Presto
Issue: 1923 1930 - Page 7
PRESTO
July 21, 1923
The
Dominant
Line
J.P.SEE6URG PIANO CO.
A full and complete
line of better coin
operated pianos and
orchestrions.
14 Styles
from the smallest to the largest
14 Styles
from the largest to the smallest
Sold on a protected
territory system that
will interest you.
Write for Details
J. P. SEEBURG PIANO CO.
1510 Dayton Street
CHICAGO
the home where such as a Mason & Hamlin grand
might be fittingly placed.
Another attractive room is devoted to the featuring
of Vose grands and Vose players and reproducing
pianos. It is tastefully furnished and the surround-
ings generally help to properly display the fine in-
Its Effectiveness in Suggesting Buying struments.
On this floor is located the phonograph department,
Thought Made Plain to Smith, Barnes
where four makes of talking machine, Brunswick,
& Strohber Co.'s Dealers.
Victrola, Columbia and Sonora, are displayed, to-
with record room. Then there is a separate
The wisdom of the piano and playerpiano adver- gether
for the player-roll department.
tisers in associating children with the instruments is room
The company, whose president is C. E. Cox, has
obvious. It is through interest in the boys and girls been
highly complimented on its store appointments.
and the little tots that the publicity reaches the par-
ents. The love of parents for their children is the
most powerful of the human emotions. Other human
emotions, the spasmodically expressed ones, may be
more in evidence and their influence on people and
events important, but nothing exceeds the potency on
human events like the overpowering love of parents
Taken as Assurance of Dependability by Prospective
for their children.
Buyers of the Piano.
So there is a plain invitation to the piano advertis-
er to appeal to this strong emotion. The circum-
Dealers representing the F. Radle pianos made by
stances provide a theme that may be presented in un- F. Radle, Inc., New York, are always enthusiastic in
ending ways. And the examples are also the evi- their methods of advertising the instruments. It is
dences of the success of this or that instrument.
an assurance to prospective customers of the dependa-
A notable example of effective appeal of the piano bility of the F. Radle line. The way C. C. Zeek, one
advertiser to parents' affection for their children is New Jersey dealer, advertised the F. Radle is shown
seen in the work of the Smith, Barnes & Strohber in the following:
Co., Chicago, for the Strohber Diminutive. This as-
See the new Radle piano, beautiful case design,
sociation of the happiness of the children with the handsome veneers, but, best of all, a tone of liquid
little piano, made in the North Milwaukee factory of purity.
the company, has been continuous since the instru-
We know by experience that a violin has to be just
ment was introduced. Now with dealers and thou- right in every way in order to be a fine musical
sands of prospective buyers the picture of the piano instrument.
We have watched the construction of Radle pianos
automatically suggests the thought.
all the way, from the back to the finished instrument,
The effective appeal of the Strohber Diminutive is and we have observed the same careful, painstaking
especially strong in the painting, "Music Makes the work that we have found necessary in violins. Every-
Heart Glad," copies of which have been freely dis- thing has to be just right.
tributed among the dealers. The artist showed the
We attribute our growing sales to the fact that
corner of a living room where a boy at a Strohber each instrument is an advertisement.
Diminutive provides the accompaniment for his sis-
ter's singing. That music makes the heart glad is
plain from the look of happiness on their faces. The
suitability of the little piano for children's uses is
made plain.
The Smith, Barnes & Strohber Co., argues that
musical children develop into music-loving grown- Changes, Renewals and New Enterprises in Different
ups. The musical tastes cultivated by the use of
Parts of the Country.
the Strohber Diminutive eventually has an influence
on the sales of other pianos, playerpianos and re- The Yonkers Talking Machine Co , Yonkers, N. Y.,
producing pianos. The much sought picture is really has added more space to its store at 457 South
an illustration of the phrase used for a long time in Broadway.
the advertising of the company. The phrase is
The McLaughlin Music Co., is the name of a new
familiar to dealers and is an effective suggestion to business in the Meadows Block, Fulton, Ky.
prospective buyers of pianos.
Ehrlicher Bros., Peoria, 111., moved this week to
new quarters in the Boston Block.
Vincent Beltran recently opened a new music store
at 222 Santa Rosa street, San Antonio, Tex.
James J. Gallagher is manager of a new branch of
the Denver Music Co., at Colorado Springs.
A branch store at 180 Court street, Middletown,
Unusual Call for Those With Money Coming to Conn., was opened last week by Kelly & Cowles.
Inc., of Hartford, Conn.
Them to Form in Line.
Danielson's Music House, Jamestown, N. Y.,
A petition in bankruptcy has been filed against opened a branch this week at 19 Main street.
Goldstein & Zarem, jobbers and retailers of phono-
Joseph L. Hassmer, of Hassmer Bros., 3173 N.
graphs and other musical merchandise in New York Clark street, Chicago, was married last week to Miss
City.
Ruth Belmont, Chicago.
All creditors are requested to communicate prompt-
A petition in bankruptcy has been filed against
ly with the Creditors' Committee, in care of the Temiltolle Mattioli, doing business at the Metropoli-
Music Industries Chamber of Commerce, 105 West tan Music Store, 720 E. 187th street, New York.
40th street, New York City, stating the amount of
In a recent successful piano sale by the Arthur
their claims and the nature of the merchandise sold.
Jordan Piano Co., Washington, D. C, railroad fare
was refunded to purchasers from places within a
radius of fifty miles of Washington. Freight was
prepaid on pianos purchased by customers within a
radius of 100 miles.
STROHBER DIMINUTIVE
APPEAL IN PICTURE
ENTHUSIASM OF F. RADLE
DEALERS SIGNIFICANT
SOME OF THE LATE CHANGES
IN RETAIL PIANO TRADE
CREDITORS OF BANKRUPT
MUSIC DEALERS SOUGHT
SPLENDIDLY EQUIPPED
DENVER, COL. STORE
Denver Music Co. Successfully Presents Fine Line
of Pianos and Players.
The Denver Music Co., Denver, Colo., is doing very
effective featuring of its fine piano line in the recently
remodeled quarters in the Coronado building. A year
ago the second floor of this building was taken over
by this company and what formerly were offices were
transformed into music rooms, which, for real beauty
of architecture and furnishings, have few equals in
the West.
Now the proper utilization of space provides ex-
cellent facilities for the showing of pianos, players
and phonographs. The center promenade, with its
ivory-colored walls, is attractively set with pianos
and talking machines with a break here and there for
the decorations of potted plants on pedestals. The
draperies for the windows and doors in the various
music rooms are of beautiful colorings and rich mate-
rials. The floors are all covered with a tan Wilton
carpet that is noiseless and inviting. The walls are
in gray.
One room of which the company is especially proud
is the Mason & Hamlin room, where this fine instru-
ment is displayed amid furnishings that are found in
PLEASANT FIGURING.
Here is something to make the dog days joyful for
the Illinois piano dealers whose collections are satis-
factory in equal ratio with expanding of the workers'
pay checks.
Wage-earners in Illinois had more
money to spend in June than at any time in the last
two years, according to the June review of the state
industrial situation made by the general advisor^
board of the Illinois Department of Labor. The
workers of 1,496 employers had $10,535,599.31 to
spend the week of the middle of June. This was 3.3
per cent more than the same had to spend in the cor-
responding week in May. The payrolls of Illinois
have been expanding every month. June was the
banner month for the industries since the business
revival started.
ACCOUNTING SYSTEM PLEASES.
The Rapp & Lennox Piano Co., Indianapolis,
makes a satisfactory report of the new accounting
system installed a few months ago. The system ad-
mirably fits the particular needs of a growing busi-
ness and is based on the experiences of A. T. Rapp
during his active years of connection with the music
business.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 21, 1923
The
Dominant
Line
J.P.SEE6URG PIANO CO.
A full and complete
line of better coin
operated pianos and
orchestrions.
14 Styles
from the smallest to the largest
14 Styles
from the largest to the smallest
Sold on a protected
territory system that
will interest you.
Write for Details
J. P. SEEBURG PIANO CO.
1510 Dayton Street
CHICAGO
the home where such as a Mason & Hamlin grand
might be fittingly placed.
Another attractive room is devoted to the featuring
of Vose grands and Vose players and reproducing
pianos. It is tastefully furnished and the surround-
ings generally help to properly display the fine in-
Its Effectiveness in Suggesting Buying struments.
On this floor is located the phonograph department,
Thought Made Plain to Smith, Barnes
where four makes of talking machine, Brunswick,
& Strohber Co.'s Dealers.
Victrola, Columbia and Sonora, are displayed, to-
with record room. Then there is a separate
The wisdom of the piano and playerpiano adver- gether
for the player-roll department.
tisers in associating children with the instruments is room
The company, whose president is C. E. Cox, has
obvious. It is through interest in the boys and girls been
highly complimented on its store appointments.
and the little tots that the publicity reaches the par-
ents. The love of parents for their children is the
most powerful of the human emotions. Other human
emotions, the spasmodically expressed ones, may be
more in evidence and their influence on people and
events important, but nothing exceeds the potency on
human events like the overpowering love of parents
Taken as Assurance of Dependability by Prospective
for their children.
Buyers of the Piano.
So there is a plain invitation to the piano advertis-
er to appeal to this strong emotion. The circum-
Dealers representing the F. Radle pianos made by
stances provide a theme that may be presented in un- F. Radle, Inc., New York, are always enthusiastic in
ending ways. And the examples are also the evi- their methods of advertising the instruments. It is
dences of the success of this or that instrument.
an assurance to prospective customers of the dependa-
A notable example of effective appeal of the piano bility of the F. Radle line. The way C. C. Zeek, one
advertiser to parents' affection for their children is New Jersey dealer, advertised the F. Radle is shown
seen in the work of the Smith, Barnes & Strohber in the following:
Co., Chicago, for the Strohber Diminutive. This as-
See the new Radle piano, beautiful case design,
sociation of the happiness of the children with the handsome veneers, but, best of all, a tone of liquid
little piano, made in the North Milwaukee factory of purity.
the company, has been continuous since the instru-
We know by experience that a violin has to be just
ment was introduced. Now with dealers and thou- right in every way in order to be a fine musical
sands of prospective buyers the picture of the piano instrument.
We have watched the construction of Radle pianos
automatically suggests the thought.
all the way, from the back to the finished instrument,
The effective appeal of the Strohber Diminutive is and we have observed the same careful, painstaking
especially strong in the painting, "Music Makes the work that we have found necessary in violins. Every-
Heart Glad," copies of which have been freely dis- thing has to be just right.
tributed among the dealers. The artist showed the
We attribute our growing sales to the fact that
corner of a living room where a boy at a Strohber each instrument is an advertisement.
Diminutive provides the accompaniment for his sis-
ter's singing. That music makes the heart glad is
plain from the look of happiness on their faces. The
suitability of the little piano for children's uses is
made plain.
The Smith, Barnes & Strohber Co., argues that
musical children develop into music-loving grown- Changes, Renewals and New Enterprises in Different
ups. The musical tastes cultivated by the use of
Parts of the Country.
the Strohber Diminutive eventually has an influence
on the sales of other pianos, playerpianos and re- The Yonkers Talking Machine Co , Yonkers, N. Y.,
producing pianos. The much sought picture is really has added more space to its store at 457 South
an illustration of the phrase used for a long time in Broadway.
the advertising of the company. The phrase is
The McLaughlin Music Co., is the name of a new
familiar to dealers and is an effective suggestion to business in the Meadows Block, Fulton, Ky.
prospective buyers of pianos.
Ehrlicher Bros., Peoria, 111., moved this week to
new quarters in the Boston Block.
Vincent Beltran recently opened a new music store
at 222 Santa Rosa street, San Antonio, Tex.
James J. Gallagher is manager of a new branch of
the Denver Music Co., at Colorado Springs.
A branch store at 180 Court street, Middletown,
Unusual Call for Those With Money Coming to Conn., was opened last week by Kelly & Cowles.
Inc., of Hartford, Conn.
Them to Form in Line.
Danielson's Music House, Jamestown, N. Y.,
A petition in bankruptcy has been filed against opened a branch this week at 19 Main street.
Goldstein & Zarem, jobbers and retailers of phono-
Joseph L. Hassmer, of Hassmer Bros., 3173 N.
graphs and other musical merchandise in New York Clark street, Chicago, was married last week to Miss
City.
Ruth Belmont, Chicago.
All creditors are requested to communicate prompt-
A petition in bankruptcy has been filed against
ly with the Creditors' Committee, in care of the Temiltolle Mattioli, doing business at the Metropoli-
Music Industries Chamber of Commerce, 105 West tan Music Store, 720 E. 187th street, New York.
40th street, New York City, stating the amount of
In a recent successful piano sale by the Arthur
their claims and the nature of the merchandise sold.
Jordan Piano Co., Washington, D. C, railroad fare
was refunded to purchasers from places within a
radius of fifty miles of Washington. Freight was
prepaid on pianos purchased by customers within a
radius of 100 miles.
STROHBER DIMINUTIVE
APPEAL IN PICTURE
ENTHUSIASM OF F. RADLE
DEALERS SIGNIFICANT
SOME OF THE LATE CHANGES
IN RETAIL PIANO TRADE
CREDITORS OF BANKRUPT
MUSIC DEALERS SOUGHT
SPLENDIDLY EQUIPPED
DENVER, COL. STORE
Denver Music Co. Successfully Presents Fine Line
of Pianos and Players.
The Denver Music Co., Denver, Colo., is doing very
effective featuring of its fine piano line in the recently
remodeled quarters in the Coronado building. A year
ago the second floor of this building was taken over
by this company and what formerly were offices were
transformed into music rooms, which, for real beauty
of architecture and furnishings, have few equals in
the West.
Now the proper utilization of space provides ex-
cellent facilities for the showing of pianos, players
and phonographs. The center promenade, with its
ivory-colored walls, is attractively set with pianos
and talking machines with a break here and there for
the decorations of potted plants on pedestals. The
draperies for the windows and doors in the various
music rooms are of beautiful colorings and rich mate-
rials. The floors are all covered with a tan Wilton
carpet that is noiseless and inviting. The walls are
in gray.
One room of which the company is especially proud
is the Mason & Hamlin room, where this fine instru-
ment is displayed amid furnishings that are found in
PLEASANT FIGURING.
Here is something to make the dog days joyful for
the Illinois piano dealers whose collections are satis-
factory in equal ratio with expanding of the workers'
pay checks.
Wage-earners in Illinois had more
money to spend in June than at any time in the last
two years, according to the June review of the state
industrial situation made by the general advisor^
board of the Illinois Department of Labor. The
workers of 1,496 employers had $10,535,599.31 to
spend the week of the middle of June. This was 3.3
per cent more than the same had to spend in the cor-
responding week in May. The payrolls of Illinois
have been expanding every month. June was the
banner month for the industries since the business
revival started.
ACCOUNTING SYSTEM PLEASES.
The Rapp & Lennox Piano Co., Indianapolis,
makes a satisfactory report of the new accounting
system installed a few months ago. The system ad-
mirably fits the particular needs of a growing busi-
ness and is based on the experiences of A. T. Rapp
during his active years of connection with the music
business.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).