Presto

P R E S T O
May 26) 1923
National Association of Music Merchants
Attend the Business Meeting
One of the outstanding features of the Big prosperity Convention will be the Business
Meetings of the National Association of Music Merchants. A great deal of thought has been
given to the planning of these meetings and every man and woman in the Industry, whether
members of the Merchants Association or not, should attend.
Issues of vital interest to everybody dependent upon the sale of musical merchandise will
be handled by experts in their particular field.
The Trade-in problem will be covered by no less an authority than Mr.. C. Alfred Wag-
ner, who has studied this question from A to Z.
Radio, the latest acquisition to our trade will be thoroughly discussed by two of the best
known men in the industry—Mr. John W. Booth, of Barker Bros., Los Angeles, handling the
retail features, the wholesale being taken care of by Mr. N. A. Fegin.
How to create a desire for Better Homes, which means more Musical Instruments, will
be thoroughly explained by Mr. R. W. Lyon of the Better Homes Bureau.
The subject of Salesmanship, something we are all interested in, will be in charge of the
publishers of System Magazine who are sending one of their representatives, Mr. J. T. Lange
from New York to especially deliver a sales message to us.
Mr. Chas. E. Byrne, one of the top-notchers on Retail Advertising, is down for a peppy
talk, and Professor Arthur Peisch, an authority on accounting for Retail Music Stores, will
tell us how it is done.
Instilling a desire for music in the hearts of the poor children, and a demonstration of the
results so accomplished will be exemplified by Miss Martha Scott, with a chorus of 50 little
kids from Hull House, one of the largest settlement houses in America.
The Playground and Recreation Idea is one of the biggest in America today. Professor
Peter W. Dykema, professor of Music, University of Wisconsin, will address the trade on this
subject, appearing under the auspices of the Playground and Recreation Association of Amer-
ica.
Mrs. Dema E. Harshbarger will tell of her experiences in organizing Civic Music Organ-
izations throughout the country, and the spreading of music to the masses.
How can anybody afford to miss such a wonderful programme? There will be ample
time to visit the exhibits, and participate in all the entertainment features, but if you are com-
ing to the Convention to gain some knowledge that will be beneficial in your business, then
do not overlook the real business of the Convention.
M.J.KENNEDY,
Sec'y
NATIONAL ASSOCIATION OF MUSIC MERCHANTS
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