Presto
Issue: 1923 1930 - Page 6
PRESTO
FACTOR OF AGE
IN PROSPECT LIST
under eighteen. Of buyers of saxophones and other
instruments of the band forty-eight per cent are be-
tween the ages of eighteen and thirty. The figures
are filled, with, suggestion for the advertising man
and the compiler of the prospect list in the music
house.
Its Important Bearing on Sales of Pianos and
Other Music Goods Suggested by Read-
ing of Recent Survey of Field by
Magazine.
TRADE FAVOR WON BY
NEW CABLE=NELSON PLAYER
The financial standing and the degree of culture of
his prospective customers are facts gathered by the
music merchant. "How is he fixed? What kind of
pay is he?" are the plain questions he asks himself
about the prospect. " I s his family musical enough to
appreciate my high-priced leader? Or are my low
or medium priced uprights the instruments to bring
to his notice?" are other questions calling for an
answer. There are other intimate facts about the
prospective buyer of piano or playerpiano that the
dealer acquires for his prospect files. Sometimes the
age of the prospect is entered and very often it is
not, although it is now acknowledged that the age
of the prospect has a good deal to do with the kind
of musical instrument he or she will buy.
In music goods stores from one end of the country
to the other the figures gathered a few months ago
by the Photoplay Magazine have provided a good
deal of instructive discussion. The magazine made
a survey of the part the age of the prospect plays
in the purchase of pianos, playerpianos, talking ma-
chines, wind and other instruments, and in music
rolls and records.
The new Cable-Nelson playerpiano Style ZP, first
shown to the trade by the Cable-Nelson Piano Co.,
Chicago, at the showrooms in the Republic building
during the week of the recent trade convention, has
achieved a record for sales. It is marked acknowl-
edgment of meritorious qualities that the trade was
quick to observe.
The new model comprises a player built into the
Cable-Nelson famous Style ZP piano, so well known
in the trade. The player has the same tone and,
with it, the same class, style, distinction which have
brought the piano such marked favor from coast to
coast. It has the same case design, with sliding fall,
and the same height, four feet three inches. The
player mechanism is said to be as near perfection as
anything ever offered. It is finished in brown or
red mahogany or "Cable-Nelson" walnut. The ZP
has established a place for itself from the start and
is destined to be one of the most popular instru-
ments in the Cable-Nelson line.
Age of Piano Buyers.
From the figures it was gathered that the piano
is favored by people of mature years while the
talking machines and band instruments appeal par
ticularly to people under thirty. In eighteen stores
in seven eastern cities facts were gathered from
which an interesting analysis was made. Only two
per cent of piano customers are under eighteen years
old, while twenty-six per cent of the buyers of band
instruments of the wind variety are under that age.
Another interesting fact in the analysis is that only
eight per cent of wind instrument purchasers are over
forty-five years old.
Piano folks throughout the country have been
more impressed by the figures when the identity of
the stores contributing the survey facts were noted.
Such prominent music houses as Denton, Cottier &
Daniels, Buffalo; the Meiklejohn Co., Providence,
R. I.; Sedgewick & Casey, Hartford, Conn.; Bevan
Piano Co., Wilkesbarre, Pa., were among the firms
which provided facts for the survey. It was made
clear to the dealers and salesmen that the age factor
was an important one in prospective purchasers of
instruments in the major lines of musical goods.
Bearing on Prospect List.
These facts in the analysis should have a bearing
on the revising of the prospect lists: That of piano
buyers two per cent are under eighteen years old;
that thirty-six per cent are between the age of eigh-
teen and thirty; forty-three per cent between the age
of thirty and forty-one, and nineteen per cent over
forty-five.
The figures about the talking machine buyers are
equally illuminating. Forty-eight per cent of the
talking machine buyers are between the age of eigh-
teen and thirty and as high as twenty-six per cent
Big Orders for Instrument Considered Unmistakable
Signs of Dealers' Appreciation.
BAD BANK FAILURE AT
WICHITA, KANSAS, WORRIES
Piano Trade, as All Other Lines of Business, Feels
Shock of the Collapse.
When a big local bank fails to meet its obligations
the business houses upon which the institution had
thrived must feel the effect, and often with serious
consequences. Wichita, Kansas, is just now worried
over the collapse of the American State Bank of that
thriving city.
The American State Bank has failed for something
like two millions of dollars. What the salvage may
be can not be told for some time to come. Naturally,
local piano houses feel the shock, though it is under-
stood that only one of them is likely to be much
affected.
An eastern piano salesman had just placed a large
order for immediate shipment to a Wichita dealer
who has always paid for his goods with cash. The
dealer himself countermanded the order as soon as
the bank crash was announced.
July 21, 1923
ADVERTISES EXCLUSIVE
TRADE IN GRANDS
Moist Piano Co., Chicago, in Advertisement
Claims to Be World's Largest Repro-
ducing and Artist Grand House.
Advertising itself as the "World's Largest Exclu-
sive Reproducing and Artist Grand Piano House,"
the Moist Piano Company, 309 S. Wabash avenue,
Chicago, this week sets forth in a two-column news-
paper advertisement the details of the opportunity
for prospective buyers of the instruments. "This is
the easiest place to buy your grand piano, as you
have ten different makes to select from. The first,
second, third and fourth floors are devoted to grand
pianos exclusively," is the stateemnt, to which this
is added:
"We specialize in grands and reproducing grands.
We are the only exclusive grand piano concern in the
world.
Following is a list of high-class artists'
grands that we carry in stock and of which we are
sole distributors:
"A. B. Chase, established 1855, Norwalk, Ohio.
"Vose & Sons, established 1851, Boston, Mass.
"Henry F. Miller, established 1863, Boston, Mass.
"Emerson, established 1849, Boston, Mass.
''Steinert, established 1872, Boston, Mass.
"Lindeman & Son, established 1836, New York.
"Behning, established 1861, New York.
"Bradbury, established 1848, New York.
"Lester, established 1878, Philadelphia, Pa.
"Bush & Gerts, established 1863, Chicago, 111.
"We occupy four floors and each floor is filled with
beautiful grands in their different styles, woods and
colors. It will pay any purchaser to come in and
look this tremendous stock over. We carry eighty
grand pianos in stock to select from.
"Here is a proposition never made before in the
piano business from a high-class house to the public.
You can come in and select any grand or reproduc-
ing grand and use it from one day to a year, and if
it isn't just what you want in every particular, you
can exchange it for any piano of the above makes
that we carry in stock and we will allow you every
dollar that you have previously paid on the instru-
ment you possess."
NEW HARDMAN PATENT.
ADDS NEW SHOWROOMS.
A new tracking device recently patented has been
assigned by Reinhold Bukow, Astoria, L. I., N. Y.,
to Hardman, Peck & Co., New York. This invention
relates to improvements in tracking devices far
playerpianos and similar instruments, by which the
tracking mechanism not only retains the correct
register between the music sheet and the tracker, but
also accommodates itself to variations • in width of
the music sheets.
An additional storeroom has been fitted up in the
basement of the store of Adolph Winters, Richmond,
Cal., to accommodate an increased stock of pianos.
He is now getting shipments of pianos direct from
the factories he represents, in order to fill the un-
usual demand he has felt since moving into his new
store at Eleventh and Macdonald streets. He re-
ceived recently two carloads of Baldwin pianos, one
from the Chicago branch and another from Cincin-
nati. The latter carload was made up of Welte re-
producing uprights and Baldwin baby grands.
The branch store of Grinnell Bros., Bay City,
Mich., was recently moved to the Boutell building,
where approximately four times the floor space in
the old location was secured. Three floors are util-
ized. The talking machines, musical merchandise,
rolls and records are on the first floor; the second is
devoted to pianos and playerpianos, and storage and
a repair shop arc provided on the third.
ACQUIRES MORE SPACE.
LOGIC vs. ADVICE
If a Ford Roadster equipped with a Loader enables one man to do the work of two, enables the
salesman to sell at least 50 per cent more piands than he can any other way, at a small expense,
then, isn't it Logical that it would pay you to have one, or more, in your business? May we have
your answer?
"
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
FACTOR OF AGE
IN PROSPECT LIST
under eighteen. Of buyers of saxophones and other
instruments of the band forty-eight per cent are be-
tween the ages of eighteen and thirty. The figures
are filled, with, suggestion for the advertising man
and the compiler of the prospect list in the music
house.
Its Important Bearing on Sales of Pianos and
Other Music Goods Suggested by Read-
ing of Recent Survey of Field by
Magazine.
TRADE FAVOR WON BY
NEW CABLE=NELSON PLAYER
The financial standing and the degree of culture of
his prospective customers are facts gathered by the
music merchant. "How is he fixed? What kind of
pay is he?" are the plain questions he asks himself
about the prospect. " I s his family musical enough to
appreciate my high-priced leader? Or are my low
or medium priced uprights the instruments to bring
to his notice?" are other questions calling for an
answer. There are other intimate facts about the
prospective buyer of piano or playerpiano that the
dealer acquires for his prospect files. Sometimes the
age of the prospect is entered and very often it is
not, although it is now acknowledged that the age
of the prospect has a good deal to do with the kind
of musical instrument he or she will buy.
In music goods stores from one end of the country
to the other the figures gathered a few months ago
by the Photoplay Magazine have provided a good
deal of instructive discussion. The magazine made
a survey of the part the age of the prospect plays
in the purchase of pianos, playerpianos, talking ma-
chines, wind and other instruments, and in music
rolls and records.
The new Cable-Nelson playerpiano Style ZP, first
shown to the trade by the Cable-Nelson Piano Co.,
Chicago, at the showrooms in the Republic building
during the week of the recent trade convention, has
achieved a record for sales. It is marked acknowl-
edgment of meritorious qualities that the trade was
quick to observe.
The new model comprises a player built into the
Cable-Nelson famous Style ZP piano, so well known
in the trade. The player has the same tone and,
with it, the same class, style, distinction which have
brought the piano such marked favor from coast to
coast. It has the same case design, with sliding fall,
and the same height, four feet three inches. The
player mechanism is said to be as near perfection as
anything ever offered. It is finished in brown or
red mahogany or "Cable-Nelson" walnut. The ZP
has established a place for itself from the start and
is destined to be one of the most popular instru-
ments in the Cable-Nelson line.
Age of Piano Buyers.
From the figures it was gathered that the piano
is favored by people of mature years while the
talking machines and band instruments appeal par
ticularly to people under thirty. In eighteen stores
in seven eastern cities facts were gathered from
which an interesting analysis was made. Only two
per cent of piano customers are under eighteen years
old, while twenty-six per cent of the buyers of band
instruments of the wind variety are under that age.
Another interesting fact in the analysis is that only
eight per cent of wind instrument purchasers are over
forty-five years old.
Piano folks throughout the country have been
more impressed by the figures when the identity of
the stores contributing the survey facts were noted.
Such prominent music houses as Denton, Cottier &
Daniels, Buffalo; the Meiklejohn Co., Providence,
R. I.; Sedgewick & Casey, Hartford, Conn.; Bevan
Piano Co., Wilkesbarre, Pa., were among the firms
which provided facts for the survey. It was made
clear to the dealers and salesmen that the age factor
was an important one in prospective purchasers of
instruments in the major lines of musical goods.
Bearing on Prospect List.
These facts in the analysis should have a bearing
on the revising of the prospect lists: That of piano
buyers two per cent are under eighteen years old;
that thirty-six per cent are between the age of eigh-
teen and thirty; forty-three per cent between the age
of thirty and forty-one, and nineteen per cent over
forty-five.
The figures about the talking machine buyers are
equally illuminating. Forty-eight per cent of the
talking machine buyers are between the age of eigh-
teen and thirty and as high as twenty-six per cent
Big Orders for Instrument Considered Unmistakable
Signs of Dealers' Appreciation.
BAD BANK FAILURE AT
WICHITA, KANSAS, WORRIES
Piano Trade, as All Other Lines of Business, Feels
Shock of the Collapse.
When a big local bank fails to meet its obligations
the business houses upon which the institution had
thrived must feel the effect, and often with serious
consequences. Wichita, Kansas, is just now worried
over the collapse of the American State Bank of that
thriving city.
The American State Bank has failed for something
like two millions of dollars. What the salvage may
be can not be told for some time to come. Naturally,
local piano houses feel the shock, though it is under-
stood that only one of them is likely to be much
affected.
An eastern piano salesman had just placed a large
order for immediate shipment to a Wichita dealer
who has always paid for his goods with cash. The
dealer himself countermanded the order as soon as
the bank crash was announced.
July 21, 1923
ADVERTISES EXCLUSIVE
TRADE IN GRANDS
Moist Piano Co., Chicago, in Advertisement
Claims to Be World's Largest Repro-
ducing and Artist Grand House.
Advertising itself as the "World's Largest Exclu-
sive Reproducing and Artist Grand Piano House,"
the Moist Piano Company, 309 S. Wabash avenue,
Chicago, this week sets forth in a two-column news-
paper advertisement the details of the opportunity
for prospective buyers of the instruments. "This is
the easiest place to buy your grand piano, as you
have ten different makes to select from. The first,
second, third and fourth floors are devoted to grand
pianos exclusively," is the stateemnt, to which this
is added:
"We specialize in grands and reproducing grands.
We are the only exclusive grand piano concern in the
world.
Following is a list of high-class artists'
grands that we carry in stock and of which we are
sole distributors:
"A. B. Chase, established 1855, Norwalk, Ohio.
"Vose & Sons, established 1851, Boston, Mass.
"Henry F. Miller, established 1863, Boston, Mass.
"Emerson, established 1849, Boston, Mass.
''Steinert, established 1872, Boston, Mass.
"Lindeman & Son, established 1836, New York.
"Behning, established 1861, New York.
"Bradbury, established 1848, New York.
"Lester, established 1878, Philadelphia, Pa.
"Bush & Gerts, established 1863, Chicago, 111.
"We occupy four floors and each floor is filled with
beautiful grands in their different styles, woods and
colors. It will pay any purchaser to come in and
look this tremendous stock over. We carry eighty
grand pianos in stock to select from.
"Here is a proposition never made before in the
piano business from a high-class house to the public.
You can come in and select any grand or reproduc-
ing grand and use it from one day to a year, and if
it isn't just what you want in every particular, you
can exchange it for any piano of the above makes
that we carry in stock and we will allow you every
dollar that you have previously paid on the instru-
ment you possess."
NEW HARDMAN PATENT.
ADDS NEW SHOWROOMS.
A new tracking device recently patented has been
assigned by Reinhold Bukow, Astoria, L. I., N. Y.,
to Hardman, Peck & Co., New York. This invention
relates to improvements in tracking devices far
playerpianos and similar instruments, by which the
tracking mechanism not only retains the correct
register between the music sheet and the tracker, but
also accommodates itself to variations • in width of
the music sheets.
An additional storeroom has been fitted up in the
basement of the store of Adolph Winters, Richmond,
Cal., to accommodate an increased stock of pianos.
He is now getting shipments of pianos direct from
the factories he represents, in order to fill the un-
usual demand he has felt since moving into his new
store at Eleventh and Macdonald streets. He re-
ceived recently two carloads of Baldwin pianos, one
from the Chicago branch and another from Cincin-
nati. The latter carload was made up of Welte re-
producing uprights and Baldwin baby grands.
The branch store of Grinnell Bros., Bay City,
Mich., was recently moved to the Boutell building,
where approximately four times the floor space in
the old location was secured. Three floors are util-
ized. The talking machines, musical merchandise,
rolls and records are on the first floor; the second is
devoted to pianos and playerpianos, and storage and
a repair shop arc provided on the third.
ACQUIRES MORE SPACE.
LOGIC vs. ADVICE
If a Ford Roadster equipped with a Loader enables one man to do the work of two, enables the
salesman to sell at least 50 per cent more piands than he can any other way, at a small expense,
then, isn't it Logical that it would pay you to have one, or more, in your business? May we have
your answer?
"
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).