Presto

Issue: 1923 1925

PRESTO
22
TUITIONS AND SALES
Demonstrations and Formation of Classes for
Teaching Various Instruments Result in
Musical Merchandise Sales.
It is always possible for the musical merchandise
dealers to stage a special demonstration for some
instrument in the musical merchandise stock. Many
live music houses which have achieved a big busi-
ness in pianos and talking machines are now en-
gaged in the commendable and profitable task of
showing the public the important part musical mer-
chandise plays in the scheme of things musical.
The vogue for the saxophone has largely been cre-
ated by demonstrations by dealers. The importance
of the saxophone in jazz and its necessity in the
make-up of dance orchestras are admitted facts but
the immense sales of saxophones to individuals out-
side of bands and orchestras were accomplished
through the activities of dealers. The ukulele craze,
as it is called, has been justly attributed to the efforts
of dealers who made the most of opportunity. The
ukulele is compact, comparatively cheap and easy to
learn and the combination of facts were freely pub-
lished by the wideawake music goods dealers.
Everybody in the trade knows what has been done
in the way of garnering profits with the help of the
ukulele. In thousands of stores throughout the land
the ukulele school has been the effective aid to uku-
lele sales. It is so yet. The demonstrations by the
ukulele experts are always big drawing events. Then,
following the demonstrations, come the formation of
Pian-O-Grand
Beautiful Piano Case
Design and Construction
Nothing in the Automatic field to com-
pare with it.
Biggest money maker and most effective
expression coin control instrument on the
market.
Plays Standard 65-Note Rolls
Whether for public places, theatres or
private parlors, it is all that its name
suggests—Pian-O-Grand.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
ukulele classes in congenial groups and the ultimate
sales of ukuleles at prices ranging from $10 to $15.
Invariably the purchase price includes five or six
weeks' class tuition.
In a lesser way dealers have promoted the sales
of banjos by the demonstration and tuition methods.
Although why dealers do not concentrate efforts on
the banjo is surprising. It has more merits as a solo
instrument than the saxophone and it has song
accompaniment merits greater than the ukulele. With
a piano it provides dance music with power to make
any crowd of young folks animated.
But no matter what instrument in the musical mer-
chandise stock is selected for demonstration pur-
poses the results will repay the expenditure of time,
energy and money. It is a means of advertising
that sorts out the ones most interested in the par-
ticular instrument demonstrated. It bunches the pub-
licity hits and adds the illustration to the advertising
argument. The tuition feature is possible in every
town. And therein lays the reward of profits for the
enterprising music dealer. Each new student means
a new purchaser for a ukulele, saxophone, banjo,
violin or whatever the school is formed to teach. In
a great number of cases the pupil buys a better or the
best instrument when he achieves proficiency.
The Background
A BUSY ROLL
DEPARTMENT
THE ODDEST INSTRUMENT
Bassoon, Largest Member of Oboe Family, Least
Familiar to the Public.
The word "bassoon" is better known to the public
than the musical instrument of that name. Musical
people who attend the big symphony orchestra con-
certs are familiar with the bassoon of course, but a
great many people, even including music dealers, are
not aware of its shape or its uses in the orchestra.
"But the musical value of the bassoon is very great,
and for about two centuries it has been liberally em-
ployed by the great composers," says a writer in the
Kansas City Star. "No composer understood the re-
sources of the bassoon more thoroughly than Haydn,
whose scores abound in charming passages written
for that instrument. Mozart constantly used this
instrument in his scores. Beethoven showed a special
fondness for it, and frequently employed it with
humorous effect. So did Mendelssohn.
"Just as the bass viol is the bass voice of the violin
family, and the tube is the bass voice of the brass
family, so is the bassoon the bass of the oboe family.
It is a reed instrument. Its conical tube is about
nine feet in length, but, for the convenience of han-
dling, it is doubled on itself.
"The instrument is played with a double reed, con-
siderably larger and broader than that of the oboe,
and this reed, instead of being inserted in the end of
the tube—which from the shape of the instrument
it would not be possiblejis connected with it by
means of a brass crook. In its general plan, the
fingering of the bassoon resembles that of the oboe,
its natural scale being that of G major. By a pro-
longation of the lowest joints of the tube, to which
\ several keys are attached, the downward compass of
fthe instrument is extended to B flat below the bass
clef. The bassoon is capable of very considerable
execution."
NEW RECORD PATENT.
A patent recently granted by the Patent Office,
Washington, to Victor H. Emerson, New York, for
a method for producing talking machine records, was
assigned to the Metal Recording Disc Co., Inc., New
York City.
TUNERS"
Here are
BASS STRINGS
Special attention given to the needs of the tuner and
the dealer
OTTO R. TREFZ, Jr.
2110 Fairmount Avenue
PHILADELPHIA, PA.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. E. BOYER, S.c'y
World's largest manufaottmn of High Crad* Band and Orchestra Instruments. Employs l,Mt
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable Talve or key aotio*;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of deeJgn,
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in th » U. S. subject to ten (Jays free trial. Brennii store
or agencies will be found in all ktrg* cities. Write for catalogues, prices, etc.
C. G. CONN, LtA
June 16, 1923
DEPT. MS.
ELKHART, IND.
COLUMBIA
WORD ROLLS
JULY—Advance
612
613
614
615
616
617
618
619
620
621
623
624
625
627
628
629
631
632
Title
Choo Choo Blues
Faded Love Letters
A Kiss in the Dark
I Never Miss the
Sunshine
Keep Oft My Shoes
That Red Head Gal
Wolverine Blues
Tell Me Gypsy-
Gulf Coast Blues
Every Step Brings Me
Closer to By Lovin'
Honey Lamb
Look for the Silver
Lining
Dreamy Melody
In June
Snake's Hips
I Love Me
I Dream of a Castle
in Spain
Yes! We Have No
Bananas
Pappa Better Watch
Your Step
Played by:
Clarence Johnson
Nell Morrison
Nell Morrison
Florence Sanger
James Blythe
Florence Sanger
James Blythe
Wayne Love
James Blythe
Blues
Waltz
Ballad
Fox Trot
Fox Trot
Fox Trot
Blues
Fox Trot
Blues
Florence Sanger Fox Trot
Wayne Love
Nell Morrison
Wayne Love
Paul Jones
Florence Sanger
Fox Trot
Waltz
Fox Trot
Fox Trot
One Step
Wayne Love
Fox Trot
Gladys Baywill
Fox Trot
Paul Jones
Fox Trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
ILL.
PRESTO
June 16, 1923
THE STARR AT DRAKE
Phonographs and Records Made by Starr Piano Com-
pany, Richmond, Ind., in Notable Exhibit.
Among the exhibits of the Starr Piano Co. at the
Drake Hotel, Chicago, during the annual convention
of the music trade, the line of Starr phonographs was
a notable collection. The visiting dealers unfamiliar
with the merits of the Starr phonograph were treated
to demonstrations and descriptions of the instrument
that carried conviction of the superior qualities that
make it distinctive from all other phonographs.
It was an educational pleasure for visitors to learn
about the fundamental laws of tone production and
the achievements of the Starr Piano Company in that
field; that each and every part of Starr musical in-
struments is made complete in the Starr plant and
that artisans of Starr factories are tone experts—pos-
sessors of that rare, indefinable musical "sixth sense"
by which they produce musical quality that has made
for this company a world-wide reputation and
prestige.
The Starr Piano Co.'s experts early realized the
failure of the phonograph as a musical instrument
and with their knowledge and skill set about making
a phonograph that would not only reproduce tone,
but would give to it the natural musical quality of the
original. That they have succeeded is instantly ap-
parent upon listening to the Starr.
The proportions of the Starr reproducing and me-
chanical features have been thoroughly and scien-
tifically worked out which is manifested in their im-
proved dimensions, their assembling and of the mate-
rials from which they are built. But it is in the Starr
throat and horn that the greatest single improvement"
of the phonograph is made. It is here that the tone-
vibrations are amplified and thrown out into the air
and here especially is where the laws of tone-building
have heretofore been violated.
For years and years musical instrument builders
have accepted silver grain spruce as the best mate-
rial for tone amplification. Because of its composi-
tion it is scientifically correct to amplify and color
the tone-vibrations passing along the grain of the
wood itself and which is most easily affected by
vibrations in the atmosphere. It is fine and straight
in grain—and knotless—sensitive, vibrant—incom-
parable to the knotty, coarse grained oak and poplar
so widely used for sounding board horns.
"The music wood of centuries," from which have
been fashioned the tone-chambers of the" world's
greatest musical instruments, forms the path for
the perfect reproduction of tone in the Starr phono-
graph. Made of this very best, thoroughly aged
wood, the singing throat and sounding board horn
of the Starr is scientifically constructed throughout
and hangs free, so that vibration is unrestricted, from
the smallest end of the throat to the widest flare of
the horn.
The Gennett records, too, were brought to the at-
tention of the visitors to the Drake exhibit. The
fact was made clear that Gennett records represent
supreme value; that they reproduce the latest and best
music by the best recording methods.
EQUIPMENT FOR DEALERS
Bowen One-Man Loader Something That Should
Interest Every Music Merchant.
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, AH Special Tanned
Bellows Leather
T. L. LUTKINS, Inc.
40 Spruce Street
NEW YORK
DEALERS AND TUNERS!
Big Cut in Prices Piano Key Repairing
Celluloid, Complete Tops, Set Keys
$7.00
Ivorine (grained), Complete Tops, Set Keys 8.00
Composition, Complete Tops, Set Keys... 10.00
Sole manufacturers and distributors of H. P.
& O. K. Co. famous Ivory White Glue. Needs
no Heating. Applied Cold. Sent anywhere in
U. S. P. P. $1.00 can.
HARLEM PIANO & ORGAN KEY CO.
121-123 E. 126th St.
New York City, N. Y.
MAGOSY & BUSCHER
First Class
OVAL AND ROUND METAL
SPINNERS
Makers of high-grade hammered Cym- (
bals in Brass and German Silver, from 2
to 18 inches; Brass Mutes for Cornets,
Trombones, French Horns.
Our Hammered Cymbals are as Good as Turk-
ish Cymbals in Sound, and they don't cost as
much.
Drum Major Batons in Wood and Metal.
Makers of the BESTONE Banjo Reso-
nators
We Can Manufacture Any Specialty in
Our Line to Order.
232 Canal St. and 118 Walker St., NEW YORK
The Ford runabout may be transformed into an
ideal piano truck by equipping it with a Bowen One-
Man Loader and Carrier. It is ideal for hauling
grands on. The combination provides an ideal outfit
for trying out and developing new salesmen. Any
man of ordinary ability as a salesman can make good
selling pianos with it. It is ideal for country work
and is the nicest for city delivery.
The Bowen One-Man Loader and Carrier is built
of No. 1 yellow poplar, a very strong and durable
wood, yet very light weight. The metal parts are
cast steel. They are so rigidly constructed that they
will stand the hardest usage. "The regular finish
is black, but on special order we will ship them fin-
ished in the white, without extra charge," is the offer
of the company.
PHONOGRAPHS IN INDIA.
American talking machines are being sold in
Karachi, British India, through British agencies
which have opened branches there and established a
supply organization to furnish records and parts,
says Trade Commissioner C. C. Bathelder, reporting
to the Department of Commerce. The long delay as
regards topical, musical and dance records between
their production in America and their appearance in
the Karachi markets tends to reduce the sales. Ger-
man products have been entering the market during
the last six months. Motors and sounding apparatus
for German talking machines are exported to India
and are assembled with Indian-made cabinet cases.
In the same way the metal parts of pianos are manu-
factured in Germany and exported to India, where
they are placed in Indian-made cases and sold at un-
usually low prices.
GLUE STAINS IN VENEER.
The most trouble with glue stains in woodworking
is caused by the penetration of the glue solution
through thin face veneers, according to a report by
the Forest Products Laboratory, Madison, Wis. This
seepage is very likely to occur if the veneer is less
than one-twentieth of an inch thick and somewhat
porous. The consistency of the glue in part deter-
mines whether it will be squeezed through the wood
or not.
The amount of pressure exerted by the
panels in the press is a factor, but it would not be
advisable to reduce the pressure to check the flow of
the glue.
BUYS IN DECATUR, ILL.
The Bruce S. M. Co., Springfield, 111., which re-
cently purchased the piano and phonograph business
of R. B. Calhoun in Decatur, 111., and has taken over
the business and has moved its own stock of pianos,
phonographs and sewing machines to the room at 118
East William street, formerly occupied by the Cal-
houn Music Store. .Harry V. Taylor is the manager.
The company handles the Price & Teeple, and Story
& Clark pianos, U. S. and Q R S music rolls and
Columbia records.
,«jai
RECORD APPEAL BIG.
The wide appeal of Gennett records is evident from
a glance through the June bulletin which has lists
of German, Italian, Spanish, Swedish, Czecho-Slovak
and Hungarian.
23
MUSIC TRADE LABOR-SAVERS
Self-Lifting Piano Truck Co., Findlay, Ohio, Ha$
Undeniable Aids for Dealers.
The music trade like the rest of the world is looking
for labor-savers and the fortunate thing is that the
labor savers are at hand for the observant and pro-
gressive man. Trucks for handling pianos and phono-
graphs are obvious aids to the conserving of the
music dealer's time and energy, and the line manu-
factured and sold by the Self-Lifting Piano Truck
Co., Findlay, O., is known to a great many progres-
sive dealers.
No go-ahead music dealer today considers his
equipment complete without trucks from the Findlay
manufacturer for the handling of his pianos and talk-
ing machines. The company makes sill trucks and
end trucks for pianos. With the Lea Talking Ma-
chine Truck one man can handle the biggest phono-
graph from showroom to any apartment floor.
SCHOOLS BIG CUSTOMERS
Increase of Bands in High and Grammar Schools
Considerably Stimulates Sales by Merchants.
i.
A great many music dealers testify to the influ-
ence of the grammar and high schools in stimulating
the sales of musical instruments.
Many dealers
frankly admit the schools create a demand for music
goods. There was a time when parents did not con-
sider anything but the piano and the violin when the
question of a musical education for their children
came up. Now it is different and the children have
a big share of the considering and deciding.
The school orchestras have made this come to pass.
And that is why the alert dealer takes a leading part
in the formation of bands and orchestras in the
schools of his town and the surrounding districts.
He is wise when he gets into co-operation with an-
other keenly interested party—the school principal.
The school principal and the music dealer may be
altruistic and still animated by a selfish purpose, that
of helping themselves. When instrumental music
has not been given a chance in the school district,
the music dealer can be an able aid to the music
supervisor in convincing the school board that it
should be given its proper place in the curriculum.
A great many music dealers are selling more musi-
cal instruments of all kinds, more music supplies
and more sheet music today than they did one or two
years ago because they have brought about the forma-
tion of bands and orchestras in the schools. But
many of the lucky dealers have not limited them-
selves to efforts in the schools. They have organized
musical groups into orchestras and thereby stimu-
lated the taste for music in the community and in-
cidentally helped their own music goods sales.
The music dealers in many places should awake
to the fact that the school board members themselves
are in need of education on a certain point. In the
American public school the pupils get free text books,
free gymnasium equipment for physical training, free
tools in technical training, free footballs, free base-
balls and bats and sometimes even free milk. But
why doesn't the free giving extend to musical instru-
ments? It does now in many enlightened places, but
the need to convert blind school boards to the neces-
sity of encouraging music by providing free aids to
learning it is still an open job for the dealers.
Ingenious music dealers have overcome the finan-
cial objections to hesitant school commissioners in
pointing out the way to recouping preliminary ex-
penditures for instruments and sheet music. The
school concerts, on a money for admission basis, al-
ways fill the houses. The earlier programs may be
disappointing to the musical highbrows, but the folks
always flock to hear the kids perform and are glad
to pay the price of admission.
T H E CLEAR MICA SUPPLY.
The supplies of clear mica suitable for diaphragms
is reported scarce by importers. Brazil, which used
to be one of the largest foreign fields of supply, does
not cut much figure in the production. One cause
assigned is that the natives are not mining, have
transferred their undependable energies to other en-
deavors. The supplies of mica from India are more
staple, but the prices continue high. It is believed,
however, that the price's of clear mica are due for
a fall. Jobbers of micas frankly say that when the
demand does pick up it will not come up to the calls
of the past.
NEW EJECTOR PATENT.
Among the list of patents issued from
Patent Office, during May, for the State of
cut, is one to F. W. Barrows, assignor to
Graphophone Mfg. Co., Bridgeport, Conn.,
ejector for dictaphones and the like.
the U. S.
Connecti-
Columbia
for safety
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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