Presto
Issue: 1923 1926 - Page 7
PRESTO
June 23, 1923
The
Dominant
Line
J.P.SEEBURG PIANO CO.
A full and complete
line of better coin
operated pianos and
orchestrions.
14 Styles
from the smallest to the largest
14 Styles
from the largest to the smallest
BUILDING THE PROSPECT
LIST IN SUMMER
The "Dull" Season Affords Opportunities for
the Piano Business Surpassing the Winter
Time in Some Special Efforts.
Even when the cultivation of summer prospects
docs not result in immediate business, there has been
created the opportunity for future sales, says C. L.
Dennis, of the Trade Service Bureau. People's minds
are out of the rut of routine thoughts. Under the
different conditions which surround their summer ac-
tivities they may be approached from some new
angle. A man who is thinking in terms of golf or
an auto trip may be more easily approachable than
one who is buried in business routine during other
months.
One may cultivate resort proprietors, provide con-
certs for the entertainment of summer visitors in
order to develop the idea and secure lists of guests.
At some resorts and hotels time begins to hang heavy
on the hands of many guests, who will welcome im-
promptu musical programs or the diversion of danc-
ing. There is business to be built upon this awak-
ened desire.
Informal contact with prospective customers under
summer conditions opens up a wonderful oppor-
tunity to secure information which can be used later—
with regard to musical equipment in the home, music
study for the children when vacation time is over,
etc.
BROCKTON, MASS., HOUSE ADDS
PIANOS AND CHANGES NAME
United Music Company New Firm Title of United
Talking Machine Company.
The United Talking Machine Co., Brockton, Mass.,
has changed its name to the United Music Co.
Charles Feldman and Charles Popkin, who head the
company opened their first store in Brockton about
15 years ago. From a small beginning the firm
has grown until they now own and operate besides
the home store at Brockton, stores in Plymouth and
Webster, Mass., Willimantic and Stafford Springs,
Conn., and their latest acquisition, the store at New
London, Conn.
The business was first an exclusive talking ma-
chine business but large piano departments have been
added to all of the stores, and the Brockton store
has just completed an additional department that they
will devote exclusively to pianos and playerpianos.
The reason for the change of name was due to the
fact that they are going to handle pianos and not
confuse the idea that they are exclusive talking ma-
chine dealers.
There will be no change in the organization. In
the Brockton store it will consist of Charles Fopkin,
store manager; Charles Fcldman, sales manager;
Harry MacRoberts, manager piano department; Nor-
man Campbell, Walter Veo, outside salesmen; Lillian
O'Neil, bookkeeper credits; Miss Thresea Sprague,
Mrs. Florence Whitney, record departments; Free-
man MacRoberts, repair department for phonographs;
Clifford O. Pierce, piano tuner; Charles Fullerton,
Robert Richards, .delivery and service department.
The main floor of the building is devoted largely to
the sale of records, the down stairs has been fin-
ished beautifully and is devoted exclusively to the
demonstration and sale of talking machines; the up-
stairs or balcony will be devoted exclusively to the
display of pianos and playerpianos.
GET BIG FIRST PAYMENT
IS ADVICE TO DEALER
The Rule Is Considered a Good Representative to
Repossessions and Reason Is Plain.
In difficult periods repossessions disturb the piano
trade. When there is much unemployment, when
business generally is slow, the time may be regarded
PS difficult and the repossessions a consequence of
grave disturbance. Repossessions follow naturally
when the instalment payments are delayed consider-
ably. That instalment payments are being deloyed
considerably is a fact in many places. It provides
dealers with a problem which each one must solve
in his own way.
Much of the instalment trade depends on wages
for the payments. With wages beinti reduced and cut
off entirely in some cases slow payments are bound
to follow. Readjustment is going on in the instal-
ment business as it is in other phases of retail trade.
When the wage worker gets accustomed again to liv-
ing as he did prior ot the last so-called "boom,"
things will right themselves in the instalment business.
At the recent trade convention in Chicago one im-
portant paper read at a business session treated of
a cure for the repossession evil. It was a good and
well thought out paper and an educational addition
to the literature of the piano trade, but the best part
of the paper was the closing paragraph. This named
a preventative.
"If a dealer can get from 25 to 33 per cent down
on the instalment piano he is fairly safe from pulls,"
was the statement. "Only 10 to 15 per cent down I
consider 'no sale.' "
A new catalog devoted to the Hallet & Davis Pho-
nograph, made by the Hallet & Davis Piano Co.,
Boston, is printed in English, Spanish and French.
WINDOW DISPLAY EDUCATION
Sold on a protected
territory system that
will interest you.
Write for Details
J.P.SEEBURG PIANO CO
1510 Dayton Street
CHICAGO
A corner window dis-
play of Lyon & Healy,
Inc., Chicago, during
convention week present-
ed an original treatment
that proved exceptionally
attractive and instructive.
It was prepared from a
design by Paul Thistle-
waite and presented the
appearance of the or-
chestra pit during inter-
mission. This permitted
passers-by to examine, at
their leisure, a wide va-
riety of instruments used
in the orchestra.
From a standpoint of
beauty the window was
very artistically draped
and arranged with due
consideration for the
practicability of the idea.
Steps of a fan-shaped
design made possible an
unobstructed view of
each instrument from all
angles.
The display is out of
the ordinary as it carries
THE MEANS TO ORCHESTRAL, MUSIC.
no direct sales appeal.
Its effectiveness is, however, very apparent to the stinctive resistance to an attempt to sell. Merchants
merchant who knows that the susceptibility of the are urged to make use of a similar display as it has
buying public depends upon the subtle absence of in- proved a profitable exhibit to the Chicago house.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 23, 1923
The
Dominant
Line
J.P.SEEBURG PIANO CO.
A full and complete
line of better coin
operated pianos and
orchestrions.
14 Styles
from the smallest to the largest
14 Styles
from the largest to the smallest
BUILDING THE PROSPECT
LIST IN SUMMER
The "Dull" Season Affords Opportunities for
the Piano Business Surpassing the Winter
Time in Some Special Efforts.
Even when the cultivation of summer prospects
docs not result in immediate business, there has been
created the opportunity for future sales, says C. L.
Dennis, of the Trade Service Bureau. People's minds
are out of the rut of routine thoughts. Under the
different conditions which surround their summer ac-
tivities they may be approached from some new
angle. A man who is thinking in terms of golf or
an auto trip may be more easily approachable than
one who is buried in business routine during other
months.
One may cultivate resort proprietors, provide con-
certs for the entertainment of summer visitors in
order to develop the idea and secure lists of guests.
At some resorts and hotels time begins to hang heavy
on the hands of many guests, who will welcome im-
promptu musical programs or the diversion of danc-
ing. There is business to be built upon this awak-
ened desire.
Informal contact with prospective customers under
summer conditions opens up a wonderful oppor-
tunity to secure information which can be used later—
with regard to musical equipment in the home, music
study for the children when vacation time is over,
etc.
BROCKTON, MASS., HOUSE ADDS
PIANOS AND CHANGES NAME
United Music Company New Firm Title of United
Talking Machine Company.
The United Talking Machine Co., Brockton, Mass.,
has changed its name to the United Music Co.
Charles Feldman and Charles Popkin, who head the
company opened their first store in Brockton about
15 years ago. From a small beginning the firm
has grown until they now own and operate besides
the home store at Brockton, stores in Plymouth and
Webster, Mass., Willimantic and Stafford Springs,
Conn., and their latest acquisition, the store at New
London, Conn.
The business was first an exclusive talking ma-
chine business but large piano departments have been
added to all of the stores, and the Brockton store
has just completed an additional department that they
will devote exclusively to pianos and playerpianos.
The reason for the change of name was due to the
fact that they are going to handle pianos and not
confuse the idea that they are exclusive talking ma-
chine dealers.
There will be no change in the organization. In
the Brockton store it will consist of Charles Fopkin,
store manager; Charles Fcldman, sales manager;
Harry MacRoberts, manager piano department; Nor-
man Campbell, Walter Veo, outside salesmen; Lillian
O'Neil, bookkeeper credits; Miss Thresea Sprague,
Mrs. Florence Whitney, record departments; Free-
man MacRoberts, repair department for phonographs;
Clifford O. Pierce, piano tuner; Charles Fullerton,
Robert Richards, .delivery and service department.
The main floor of the building is devoted largely to
the sale of records, the down stairs has been fin-
ished beautifully and is devoted exclusively to the
demonstration and sale of talking machines; the up-
stairs or balcony will be devoted exclusively to the
display of pianos and playerpianos.
GET BIG FIRST PAYMENT
IS ADVICE TO DEALER
The Rule Is Considered a Good Representative to
Repossessions and Reason Is Plain.
In difficult periods repossessions disturb the piano
trade. When there is much unemployment, when
business generally is slow, the time may be regarded
PS difficult and the repossessions a consequence of
grave disturbance. Repossessions follow naturally
when the instalment payments are delayed consider-
ably. That instalment payments are being deloyed
considerably is a fact in many places. It provides
dealers with a problem which each one must solve
in his own way.
Much of the instalment trade depends on wages
for the payments. With wages beinti reduced and cut
off entirely in some cases slow payments are bound
to follow. Readjustment is going on in the instal-
ment business as it is in other phases of retail trade.
When the wage worker gets accustomed again to liv-
ing as he did prior ot the last so-called "boom,"
things will right themselves in the instalment business.
At the recent trade convention in Chicago one im-
portant paper read at a business session treated of
a cure for the repossession evil. It was a good and
well thought out paper and an educational addition
to the literature of the piano trade, but the best part
of the paper was the closing paragraph. This named
a preventative.
"If a dealer can get from 25 to 33 per cent down
on the instalment piano he is fairly safe from pulls,"
was the statement. "Only 10 to 15 per cent down I
consider 'no sale.' "
A new catalog devoted to the Hallet & Davis Pho-
nograph, made by the Hallet & Davis Piano Co.,
Boston, is printed in English, Spanish and French.
WINDOW DISPLAY EDUCATION
Sold on a protected
territory system that
will interest you.
Write for Details
J.P.SEEBURG PIANO CO
1510 Dayton Street
CHICAGO
A corner window dis-
play of Lyon & Healy,
Inc., Chicago, during
convention week present-
ed an original treatment
that proved exceptionally
attractive and instructive.
It was prepared from a
design by Paul Thistle-
waite and presented the
appearance of the or-
chestra pit during inter-
mission. This permitted
passers-by to examine, at
their leisure, a wide va-
riety of instruments used
in the orchestra.
From a standpoint of
beauty the window was
very artistically draped
and arranged with due
consideration for the
practicability of the idea.
Steps of a fan-shaped
design made possible an
unobstructed view of
each instrument from all
angles.
The display is out of
the ordinary as it carries
THE MEANS TO ORCHESTRAL, MUSIC.
no direct sales appeal.
Its effectiveness is, however, very apparent to the stinctive resistance to an attempt to sell. Merchants
merchant who knows that the susceptibility of the are urged to make use of a similar display as it has
buying public depends upon the subtle absence of in- proved a profitable exhibit to the Chicago house.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).