Presto
Issue: 1923 1948 - Page 27
25
PRESTO
November 24, 1923
SHEET MUSIC TRADE
TO PUBLISHERS
iiiiiimiiiimiimiiiimmiiiiiiiiiiiiiiimiiiiiiiiimiiiimiiii
THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
FAKE PUBLISHER SENTENCED
William Needham to Serve Year in Federal Prison in
Leavenworth.
William Needham, the sixty-three-year-old "music
the music as it is written. They scorn tempo. A fox publisher," who was found guilty last week of using
trot played in waltz time does not appeal to the ear the mails to defraud trusting amateur composers, was
of the fans within hearing. Thousands of sales are sentenced this week to a year in the Federal prison
lost through poor demonstration. The catchy popu- in Leavenworth by Judge Lindley in the Federal
lar song has its best appeal if played with the spirit Court, Chicago.
required. Even the average popular song if played
"You're a petty parasite," the judge declared in
in a snappy manner can be sold in quantities even if sentencing him. "You took money from the unso-
it is not a warm hit. On the other hand if the hot- phisticated by appealing to their vanity."
test hit is poorly played it will prove a frost for sales.
William gulped.
"I tried to make musicians out of 'em, your honor."
"And a millionaire out of yourself.
You for
Leavenworth."
CARL FISCHER CO. ACTIVE
Excellent Business in Small Musical Instruments
Accompanies Spirited Sales of Sheet Music.
The Chicago house of the Carl Fischer Co., of
Xew York, reports an active demand for sheet music.
This applies especially to the latest popular songs
This department is designed to advance the sales which have attracted numbers of music lovers to
of sheet music, and give any current information in the up-to-date music shop. The jazz songs are very
the Sheet Music Trade.
popular with the players of small instruments, partic-
This publication believes that Sheet Music will ularly the saxophone, and a lively trade for music for
pay the dealer, just as any other commodity pays this instrument has taken the lead over that of instru-
ments of the orchestra.
those who merchandise it properly.
The fall season has also influenced a good sale of
The conductor of this department will review
any numbers that are sent in for the purpose. It is small musical instruments with the Carl Fischer Co.,
not the intent to criticise, but to review these offer- and, judging from the volume of business turned in
ings, giving particular information of the theme and last month, the company expects the demand to keep
a description of the musical setting of the number up during the winter months.
discussed.
Address all communications to Conductor Sheet
COMPLETE REMICK PROGRAM.
Music Dept, Presto. 407 S. Dearborn, Chicago, 111
A complete program of Remick numbers was feat-
ured at the Columbia theater October 31 when a Hal-
lowe'en frolic was staged at midnight. Glenn Os-
wald's serenaders, one of Portland, Ore., best jazz
orchestras was the headliner and gave a photoplay
called "Thirty Minutes of Hallowe'en Syncopation,"
Good, Snappy Players Sell Songs and Dances and which featured nothing but Remick numbers. They
opened with "Ain't We Got Fun" and wound up with
Poor Kind Invariably Spoil Sales.
"Barney Google," and among the numbers featured
There are a great many things powerful for spoil- were "You Can't Make a Fool Out of Me," "Lou-
ing sales in a sheet music department. But there is siana," "Babbling Brook" and many other Remick
one detrimental thing that seems to be ignored by numbers. I. E. Sklare, the local manager of Remick,
some alert dealers and that is the inefficiency of the who was in the audience when they played "Some-
pianists employed to demonstrate the music. True, it body's Wrong," the new Remick hit, evidently was
is admitted by anxious dealers, that the percentage of afraid the audience would not recognize the number,
the clever, snappy players is small in comparison with as he paraded the aisles of the theater attempting to
sing it, to the great delectation of those present.
the mediocre pounders.
But too many dealers seem indifferent to that most
important factor contributing to the success of a
RESTRAINS GALLAGHER & SHEAN.
sheet music department—a competent pianist. Com-
The Appellate division of the Supreme Court, New
petent in this case means more than the ability to York, signed an order last week in the case against
read music and play it correctly on the piano. Many Gallagher & Shean, instituted by the Shuberts,
of the performers in the sheet music departments fail granting an injunction restraining the comedians from
to grasp the character of the new songs, the spirit working under any other management, and directing
that is not expressed by a faithful following of the that the actors account for profits derived from sal-
tempo and rhythm.
aries from other managers. William Klein, attorney
Too many demonstration pianists do not even play for the Shuberts. applied for the signature.
DEMONSTRATING PIANISTS
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
"Carolina in the Morning," a hit of Jerome H.
Remick & Co., New York, is one of the big sellers
in Australia. Special window showings, program-
ming in theaters, motion picture houses, etc., give it
unusual publicity.
Long's Music House, Pasadena, Calif., specially fea-
tures its sheet music department and constantly
makes a bid for the business of the music teachers
and music pupils. The firm carries a wide range of
standard music both vocal and instrumental and also
stocks heavily on music books.
A "Dreamy Melody" week was recently celebrated
by Lee Myers, manager of the Jerome H. Remick &
Co.'s store on Tremont street, Boston.
Sheet music sales in Akron, O., show a big im-
provement over those of October, in the opinion of
all the dealers there. And the most important fea-
ture of the demand is that fifty per cent of it is for
classical music. It is remarkable because in the past
popular music was always the favored kind at sheet
music counters.
Gross & Rapsch recently leased the store at 122-
134 Branford place, Newark, N. J., for the sale of
sheet music, musical instruments and supplies—
wholesale and retail.
The Patton Music Co., Omaha, Nebr., effectively
uses good window displays for stimulating interest
in sheet music productions.
Hearst Music Publishers, Ltd., is exploiting its
waltz number, "Beautiful Rose," in conjunction
with
the motion picture exhibition of D. W r . Griffith's "The
White Rose."
The R. L. Huntzinger, Inc., 56 West 45th street,
New York, N. Y., is featuring some of their new
songs, as: "April Time," "Love Came Creeping Into
My Life," "Rock-a-by Train," etc. R. L. Huntzinger,
Inc., publishes 12 songs each year. They are selected
after examining many hundreds of manuscripts and
studying carefully the needs of the singers and
teachers.
George Terry, proprietor of the Union
™*^^~ Music Co., Toledo, O., recently purchased
the stock and sheet music of the Kniesel
Music Co. in that city. Musical merchandise
was also included in the purchases of Mr.
Terrv from the receiver of the Union Music
Co. "
Orderliness is the first rule in the new
sheet music department of Sherman, Clay &
Co., Portland, Ore.
The following patents covering inventions
applied to sheet music were recently re-
corded: 1,398,107. Perforated and other
sheet music. Thomas McKee, Portland,
Ore. 1,398,142. Printing-plate matrix and
making same. Emil E. Novotny, Logan, Pa.
1,398,143. Moldable composition and mak-
and make your own conditions instead of being
ing same. Emil E. Novotny, Logan, Pa.
at the mercy of them.
1,400,217. Music holder for hand use.
100% PROFIT-
Thomas P. Horger, Jr., Orangeburg, S. C.
THE BIGGEST CASH REGISTER CATALOGUE
Scott Lawrence, the hymn writer has more
YOU CAN HANDLE
than a hundred hymns to his credit.
Rings the bell like a bill collector
EEP YOUR CASH REGISTER
VNGING
HEARST MUSIC
STANDA
POPULAR
INSTRUMENTAL'
BIG PROFITS — QUICK SALES — BIGGER BUSINESS
There is no loss on any HEARST Song. All
unsold copies fully returnable
Prices F. O. B. Nearest Office:
100 of one Song 14!
100 Assorted . 14?4C
Less than 100 15c
Write for Catalogue
Featuring HEARST Music is likv making love to a
Widow—You can't overdo it I
fVlfl\A/ from your Jobber or any of the follow-
rvuw
offices
HEARST
ing
1CS* Broadway, NEW YORK
MUSIC
PUBLISHERS
OF CANADA LTD.
Phoenix Bldg., WINNIPEG
199 Yong« St., TORONTO
THE INDEPENDENTS RAMPANT.
There is a movement on foot among the
"Independents," as the smaller sheet music
publishers term themselves, to form an asso-
ciation. The purpose is to obtain means of
distribution for the publications of members.
It is said that, under existing conditions, the
combination of big sheet music publishers
keeps the smaller ones from entering the
field to advantage or profit. Plans of the
Independents are said to have been devel-
oped sufficiently to present great expecta-
tions and a good many of the publishers have
signified their intention to join actively in the
campaign against what they call a
"monopoly."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
November 24, 1923
SHEET MUSIC TRADE
TO PUBLISHERS
iiiiiimiiiimiimiiiimmiiiiiiiiiiiiiiimiiiiiiiiimiiiimiiii
THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
FAKE PUBLISHER SENTENCED
William Needham to Serve Year in Federal Prison in
Leavenworth.
William Needham, the sixty-three-year-old "music
the music as it is written. They scorn tempo. A fox publisher," who was found guilty last week of using
trot played in waltz time does not appeal to the ear the mails to defraud trusting amateur composers, was
of the fans within hearing. Thousands of sales are sentenced this week to a year in the Federal prison
lost through poor demonstration. The catchy popu- in Leavenworth by Judge Lindley in the Federal
lar song has its best appeal if played with the spirit Court, Chicago.
required. Even the average popular song if played
"You're a petty parasite," the judge declared in
in a snappy manner can be sold in quantities even if sentencing him. "You took money from the unso-
it is not a warm hit. On the other hand if the hot- phisticated by appealing to their vanity."
test hit is poorly played it will prove a frost for sales.
William gulped.
"I tried to make musicians out of 'em, your honor."
"And a millionaire out of yourself.
You for
Leavenworth."
CARL FISCHER CO. ACTIVE
Excellent Business in Small Musical Instruments
Accompanies Spirited Sales of Sheet Music.
The Chicago house of the Carl Fischer Co., of
Xew York, reports an active demand for sheet music.
This applies especially to the latest popular songs
This department is designed to advance the sales which have attracted numbers of music lovers to
of sheet music, and give any current information in the up-to-date music shop. The jazz songs are very
the Sheet Music Trade.
popular with the players of small instruments, partic-
This publication believes that Sheet Music will ularly the saxophone, and a lively trade for music for
pay the dealer, just as any other commodity pays this instrument has taken the lead over that of instru-
ments of the orchestra.
those who merchandise it properly.
The fall season has also influenced a good sale of
The conductor of this department will review
any numbers that are sent in for the purpose. It is small musical instruments with the Carl Fischer Co.,
not the intent to criticise, but to review these offer- and, judging from the volume of business turned in
ings, giving particular information of the theme and last month, the company expects the demand to keep
a description of the musical setting of the number up during the winter months.
discussed.
Address all communications to Conductor Sheet
COMPLETE REMICK PROGRAM.
Music Dept, Presto. 407 S. Dearborn, Chicago, 111
A complete program of Remick numbers was feat-
ured at the Columbia theater October 31 when a Hal-
lowe'en frolic was staged at midnight. Glenn Os-
wald's serenaders, one of Portland, Ore., best jazz
orchestras was the headliner and gave a photoplay
called "Thirty Minutes of Hallowe'en Syncopation,"
Good, Snappy Players Sell Songs and Dances and which featured nothing but Remick numbers. They
opened with "Ain't We Got Fun" and wound up with
Poor Kind Invariably Spoil Sales.
"Barney Google," and among the numbers featured
There are a great many things powerful for spoil- were "You Can't Make a Fool Out of Me," "Lou-
ing sales in a sheet music department. But there is siana," "Babbling Brook" and many other Remick
one detrimental thing that seems to be ignored by numbers. I. E. Sklare, the local manager of Remick,
some alert dealers and that is the inefficiency of the who was in the audience when they played "Some-
pianists employed to demonstrate the music. True, it body's Wrong," the new Remick hit, evidently was
is admitted by anxious dealers, that the percentage of afraid the audience would not recognize the number,
the clever, snappy players is small in comparison with as he paraded the aisles of the theater attempting to
sing it, to the great delectation of those present.
the mediocre pounders.
But too many dealers seem indifferent to that most
important factor contributing to the success of a
RESTRAINS GALLAGHER & SHEAN.
sheet music department—a competent pianist. Com-
The Appellate division of the Supreme Court, New
petent in this case means more than the ability to York, signed an order last week in the case against
read music and play it correctly on the piano. Many Gallagher & Shean, instituted by the Shuberts,
of the performers in the sheet music departments fail granting an injunction restraining the comedians from
to grasp the character of the new songs, the spirit working under any other management, and directing
that is not expressed by a faithful following of the that the actors account for profits derived from sal-
tempo and rhythm.
aries from other managers. William Klein, attorney
Too many demonstration pianists do not even play for the Shuberts. applied for the signature.
DEMONSTRATING PIANISTS
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
"Carolina in the Morning," a hit of Jerome H.
Remick & Co., New York, is one of the big sellers
in Australia. Special window showings, program-
ming in theaters, motion picture houses, etc., give it
unusual publicity.
Long's Music House, Pasadena, Calif., specially fea-
tures its sheet music department and constantly
makes a bid for the business of the music teachers
and music pupils. The firm carries a wide range of
standard music both vocal and instrumental and also
stocks heavily on music books.
A "Dreamy Melody" week was recently celebrated
by Lee Myers, manager of the Jerome H. Remick &
Co.'s store on Tremont street, Boston.
Sheet music sales in Akron, O., show a big im-
provement over those of October, in the opinion of
all the dealers there. And the most important fea-
ture of the demand is that fifty per cent of it is for
classical music. It is remarkable because in the past
popular music was always the favored kind at sheet
music counters.
Gross & Rapsch recently leased the store at 122-
134 Branford place, Newark, N. J., for the sale of
sheet music, musical instruments and supplies—
wholesale and retail.
The Patton Music Co., Omaha, Nebr., effectively
uses good window displays for stimulating interest
in sheet music productions.
Hearst Music Publishers, Ltd., is exploiting its
waltz number, "Beautiful Rose," in conjunction
with
the motion picture exhibition of D. W r . Griffith's "The
White Rose."
The R. L. Huntzinger, Inc., 56 West 45th street,
New York, N. Y., is featuring some of their new
songs, as: "April Time," "Love Came Creeping Into
My Life," "Rock-a-by Train," etc. R. L. Huntzinger,
Inc., publishes 12 songs each year. They are selected
after examining many hundreds of manuscripts and
studying carefully the needs of the singers and
teachers.
George Terry, proprietor of the Union
™*^^~ Music Co., Toledo, O., recently purchased
the stock and sheet music of the Kniesel
Music Co. in that city. Musical merchandise
was also included in the purchases of Mr.
Terrv from the receiver of the Union Music
Co. "
Orderliness is the first rule in the new
sheet music department of Sherman, Clay &
Co., Portland, Ore.
The following patents covering inventions
applied to sheet music were recently re-
corded: 1,398,107. Perforated and other
sheet music. Thomas McKee, Portland,
Ore. 1,398,142. Printing-plate matrix and
making same. Emil E. Novotny, Logan, Pa.
1,398,143. Moldable composition and mak-
and make your own conditions instead of being
ing same. Emil E. Novotny, Logan, Pa.
at the mercy of them.
1,400,217. Music holder for hand use.
100% PROFIT-
Thomas P. Horger, Jr., Orangeburg, S. C.
THE BIGGEST CASH REGISTER CATALOGUE
Scott Lawrence, the hymn writer has more
YOU CAN HANDLE
than a hundred hymns to his credit.
Rings the bell like a bill collector
EEP YOUR CASH REGISTER
VNGING
HEARST MUSIC
STANDA
POPULAR
INSTRUMENTAL'
BIG PROFITS — QUICK SALES — BIGGER BUSINESS
There is no loss on any HEARST Song. All
unsold copies fully returnable
Prices F. O. B. Nearest Office:
100 of one Song 14!
100 Assorted . 14?4C
Less than 100 15c
Write for Catalogue
Featuring HEARST Music is likv making love to a
Widow—You can't overdo it I
fVlfl\A/ from your Jobber or any of the follow-
rvuw
offices
HEARST
ing
1CS* Broadway, NEW YORK
MUSIC
PUBLISHERS
OF CANADA LTD.
Phoenix Bldg., WINNIPEG
199 Yong« St., TORONTO
THE INDEPENDENTS RAMPANT.
There is a movement on foot among the
"Independents," as the smaller sheet music
publishers term themselves, to form an asso-
ciation. The purpose is to obtain means of
distribution for the publications of members.
It is said that, under existing conditions, the
combination of big sheet music publishers
keeps the smaller ones from entering the
field to advantage or profit. Plans of the
Independents are said to have been devel-
oped sufficiently to present great expecta-
tions and a good many of the publishers have
signified their intention to join actively in the
campaign against what they call a
"monopoly."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).