10
PRESTO
NEW BALDWIN STEEL ROAD
SIGNS AID TO SALES
Latest Form of Outdoor Advertising Eagerly Ac-
cepted by Energetic Dealers.
Baldwin Piano Co.'s steel road signs in five colors
are now adding to the gayety of the landscape in
many sections of the country. The actual size is 36
in. by 48 in. and the sign is reinforced top and bot-
tom. These outdoor signs are placed by dealers on
November 3, 1923
these signs, rent the location by offering the owner of
the property a due bill that you will accept as part of
his first payment on the regular price of any new
piano or playerpiano which he may select from your
stock. Proper form for such due bill will be fur-
nished on request."
Latest Addition to Lists of Recording Artists Is Also
WELTE-MIGNON (LICENSEE)
SECURES BENDETSON NETZORG
Composer of Note.
AMBITIOUS TOLEDO FIRM.
The Frazelle Piano Co., Toledo, O., recently con-
cluded a remodeling sale of pianos and players. This
house, which has grown from a small business in the
outskirts to a large double upstairs store in the heart
of the retail district, recently added half again as
much space by occupying a fine ground floor store.
Frank H. Frazelle is head of the enterprise.
FEATURES CHRISTMAS CLUB.
The Chubb-Steinberg Music Shop, East Sixth
street, is now strongly featuring its Christmas Club.
The membership in the club is limited to 500. Each
member qualifies by paying a dollar a week from now
until Christmas and he may select his instrument now
while the stock is complete in every style and finish.
.. A ..
SHOWING CABLE PLAYER.
Piano
to
-any-
The Cable Piano Co., Toledo, O., provided a very
interesting window feature last week which proved of
great informative value to prospective playerpiano
buyers. The Cable player was featured. The instru-
ment had the case removed revealing all of the me-
chanical makeup of the piano. The various parts were
shown and explained by means of stickers.
purse
EXPANDS IN SANTA ROSA, CAL.
the main highways where they are seen
thousands of housewives, farmers and motorists—all
possible piano buyers.
The sign shows a picture of the Manualo made by
the Baldwin Piano Co., Cincinnati, with the strongly
printed lines "Products of Baldwin. A Piano to Fit
Any Purse." The dealer's name is added in space re-
served. The following suggestion is offered by the
company:
"Whenever you find a desirable location for one of
The latest accession to the ranks of brilliant
American pianists being gathered to record for the
Welte-Mignon (Licensee) Library of Reproducing
Rolls is Bendetson Netzorg, well-known Detroit
pianist and composer. Among the recordings recently
made by Mr. Netzorg for the Welte-Mignon (Licen-
see) is his own composition "Marche Grotesque,"
which he has played in many of his recitals.
Bendetson Netzorg was born in Mecosta, Mich., in
1888. He received his early musical education with
Edwin Barnes, founder of the Battle Creek Con-
servatory of Music, with whom he studied piano and
harmony until his graduation from the academy.
In 1906 he went to Berlin, where he spent four
years with Mme. Stepanoff and Hugo Pam. Since
his return to America Mr. Netzorg has devoted his
time to concertizing, teaching and writing. He has
permanently sett'ed in Detroit, where he has had
numerous engagements as soloist with the Detroit
Symphony Orchestra. He has given numerous re-
citals featuring his piano works still in manuscript.
The following list of songs is taken from a group of
the first serious works written by Mr. Netzorg:
Der Tod, song for baritone and piano; Endlose
Liebe, song for mezzo-soprano and piano; Fruehling
und Herbst, song for mezzo-soprano and piano; two
duets for baritone and mezzosoprano, Nachts and
Morgenlied. All of the above are published by Ries
& Erler, music publishers of Berlin.
C. R. Marlow's music shop, Santa Rosa, Cal.,
recently obtained a lease on the store at 614 Fifth
street. The used piano, phonograph and radio de-
DEFINING A LAW.
partments of the Marlow establishment have been
Exchange
of
information between business competi-
moved into the Fifth street store and business opera- tors engaged in
interstate commerce, the Supreme
tions in this merchandise have been resumed.
Court held recently, is unlawful when "the manifest
purpose" of the companies is to defeat the Sherman
HOPEFUL ST. LOUIS MANAGER.
anti-trust act "without subjecting themselves to its
Manager W. P. Geissler, of the Famous & Barr penalties." The opinion was rendered in a case
Co. music department, St. Louis, is anticipating a brought by the federal government against the Ameri-
lively holiday trade in pianos. Mr. Geissler has a can Linseed Oil Company and others. The court de-
strong selling organization and is entering November clined, however, to say to what extent competitors,
with great expectations for it and for the fall and through a central bureau or any other agency, might
go in exchanging the trade information without vio-
winter.
lating the Sherman law in delivering the opinion of
The formal opening of the new building of the the court.
Feinblum-Peizer Music Co., Hartford, Conn., was
held recently at 71 Windsor street, the new business
A new music store has just been opened by John
home of this concern.
Stanziola on East Diamond avenue, Hazleton, Pa.
B. K. SETTERGREN CO.
Exclusive Manufacturers ot
HIGH GRADE SMALL GRANDS
35 Years' Experience in Piano Building
BLUFFTON, IND.
itliillinslirl!
Grand, Upright and Player Pianw
New Haven and New York
SWAN PIANOS
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application.
The tremendous superi-
ority of the IWA1 Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection in
the bellows action and stop
action, making it the best
value in modern o r g a n
building.
^
ata'
^ V
S. N. SWAN ft SOUS, • — - * FREEPORT, ILL
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
Factories, 816 DIX ST., Chicago, 11
Place That Want Ad in The Presto
Mathushek Piano Manufacturing Co.
132nd St. and Alexander Are.,
NEW YORK CITY
• Leins Piano Company,
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY. 304 W. 42nd St.. NEW YORK
BRINKERHOFF
PI ayer- Pianos and Pianos
fh» Lin* That S«Ua Easily and Satlsflsa Always
BRINKERBOf F PIANO CO. " " S n i S r - CHICAGO
Kindler & Collins
Piaiot
•aa.ii4 v.
NEW YORK
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