PRESTO
IS
day the Shriners of that city asked that the Des
Moines Music Company bid for the equipment of
their drum corps, to include seventeen snare drums
and two bass drums.
The music company telegraphed Wilson Bros, for
a catalog of prices. And the next day they tele-
Wilson Bros. Mfg. Co., of Chicago, Advise graphed the order. No salesmanship, not even a
stock, had been necessary to secure that $600 order.
Dealers to Take Advantage of Small
Now the Des Moines Music Co. carries a complete
drum stock.
Goods Possibilities as Side Line.
The Wilson campaign for the small goods in the
"Add a line of small goods to your piano store!" piano store is not limited to drums. The dealer is
is the moral pointed out by the Wilson Bros. Mfg. urged to include all small goods, whether of Wilson
Co., in the great number of orders which the Chicago make or not. "We do not argue Wilson goods to
drum manufacturing concern is receiving for equip- them," says Mr. Hurt, "for we feel that sooner or
ment for drum corps. For the last few weeks an al- later they will come to Wilson of their own accord."
most' unprecedented amount of drum corps equip-'
ment has been ordered of Wilson Bros. During the
past week four drum corps have sent in orders for
equipment. The Wayne, Neb., fire department has
just invested in a complete new corps of Wilson
drums and bugles. The American Legion Post, of
Delta, Ohio; the Herkimer Post 38, of Herkimcr,
N. Y.; and the Elks of Mendota, 111., have all bought 'Tis Fine for Piano Business, Says Bush & Gerts
new corps of drums, fifes and bugles.
Piano Co.'s Manager.
All these larger orders, it is pointed out, were sold
Hot weather is great for the piano business. At
through the local dealer representing Wilson drums. least,
that is the optimistic view of W. S. Miller,
To be sure, the dealer did not have the goods in vice-president
and general manager of the Bush &
stock—he didn't need to. The instruments were Gerts Piano Company,
Weed and Dayton streets,
picked from the catalog, and shipped direct from the Chicago. The thermometer was hovering close to
Chicago factory. The dealer merely collected his 90 degrees, and the well known Chicago lake breezes
profit.
had failed to do their rescue act. Mr. Miller sat at
The Wilson Bros. Mfg. Co. has long urged piano his desk minus coat, vest, collar and tie. But he
dealers to add a line of small goods to their stock. beamed as he mopped his brow.
And the propaganda is producing results, as the
"This is fine weather," he said, "just the kind of
dealers arc realizing the value of the small goods in weather the piano business needs."
their stores. "The dealers are coming to realize more
"Hot weather like this," he went on to explain,
and more," says E. F. Hurt, advertising manager, "makes the corn grow, and good corn crops mean
"that it is necessary that they carry a stock of drums." more pianos sold to the farmers who grow the corn.
A representative stock of drums and traps, it is Hot days and hot nights, that's what the corn needs.
argued, can be had for less than fifty dollars. No I hope it keeps up."
extra sales force or large show room is necessary.
The stock may be small; the buyer can choose his
particular instrument from the catalog.
BRIEF RECORDS OF PIANO
Advertising and circulars sent out to dealers by the
Wilson Bros. Mfg. Co. further point out that -the
DEALERS ACTIVITIES
buyer of a drum today is a prospective buyer of a
piano tomorrow. If he is satisfied with the small
goods he buys at a certain store, he will probably buy Incidents in the Energetic Pursuit of the Prospec-
his larger musical instruments there.
tive Buyer Told in Short Sentences.
H. L. Woodward, manager of the Des Moines
An Ampico in the Chickering was used at the open-
Music Company, of Des Moines, Iowa, bears out the
statements of the Wilson Bros. Company. There ing of the Fourth National Bank, Wichita, according
was a time, says Mr. Woodward, when his firm han- to Merle K. Bennett, general manager of the J. O.
dled no small goods whatsoever; drums or other Adams Music Co., Wichita.
Harvey L. Fatzinger, 21 Eighth avenue, Allentown,
small instruments were not considered. Then one
Pa., has increased his stock of music goods.
The Schell Music Co., Jefferson City, Mo., is now
represented in seventeen Missouri cities.
Weeks & Dickinson, Binghamton, N. Y., was re-
cently appointed representative of the Duo-Art line
of instruments.
H. C. McFarland, the Springfield, O.. dealer, re-
cently moved into his new quarters on South Foun-
tain avenue. A new front, covering the first two
stories, has been installed. The building leased by
Mr. McFarland for fifteen years is three stories high.
It is arranged so that each floor will contain special
advantages for the showing of pianos, players, phono-
graphs and a full line of musical goods of all kinds.
Nels Black and C. B. Elderkin arc proprietors of a
new music store in Reno, Nev. The men are experi-
enced music goods salesmen and filled with ambition
to develop the new business by hard work. Pianos,
In Three Parts:
playerpianos, talking machines, musical merchandise
and sheet music arc carried.
1. Instruments of Established
Chas. J. Orth, Inc., Milwaukee, celebrated the open-
Names and Character.
ing of its remodeled and enlarged store recently. A
handsome new copper store front has been installed.
2. Instruments that bear Spe-
Plans are being developed in Oshkosh, Wis., by the
cial Names or Trade Marks.
music supervisors in the high and graded schools to
3. Manufacturers of Pianos
hold a music memory contest this month, in which
4,000 school children will participate. Music dealers
and Player-Pianos with Chap-
are convinced the interest aroused will be reflected
ters on Piano Building and Buy-
in their sales and are co-operating accordingly.
ing designed for the guidance
URGE SMALL GOODS
FOR PIANO STORES
HOT WEATHER IN JULY
JUST WHAT W E WANT!
of prospective purchasers.
Fac-simile Fall-
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT IT.
IF YOU DON'T CONSULT "PRESTO
BUYERS' GUIDE"
l r
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO. ?i&ffi: r iH: St
OPENS IN ALLIANCE, O.
Schroedcr's, a new retail piano store of Alliance.
Ohio, which recently opened for business, is located
in the Industrial Savings & Loan building, in the
best part of the downtown retail district.. The con-
cern is advertising a dozen makes of pianos, includ-
ing grands, players and reproducing pianos. It is
the second piano store to open there within the past
few months.
HAS GOOD LINE.
Formal opening with rnusical features of the Dowd
Music Store at 4 Newark rcade Annex, Newark,
Ohio, was held recently. Leroy Dowd, well known
in musical circles, is proprietor of the new music
shop. It will handle the Starr pianos and phono-
graphs, Mehlin pianos, Gennett records, Q R S music
rolls and a complete line of musical merchandise.
June 23, 1923
John McCormack
famous tenor, says,
"The Miessner Piano certainly fills a long-felt want, the
want of a small piano with a splendid action and lovely tone"
Write Today for Miessner catalogue, prices anJ full
information
MIESSNER
'The
The Little Piano with the Bis; Tone
MIESSNER PIANO CO.
General Offices & Factory, 126 Reed St.
MILWAUKEE, WIS.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
GRAND-PIANO
58 Inches Long
Tbe be»t exponent of the present Baby Grand Age.
Its tone — its lines — its restricted spac« requirement and
attractive prtce—
MAKE IT THE PREMIER AGENCY
Get full details of this valuable selling franchise NOW.
Premier Grand Piano Corporation
Largest Institution in the World Building Grand
Pianos Exclusively
WAL
HEPPERLA
JUSTUS HATTEMER
V
510-532 West i3rd Street
NEW YORK
The Good Old
SMITH a NIXON
CINCINNATI
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Smith & Nixon Piano Co.
1229 Miller St., Chicago
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/