Presto
Issue: 1923 1925 - Page 22
PRESTO
22
TUITIONS AND SALES
Demonstrations and Formation of Classes for
Teaching Various Instruments Result in
Musical Merchandise Sales.
It is always possible for the musical merchandise
dealers to stage a special demonstration for some
instrument in the musical merchandise stock. Many
live music houses which have achieved a big busi-
ness in pianos and talking machines are now en-
gaged in the commendable and profitable task of
showing the public the important part musical mer-
chandise plays in the scheme of things musical.
The vogue for the saxophone has largely been cre-
ated by demonstrations by dealers. The importance
of the saxophone in jazz and its necessity in the
make-up of dance orchestras are admitted facts but
the immense sales of saxophones to individuals out-
side of bands and orchestras were accomplished
through the activities of dealers. The ukulele craze,
as it is called, has been justly attributed to the efforts
of dealers who made the most of opportunity. The
ukulele is compact, comparatively cheap and easy to
learn and the combination of facts were freely pub-
lished by the wideawake music goods dealers.
Everybody in the trade knows what has been done
in the way of garnering profits with the help of the
ukulele. In thousands of stores throughout the land
the ukulele school has been the effective aid to uku-
lele sales. It is so yet. The demonstrations by the
ukulele experts are always big drawing events. Then,
following the demonstrations, come the formation of
Pian-O-Grand
Beautiful Piano Case
Design and Construction
Nothing in the Automatic field to com-
pare with it.
Biggest money maker and most effective
expression coin control instrument on the
market.
Plays Standard 65-Note Rolls
Whether for public places, theatres or
private parlors, it is all that its name
suggests—Pian-O-Grand.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
ukulele classes in congenial groups and the ultimate
sales of ukuleles at prices ranging from $10 to $15.
Invariably the purchase price includes five or six
weeks' class tuition.
In a lesser way dealers have promoted the sales
of banjos by the demonstration and tuition methods.
Although why dealers do not concentrate efforts on
the banjo is surprising. It has more merits as a solo
instrument than the saxophone and it has song
accompaniment merits greater than the ukulele. With
a piano it provides dance music with power to make
any crowd of young folks animated.
But no matter what instrument in the musical mer-
chandise stock is selected for demonstration pur-
poses the results will repay the expenditure of time,
energy and money. It is a means of advertising
that sorts out the ones most interested in the par-
ticular instrument demonstrated. It bunches the pub-
licity hits and adds the illustration to the advertising
argument. The tuition feature is possible in every
town. And therein lays the reward of profits for the
enterprising music dealer. Each new student means
a new purchaser for a ukulele, saxophone, banjo,
violin or whatever the school is formed to teach. In
a great number of cases the pupil buys a better or the
best instrument when he achieves proficiency.
The Background
A BUSY ROLL
DEPARTMENT
THE ODDEST INSTRUMENT
Bassoon, Largest Member of Oboe Family, Least
Familiar to the Public.
The word "bassoon" is better known to the public
than the musical instrument of that name. Musical
people who attend the big symphony orchestra con-
certs are familiar with the bassoon of course, but a
great many people, even including music dealers, are
not aware of its shape or its uses in the orchestra.
"But the musical value of the bassoon is very great,
and for about two centuries it has been liberally em-
ployed by the great composers," says a writer in the
Kansas City Star. "No composer understood the re-
sources of the bassoon more thoroughly than Haydn,
whose scores abound in charming passages written
for that instrument. Mozart constantly used this
instrument in his scores. Beethoven showed a special
fondness for it, and frequently employed it with
humorous effect. So did Mendelssohn.
"Just as the bass viol is the bass voice of the violin
family, and the tube is the bass voice of the brass
family, so is the bassoon the bass of the oboe family.
It is a reed instrument. Its conical tube is about
nine feet in length, but, for the convenience of han-
dling, it is doubled on itself.
"The instrument is played with a double reed, con-
siderably larger and broader than that of the oboe,
and this reed, instead of being inserted in the end of
the tube—which from the shape of the instrument
it would not be possiblejis connected with it by
means of a brass crook. In its general plan, the
fingering of the bassoon resembles that of the oboe,
its natural scale being that of G major. By a pro-
longation of the lowest joints of the tube, to which
\ several keys are attached, the downward compass of
fthe instrument is extended to B flat below the bass
clef. The bassoon is capable of very considerable
execution."
NEW RECORD PATENT.
A patent recently granted by the Patent Office,
Washington, to Victor H. Emerson, New York, for
a method for producing talking machine records, was
assigned to the Metal Recording Disc Co., Inc., New
York City.
TUNERS"
Here are
BASS STRINGS
Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
2110 Fairmount Avenue
PHILADELPHIA, PA.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. E. BOYER, S.c'y
World's largest manufaottmn of High Crad* Band and Orchestra Instruments. Employs l,Mt
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable Talve or key aotio*;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of deeJgn,
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in th » U. S. subject to ten (Jays free trial. Brennii store
or agencies will be found in all ktrg* cities. Write for catalogues, prices, etc.
C. G. CONN, LtA
June 16, 1923
DEPT. MS.
ELKHART, IND.
COLUMBIA
WORD ROLLS
JULY—Advance
612
613
614
615
616
617
618
619
620
621
623
624
625
627
628
629
631
632
Title
Choo Choo Blues
Faded Love Letters
A Kiss in the Dark
I Never Miss the
Sunshine
Keep Oft My Shoes
That Red Head Gal
Wolverine Blues
Tell Me Gypsy-
Gulf Coast Blues
Every Step Brings Me
Closer to By Lovin'
Honey Lamb
Look for the Silver
Lining
Dreamy Melody
In June
Snake's Hips
I Love Me
I Dream of a Castle
in Spain
Yes! We Have No
Bananas
Pappa Better Watch
Your Step
Played by:
Clarence Johnson
Nell Morrison
Nell Morrison
Florence Sanger
James Blythe
Florence Sanger
James Blythe
Wayne Love
James Blythe
Blues
Waltz
Ballad
Fox Trot
Fox Trot
Fox Trot
Blues
Fox Trot
Blues
Florence Sanger Fox Trot
Wayne Love
Nell Morrison
Wayne Love
Paul Jones
Florence Sanger
Fox Trot
Waltz
Fox Trot
Fox Trot
One Step
Wayne Love
Fox Trot
Gladys Baywill
Fox Trot
Paul Jones
Fox Trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
ILL.
22
TUITIONS AND SALES
Demonstrations and Formation of Classes for
Teaching Various Instruments Result in
Musical Merchandise Sales.
It is always possible for the musical merchandise
dealers to stage a special demonstration for some
instrument in the musical merchandise stock. Many
live music houses which have achieved a big busi-
ness in pianos and talking machines are now en-
gaged in the commendable and profitable task of
showing the public the important part musical mer-
chandise plays in the scheme of things musical.
The vogue for the saxophone has largely been cre-
ated by demonstrations by dealers. The importance
of the saxophone in jazz and its necessity in the
make-up of dance orchestras are admitted facts but
the immense sales of saxophones to individuals out-
side of bands and orchestras were accomplished
through the activities of dealers. The ukulele craze,
as it is called, has been justly attributed to the efforts
of dealers who made the most of opportunity. The
ukulele is compact, comparatively cheap and easy to
learn and the combination of facts were freely pub-
lished by the wideawake music goods dealers.
Everybody in the trade knows what has been done
in the way of garnering profits with the help of the
ukulele. In thousands of stores throughout the land
the ukulele school has been the effective aid to uku-
lele sales. It is so yet. The demonstrations by the
ukulele experts are always big drawing events. Then,
following the demonstrations, come the formation of
Pian-O-Grand
Beautiful Piano Case
Design and Construction
Nothing in the Automatic field to com-
pare with it.
Biggest money maker and most effective
expression coin control instrument on the
market.
Plays Standard 65-Note Rolls
Whether for public places, theatres or
private parlors, it is all that its name
suggests—Pian-O-Grand.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
ukulele classes in congenial groups and the ultimate
sales of ukuleles at prices ranging from $10 to $15.
Invariably the purchase price includes five or six
weeks' class tuition.
In a lesser way dealers have promoted the sales
of banjos by the demonstration and tuition methods.
Although why dealers do not concentrate efforts on
the banjo is surprising. It has more merits as a solo
instrument than the saxophone and it has song
accompaniment merits greater than the ukulele. With
a piano it provides dance music with power to make
any crowd of young folks animated.
But no matter what instrument in the musical mer-
chandise stock is selected for demonstration pur-
poses the results will repay the expenditure of time,
energy and money. It is a means of advertising
that sorts out the ones most interested in the par-
ticular instrument demonstrated. It bunches the pub-
licity hits and adds the illustration to the advertising
argument. The tuition feature is possible in every
town. And therein lays the reward of profits for the
enterprising music dealer. Each new student means
a new purchaser for a ukulele, saxophone, banjo,
violin or whatever the school is formed to teach. In
a great number of cases the pupil buys a better or the
best instrument when he achieves proficiency.
The Background
A BUSY ROLL
DEPARTMENT
THE ODDEST INSTRUMENT
Bassoon, Largest Member of Oboe Family, Least
Familiar to the Public.
The word "bassoon" is better known to the public
than the musical instrument of that name. Musical
people who attend the big symphony orchestra con-
certs are familiar with the bassoon of course, but a
great many people, even including music dealers, are
not aware of its shape or its uses in the orchestra.
"But the musical value of the bassoon is very great,
and for about two centuries it has been liberally em-
ployed by the great composers," says a writer in the
Kansas City Star. "No composer understood the re-
sources of the bassoon more thoroughly than Haydn,
whose scores abound in charming passages written
for that instrument. Mozart constantly used this
instrument in his scores. Beethoven showed a special
fondness for it, and frequently employed it with
humorous effect. So did Mendelssohn.
"Just as the bass viol is the bass voice of the violin
family, and the tube is the bass voice of the brass
family, so is the bassoon the bass of the oboe family.
It is a reed instrument. Its conical tube is about
nine feet in length, but, for the convenience of han-
dling, it is doubled on itself.
"The instrument is played with a double reed, con-
siderably larger and broader than that of the oboe,
and this reed, instead of being inserted in the end of
the tube—which from the shape of the instrument
it would not be possiblejis connected with it by
means of a brass crook. In its general plan, the
fingering of the bassoon resembles that of the oboe,
its natural scale being that of G major. By a pro-
longation of the lowest joints of the tube, to which
\ several keys are attached, the downward compass of
fthe instrument is extended to B flat below the bass
clef. The bassoon is capable of very considerable
execution."
NEW RECORD PATENT.
A patent recently granted by the Patent Office,
Washington, to Victor H. Emerson, New York, for
a method for producing talking machine records, was
assigned to the Metal Recording Disc Co., Inc., New
York City.
TUNERS"
Here are
BASS STRINGS
Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
2110 Fairmount Avenue
PHILADELPHIA, PA.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. E. BOYER, S.c'y
World's largest manufaottmn of High Crad* Band and Orchestra Instruments. Employs l,Mt
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable Talve or key aotio*;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of deeJgn,
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in th » U. S. subject to ten (Jays free trial. Brennii store
or agencies will be found in all ktrg* cities. Write for catalogues, prices, etc.
C. G. CONN, LtA
June 16, 1923
DEPT. MS.
ELKHART, IND.
COLUMBIA
WORD ROLLS
JULY—Advance
612
613
614
615
616
617
618
619
620
621
623
624
625
627
628
629
631
632
Title
Choo Choo Blues
Faded Love Letters
A Kiss in the Dark
I Never Miss the
Sunshine
Keep Oft My Shoes
That Red Head Gal
Wolverine Blues
Tell Me Gypsy-
Gulf Coast Blues
Every Step Brings Me
Closer to By Lovin'
Honey Lamb
Look for the Silver
Lining
Dreamy Melody
In June
Snake's Hips
I Love Me
I Dream of a Castle
in Spain
Yes! We Have No
Bananas
Pappa Better Watch
Your Step
Played by:
Clarence Johnson
Nell Morrison
Nell Morrison
Florence Sanger
James Blythe
Florence Sanger
James Blythe
Wayne Love
James Blythe
Blues
Waltz
Ballad
Fox Trot
Fox Trot
Fox Trot
Blues
Fox Trot
Blues
Florence Sanger Fox Trot
Wayne Love
Nell Morrison
Wayne Love
Paul Jones
Florence Sanger
Fox Trot
Waltz
Fox Trot
Fox Trot
One Step
Wayne Love
Fox Trot
Gladys Baywill
Fox Trot
Paul Jones
Fox Trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
ILL.
Future scanning projects are planned by the International Arcade Museum Library (IAML).