Presto
Issue: 1923 1927 - Page 25
PRESTO
June 30, 1923
25
SHEET MUSIC TRADE
TO PUBLISHERS
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMMIIIIIIIIIII
THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
This department is designed to advance the sales
of sheet music, and give any current information in
the Sheet Music Trade.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays
those who merchandise it properly.
The conductor of this department will review
any numbers that are sent in for the purpose. It is
not the intent to criticise, but to review these offer-
ings, giving particular information of the theme and
a description of the musical setting of the number
discussed.
Address all communications to Conductor Sheet
Music Dept, Presto. 407 S. Dearborn, Chicago, 111.
GEORGE MAXWELL RETURNS
President of Authors, Publishers and Composers As-
sociation of America to Vindicate Himself.
Declaring he returned from abroad to vindicate
himself and bring to justice the guilty parties, George
Maxwell, president of the Authors, Publishers, and
Composers' Association of America, this week
pleaded not guilty to a charge of writing poison pen
letters to Allan A. Ryan, financier. He was released
in $5,000 bail. Mr. Maxwell was indicted last April
after Mr. Ryan had appeared before the grand jury
with the poison pen letters. The letters cast asper-
sions on the character of Mrs. Ryan, other socially
prominent persons, and Mr. Maxwell. Mr. Maxwell
was in Paris when the indictment was found.
"The charges against me," Maxwell said, "are
viciously false. I have come back not only to vindi-
cate myself but to see that the persons who have
made my life miserable and tortured me and my
friends for six years are -brought to justice. Those
who know me will admit that T am plain and out-
spoken and that if I have occasion to condemn or
criticize another I do not hide behind masked let-
ters.
"I deeply resent the cowardly attacks that have
been made against me and the feeding to the public
daily of highly sensational and spectacular accusa-
tions, innuendoes and insinuations of and concerning
me."
SHEET MUSIC IN PORTLAND.
XV. J. Purdy, manager of the new sheet music
department of Sherman, Clay & Co., of Portland,
Oregon, with his force of assistantSj are making
strenuous efforts to get the department in shape for
ihe formal opening, as is T. G. Towner, in charge
of the musical merchandise department. The formal
opening will be announced in a few days. In spite
of the fact that they have not completed the install-
ment of the departments the public is impatient and
a good volume of business is already being done in
the departments.
"JONAH" FEATURED ABROAD.
The L. F. Collins, Ltd., Melbourne and Sydney,
Australia, which recently secured the rights in that
country and New Zealand for "Jonah," the song hit
of Eliza Doyle Smith, music publisher, 59 East Van
Ruren street, Chicago, has issued the song with
ukulele arrangement. Wells, Ltd., London, which
recently listed "Jonah" is featuring it in a strong way.
NEW PUBLISHING HOUSE.
Ned Norworth, Inc., is the name of a new music
publishing company recently incorporated to do
business in the State and Lake Building, Chicago.
The capital stock named is $55,000 and the principals
are Ned Norworth and Kenneth Carl Lippman.
MR. DEALER:
Have you the new waltz ballad "Mother
Dear, I'm Sad and Lonely," in stock?
You are missing a good number if you
haven't. Now ready in sheet-music, orchestra
and professional copies. 25c and 15c.
Professional copies free. Special price to
jobbers.
MAY BELL ANDREWS, Publisher
ELDRID, PA.
that
spell
Profits
Be First With a HEARST'
7 FOREMOST SELLERS
BABE RUTH
Just Foolin' With You
That Wonderful Sweetie of Mine
You're the One Little Girl for Me
Love of the Ages
Dreaming of Love's Old Dream
When I Dream That Auld Erin Is Free
HERBERT J. GOTT
Music
Publisher
1 7 7 No. State 6t.
CHICAGO
Wonderful Child
She's Got Another Daddy
Beautiful Rose
Home—My Lovin' Dixie Home
In The Land of Sweet Sixteen
Many Years
Always Looking For A Little Sunshine
Just a Little Gold Watch and Chain
In Baby's Smile
Love is Love For Ever
Lonesome Two
Piano Dream
Step
Order From Your Jobber or Direct
HEARSTNUSIC PUBLISHERS LTD
1658 BROADWAY
-
PHOENIX BLOB.
_
1 9 9 YONG EST
HEW YORK T WINNIPEG • TOttONfO
No Loss on a Hearst Song — Money
Back Guarantee
9est
ANY PUBLISHER x
OUR REFERENCE
RAYNEB, DALHEIM & Co
'
WORK DONE BY
ALL PROCESSES
SHEET MUSIC PROFITS
Some Requirement for Success in Department
Discovered in Educational Journey by
Inquiring Dealer.
''How can I make my sheet music department
pay?" is the question presented to the earnest man
who adds the interesting line to his musical merchan-
dise or piano stock. The answer, of course, is a re-
view of one's abilities and limitations in that branch
of musical merchandising. One may know how to
have things done and still be without the tempera-
mental equipment to perform the duties of the sheet
music counter.
A music merchant in a large middle west city
some time ago decided to install a sheet music coun-
ter. He had made a success of the pianos and musi-
cal merchandise but confessed he knew nothing about
the way to proceed. So he went on a little tour of
inspection through the sheet music departments of
the ten-cent stores, department stores and those of
his competitors in the regular music goods field. He
walked in an open-minded way, but it was the faults
he first noted in the places he observed.
At a big department store where immense quanti-
ties of music was piled up on the counters and
shelves the business didn't seem to be rushing,
although the pianoplayer was diligently pounding out
a "popular." The inquisitive visitor asked himself
what was the relation of the piano playing to sheet
music sales. Close, he admitted. Here were piles
of music, a fair sprinkling of possible buyers, willing
clerks and a piano player who—•
Ah, there was the answer to his unspoken q u e r y
What's the trouble here?" The piano player was
the sales deterrent. He didn't respond to the snap
of the popular song he was playing. Neither in
tempo nor rhythm did he demonstrate the song that
was selling like hot cakes from coast to coast.
And when he visited other places to pick up wis-
dom to guide him in his preparatory work in install-
ing a sheet music counter, he realized that the ineffi-
cient piano player was a common mistake. He de-
cided that the buying thought in the sheet music de-
partments proceeds from the finger tips of the good
player, and decided that the best would be none too
good for him.
And the effects from good demonstration are the
same in standard numbers that they are in popular
ones. But the effectiveness of the good piano player
in causing lively sales in popular numbers is the
most marked. Our investigator saw that in another
store he visited. He saw the sheep customers crowd
to the counter and ask for the big Hit of the week
I'D GIVE IT ALL FOR YOU
ALANNA MACHREE
TEA ROSE
HONEY
JONAH
ELIZA DOYLE SMITH, MUSIC PUBLISHER
59 East Van Buren St., CHICAGO, ILL.
REMICK SONG HITS
Falling
Just a Little Blue
Barney Google
Beside a Babbling Brook
My Buddy
Carolina in the Morning
Dream Melody
Sweet One
Rocky Mountain Moon
When Will I Know
Everything is K. O. in K. Y.
Nobody Lied
Sweet Indiana Home
Your Eyes Have Told Me So
Lovable Eyes
J. H. REMICK & CO.
New York
Chicago
Detroit
2054-2060 W.Lake St., Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 30, 1923
25
SHEET MUSIC TRADE
TO PUBLISHERS
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMMIIIIIIIIIII
THE COMBINED CIRCULATION
OF PRESTO (EST. 1884), AND MUS-
ICAL TIMES (EST. 1881), IS BY FAR
THE LARGEST IN THE FIELD OF
THE MUSIC TRADE. COMBINA-
TION RATES OF SPECIAL AT-
TRACTIVENESS FOR ADVERTIS-
ING SPACE IN BOTH PAPERS
WILL BE MADE TO MUSIC PUB-
LISHERS.
This department is designed to advance the sales
of sheet music, and give any current information in
the Sheet Music Trade.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays
those who merchandise it properly.
The conductor of this department will review
any numbers that are sent in for the purpose. It is
not the intent to criticise, but to review these offer-
ings, giving particular information of the theme and
a description of the musical setting of the number
discussed.
Address all communications to Conductor Sheet
Music Dept, Presto. 407 S. Dearborn, Chicago, 111.
GEORGE MAXWELL RETURNS
President of Authors, Publishers and Composers As-
sociation of America to Vindicate Himself.
Declaring he returned from abroad to vindicate
himself and bring to justice the guilty parties, George
Maxwell, president of the Authors, Publishers, and
Composers' Association of America, this week
pleaded not guilty to a charge of writing poison pen
letters to Allan A. Ryan, financier. He was released
in $5,000 bail. Mr. Maxwell was indicted last April
after Mr. Ryan had appeared before the grand jury
with the poison pen letters. The letters cast asper-
sions on the character of Mrs. Ryan, other socially
prominent persons, and Mr. Maxwell. Mr. Maxwell
was in Paris when the indictment was found.
"The charges against me," Maxwell said, "are
viciously false. I have come back not only to vindi-
cate myself but to see that the persons who have
made my life miserable and tortured me and my
friends for six years are -brought to justice. Those
who know me will admit that T am plain and out-
spoken and that if I have occasion to condemn or
criticize another I do not hide behind masked let-
ters.
"I deeply resent the cowardly attacks that have
been made against me and the feeding to the public
daily of highly sensational and spectacular accusa-
tions, innuendoes and insinuations of and concerning
me."
SHEET MUSIC IN PORTLAND.
XV. J. Purdy, manager of the new sheet music
department of Sherman, Clay & Co., of Portland,
Oregon, with his force of assistantSj are making
strenuous efforts to get the department in shape for
ihe formal opening, as is T. G. Towner, in charge
of the musical merchandise department. The formal
opening will be announced in a few days. In spite
of the fact that they have not completed the install-
ment of the departments the public is impatient and
a good volume of business is already being done in
the departments.
"JONAH" FEATURED ABROAD.
The L. F. Collins, Ltd., Melbourne and Sydney,
Australia, which recently secured the rights in that
country and New Zealand for "Jonah," the song hit
of Eliza Doyle Smith, music publisher, 59 East Van
Ruren street, Chicago, has issued the song with
ukulele arrangement. Wells, Ltd., London, which
recently listed "Jonah" is featuring it in a strong way.
NEW PUBLISHING HOUSE.
Ned Norworth, Inc., is the name of a new music
publishing company recently incorporated to do
business in the State and Lake Building, Chicago.
The capital stock named is $55,000 and the principals
are Ned Norworth and Kenneth Carl Lippman.
MR. DEALER:
Have you the new waltz ballad "Mother
Dear, I'm Sad and Lonely," in stock?
You are missing a good number if you
haven't. Now ready in sheet-music, orchestra
and professional copies. 25c and 15c.
Professional copies free. Special price to
jobbers.
MAY BELL ANDREWS, Publisher
ELDRID, PA.
that
spell
Profits
Be First With a HEARST'
7 FOREMOST SELLERS
BABE RUTH
Just Foolin' With You
That Wonderful Sweetie of Mine
You're the One Little Girl for Me
Love of the Ages
Dreaming of Love's Old Dream
When I Dream That Auld Erin Is Free
HERBERT J. GOTT
Music
Publisher
1 7 7 No. State 6t.
CHICAGO
Wonderful Child
She's Got Another Daddy
Beautiful Rose
Home—My Lovin' Dixie Home
In The Land of Sweet Sixteen
Many Years
Always Looking For A Little Sunshine
Just a Little Gold Watch and Chain
In Baby's Smile
Love is Love For Ever
Lonesome Two
Piano Dream
Step
Order From Your Jobber or Direct
HEARSTNUSIC PUBLISHERS LTD
1658 BROADWAY
-
PHOENIX BLOB.
_
1 9 9 YONG EST
HEW YORK T WINNIPEG • TOttONfO
No Loss on a Hearst Song — Money
Back Guarantee
9est
ANY PUBLISHER x
OUR REFERENCE
RAYNEB, DALHEIM & Co
'
WORK DONE BY
ALL PROCESSES
SHEET MUSIC PROFITS
Some Requirement for Success in Department
Discovered in Educational Journey by
Inquiring Dealer.
''How can I make my sheet music department
pay?" is the question presented to the earnest man
who adds the interesting line to his musical merchan-
dise or piano stock. The answer, of course, is a re-
view of one's abilities and limitations in that branch
of musical merchandising. One may know how to
have things done and still be without the tempera-
mental equipment to perform the duties of the sheet
music counter.
A music merchant in a large middle west city
some time ago decided to install a sheet music coun-
ter. He had made a success of the pianos and musi-
cal merchandise but confessed he knew nothing about
the way to proceed. So he went on a little tour of
inspection through the sheet music departments of
the ten-cent stores, department stores and those of
his competitors in the regular music goods field. He
walked in an open-minded way, but it was the faults
he first noted in the places he observed.
At a big department store where immense quanti-
ties of music was piled up on the counters and
shelves the business didn't seem to be rushing,
although the pianoplayer was diligently pounding out
a "popular." The inquisitive visitor asked himself
what was the relation of the piano playing to sheet
music sales. Close, he admitted. Here were piles
of music, a fair sprinkling of possible buyers, willing
clerks and a piano player who—•
Ah, there was the answer to his unspoken q u e r y
What's the trouble here?" The piano player was
the sales deterrent. He didn't respond to the snap
of the popular song he was playing. Neither in
tempo nor rhythm did he demonstrate the song that
was selling like hot cakes from coast to coast.
And when he visited other places to pick up wis-
dom to guide him in his preparatory work in install-
ing a sheet music counter, he realized that the ineffi-
cient piano player was a common mistake. He de-
cided that the buying thought in the sheet music de-
partments proceeds from the finger tips of the good
player, and decided that the best would be none too
good for him.
And the effects from good demonstration are the
same in standard numbers that they are in popular
ones. But the effectiveness of the good piano player
in causing lively sales in popular numbers is the
most marked. Our investigator saw that in another
store he visited. He saw the sheep customers crowd
to the counter and ask for the big Hit of the week
I'D GIVE IT ALL FOR YOU
ALANNA MACHREE
TEA ROSE
HONEY
JONAH
ELIZA DOYLE SMITH, MUSIC PUBLISHER
59 East Van Buren St., CHICAGO, ILL.
REMICK SONG HITS
Falling
Just a Little Blue
Barney Google
Beside a Babbling Brook
My Buddy
Carolina in the Morning
Dream Melody
Sweet One
Rocky Mountain Moon
When Will I Know
Everything is K. O. in K. Y.
Nobody Lied
Sweet Indiana Home
Your Eyes Have Told Me So
Lovable Eyes
J. H. REMICK & CO.
New York
Chicago
Detroit
2054-2060 W.Lake St., Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).