Presto
Issue: 1923 1948 - Page 10
10
PRESTO
NEW SMALL UPRIGHT
FROM POOLE PIANO Co.
Latest Creation of Boston Manufacturers Not
a Miniature Style, But of Moderate Meas-
urements and Beautiful Design.
The Poole Piano Co., Boston, is providing the
trade with another excellent aid to sales, a new small
upright. This is not a miniature piano but an instru-
ment measuring four feet three inches in height. The
instrument will be ready for shipment to dealers
within two weeks.
The New Poole upright will be known as style "50."
The scale is new and the case design remarkable for
its gracefulness. It is distinguished by plain, straight
lines, with the keyboard somewhat lower than the
ordinary upright. This new creation of the Poole
Piano Co. is the work of H. L. Davis, the Poole fac-
tory superintendent, who has been associated with the
company for about twenty years.
The Poole small grand is receiving great attention
from the dealers. This grand is 4 feet 11 inches and
of the most pleasing design. It is an instrument well
entitled to the position it holds.
The activity, in all departments, of the factory at
Cambridge is the most eloquent tribute to the reliable
and long distinguished instruments of the Poole Piano
Co. The older instruments of the Poole line have
been proved by the trade, and thousands of users, as
instruments of splendid tone, reliable action and great
durability.
And Poole dealers always feel assured
that any new creation from the company will have the
qualities that make customers their own life-long
friends.
E. C. Parkhurst, treasurer of the Poole Piano Co.,
is well satisfied with the results of his trip covering
several midwest states from which he returned last
week. Mr. Parkhurst found Poole dealers filled with
the desirable enthusiasm which commands results in
sales.
Henry O. Studley, at one time in charge of the
action finishing department of the Poole Piano Co.'s
factory, last week was the guest at a party in his own
house in Quincy planned as a birthday celebration by
his comrades in Paul Revere Post 88, G. A. R.
Among those present were Mayor G. B. Bates of
Quincy, Charles A. Ross, piano dealer and president
of the Quincy City Council.
A BEAUTIFUL PAINTING AND
SOME THINGS ARE SUGGESTED
Letter of Q R S Company's President Adds to
Strength of Colored Page in This Issue.
In addition to the interest in the colored page insert
of the Q R S Company, this week, there is a sugges-
tion in a special letter which has been addressed to
the trade by President T. M. Pletcher of the big
player roll industry. It is in the line, "Never mind
what we paid for the original painting."
It probably does not occur to the mind of the aver-
age person, on looking at the Q R S page, that before
the picture could be made for the press some artist
must have posed the lady before the playerpiano and
drawn every detail, in colors, precisely as the picture
appears in the inserted page of Presto.
And Mr.
Pletcher says further:
"Don't you think that this ad will help sell more
playerpianos and rolls?
"We think this illustration would make a good
playerpiano ad for you, and will gladly furnish you
November 24, 1923
a newspaper cut of it, without charge, if you will just
send us a clipping of the ad.
"Let's make this the biggest playerpiano year in the
history of the business. The opportunity is here.
Millions will read this ad in the splendid mediums we
are using, and we are depending on you to help us
keep on making it possible with your help to increase
our campaign of playerpiano publicity and also make
playerpiano business better.
"Our Christinas window cards.couple up with this
ad with the same four-color illustration, and we will
gladly send you some extra copies of this ad for
window and store use, if you'll tell us how many you
will display. The Christmas display matter, broad-
side, etc., will reach you in plenty of time to make
your Christmas window attractive."
It is certain that such advertising must sell more
playerpianos. And playerpianos without Q R S rolls
are worse than the old-fashioned "silent pianos."
SHEET MUSIC ASSOCIATION
CALLS SPECIAL MEETING
BACK AT HIS DESK IN
BIG PIANO FACTORY
H. Edgar French, After Rest in Texas, Again
Hard at Work as Manager of Jesse French
& Sons Industry.
Visitors to the factory of the Jesse French & Sons
Piano Co., in New Castle, Indiana, find Vice-Presidcnt
and General Manager H. Edgar French once again
digging into the details of the big business as in days
of a few years b^ck. Mr. French is enjoying him-
self even more than ever, for, like most of the piano
men, he likes the work, and the impetus of his return
is felt from factory door to shipping department.
Naturally, several years of hunting, fishing and
resting in one of the best spots in Texas has made
that part of the country seem like home to Mr.
Four Important Subjects to Be Discussed and Made
for Next Convention.
There will be a meeting of the Executive Commit-
tee of the National Association of Sheet Music
Dealers on Tuesday, November 27th, at 2 p. m., at
the Music Industries Chamber of Commerce, 105
West 40th street, New York. All officers and direc-
tors are invited to attend. The following topics will
be discussed:
The promotion of music and music book sales to
the holiday trade.
Plan for the operation of the proposed retail sheet
music distribution survey.
The proposed general catalog of American music
publications.
The extending to dealers of the on sale privilege
and long-time credits.
Plans will be made for the next annual convention
of the Sheet Music Association. Dealers are asked
to put into writing any ideas on any one or more of
the above subjects or on any other subject they may
wish to have introduced at the meeting, and mail a
copy to the secretary.
MANAGER'S REPORT CHEERING.
The Heine Piano Co., 408 Stockton street, San
Francisco, reports an excellent fall business in all
lines, according to Sara Heine, president of the com-
pany, who succeeded G. O. Heine, as president last
May. Mr. Heine, who founded the business, retired
at that time. The other officers are W. W. Reed, sec-
retary, and Thomas Dahl, treasurer.
H. EDGAR FRENCH.
Samuel R. Goldberg is the new general manager
of the Collins Piano Co., 155 Baronne street, New
Orleans, La. Mr. Goldberg formerly was a salesman
for Philip Werlein, Ltd., and during the last two
years was secretary and treasurer of the Harry B.
Loeb Piano Co.
French. His family still remains there, and he will
take occasional trips to Bourne until he decides to
move back fully to New Castle, Indiana, where his
activities are centered.
Mr. French's friends in the trade will observe a
change in his appearance, as disclosed in the accom-
panying portrait. While in Texas he evidently de-
cided that the hirsute adornment might have caused
him to simulate the cowboy style, and so he had it
shorn, giving to him somewhat of the clerical sug-
gestion which so perfectly befits a hard-working,
straightforward piano man.
It is certain that the business of the Jesse French
& Sons Piano Co. is moving ahead in most satisfac-
tory manner. Orders have come to the New Castle
factory with unfailing regularity, and the outlook
for the close of the year is all that could be wished
for.
E. Chiarappa has opened a combination jewelry and
music store, under the management of John D.
Papandrea, in the Dondero building, Meriden, Conn.
The music store of Betts Bros. & Scarborough,
Independence, Mo., was remodeled recently and sev-
eral new demonstration booths were installed.
NEW STORE IN TENNESSEE.
G. E. Von Hofe has leased a store room in Jellico,
Tenn., and is putting in a complete and up-to-date
stock of pianos, playerpianos, phonographs, sheet
music, records, and in fact everything in the musical
line. Mr. Von Hofe is thoroughly versed in the musi-
cal instruments trade and is popular in his vicinity.
NEW MANAGER APPOINTED.
New Edition for 1924 Ready—Order Now
PRESTO BUYERS' GUIDE
Will Contain Full Lists with Concise Classification and Description of all
American Pianos, Players and Reproducing Pianos, with Sketches of their
Makers. Edition for 1924 in preparation. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT.
PRESTO PUBLISHING CO.
407 S. Dearborn St., CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
NEW SMALL UPRIGHT
FROM POOLE PIANO Co.
Latest Creation of Boston Manufacturers Not
a Miniature Style, But of Moderate Meas-
urements and Beautiful Design.
The Poole Piano Co., Boston, is providing the
trade with another excellent aid to sales, a new small
upright. This is not a miniature piano but an instru-
ment measuring four feet three inches in height. The
instrument will be ready for shipment to dealers
within two weeks.
The New Poole upright will be known as style "50."
The scale is new and the case design remarkable for
its gracefulness. It is distinguished by plain, straight
lines, with the keyboard somewhat lower than the
ordinary upright. This new creation of the Poole
Piano Co. is the work of H. L. Davis, the Poole fac-
tory superintendent, who has been associated with the
company for about twenty years.
The Poole small grand is receiving great attention
from the dealers. This grand is 4 feet 11 inches and
of the most pleasing design. It is an instrument well
entitled to the position it holds.
The activity, in all departments, of the factory at
Cambridge is the most eloquent tribute to the reliable
and long distinguished instruments of the Poole Piano
Co. The older instruments of the Poole line have
been proved by the trade, and thousands of users, as
instruments of splendid tone, reliable action and great
durability.
And Poole dealers always feel assured
that any new creation from the company will have the
qualities that make customers their own life-long
friends.
E. C. Parkhurst, treasurer of the Poole Piano Co.,
is well satisfied with the results of his trip covering
several midwest states from which he returned last
week. Mr. Parkhurst found Poole dealers filled with
the desirable enthusiasm which commands results in
sales.
Henry O. Studley, at one time in charge of the
action finishing department of the Poole Piano Co.'s
factory, last week was the guest at a party in his own
house in Quincy planned as a birthday celebration by
his comrades in Paul Revere Post 88, G. A. R.
Among those present were Mayor G. B. Bates of
Quincy, Charles A. Ross, piano dealer and president
of the Quincy City Council.
A BEAUTIFUL PAINTING AND
SOME THINGS ARE SUGGESTED
Letter of Q R S Company's President Adds to
Strength of Colored Page in This Issue.
In addition to the interest in the colored page insert
of the Q R S Company, this week, there is a sugges-
tion in a special letter which has been addressed to
the trade by President T. M. Pletcher of the big
player roll industry. It is in the line, "Never mind
what we paid for the original painting."
It probably does not occur to the mind of the aver-
age person, on looking at the Q R S page, that before
the picture could be made for the press some artist
must have posed the lady before the playerpiano and
drawn every detail, in colors, precisely as the picture
appears in the inserted page of Presto.
And Mr.
Pletcher says further:
"Don't you think that this ad will help sell more
playerpianos and rolls?
"We think this illustration would make a good
playerpiano ad for you, and will gladly furnish you
November 24, 1923
a newspaper cut of it, without charge, if you will just
send us a clipping of the ad.
"Let's make this the biggest playerpiano year in the
history of the business. The opportunity is here.
Millions will read this ad in the splendid mediums we
are using, and we are depending on you to help us
keep on making it possible with your help to increase
our campaign of playerpiano publicity and also make
playerpiano business better.
"Our Christinas window cards.couple up with this
ad with the same four-color illustration, and we will
gladly send you some extra copies of this ad for
window and store use, if you'll tell us how many you
will display. The Christmas display matter, broad-
side, etc., will reach you in plenty of time to make
your Christmas window attractive."
It is certain that such advertising must sell more
playerpianos. And playerpianos without Q R S rolls
are worse than the old-fashioned "silent pianos."
SHEET MUSIC ASSOCIATION
CALLS SPECIAL MEETING
BACK AT HIS DESK IN
BIG PIANO FACTORY
H. Edgar French, After Rest in Texas, Again
Hard at Work as Manager of Jesse French
& Sons Industry.
Visitors to the factory of the Jesse French & Sons
Piano Co., in New Castle, Indiana, find Vice-Presidcnt
and General Manager H. Edgar French once again
digging into the details of the big business as in days
of a few years b^ck. Mr. French is enjoying him-
self even more than ever, for, like most of the piano
men, he likes the work, and the impetus of his return
is felt from factory door to shipping department.
Naturally, several years of hunting, fishing and
resting in one of the best spots in Texas has made
that part of the country seem like home to Mr.
Four Important Subjects to Be Discussed and Made
for Next Convention.
There will be a meeting of the Executive Commit-
tee of the National Association of Sheet Music
Dealers on Tuesday, November 27th, at 2 p. m., at
the Music Industries Chamber of Commerce, 105
West 40th street, New York. All officers and direc-
tors are invited to attend. The following topics will
be discussed:
The promotion of music and music book sales to
the holiday trade.
Plan for the operation of the proposed retail sheet
music distribution survey.
The proposed general catalog of American music
publications.
The extending to dealers of the on sale privilege
and long-time credits.
Plans will be made for the next annual convention
of the Sheet Music Association. Dealers are asked
to put into writing any ideas on any one or more of
the above subjects or on any other subject they may
wish to have introduced at the meeting, and mail a
copy to the secretary.
MANAGER'S REPORT CHEERING.
The Heine Piano Co., 408 Stockton street, San
Francisco, reports an excellent fall business in all
lines, according to Sara Heine, president of the com-
pany, who succeeded G. O. Heine, as president last
May. Mr. Heine, who founded the business, retired
at that time. The other officers are W. W. Reed, sec-
retary, and Thomas Dahl, treasurer.
H. EDGAR FRENCH.
Samuel R. Goldberg is the new general manager
of the Collins Piano Co., 155 Baronne street, New
Orleans, La. Mr. Goldberg formerly was a salesman
for Philip Werlein, Ltd., and during the last two
years was secretary and treasurer of the Harry B.
Loeb Piano Co.
French. His family still remains there, and he will
take occasional trips to Bourne until he decides to
move back fully to New Castle, Indiana, where his
activities are centered.
Mr. French's friends in the trade will observe a
change in his appearance, as disclosed in the accom-
panying portrait. While in Texas he evidently de-
cided that the hirsute adornment might have caused
him to simulate the cowboy style, and so he had it
shorn, giving to him somewhat of the clerical sug-
gestion which so perfectly befits a hard-working,
straightforward piano man.
It is certain that the business of the Jesse French
& Sons Piano Co. is moving ahead in most satisfac-
tory manner. Orders have come to the New Castle
factory with unfailing regularity, and the outlook
for the close of the year is all that could be wished
for.
E. Chiarappa has opened a combination jewelry and
music store, under the management of John D.
Papandrea, in the Dondero building, Meriden, Conn.
The music store of Betts Bros. & Scarborough,
Independence, Mo., was remodeled recently and sev-
eral new demonstration booths were installed.
NEW STORE IN TENNESSEE.
G. E. Von Hofe has leased a store room in Jellico,
Tenn., and is putting in a complete and up-to-date
stock of pianos, playerpianos, phonographs, sheet
music, records, and in fact everything in the musical
line. Mr. Von Hofe is thoroughly versed in the musi-
cal instruments trade and is popular in his vicinity.
NEW MANAGER APPOINTED.
New Edition for 1924 Ready—Order Now
PRESTO BUYERS' GUIDE
Will Contain Full Lists with Concise Classification and Description of all
American Pianos, Players and Reproducing Pianos, with Sketches of their
Makers. Edition for 1924 in preparation. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT.
PRESTO PUBLISHING CO.
407 S. Dearborn St., CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).