17
PRESTO
June 16, 1923
of our people, only can do harm to the prestige of
their firms.
"Other things to be observed in commercial rela-
tions with the Guatemalian firms are the extension of
longer credits and the correct packing of merchan-
Court of Appeals Reverses Previous Decision of the dise shipments to insure nonbreakage of goods."
SETTLES RIGHT TO USE
"KURTZMANN" AS PIANO NAME
Special Term.
The Court of Appeals in New York State recently
held Louis S. Kurtzmann and others liable in $50,000
damages for breach of their contract for the sale of
their interest in C. Kurtzmann & Co., Buffalo, N. Y.,
to J. Hackenheimer and others. By the terms they
agreed that for a period of five years they would not
directly or indirectly interfere with the good-will of
the business of the company named by the use of the
name ".Kurtzmann" in.connection with the manufac-
ture and sale of pianos and piano supplies.
The special term held that the plaintiffs were not
entitled to recover any damages and dismissed the
complaint. Upon an appeal taken to the Appellate
Division the judgment of the Special Term was re-
versed, it being held that plaintiffs were entitled to
recover the damages claimed. Thereupon the de-
fendants took an appeal to the Court of Appeals,
and on February 27, 1923, that court handed down
an opinion affirming the judgment of the Appellate
Division.
WHAT EXPORTER TO SOUTH
AMERICA SHOULD OBSERVE
Knowledge of Language and Temperament of Latin
Americans Necessity Says Guatamalian Minister.
A commercial treaty between Guatemala and the
United States is being negotiated to improve if pos-
sible the already excellent commercial relations be-
tween them.
"We have a convention with the United States with
regard to the activities of traveling salesmen in our
country, which is very favorable to the representatives
of American houses. The new treaty will supplement
this," said Francisco Lanchez Latour, Guatemalian
minister to the United States.
"American firms sending representatives to Guate-
mala should select men who understand the Latin-
American temperament and ways of doing business.
"I always have stressed the vital importance of
sending such men instead of those who, by their
ignorance of the language, customs and peculiarities
TOO MUCH "MUSIC."
The Forty-second Street Owners' and Merchants'
Association, New York, recently started a movement
to procure the passage of an ordinance forbidding the
practice of attracting customers to a store through
the use of phonographs, radio horns or megaphone
devices, which may be heard on the street. It is said
that it has the support of the Harlem Board of Com-
merce, the Central Park West Association, the Broad-
way Association and the Thirty-fourth Street Board
of Trade. Representative Sol Bloom, once a promi-
nent phonograph dealer, declared in an interview that
the indiscriminate playing of phonographs open to the
street was cheapening the city and was making out
of the most important business sections an old-time
Bowery.
PROGRESSIVE WASHINGTON FIRM.
Kinney Bros. & Sipprell, Everett, Wash., is cele-
brating the fifth anniversary of its founding with a
special sale and special window displays in the hand-
some store at 1718 Hewett avenue. The business has
its beginning towards the end of May, 1918, in a
small store at 2805 Colby avenue, at first handling
only talking machines and records. Today a force
of twenty-two is required to handle the piano and
talking machine business that has been built up in
five years. Eleven motor and auto trucks are used
by the company.
ACTIVE BALTIMORE MANAGER.
The radio broadcasting station maintained by the
Sanders & Stayman Co., Baltimore, Md., is now one
of the best known stations in that city. In addition
to the concerts which are sent out at regular inter-
vals from the station at the piano warerooms, William
B. Turlington, the manager, organizes features that
interest the general public.
SUCCESSFUL LADY DEALER.
TOO MANY STYLES CAUSE
WASTE IN INDUSTRY
Expert Advocates Less Diversity in Manufac-
ture and Selling What People Need Rather
Than What They Want.
In an address at the Atlantic City convention of
advertising men last week, on "Putting Advertising
to Work to Eliminate Waste in Industry," Frederick
M. Feikcr, special assistant, Department of Com-
merce, of the United States, said: "Buyers control
production. Wastes in production and distribution
cannot effectively be solved without intelligent buy-
ing. Legislation, government in business, all sorts
of social panaceas, fail in the face of the inexorable
law of demand and supply.
"The only fundamental way to cure industrial pro-
duction wastes is to educate the buyer to demand
what he needs instead of giving him what he wants.
Advertising has proved its value in selling goods. The
new task for advertising is to educate the buyer to
what he needs.
Consider some of the wood-using industries. In
furniture, varieties have run riot. There are 260 dif-
ferent building codes in these United States. One-
inch lumber is being sold today in New York in
seven different thicknesses; 2 x 4s are offered in fif-
teen different sets of dimensions; and even the same
old pine tree is called by about 30-odd names in
different parts of the country. Possibly simplification
may have something to offer in the lumber field.
Many of the wastes result from the outworn belief
that the only way to build business is to make some-
thing different. In every commodity each producer
has been adding different quirks yearly; each distribu-
tor and user has been educated to demand still more
different things, until varieties have run wild. I
wonder if you appreciate how far this over-diversifi-
cation has gone.
The only force that America wishes to control
intelligent manufacturing and marketing is the old
law of supply and demand and the educated buyer is
the hope of a thrifty American whether in industry or
the home. To illustrate: An agreement to make
only six sizes will fall down if enough buyers order a
seventh size. Yet the only American way to assure
the six, is for the buyers to be told that fact.
Miss Cora M. Stevenson, of Hamilton, Ohio, was
a bright figure at the convention. She is a success-
The East side branch of the C. Kurtzmann Piano
ful dealer who has established a thriving trade in Co., Buffalo, has been moved from 921 to 945 Broad-
tine instruments in the Ohio city.
way.
Chase-Hackley Piano Co,
(ESTABLISHED 1863—THE PIONEER PIANO INDUSTRY OF THE WEST)
MANUFACTURERS OP
Chase Bros- Hack ley and
Carlisle Pianos
Chase Bros. Player de Luxe
Excel tone Player-Pianos
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH
PIANO
COMPANY
1223-1227 Miller Street. CHICAGO
A FULL LINE OF FIVE LEADERS FOR THE TRADE
Factory and Main Offices:
MUSKEGON. MICHIGAN
CHICAGO
RICHMOND. VA.
992 Republic Building
State and Adams Sts.
/Irginia Power and Railway
Building
QUALITY with QUANTITY
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION, WORKMANSHIP,
DBSIGN—all in accord with the broadest experience—-are the
elements which give character to Bush & Lane Products.
BUSH & LANE PIANOS
BUSH & LANE CECILIAN PLAYER PIANOS
Maximum Value in
PLAYERS, REPRODUCERS and GRANDS
take high place, therefore, in any comparison of high grade
pianos because o f the individuality of character which distin-
guishes them in all essentials of merit and value.
BUSH & LANE PIANO CO.
Holland, Mich.
Offices: 802-4 Republic Bldg.
CHICAGO, ILL.
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