Presto
Issue: 1923 1942 - Page 5
PRESTO
October 13, 1923
CHRISTMAN
"The First Touch Tells"
Piano warerooms where the Christ-
man line of instruments is found, at-
tract the best class of trade. The
Christman line is absolutely complete
and, whether upright, grand, player-
piano or reproducing piano, electrically
operated, there is nothing better.
PLACE OF DUO-ART
IN SCHOOL MUSIC
Franklin Dunham, New Educational Director
of the Aeolian Company, New York, Gives
Views After Tour of Universities and
Other Teaching Centers.
REPRODUCING PIANO'S PART
How Instrument Serves Music Teachers in All Grades
of Educational Systems, Lucidly Explained
by Observant Director.
Franklin Dunham has been made educational direc-
tor of the Aeolian Company, New York. Mr. Dun-
ham, who is well known in the music world, was
formerly assistant to Mrs. Frances E. Clark, educa-
tional director of the Victor Talking Machine Co.,
and until recently head of the educational department
of the Ampico. He has just returned from a tour
of the principal universities of the country and visited
many cities where music appreciation is taught in the
The Christman
Reproducing
Grands and Uprights
on the floor are, in themselves, suffi-
cient attraction to induce attention
and create sales.
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
t(
The First Touch Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
list of places—Yale University in New Haven,
Conesius College in Buffalo, Rutgers College in New
Brunswick, in the middle west at the great Columbia
School of Music in Chicago, and the Dayton Con-
servatory out in the Far West at the University of
Southern California in Los Angeles, up on the cool
shores of Lake Champlain at Cliff Haven (Catholic
summer school), down in the South at the busy sum-
mer session at Winston-Salem.
The music teachers are our best friends. They are
building a nation of music lovers for us, notwithstand-
ing all other influences. They recognize the popu-
larity of jazz. In rare instances do they depreciate
it. They know it as the spirit of the times—it belongs
here for what it is. But only for that. And they are
fighting our battle to place it in proper perspective
to the school boy and girl. It is my hope that the
Duo-Art will be the means of helping these unofficial
workers in our industry to the goal which they are
steadily reaching, a thoroughly musical America.
UNITED STATES MUSIC CO.'S
DISPLAY AT PEORIA CONVENTION
Instructive Exhibit Assured to Visitors to Meeting of
Illinois Music Merchants' Association.
An exhibit of music rolls by the United States
Music Co., 2934-2938 W. Lake street, Chicago, will
be a prominent feature of the convention of the Illi-
nois Music Merchants' Association, Monday and
Tuesday, October 22 and 23, at the Hotel Jefferson,
Peoria.
The exhibit of the United States Music Co. will be
of the same ambitious character as that made at the
Hotel Gibson in Cincinnati during the recent conven-
tion of the Ohio Music Merchants' Association.
The display, which will be in charge of George L.
Ames, vice-president and sales manager of the com-
pany, will be made as instructive as enjoyable for
convention visitors. Talks and demonstrations will
make clear the functions of the good music roll in
increasing and perpetuating the sale of the player-
piano. Visitors to the exhibit of the United States
Music Co. will be impressed with the best way to
build up a big and continuously increasing player-
piano business, while at the same time creating a
profitable trade in rolls.
PLATT MUSIC CO. BUYS
LOS ANGELES BUILDING SITE
FRANKLIN DUNHAM.
grade and high schools during the school year. He
has had many interesting reactions which are here
set down for the benefit of the music trade in the
following interview:
For over ten years I have been studying the needs
of schools and their music departments. A great
change has come over the schools and their attitude
toward the music trades. This has been one of the
results of the fundamental difference in school music
teaching today and that of a decade ago. Ten years
ago, the schools had music books, a few itinerant
teachers and in most cases, a few questionable square
or upright pianos. Today the schools have great
choruses, splendid bands and orchestras, classes in
appreciation of music, concert artist appearance and
well-paid staffs of music instructors.
The New Day.
This new era that has been ushered in has, in no
small measure, been brought about by the music
trades. The National Bureau for the Advancement
of Music has- through its Music Memory Contest
campaigns, its work with junior music clubs and its
ready aid to the music teaching profession been of
considerable influence in bringing it about. In the
last few years the reproducing piano has taken its
place in the progressive departments of music of the
colleges, high schools and grade schools, until lead-
ing school music authorities of the counfry have
adopted the reproducing instrument as a factor in
musical development.
Here in the schools of the nation are the future
music lovers, the builders of homes, the purchasers
of music merchandise. The music industry must
keep pace with musical development. Only a few
manufacturers have realized the potential power of
this vast multitude of future citizens—many assuming
citizenship even in the next few years.
Duo-Art in Colleges.
In my trip the past few months, I found Duo-Arts
taking their part of the teaching burden at a varied
Plans for Structure to Cost $400,000 Now Being Pre-
pared According to California Piano Man.
Plans are being prepared by the Milwaukee Build-
ing Company for a new retail store and studio struc-
ture to rise near the southeast corner of Hollywood
boulevard and Cherokee street, Los Angeles, Calif.,
for the Platt Music Company, of that city. Accord-
ing to B. Platt, president of the house, the building
will cost in excess of $400,000 and will be one of the
best-equipped stores of its kind in Los Angeles.
Site for the proposed project is on property adjoin-
ing the Hellman Commercial Trust and Savings Bank
holdings on the southeast corner where a large
height-limit bank will be erected within a short
period. The lot purchased by the Platt organization
is fifty feet wide and 150 feet deep, and is considered
one of the best locations in the Hollywood business
.section for a store of this nature.
NEW BOSTON DEALER.
Walter Goodwin is the owner and manager of a
new music store at the intersection of Tremont and
Common streets, Boston, and his friends look for
big results from his venture. Mr. Goodwin was
formerly in the sales division of the Hallet & Davis
Piano Co., and has a wide range of experience in the
music trade. The store he occupies is the old stand
of the Estey Piano Co. and is considered a very
desirable one for a music business.
SCHILLER POPULARITY EVIDENCE.
F. L. Jordan of the Schiller Piano Co.'s Chicago
offices, announces that another large cable order from
the Philippines was received last week. This order
includes the entire line of super-grands, players and
uprights. The fact that this is the second large order
that the company has received from that section
during the past ninety days further demonstrates the
increasing popularity of this well-known high class
product.
VANDEVEER VISITS GULBRANSEN.
J. H. Vandeveer, of the Vandeveer Music Co., Bed-
ford, Ind., and Robinson, 111., was a caller at the
Gulbransen-Dickinson Co. offices and factory, Kedzie
and Chicago avenue, Chicago, early last week. Mr.
Vandeveer is doing an active business with the Gul-
bransen player in both towns.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 13, 1923
CHRISTMAN
"The First Touch Tells"
Piano warerooms where the Christ-
man line of instruments is found, at-
tract the best class of trade. The
Christman line is absolutely complete
and, whether upright, grand, player-
piano or reproducing piano, electrically
operated, there is nothing better.
PLACE OF DUO-ART
IN SCHOOL MUSIC
Franklin Dunham, New Educational Director
of the Aeolian Company, New York, Gives
Views After Tour of Universities and
Other Teaching Centers.
REPRODUCING PIANO'S PART
How Instrument Serves Music Teachers in All Grades
of Educational Systems, Lucidly Explained
by Observant Director.
Franklin Dunham has been made educational direc-
tor of the Aeolian Company, New York. Mr. Dun-
ham, who is well known in the music world, was
formerly assistant to Mrs. Frances E. Clark, educa-
tional director of the Victor Talking Machine Co.,
and until recently head of the educational department
of the Ampico. He has just returned from a tour
of the principal universities of the country and visited
many cities where music appreciation is taught in the
The Christman
Reproducing
Grands and Uprights
on the floor are, in themselves, suffi-
cient attraction to induce attention
and create sales.
There is no other line that surpasses
this one, and none in which high qual-
ity and popular characteristics blend
in a like degree, to the profit of the
dealer in fine instruments.
CHRISTMAN
Studio Grand
Only 5 Feet Long
It was the CHRISTMAN GRAND that
first demonstrated the truth that size has
nothing to do with the depth and resonance
of a Grand Piano's tone.
Built with a careful eye to the exacting
requirements of the space at the command
of city dwellers and owners of small houses,
the CHRISTMAN GRAND combines every
essential that wins for the grand piano first
consideration in the mind of the artist.
t(
The First Touch Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
list of places—Yale University in New Haven,
Conesius College in Buffalo, Rutgers College in New
Brunswick, in the middle west at the great Columbia
School of Music in Chicago, and the Dayton Con-
servatory out in the Far West at the University of
Southern California in Los Angeles, up on the cool
shores of Lake Champlain at Cliff Haven (Catholic
summer school), down in the South at the busy sum-
mer session at Winston-Salem.
The music teachers are our best friends. They are
building a nation of music lovers for us, notwithstand-
ing all other influences. They recognize the popu-
larity of jazz. In rare instances do they depreciate
it. They know it as the spirit of the times—it belongs
here for what it is. But only for that. And they are
fighting our battle to place it in proper perspective
to the school boy and girl. It is my hope that the
Duo-Art will be the means of helping these unofficial
workers in our industry to the goal which they are
steadily reaching, a thoroughly musical America.
UNITED STATES MUSIC CO.'S
DISPLAY AT PEORIA CONVENTION
Instructive Exhibit Assured to Visitors to Meeting of
Illinois Music Merchants' Association.
An exhibit of music rolls by the United States
Music Co., 2934-2938 W. Lake street, Chicago, will
be a prominent feature of the convention of the Illi-
nois Music Merchants' Association, Monday and
Tuesday, October 22 and 23, at the Hotel Jefferson,
Peoria.
The exhibit of the United States Music Co. will be
of the same ambitious character as that made at the
Hotel Gibson in Cincinnati during the recent conven-
tion of the Ohio Music Merchants' Association.
The display, which will be in charge of George L.
Ames, vice-president and sales manager of the com-
pany, will be made as instructive as enjoyable for
convention visitors. Talks and demonstrations will
make clear the functions of the good music roll in
increasing and perpetuating the sale of the player-
piano. Visitors to the exhibit of the United States
Music Co. will be impressed with the best way to
build up a big and continuously increasing player-
piano business, while at the same time creating a
profitable trade in rolls.
PLATT MUSIC CO. BUYS
LOS ANGELES BUILDING SITE
FRANKLIN DUNHAM.
grade and high schools during the school year. He
has had many interesting reactions which are here
set down for the benefit of the music trade in the
following interview:
For over ten years I have been studying the needs
of schools and their music departments. A great
change has come over the schools and their attitude
toward the music trades. This has been one of the
results of the fundamental difference in school music
teaching today and that of a decade ago. Ten years
ago, the schools had music books, a few itinerant
teachers and in most cases, a few questionable square
or upright pianos. Today the schools have great
choruses, splendid bands and orchestras, classes in
appreciation of music, concert artist appearance and
well-paid staffs of music instructors.
The New Day.
This new era that has been ushered in has, in no
small measure, been brought about by the music
trades. The National Bureau for the Advancement
of Music has- through its Music Memory Contest
campaigns, its work with junior music clubs and its
ready aid to the music teaching profession been of
considerable influence in bringing it about. In the
last few years the reproducing piano has taken its
place in the progressive departments of music of the
colleges, high schools and grade schools, until lead-
ing school music authorities of the counfry have
adopted the reproducing instrument as a factor in
musical development.
Here in the schools of the nation are the future
music lovers, the builders of homes, the purchasers
of music merchandise. The music industry must
keep pace with musical development. Only a few
manufacturers have realized the potential power of
this vast multitude of future citizens—many assuming
citizenship even in the next few years.
Duo-Art in Colleges.
In my trip the past few months, I found Duo-Arts
taking their part of the teaching burden at a varied
Plans for Structure to Cost $400,000 Now Being Pre-
pared According to California Piano Man.
Plans are being prepared by the Milwaukee Build-
ing Company for a new retail store and studio struc-
ture to rise near the southeast corner of Hollywood
boulevard and Cherokee street, Los Angeles, Calif.,
for the Platt Music Company, of that city. Accord-
ing to B. Platt, president of the house, the building
will cost in excess of $400,000 and will be one of the
best-equipped stores of its kind in Los Angeles.
Site for the proposed project is on property adjoin-
ing the Hellman Commercial Trust and Savings Bank
holdings on the southeast corner where a large
height-limit bank will be erected within a short
period. The lot purchased by the Platt organization
is fifty feet wide and 150 feet deep, and is considered
one of the best locations in the Hollywood business
.section for a store of this nature.
NEW BOSTON DEALER.
Walter Goodwin is the owner and manager of a
new music store at the intersection of Tremont and
Common streets, Boston, and his friends look for
big results from his venture. Mr. Goodwin was
formerly in the sales division of the Hallet & Davis
Piano Co., and has a wide range of experience in the
music trade. The store he occupies is the old stand
of the Estey Piano Co. and is considered a very
desirable one for a music business.
SCHILLER POPULARITY EVIDENCE.
F. L. Jordan of the Schiller Piano Co.'s Chicago
offices, announces that another large cable order from
the Philippines was received last week. This order
includes the entire line of super-grands, players and
uprights. The fact that this is the second large order
that the company has received from that section
during the past ninety days further demonstrates the
increasing popularity of this well-known high class
product.
VANDEVEER VISITS GULBRANSEN.
J. H. Vandeveer, of the Vandeveer Music Co., Bed-
ford, Ind., and Robinson, 111., was a caller at the
Gulbransen-Dickinson Co. offices and factory, Kedzie
and Chicago avenue, Chicago, early last week. Mr.
Vandeveer is doing an active business with the Gul-
bransen player in both towns.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).