISROS. STYLE 32.
GOOD LOCAL NEWS.
Every letter from the trade is an assurance that the
company has surpassed all previous efforts in the
production of Style 32. The dealers, too, are pleased
at the effective advertising aids made available by
Weser Bros., Inc. Attractive illustrations are at the
disposal of the trade.
Business has been very brisk with the Francis
Piano Company, Galesburg, 111., the past few weeks,
during which the company has sold many fine player-
pianos, among them being a fine Ampico, to Harry
Palmer for their home on Clark street, a beautiful in-
strument to Ross Litchfield at Gerlaw, a bridal gift
to Mrs. Litchfield. Playerpianos also went to the
homes of Mr. and Mrs. Powers S. Seminary and the
Berquist home on S. Pearl is happy with a new
playerpiano. Many others have patronized this fast
growing music house.—Galesburg Republican Regis-
ter.
LEDGERWOOD MUSIC CO.
PLANS ADDITIONAL SPACE
Progressive Firm of Knoxville, Tenn., Sees the
Necessity for More Show Room.
The J. V. Ledgerwood Music Company, Knox-
ville, Tenn., recently incorporated at $150,000, reports
such a thriving business that plans are made for add-
ing two more stories to the building in which com-
pany is located. The present building has been occu-
pied for about two years, and during that time Mr.
Ledgerwood has found it necessary to remodel the
store four times.
The firm has the record of having done more busi-
ness during the first month after moving into its new
quarters than it did during a whole year while in the
upstairs apartments.
The phonograph and playerpiano departments have
lately been moved up near the front of the building
and room made in the rear and center for displaying
stock.
The officers of the corporation are: J. V. Ledger-
wood, president and manager; R. Ledgerwood, vice-
president; Shirley Ledgerwood, secretary; and A.
NEW KOKOMO, IND., MANAGER.
George Dunn, of Kokomo, Ind., has been appointed
assistant sales manager at the Pearson Piano Co.,
Shelbyville, Ind., and will take up his duties this
week. Mr. Dunn will fill the place made vacant by
Cecil Burton, who has been connected with the local
branch for the past three years. Mr. Burton left this
week for Nashville, Tenn., where he will join a well
known evangelistic company, of which he will be the
accompanist. Mr. Dunn was formerly connected
with the Grinnell Bros. Piano Co. at Detroit, Mich.
A CHARITY INNOVATION.
The Progressive Club of the Bush & Gerts Com-
pany, Dallas, Tex., held its first meeting of the win-
ter November 5, and an excellent program was car-
ried out. The committee appointed to look after the
Community Chest reports approximately 100 per cent
subscription. This is divided pro rata among 32 of
the local charities and is the first time Dallas has
attempted to handle the matter this way.
EXPANDS IN MILWAUKEE.
The Bradford Piano Co., 411 Broadway, Milwau-
kee, Wis., has opened a South Side branch store at
608 Mitchell street. The store is the result of the
rapid growth of a small branch established nearby
several years ago. It is modeled after the down town
store at 411 Broadway. A band concert featured the
opening.
A REAL BABY GRAND.
Speaking of baby grands, the most infantile type
is a foremost attraction of one of London's amuse-
ment places. This miniature grand piano is a real
instrument, although the hand of a grown-up per-
son can cover it. Despite its size, it can be played.
Making Cleveland Musical
HE Euclid Music Company operates five very fine
T
stores in Cleveland. They carry full lines of pianos,
phonographs, records, merchandise and
Band Instruments and Saxophones
The Buescher line, on which their volume with us approxi-
mates $100,000 annually, is the life of their business.
Professional Band and Orchestra men and amateur instru-
mentalists make the Euclid stores their headquarters.
The Euclid stores are thus put in touch with very many
prospects for pianos, players, etc.
THE VERNON-OWEN ORCHESTRA, CLEVELAND, OHIO
Makers of Gennett Records, playing Buescher Band Instruments and Saxophones exclusively.
At Hotel Winton, Cleveland. One of a score of fine Cleveland Orchestras that actively
cooperate with the Euclid Stores.
The greatest aid to selling records, they
Any Music Merchant who aims to make his
find, is the Buescher line. And vice versa,
city musical and his store music head-
the records sell Buescher instruments.
quarters, should ask for full details about
Write and ask their Mr. Frew. He'll
Buescher representation.
Catalogs and
tell vou!
Trade Prices on request.
BUESCHER BAND INSTRUMENT COMPANY, A-10 BuescherlBlock, Elkhart, Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 24, 1923
WESER BROS. NEW STYLE
PLEASES THE TRADE
Smith, treasurer. These gentlemen have had long
experience giving the people what they want in the
musical instrument line.
The store is known as
"Ledgerwood's Temple of Music."
PIANO TRAVELER SEES
GROWTH OF NORTHWEST
Reorders for Style 32 Proves Great Selling Qualities
of Latest Addition to Line.
FALL DAYS BUSY ONES
FOR M. SCHULZ COMPANY
I. N. Rice, After a Tour of Washington and
Oregon, Talks Enthusiastically of the
Piano Trade There.
Unusual Demand of Active Merchants Necessitates
Running of Factories at Capacity Limit.
1. N. Rice has returned to San Francisco after a
tour of Washington, Oregon and the northern part
of California, and in a talk with a Presto corre-
spondent last week voices greater enthusiasm than
ever about the visible triumphs and future greatness
of the northwest section. But Mr. Rice says he en-
joys the privileges of the veteran piano man in view-
ing things from the piano point of view.
"In the northwest as elsewhere I see things through
the eyes of the man with pianos to sell," said Mr.
Rice. "And looking through the piano with the
magic binoculars of prophecy, the future prospect for
the piano retailer and his guide, philosopher and
friend, the piano traveler, are very cheering. The
northwest is prosperous. That is a pleasant fact that
the northwest does not try to hide. A section of the
country with money usually makes a noise like spend-
ing.
"The noise is very plain to the ear and piano deal-
ers are joining in the gladsome sounds. The piano
dealers of the northwest are buying pianos and selling
them as fast as they receive the shipments."
Mr. Rice said he was an unofficial piano trade rep-
resentative at the burial recently of "Old Man De-
tour" in the Columbia River and mingled with the
group of notables on the Inter-State bridge on the
Oregon-Washington line, when O. M. D. was figur-
atively consigned to the state of has-been. The event
celebrated the completion of the highway from Brit-
ish Columbia to the California line, and five hundred
cars made the trip south as far as Salem, Ore.
"I listened with pleasure to the funeral oration of
Frank Branch Riley, the best speaker in Oregon, par-
ticularly as his mother and myself were schoolmates
in Osceola, Iowa," said Mr. Rice, who continued:
"When California completes its portion of the high-
way there will be 1,500 miles of perfect road. Or,
as Governor Lewis Folwell Hart of Washington
humorously remarked in his melifluous Missouri
drawl: 'A long hard road between drinks.' Fifteen
hundred miles between wet British Columbia and wet
Mexico will be a dry trail.
"I considered the opening of the completed high-
way a piano trade incident for whatever conduces to
the development of a section of the country aids
towards the freer distribution of pianos and players.
All the northwest dealers are 'good roads' advocates
just as they are proponents of any scheme that en-
courages the spread of the music spirit."
The accompanying cut of Style 32 of Weser Bros.,
Inc., New York, gives visual proof of the graceful
lines of the new addition to a fine line. The intro-
ductory orders from dealers for this style have been
most satisfactory and the large number of reorders
show the great activity of Style 32 as a seller.
The communications from dealers show a gratify-
ing commendatory attitude regarding the new style.
The factories of the M. Schulz Co., 711 Milwaukee
avenue, Chicago, are running at full capacity to meet
the requirements of active dealers who are experi-
encing a splendid success with the fine Chicago in-
struments. The unusual demand is attributed to the
proved salability of the M. Schulz pianos and players,
which is recognized by many ambitious merchants
and customers alike. "The desire for a piano with
a prospect is quickly changed to realization by the
tone quality of the M. Schulz pianos," is the way one
dealer phrased it. This is only one of the many fea-
tures that has made the M. Schulz line popular with
those who know and appreciate excellent tone.
"We are at present very busy in all departments,"
said F. P. Bassett, secretary and treasurer of the
company, to a Presto representative this week. "And
in spite of the fact that we are running our factories
at capacity limit we are still experiencing a slight
shortage of instruments. However, we have been
able to give our orders immediate attention in the
past and hope to do so in the future.
Dealers everywhere have found the M. Schulz in-
strument to be an easy seller. This is made possible
by the recognized merits it possesses and which
should be of interest to live trade pushers in all
territories.
WESER ISROS. STYLE 32.
GOOD LOCAL NEWS.
Every letter from the trade is an assurance that the
company has surpassed all previous efforts in the
production of Style 32. The dealers, too, are pleased
at the effective advertising aids made available by
Weser Bros., Inc. Attractive illustrations are at the
disposal of the trade.
Business has been very brisk with the Francis
Piano Company, Galesburg, 111., the past few weeks,
during which the company has sold many fine player-
pianos, among them being a fine Ampico, to Harry
Palmer for their home on Clark street, a beautiful in-
strument to Ross Litchfield at Gerlaw, a bridal gift
to Mrs. Litchfield. Playerpianos also went to the
homes of Mr. and Mrs. Powers S. Seminary and the
Berquist home on S. Pearl is happy with a new
playerpiano. Many others have patronized this fast
growing music house.—Galesburg Republican Regis-
ter.
LEDGERWOOD MUSIC CO.
PLANS ADDITIONAL SPACE
Progressive Firm of Knoxville, Tenn., Sees the
Necessity for More Show Room.
The J. V. Ledgerwood Music Company, Knox-
ville, Tenn., recently incorporated at $150,000, reports
such a thriving business that plans are made for add-
ing two more stories to the building in which com-
pany is located. The present building has been occu-
pied for about two years, and during that time Mr.
Ledgerwood has found it necessary to remodel the
store four times.
The firm has the record of having done more busi-
ness during the first month after moving into its new
quarters than it did during a whole year while in the
upstairs apartments.
The phonograph and playerpiano departments have
lately been moved up near the front of the building
and room made in the rear and center for displaying
stock.
The officers of the corporation are: J. V. Ledger-
wood, president and manager; R. Ledgerwood, vice-
president; Shirley Ledgerwood, secretary; and A.
NEW KOKOMO, IND., MANAGER.
George Dunn, of Kokomo, Ind., has been appointed
assistant sales manager at the Pearson Piano Co.,
Shelbyville, Ind., and will take up his duties this
week. Mr. Dunn will fill the place made vacant by
Cecil Burton, who has been connected with the local
branch for the past three years. Mr. Burton left this
week for Nashville, Tenn., where he will join a well
known evangelistic company, of which he will be the
accompanist. Mr. Dunn was formerly connected
with the Grinnell Bros. Piano Co. at Detroit, Mich.
A CHARITY INNOVATION.
The Progressive Club of the Bush & Gerts Com-
pany, Dallas, Tex., held its first meeting of the win-
ter November 5, and an excellent program was car-
ried out. The committee appointed to look after the
Community Chest reports approximately 100 per cent
subscription. This is divided pro rata among 32 of
the local charities and is the first time Dallas has
attempted to handle the matter this way.
EXPANDS IN MILWAUKEE.
The Bradford Piano Co., 411 Broadway, Milwau-
kee, Wis., has opened a South Side branch store at
608 Mitchell street. The store is the result of the
rapid growth of a small branch established nearby
several years ago. It is modeled after the down town
store at 411 Broadway. A band concert featured the
opening.
A REAL BABY GRAND.
Speaking of baby grands, the most infantile type
is a foremost attraction of one of London's amuse-
ment places. This miniature grand piano is a real
instrument, although the hand of a grown-up per-
son can cover it. Despite its size, it can be played.
Making Cleveland Musical
HE Euclid Music Company operates five very fine
T
stores in Cleveland. They carry full lines of pianos,
phonographs, records, merchandise and
Band Instruments and Saxophones
The Buescher line, on which their volume with us approxi-
mates $100,000 annually, is the life of their business.
Professional Band and Orchestra men and amateur instru-
mentalists make the Euclid stores their headquarters.
The Euclid stores are thus put in touch with very many
prospects for pianos, players, etc.
THE VERNON-OWEN ORCHESTRA, CLEVELAND, OHIO
Makers of Gennett Records, playing Buescher Band Instruments and Saxophones exclusively.
At Hotel Winton, Cleveland. One of a score of fine Cleveland Orchestras that actively
cooperate with the Euclid Stores.
The greatest aid to selling records, they
Any Music Merchant who aims to make his
find, is the Buescher line. And vice versa,
city musical and his store music head-
the records sell Buescher instruments.
quarters, should ask for full details about
Write and ask their Mr. Frew. He'll
Buescher representation.
Catalogs and
tell vou!
Trade Prices on request.
BUESCHER BAND INSTRUMENT COMPANY, A-10 BuescherlBlock, Elkhart, Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).